• Title/Summary/Keyword: 글로컬 콘텐츠

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What is the reason Chunhyang dances?(II) -An Introduction to the creative way of Korean Ballet by the contrast with Pansori Chunhyang-jeon (왜 춘향은 춤을 추는가(II) - 판소리<춘향전>과의 대비를 통한 한국발레의 창작방안 연구서설)

  • Im, Hyeong-taek
    • (The) Research of the performance art and culture
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    • no.32
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    • pp.305-332
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    • 2016
  • This article is the second one of the continuous study that considering 'body' as important and researching bodies as 'literature-media': the phenomena and functions. The present writer first of all have paid attention to the study of the contrast between pansori and ballet to secure definite, historic and theoretical prospect of this continuous study. In the process, the Korean creative ballets based on Korean classic narratives were illuminated as the glocal culture contents. And then the necessity of citing Korean characteristic rhythm and tune was insisted to acquire the true individuality and identity(What is the reason Chunhyang dances?(I)). The solution is jangdan and chang of pansori. This article aimed the supplementation of detailed and actual arguments to strengthen and formulate the opinion. And then this article desired to estimate the way to improvement of Korean creative ballet by properly citing jangdan and chang with the actual application cases of Korean ballets. Until now, at least pansori have gotten a sort of visual effectiveness: simply be seen and heard as unusual constituent. Thus the necessity of pansori to work motions and choreography beyond the simple usages. Also the way to be extended generally through being refined by the partial applications.

A Study on Contents Development for a Sensory Console Game Based on Bollywood (발리우드를 활용한 체감형 콘솔게임의 콘텐츠 개발에 대한 연구)

  • Kang, Hyo-Soon;Park, Yu-Ran
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2012.05a
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    • pp.401-404
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    • 2012
  • The current situation and problems of sensory console games was analyzed focusing on the Nintendo 'Wii.' In order to develop the limitation of contents that lean strongly towards sports and fail to offer diversity one step further into glocal cultural contents, a solution of applying 'Bollywood,' which has a main musical format, is presented. Bollywood is a unique cultural code of India which can stimulate the purchase desires of consumers with its exotic freshness in third countries, and can be used to lead sales of a new form of game culture that is familiar yet in a new format in the 1.1 billion population Indian market. The political, social and economic codes of Bollywood are examined in this study in addition to cultural contents and codes that include Bollywood to develop contents that are not foreign to their culture.

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A Study on Contents Development for a Sensory Console Game Based on Bollywood (발리우드를 활용한 체감형 콘솔게임의 콘텐츠 개발에 대한 연구)

  • Kang, Hyo-Soon;Park, Yu-Ran
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.16 no.6
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    • pp.1325-1329
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    • 2012
  • The current situation and problems of sensory console games was analyzed focusing on the Nintendo 'Wii.' In order to develop the limitation of contents that lean strongly towards sports and fail to offer diversity one step further into glocal cultural contents, a solution of applying 'Bollywood', which has a main musical format, is presented. Bollywood is a unique cultural code of India which can stimulate the purchase desires of consumers with its exotic freshness in third countries, and can be used to lead sales of a new form of game culture that is familiar yet in a new format in the 1.1 billion population Indian market. The political, social and economic codes of Bollywood are examined in this study in addition to cultural contents and codes that include Bollywood to develop contents that are not foreign to their culture.

Analysis of Urban Brand Slogans of Gyeongsangbuk-do's Local Authorities (경상북도 지방자치단체의 도시 브랜드 슬로건 분석)

  • Bae, Jin-Hee;Kwon, Gi-Chang
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.206-220
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    • 2020
  • In the glocal era, the competitiveness of local authorities leads to national competitiveness. Even though they have competitively adopted slogans to stay competitive, the process has not been systematic. The goal of this study is to provide basic data needed to develop and utilize urban brand slogans effectively. In terms of a research scope, 48 slogans currently in use by 24 local authorities of Gyeongsangbuk-do as of April 2020 were chosen. Concerning the lingual representation of such slogans, diverse languages such as Korean, English and Sino-Korean have been used. In terms of meaning of meaning and material type, there was a lack of coherence among the slogans. In addition, they were poor in representing identity, and abstract image upgrade types were commonly found. It is anticipated that the study results would make a contribution to the development of urban brand slogans and value generation.

Branding a Place through Cultural Heritage: The Case Study of in Yunnan, China (문화유산 자원을 활용한 장소브랜딩: 중국 운남의 <인상리장>을 사례로)

  • Song, Jung Eun;Lee, Byung-min
    • Journal of the Economic Geographical Society of Korea
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    • v.19 no.2
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    • pp.189-208
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    • 2016
  • This research aims to discuss the impact of on regional development as a place brand and glocal heritage. Based on understanding of the changes and influences of local heritages in the globalization era as a key component of place branding, this study explores how is used to develop a place branding strategy for Lijiang. The research methods are both a literature review and a field research related to Lijiang and its culture. Also, the resources from news, internet, and YouTube are used to analyze the impact of . The performance has been attracting tourists from both Chineses and foreigners and contributed to increase the economic profits of local tourism industry as one of the representative identities of Lijiang. Also, in the process of preservation and recreation of cultural heritages of Lijiang such as , the participation of local residents and on-going interactions between the residents and global tourists highly influence on a transition from place marketing to place branding. By applying local cultural heritages to place branding strategies, the regional values of Lijiang strengthen its place identity from a place of preserving a minority's heritage to that of flourishing cultural exchanges and hybridization from the world.

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Growth factors and promotion strategies of CJ E&M: Focusing on the diamond model analysis and 4P (CJ E&M의 성장성 요인과 촉진전략: 다이아모델 분석과 4P를 중심으로)

  • Kim, JeongYeon;Park, SangHyeon
    • Industry Promotion Research
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    • v.6 no.4
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    • pp.11-21
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    • 2021
  • This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.

The Mediation Effect of Trust in Homeroom Teacher in the Relationship of his Transformation Leadership and the Students' Emotional Stability (담임교사의 변혁적 리더십과 학생의 정서적 안정감 관계에서 담임교사신뢰의 매개효과)

  • Lee, Joo-Yeon
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.426-440
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    • 2020
  • This study was conducted to confirm the mediating effect of the teacher's trust in the relationship between the classroom teacher's transformative leadership and the students' emotional stability from the organizational perspective. For this, the data from 290 middle school students in Seoul were collected and analyzed. As a result of the study, the transformative leadership of the homeroom teacher had a positive (+) effect on the trust of the leader. In addition, the teacher's trust in the leader had a positive (+) effect on the learner's emotional stability. In addition, it was confirmed that the teacher's transformational leadership had a positive (+) effect on the learner's emotional stability. Finally, in the relationship between the homeroom teacher's transformative leadership and the learner's emotional stability, teacher trust has a partial mediating effect. This study is meaningful in that it has objectively verified what kind of leadership the homeroom teacher should aim for in order to operate the classroom as the peripheral unit of the school organization, and what emotional and psychological effects such leadership can have on students who are members of the organization.

Awareness of Contents Scene as a Cultural Empathy of Cities: A case of 'Contents Tourism' (도시의 문화적 공감대로서 콘텐츠씬의 인식: 콘텐츠 투어리즘 사례를 중심으로)

  • Jang, Wonho;Chung, Suhee
    • Journal of the Economic Geographical Society of Korea
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    • v.22 no.2
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    • pp.123-140
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    • 2019
  • Empathy is the ability to feel, understand, and respond to the emotions of others from the standpoint of others. Recently, 'sympathy' has emerged as an important issue not only in emotional empathy in relation to individuals but also in 'social empathy', which sees sympathy as a basic principle for maintaining society. This study focuses on the issue of empathy as a new driving force for modern society and focused on 'urban scene' as a spatial application for cultural empathy in the city. Urban scenes approach the city as a space of consumption, classify it according to its inherent attributes, and analyze its characteristics. This study approaches the existing urban scene theory in terms of empathy. In addition, as a way to consume city images reflected on contents, a concrete example of 'contents tourism'is examined, and a 'contents scene' is proposed as a new urban scene and its meaning and possibility are presented.

Differences and Multi-dimensionality of the Perception of Career Success among Korean Employees: A Topic Modeling Approach (기업근로자 경력성공 인식의 다차원성과 차이: 토픽모델링의 적용)

  • Lee, Jaeeun;Chae, Chungil
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.58-71
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    • 2019
  • The purpose of this study is to explore the multi-dimensionality and the differences of the career success that is revealed by the employee's perception. In order to fulfill the research purpose, LDA topic modeling has applied to extract latent topics of career success from 126 Korean employees' open-end survey questionnaires. The extracted latent topics are social recognition, continuing service within an organization, expertise, financial rewards, and pursuing personal meaning. The occurrence probability of each topic was different by individual characteristics such as gender, education, position. Study findings showed there is multi-dimensionality in career success, and there are differences of topic occurrence probability by demographic characteristics. Additionally, this study showed how to apply the recently developed machine learning approach in order to reduce the researcher's bias by adapting the LDA topic modeling to the qualitative open-ended survey data.

On the New Prospect of Gangwon Border Area as a Peace Zone and its Sustainable Development (강원도 접경지역이 평화지역으로 가기위한 새로운 지평과 지속가능발전)

  • Kim, Jong-Hyun
    • The Journal of the Korea Contents Association
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    • v.22 no.6
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    • pp.638-651
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    • 2022
  • Last year, a new perception of the right to peace on the Korean Peninsula was adopted: DMZ Yanggu Peace Declaration 2021. The Declaration reflects that there is a raising of necessity for a new perception and approach from the perspective of DMZ-related laws, sustainable ecological environment and security. Gangwon is making considerable efforts to make the border area in DMZ as an area of peace by continuously enhancing publicity on the establishment of the 'Peace Special Self-Governing Province'. This study suggests the necessity of a paradigm shift towards the significance of the interkorean border region that it should function as a passage between the South and the North rather than a dam. For, to be renewed as a sustainably developing region through newly constructed flow of communication, the wall of hostility must preliminarily fall dawn. Then a question arises about how Gangwon is, out of other border region, most eligible for the reconsideration of its significance as a border area. The answer relies on the newly established agenda and understandings towards the right to peace in the perspective of founding the policy for the Unification of the Korean Peninsula. Furthermore, the conservation of DMZ ecological environment through enlistment of UNESCO Biosphere Reserve should go hand in hand with the ultimate value of global agenda of the conservation and protection of the environment. The study insists that the peace zone is a prerequisite for the adaption of the era of future-oriented glocalization featured by the Fourth Industrial Revolution. Up to this date, the border area was an area of pain and agony. It is time for Gangwon to be reborn as an area of peace and coexistence. The aim of this study is to point a direction for Gangwon to become a sustainably developing region by illuminating the value of the Gangwon border area as a new area of peace.