• Management & Information Systems Review
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• v.30 no.1
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• pp.187-209
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• 2011

This study investigate the roles of national image and corporate image on perceived quality, brand image, brand loyalty and brand equity of Chinese brands and global brands that are doing marketing in China. Several implications of this study is following like these. First, national image is one of major influence factors that affect enough on perceived quality likewise factors like advertising, price, and distribution. It is important marketing tool to promote national image on the national perspective and need to do those kinds of marketing activities. Second, this study shows the result that corporate image that is measured by the items focused on abilities of corporations is also influence factors that affect on perceived quality. In this perspective, the corporate image focused marketing activities of Korean firms may be the one of effective tools. Consequently, this study explains the mechanism that national image and corporate image variables enhance perceived quality, and perceived quality enhances brand image, brand loyalty and brand equity.

• International Area Studies Review
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• v.15 no.1
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• pp.315-339
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• 2011

As the Korean economy grows, the brand value of Korean companies such as Samsung, LG and Hyundai Motor has been elevated greatly. Compared to the brand value of Korean companies, Korea's national image is very lowly ranked. In addition Korea's national brand is undervalued compared to economic volume. So, the purpose of this study is to find way to enhance the Korea's national brand in Japanese Market through brand credibility. The results as follows. First, this study find that brand credibility is consist of expertise and trustworthiness in Japanese market. Second Korea national image positive impact on brand credibility. Third, brand credibility positive impact on perceived quality and information cost saving. Finally, brand credibility negative impact on perceived risk. In conclusion, all hypothesis are significant. So these results are very useful to Korea government and Korean companies.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.75-80
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• 2020

This study verified the moderating effect of brand familiarity and openness in the relationship between micro and macro-national image in Chinese market and brand attitude. The research methods used in this study based on previous studies, a research model was established, related research hypotheses were set up, and Chinese consumers were selected as survey subjects to conduct surveys and data collection, and the suitability test and research hypothesis of the model were verified. As a result of this study, Micro and macro-national image had a positive effect on brand attitude, brand familiarity and openness had no moderating effect on micro-national image, and macro-national image had a moderating effect on macro-economic image. The results of this study provide implications for companies in Korea, the United States, and Japan, which have close relations with China in the Chinese market, to utilize various business strategies.

• International Commerce and Information Review
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• v.17 no.3
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• pp.73-91
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• 2015

This study investigated how Korean image and cosmetics products image effect by the Korean Wave(Hanllyu) on the Vietnam Customer focus on the cosmetics. Especially, Korean Wave of this study consisted in the movie/drama, K-pop and Korean stars. Korean image and cosmetics brand image was effected by factors related to the Korean Wave which had been deducted, based on preceeding research. A study was conduct in Vietnam where the spread of the Korean Wave content customer bases has been over along time. A total of 295 samples were used for th final analysis. Data analysis consisted of descriptive statistics, Cronbach's alpha, a confirmatory factor analysis, and multi-regression. It is also found that Korean image and cosmetics brand image has affect by Korean Wave. and Cosmetics purchasing intention has affect Korean image and cosmetics brand image.

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.21-31
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• 2019

With the development of the aviation industry, aircraft painting design also plays the role of transmitting the national image while conveying the individual image of the airline. The recognition and recognition of the national image can be obtained by building a national brand. As a result, more and more companies are using the national brand image of their own country or other countries to add value to the company. Objective: To better reflect the national brand recognition for the design of the tail fin in the future aircraft painting design. This paper mainly studies the correlation between the tail graphic elements of aircraft painting design and national brand recognition based on the tail graphics of the three major airline alliance members. Based on the prior research, the relevant hypotheses were proposed and the questionnaire was designed. Secondly, a questionnaire survey was conducted on the passengers using the aircraft, and the correlation analysis was performed on the data by the SPSS regression analysis method. Conclusion: Data analysis has a strong correlation.

• The Journal of the Korea Contents Association
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• v.16 no.3
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• pp.426-438
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• 2016

The purpose of this study was to examine whether or not social media could have influence upon diplomatic activities and become effective means of diplomatic communication, focusing on the communication channel of public diplomacy. Study subjects were 301 foreigners from 42 countries in 7 continents, and influencing relationship among the fondness of social media-utilized public diplomacy cultural contents, country images and country brands was examined, together with its effectiveness. The results attained are as follows: First, all independent variable except interactivity and immediacy had significant influencing relationship with the fondness of public diplomacy cultural contents. Second, the fondness of public diplomacy cultural contents had significant influence upon country images, whereas country images had significant influence upon the fondness of country brands and the loyalty of country brands. Based on study findings, the influence of social media as effective means of communication of public of diplomacy policy in the 21st century was confirmed. In addition, This study contribute to expansion of public diplomacy research area from pre-exisiting study and provide basic information to future activities.

• The Monthly Technology and Standards
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• s.65
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• pp.13-14
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• 2007

도시의 이미지가 브랜드로 발전하려면, 그것이 보장하는 삶의 품질이 있어야 한다. 도시의 이미지를 바꾸는 초고층 건물도 좋지만, 이제는 우리가 좋아할 수 있는 도시의 브랜드를 만들어야 하지 않을까?

• The Journal of the Korea Contents Association
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• v.6 no.10
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• pp.53-61
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• 2006

Culture, consumers' value and attitude play an important role for global marketing strategy on cross-cultural perspectives. The aim of this research was to investigate how consumer ethnocentrism and cultural affinity affect psychic distance, country image and competitive brand choice. data were collected through personal interview. A total of 234 responses are put to final analysis. The results are as follows: First, cultural affinity play an important role for psychic distance and country image. Second, consumer ethnocentrism has directly affected country image and psychic distance. Finally, country image has affected competitive brand choice, but psychic distance doesn't have affected.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.8
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• pp.3439-3445
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• 2011

The Purpose of this study was to analyze the influence of the country image and brand image of product on Chinese consumers' brand attitude and the purchasing behavior. The results of this research are wrapped up as follows : First, the original country image of product is positive related to the product brand image itself. Second, both the country image and brand image of product have positive influences on consumers' brand attitude. Third, Chinese consumers' brand attitude has positive influences on purchasing behavior. Forth, both the country image and brand image of product have positive influences on consumers' purchasing behavior.

• Korean journal of communication and information
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• v.38
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• pp.7-39
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• 2007

The purpose of this study is to find trend & paradigm of national image ; to review process to be global corporate ; to evaluate brand value of SAMSUNG. Researcher made a study with SWOT analysis and depth survey interview about Interaction and influence between national image and global corporate. The result reveal five type that divided '1 ; Nation-Leading Type(n=10)', '2 ; International Superiority Type(n=6)', '3 ; Typical Influence Type(n=4)'. It found that is very different type. In conclusion, it was ascertained a proposition about 'growth of global corporate is in accord with development of brand value in Korea' through this study. Above all, in this article, the result of this works was provide a momentum ; it is the diverse effects to the global corporate inside and outside of the country.