• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.376-379
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• 2008

People are experiencing severe navigation problems in mobile site Relatively limited research, however, has been conducted on mobile site navigation compared to web site navigation. This research aims to identify efficient mobile site navigation aids for timely preferred contents. It proposed timely menu system based on statistic data, and evaluates its efficiency through commercial beta test. We conducted a beta test in the fourth quarter of the year 2007. The total number of user is 12,000. The average number of PV (page view) by the experimental group was increased to 10% more than control group. Our results indicate that timely menu system helps people navigate mobile menu system more effectively.

• Korean Journal of Social Welfare
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• v.62 no.4
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• pp.79-102
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• 2010

This paper aims to analyse the recent changes in social welfare services from a relational perspective. Discourses of the privatization of welfare state, the welfare mix approach, and consumerism have provided frames for interpreting the changes in social services in Korea. The nature of social welfare services, being a "relational goods" requires its focus to be in its relational aspects: the relation between service user and service practitioner; the relation between service user and provider; the relation between service user and government; the relation between service practitioner and provider; the relation between service practitioner and government; and the relation between service provider and government. Analysis of such relations will explore their transformation toward formalness and equality in social welfare services. In conclude, the study reveals a process of modernization, defined as a transition from informal relations to formal contractual relations, based on one's rights, responsibilities and obligations. Previous relations, of paternalistic, arbitrary and hierarchical characteristics, can be seen as being substituted by more formal, institutionalized and equalized relations. In terms of service purchasing contract between service user and service provider and employment contract between service provider and service worker are recognized with the latter characteristics. This relational analysis leads a discussion concerning the creation of institutional basis of one's rights and responsibilities in the fields of social welfare services in Korea.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.412-420
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• 2010

With increased complexity of product and market, the phenomenon that a consumer get paradoxical attitude toward marketing object has been increased. And this phenomenon eventually affects the relationship between consumer and product. In this study we tried to find more paradoxical phenomenon and understand consumer behavior confronting these situations when they buy agro-product based on ground theory methodology. According to the results, consumer's expectation and purchase experience can promote quality paradox experience during confronting various marketing activities such as price, product, promotion, place. Also these experience can cause quality paradox related interaction and communication even though there could be differences in their experience according to demographic characteristics, personal preference, and risk perception. Consumer will develop multiple strategies against quality paradox to manage the uncomfortable paradox experiences.

• Journal of the Korean Society for Railway
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• v.13 no.4
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• pp.412-418
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• 2010

This paper presents the methods to acquire the Safety Certificate from Independent Safety Assessment based on the IEC standard62279 which is commonly applied to railway system for Automatic Train Control(ATC) system in accordance with Urban Maglev project. This also shows approach methods and relative activities for project life- cycle to accomplish and ensure the system requirements of ATC system, RAMS and S/W quality activities. Furthermore, the key tasks conducted with ISA are noted in detail. These kind of activities for software quality of ATC system to obtain S afety Certificate could be a CASE model to improve the quality of domestic railway system and products, and also contribute to the growth of railway business and toward the achievement of overseas' railway signaling markets.

• Science of Emotion and Sensibility
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• v.7 no.1
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• pp.9-21
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• 2004

Among the factors of consumer preference, aesthetics has been importantly considered in competitive market environment. Generally, consumers' purchasing standard is influenced as their awareness increases relative to variations in their lifestyles and due to these changes in consumers' wishes, design techniques and methods are focused towards adapting to these changes. Thus, in order to satisfy consumers' needs, and markets characterized with the short durability cycle of products, a distinctive design should be developed with respect to the form of products. The proposed design should also support form as an important factor to attract consumers preference. This study attempts to understand typology based on a categorization theory, and the conceptual structure of aesthetics. Both are importantly considered simultaneously. In addition, the study proposes a new design process by extracting Rhythm affecting aesthetic. In conclusion, the result of this study aims at developing more consumer preferring design beyond the scope of the ordinary designer's idea and generation.

• Journal of Broadcast Engineering
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• v.18 no.2
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• pp.196-203
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• 2013

The importance of Digital Rights Protection technologies, especially the forensic marking, is getting larger and larger as the demand for the digital contents is increased. But the technologies for the evaluation of forensic marking is not set up properly due to the conflicts between interested parties and technical difficulties. Therefore to evaluate the performance of forensic marking objectively, image and video modification items/levels and evaluation criteria are essential. This paper suggests the quantitative system for evaluating the performance of forensic marking objectively. By providing the opportunity to evaluate the Digital Rights Protection product in objective and quantitative manner, forensic marking industry can expedite its technology development and consumer can get objective and universally validated performance result. It is expected this technology could help revitalizing the related industries and help expediting the development of forensic mark technologies.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.1
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• pp.293-311
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• 2009

The purpose of this article is to present comparative analysis of electronic information purchase in Korean university libraries relative to university libraries overseas. An overall comparison is made between libraries in Korea and in the U.S. in terms of their budget for electronic information. In addition, we compared the lists of web databases in service among three top-tier Korean universities and nine foreign universities(6 in the U.S., 1 in Canada, 1 in Australia, and 1 in China). The findings show that Korean universities tend to subscribe heavily to electronic journals packages than competing libraries overseas. However, in terms of providing subject-based reference databases, our libraries are far behind even mediocre institutions in these countries. We propose a number of recommendations to strengthen national licensing of electronic scholarly materials as a way to enhance access to electronic information through university libraries.

• Environmental and Resource Economics Review
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• v.16 no.2
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• pp.363-378
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• 2007

A green market for a product refers to the market where the more willingness to pay for the product consumers have, the greener is the product. As the green markets begin to spread out, researches have been carried out mostly on the effects of various environmental policy measures such as unit emission standard, environmental taxes as they are applied in the green markets. This paper focus on a different issue in the green markets, that is, the effects of the greener market on pollution emission. We consider two kinds of markets, which are fully or partially covered. In the fully covered market where the products sold are necessities such that all consumers purchase the product, as the market gets greener, the amount of pollution emission decreases. On the other hand, in the partiaily covered market, it is shown that the amount of pollution emission could increase as the market becomes greener. This critically depends on whether the total output decreases or increases as the market turns greener.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.32 no.4 s.59
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• pp.269-282
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• 2006

In this study, we tried to scrutinize the status and problems of domestic cosmetics industry. On the basis of theoretical study, we examined the strategic marketing skill and tactics of foreign products to devise a strategy for domestic cosmetics with the help of marketing mix of foreign competitors: so to say 4 Ps. The core of the empirical research is hereby the effect of consumers' behavior. The conclusion of the research can be summarized as following: the most important problem of domestic cosmetics industry is the poor brand power. It has been confirmed that the consumer needs are various and dynamic. Analysis of 4 Ps of marketing factors of foreign goods shows this very clearly. Consumers tend to rely upon the brand name of the product rather than the quality, when they don't have enough information or knowledge on the product. This conclusion teaches us to make an effective strategy of marketing. It is brand power and brand cultivating. This study may give domestic marketers a motive to predict the future and succeed in existence and prosperity.

• Journal of Digital Convergence
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• v.11 no.3
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• pp.41-48
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• 2013

Emerging three-dimensional television (3DTV) as a new IT product shows a possibility that television is not for just watching broadcasting, but an attractive tool for applying it to our real life. Three dimensional television is generally more effective and attractive than two-dimensional television (2DTV). But it still needs continuous technological improvement to solve its inherent limitations until many customers decide to purchase 3DTVs without hesitation. Innovative products like 3DTV encounter a quality problem leading purchase decision by customers. Quality is regarded as one of the most important factors affecting customers to adopt and use the product. Furthermore, measuring quality effectively is considerable for the 3DTV research. In this paper, we suggest the Analytic Hierarchy Process(AHP) method for evaluating 3DTVs in a view of quality. We describe quality criteria affecting the 3DTV selection through a literature survey and develope an analytical method for measuring quality. We classify the quality of 3DTV into four types and suggest a concept of the quality ratio as a measurement criteria instead of the quality gap. Though a numerical example, we show how priorities of 3DTV with versatile manufacturers is computed.