• Title/Summary/Keyword: 권유

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The Effect that Participating Motives and Involvement about Lifelong Education have on the Learners' Satisfaction, Continuous Intention to Take Courses, and Recommendation Intention (평생교육에 대한 참여동기와 관여가 평생교육 학습자의 만족, 지속수강의도, 권유의도에 미치는 영향)

  • Kim, Chulho
    • The Journal of the Korea Contents Association
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    • v.15 no.6
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    • pp.575-588
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    • 2015
  • The purpose of this research is to examine the effect the motives for participating in lifelong education and involvement on lifelong education have on the learners' satisfaction from lifelong education, the continuous intention to take courses, and the intention to recommend lifelong education. The results from a quantitative research show that the practical and recreational motives had a high positive correlation to situational involvement in lifelong education and that the relational and goal-oriented motives had a high positive correlation to continuous involvement in lifelong education. Moreover, for satisfaction about teaching methods, practical motives had a relatively higher effect. For satisfaction about facility comfort, recreational motives had a relatively higher effect. For satisfaction about communication, relational motives had a relatively higher effect. For satisfaction about contents' quality, goal-oriented motives had a relatively higher effect. The finding also shows that situational involvement had a relatively higher effect on satisfaction about contents' quality. Continuous involvement had a relatively higher effect on satisfaction about teaching methods.

The Characteristics of Internet Buying Which Have Influence on the Consumer′s Attitude (공동구매 특성이 소비자 태도와 재수용에 미치는 영향)

  • Choi, Hoon;Lee, Kyung-Tak
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2003.11a
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    • pp.393-407
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    • 2003
  • 공동구매는 ‘가격절감’, ‘위험감소’, ‘거래비용 절감’, ‘참여의식’등의 장점을 가지고 있다. 이러한 장점은 소비자들로 하여금 구매형태에 직ㆍ간접적인 영향을 미치는 것으로 나타났다. 반면 ‘시간지연’, ‘제품다양성 부족’, ‘결제수단’, ‘상품디스플레이’등의 단점을 가지고 있다. 이러한 단점들 역시 소비자들로 하여금 구매형태에 직ㆍ간접적인 영향을 미치는 것으로 나타났으나 반면 한번 거래를 하게 되면 계속해서 거래를 한다는 의견과 앞으로도 거래를 할 생각을 가지고 있으며 주변의 다른 이들에게도 추천하겠다는 생각을 가지고 있었다. 장ㆍ단점과 관련하여 공동구매를 ‘재수용 하는가’와 ‘주변사람들에게 권유할 것인가’를 연구하였다. 본 연구의 목적은 공동구매 특성이 공동구매를 수용함에 있어서 지속적인 수용을 할 것인가와 더불어 주변의 사람들에게 권장을 하는가를 파악하는데 있다. 본 연구에 대한 자료 수집방법은 D대학교의 재학생들을 대상으로 총 100부를 설문 조사하였으며, 수집된 설문지 중에서 불성실하게 응답한 설문지 8부를 제외한 총 92부를 유효한 설문으로 확보하였다. SPSS_WIN 10.0 패키지를 이용하였으며, 대상을 통하여 제품별(종류별) 선호도와 구매시(저가격, 안전성, 배송, 시간절감, 결제편리, 기타) 우선순위를 빈도분석 하였다. 또한 요인분석통한 타당도와 신뢰도 분석하고, 연구변수로 선정한 각 요소들을 이용하여 공동구매의 특성(가격대비 성능, 편리성, 결제안전, 다양한 제품 제공)에 따라 공동구매 재수용도와 주변사람 들에게 권유할 것인가에 영향력 정도를 파악하기 위해 회귀분석을 실시하였다. 조사결과 제품 선호도의 측면에서는 서적&음반, 의류&신발, 컴퓨터&주변기기 가장 선호하는 품목으로서 전자상거래와 거의 흡사하게 나타났으며, 구매시 가장 중요하게 느끼는 요소는 저렴한 가격과 안전&안정성으로 나타났다. 또한, 공동구매 특성에 대한 요인분석 결과로는 하나의 독립요인으로 존재하지만 결재안전, 다양한 제품제공의 요인들이 편리성 요인의 하부요인으로 존재하는 것으로 나타났다. 공동구매 특성이 재수용과 주변사람 권유에 대한 결과로는 재수용적인 측면에서는 ‘가격대비 성능’과 ‘다양한 제품 제공’이 유의한 영향을 미칠 것으로 나타났으며, 주변사람 권유적인 측면에서는 ‘가격대비 성능’이 유의한 영향을 미칠 것으로 나타났고 재수용성과 다르게 ‘다양한 제품 제공’측면에서는 영향을 미치지 않는 것으로 나타났다.

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A Study on Mediating Effects in the Impact Relationship between Cosmetic-related Factors and Consumer Preferences (화장품 관련 요인과 소비자 선호 간의 영향관계에서 매개효과 연구)

  • BAE, HYE-KYUNG
    • Journal of Digital Convergence
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    • v.19 no.11
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    • pp.585-593
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    • 2021
  • In this study, Author supposed that consumer preferences for domestic cosmetics may be different depending on the level of social support and advice & inducement from people around them, and analyzed whether these variables have mediating effects in the impact relationship between cosmetic-related factors and consumer preferences. For data collection, a questionnaire was conducted on women under 40 years of age living in the metropolitan area and analyzed through AMOS8 structural equation modeling. As a result of the analysis, it was found that advice & inducement had a very significant mediating effect on the consumer preference for domestic cosmetics, but social support did not have a mediating effect. Therefore, in order to increase the consumer preference for domestic cosmetics, it is necessary to find a way to activate the advice & inducement of the people.

Therapeutic Compliance for Calcium Supplements and Its Related Factors in Rural Osteoporotic Women (일부 농촌지역 여성 골다공증 환자의 칼슘보조제 치료순응도와 결정요인)

  • Chun, Byung-Yeol;Kam, Sin;Lee, Young-Ja;Lee, Sang-Won;Lee, Kyung-Eun;Lee, Young-Seok;Kim, Bong-Kee
    • Journal of agricultural medicine and community health
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    • v.26 no.2
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    • pp.111-132
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    • 2001
  • This study was conducted to examine the therapeutic compliance and its related factors in rural women with osteoporosis. A questionnaire survey was performed from April to May in 2000 for 140 osteoporotic patients who were diagnosed from April to June in 1999 through community health program. The study employed the health belief model for predicting and explaining sick role behavior. The analysis techniques employed included contingency table analysis and path analysis using LISREL. The major results of this study were as follows: Of the subjects, 12.1% were continuously complaint, 53.6% were intermittently compliant, and 34.3% were non- compliant to calcium supplement therapy. As the result of path analysis, the therapeutic compliance was significantly higher(${\mid}T{\mid}$ >2.0) as patients had higher perceived severity of disease, lower perceived barriers of treatment, and when patients thought their disease status as severe. As the patients had higher educational level, more experience of mass media contact or health education about osteoporosis, and when family had more concern for patient treatment, they had higher perceived susceptibility of complication(bone fracture)${\mid}T{\mid}$ >2.0). The patients had higher perceived severity(${\mid}T{\mid}$ >2.0) as they had more educational level, more advice for treatment from their doctors, and when family had more concern for their treatment. As the patients had more advice for treatment from their doctors and when family had more concern for their treatment, they had higher perceived benefit of treatment and lower perceived barriers to treatment(${\mid}T{\mid}$ >2.0). In order to improve the therapeutic compliance in rural osteoporotic women, it would be necessary that the patient should recognize their disease severity properly. And the perceived barriers should be removed through supportive environments for osteoporosis treatment such as doctor 's more advice and family 's more concern for treatment. In addition, effective and continuous management system for osteoporotic patients should be established.

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Levelized Information Retrieval Method in Context Awareness Environments (컨텍스트 인식 환경에서 레벨화된 정보 검색 기법)

  • Kim, Sung-Rim;Kwon, Joon-Hee
    • Journal of the Institute of Electronics Engineers of Korea TE
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    • v.42 no.1
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    • pp.47-52
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    • 2005
  • The context-aware retrieval method is one of the fundamental characteristics in ubiquitous computing. The essential aims of context-aware retrieval method are retrieving relevant information and delivering information quickly. We propose a new method that retrieves relevant information and delivers information quickly using characteristics of levelized contexts. We extract rules and recommendation information in the near future using context values and rules. Then we prefetch recommendation information in very near future using access score. Our method retrieves relevant information and deliver information quickly by storing only recommendation information to be needed in near future using the characteristics of levelized contexts.

Awareness and Satisfaction of Health Insurance Coverage of Dental Scaling (건강보험의 치석제거 급여 범위 확대에 대한 인식 및 만족도에 관한 연구)

  • Hwang, Youn-Jung;Cho, Young-Sik;Lee, Su-Young
    • Journal of dental hygiene science
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    • v.15 no.5
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    • pp.620-627
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    • 2015
  • The purpose of this study was to identify the factors associated with medical care utilization, the level of recognition, satisfaction, revisit and recommendation after implementing the expanded health insurance coverage of dental scaling. A questionnaire survey was conducted and analyzed among 608 adults living in Seoul and Gyeonggi-do April 1st to 30th, 2014. The results of the survey are as follows: 76.9% of the respondents know the expanded health insurance coverage, which is influenced by educational background and monthly income. The level of satisfaction, revisit and recommendation intention is affected meaningfully by educational background. Two factors, high school graduate or less and dental hygienist, meaningfully affect patients' satisfaction with scaling, and recommendation from others and Internet searching contribute to revisit. High school graduate or less is also one of the factors affecting the intention of recommendation, along with recommendation from others, Internet searching, scaling by a dental hygienist, and oral hygiene education before scaling. Summing up the results, patient's satisfaction and intention to recommend are high when dental hygienists provide oral hygiene instruction prior to scaling. This study suggests that dental hygienists help patients feel comfortable before treatment by building rapport with them. In addition, it is required that consistent efforts for quality improvement in scaling be sustained, that the patient's needs be identified to increase their satisfaction with scaling, and that studies to verify relevant factors be conducted.

An Analysis on the Purchase Satisfaction, Repurchase Intention and Recommendation according Toothpaste Choice Standard (치약선택기준에 따른 구매만족, 재구매 의도 및 권유 의사 분석)

  • Han, Ye-Seul;Lee, Ji-Eun;Moon, Hak-Jin;Lim, Soon-Ryun;Cho, Young-Sik
    • Journal of dental hygiene science
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    • v.15 no.1
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    • pp.77-82
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    • 2015
  • The purpose of this study was to understand the buying behavior characteristics of the customers. Also, it was intended to provide information to provide companies marketing strategy. The criteria of purchasing toothpaste was to try to understand the impact on satisfaction, recommendation and repurchase Intention. The study was surveyed 248 customers who re-buy the toothpaste in oral care products showroom at university dental hospital. Statistical analysis was performed using PASW Statistics 18.0 and AMOS 18.0 at the 5% significance level. The results were as follows: 'Flavor', 'Price', 'Brand', 'Function', 'Design' of toothpaste and satisfaction showed a positive correlation. Satisfaction and repurchase intention, Recommendation showed a positive correlation. Selection criteria that affect the satisfaction when customers buy toothpaste, 'Function' was the greatest and others became the order of the 'Brand', 'Flavor', 'Price'. Satisfaction affect the recommendation and repurchase Intention. If customers are satisfied with the toothpaste products, showed the Repurchase Intention, have shown opinion that is willing to recommend this product to others. Therefore, dentistry and manufacturers of toothpaste must share a lot of information about toothpaste with customers. Also, information, function, flavor of toothpaste as well as other oral care product, It will be a needed the continuing research and development.

A Study on the Relationship of College-Entrance Motivation to Satisfaction with Major among Dental Hygiene Students (치위생과 학생들의 입학동기에 따른 전공 만족도 조사)

  • Won, Young-Soon;Jung, Mee-Hee
    • Journal of dental hygiene science
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    • v.4 no.2
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    • pp.85-90
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    • 2004
  • The purpose of this study was to examine what made dental hygiene students choose their major subject and how much they were satisfied with that in an effort to pave the way for more successful guidance. The subjects in this study were 320 dental hygiene students from five colleges in Gyeonggi province, Incheon, Gangweon province, north Gyeongsang province and north Jeolla province. 32 freshmen and 32 sophomores each were selected from the colleges.

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