• Management & Information Systems Review
• /
• v.34 no.1
• /
• pp.1-20
• /
• 2015

This study analyses the relationship with the feature of the web usability and Social commerce. Therefore, this research tries to investigate the relationship about in which the characteristic of the web-site usability is connected through the confidence about the Social commerce site to the re-purchase. The existing research that the information system and Electronic commerce relates is considered and the usability factor about the Social commerce site tries to be drawn and these try to verify on the relationship with the trust building of the user about the Social commerce site and purchasing intention through the positive research. The result is follows. First, the visual property of the Social commerce site was confirmed to have the descriptive ability noted to the confidence. Second, it was confirmed to have the descriptive ability that information characteristic about the Social commerce site notes to the confidence. Third, it was confirmed to have the descriptive ability that relative characteristic about the Social commerce site notes to the confidence. The importance of the web-site usuability has preferentially to be considered in being put through this research and building the confidence of the social commerce user could be known. When running with the social commerce site design, this is determined because it can become the useful standard.

• Korean journal of food and cookery science
• /
• v.23 no.4 s.100
• /
• pp.452-460
• /
• 2007

As a preliminary study for developing cooking techniques to improve cooked rice flavor, we surveyed consumer perceptions on purchasing rice and the consumption of cooked rice. The quantity of rice purchased by consumers was in the range of $1O{\sim}20$ kg. The purchase criterion for 50% of the subjects was the taste of the cooked rice, and half of the subjects bought their rice at a supermarket. A majority (90%) of the subjects consumed the rice within 1 to 4 months, storing it raw in the package (32.4%) or in a container at room temperature. The rice was cooked for 2 to 5 persons (65%), 1 to 2 times a day (70%) with a pressure cooker (76%). The rice and water volume were measured by eye. The cooked rice was eaten immediately (41.8%) or in 1 to 2 days (48.6%) by keeping it in an electric cooker (63.6%). The subjects perceived the rice cultivar (37.9%) as the major factor for the cooked rice flavor, as well as the region of origin (21.3%), and storage period (11.9%); the cultivars of Ilmi, Ilpoom and Chuchung were preferred. In conclusion, the consumers regard rice as a principal food; however, the methods to measure rice and water are not standardized. To improve the taste of cooked rice, consumers depend on cooking equipment and the rice cultivar.

• The Research Journal of the Costume Culture
• /
• v.23 no.2
• /
• pp.213-227
• /
• 2015

This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.15 no.3
• /
• pp.51-67
• /
• 2013

This study aims to examine impacts of the Internet shopping orientation of Korean and Chinese consumers on their selection criteria of shopping malls and apparel products, frequencies and amounts of purchase, and information search in the Internet shopping mall. A survey was carried out with Korean and Chinese female consumers in their 20s and 30s who have the Internet shopping experiences. The results of this study were as follows: First, the Internet shopping orientation of Korean and Chinese respondents clearly showed factorial structures including the pleasure-conscious, fashion-conscious, price-conscious, and convenience-conscious orientation. From a result of the cluster analysis on four factors of the Internet shopping orientation, Korean and Chinese respondents were classified into three groups of the Internet shopping-unconscious, the Internet shopping-loyalty, and pleasure convenience-conscious. Second, there were significant differences in selection criteria of both the Internet shopping mall and apparel products among three groups of the Internet shopping orientation in Korea and China. Third, significant differences were identified in visiting frequencies, apparel purchase frequencies and amounts, payment methods, and information sources during the Internet shopping among three groups of the Internet shopping orientation in Korea and China.

• Journal of the Korean Society of Costume
• /
• v.53 no.2
• /
• pp.1-16
• /
• 2003

The purpose of this was to identify the shopping orientation and store selection criteria of credit card apparel shoppers. The subjects were credit card holding women who had experienced credit card apparel shopping at least one time during last 6 months. The results were as follows : 1. Women of 20's were segmented into multi-cards holding light users, multi-cards holding heavy users, and mono-card holding light users according their credit card numbers and the monthly credit card apparel expenditure. 2. The factors of apparel shopping orientation were pleasure, economy, brand loyalty. self-confidence. shopping plan, and fashion. And the factors of store selection criteria were additive service, store atmosphere, Product assortment, sales promotion. and product diversity. 3. Multi-card holding light users showed higher tendency in self-confidence and economy of shopping orientation, and considered additive service more. Multi-card holding heavy users showed higher tendency in pleasure. brand loyalty, self-confidence, shopping plan, and fashion of shopping orientation, and considered sales promotion and product diversity. Mono-card holding light users showed lower tendency in pleasure. brand loyalty, self-confidency, shopping plan, and fashion, and considered additive service, store atmosphere. product assortment, sales promotion, and product diversity less.

• Journal of Korea Water Resources Association
• /
• v.30 no.6
• /
• pp.731-741
• /
• 1997

Optimum design conditions of rapid mixing impellers for an effective Water Treatment Plant operation were experimentally studied by thorough examination of parameters, such as impeller type and detention time. which govern the removal efficiency of turbidity. It was found that the impeller type is one of the major parameters governing the economic power consumption and the efficiency of turbidity removal. The experimental results showed that not only the velocity gradient G but also a new design guide. so called mixing energy per unit volume of raw water, could be used as a design and operation guides for rapid mixing in W.T.P.

• 한국신재생에너지학회:학술대회논문집
• /
• 2005.11a
• /
• pp.618-627
• /
• 2005

본 연구는 신 재생에너지 보급제도 중 하나인 발전차액지원제도가 중유발전설비의 회피비용으로 기준가격을 책정하여 신 재생에너지원의 적정구매가치를 적절히 반영하지 못하고 있고, 발전차액의 보전은 소비자의 직접적인 부담 대신 전력기반기금을 통해 지원됨에 따라 보급제도의 지속가능성 문제가 있음에 주목하여, 그 대안으로 도입을 검토 중인 RPS와 독일, 프랑스의 FITs제도를 검토하여 보았다. RPS는 시장기능을 이용한 가격결정 등 많은 장점에도 불구하고 시행 상 예상되는 여러 가지 제도적 장치 마련의 필요성 등의 문제를 간과할 수 없다. 독일의 FITs는 시장을 통한 가격결정이 아닌 정책적으로 가격이 책정된다는 문제가 지적되고 있으나 신 재생에너지의 현장조건 등을 고려한 차별적인 가격산정방식과 기간별, 에너지산출량별 가격조정방식으로 문제를 보완하고 있다. 독일의 FITs제도와 프랑스의 가격산정모형을 국내 기준가격산정방식에 관련된 연구들과 비교 검토를 통해 궁극적으로는 해당에너지의 소비자가 직접 비용을 부담하게 함으로써 신 재생에너지보급정책이 지속 가능한 대안을 가질 수 있음을 보여준다.

• Journal of the Korean Home Economics Association
• /
• v.47 no.9
• /
• pp.91-99
• /
• 2009

Mothers are a powerful consumer force in the children clothing market, and somatotype plays an crucial role on their evaluation of clothing and decision to purchase. It is therefore essential to identify the roles of mother's somatotype & somatotype cognition in relation to purchasing of children clothing. This study aimed to investigate the effects of mother’s actual somatotype & somatotype cognition on their children’s clothing evaluative criteria. In order to compare the clothing evaluative criteria of the groups and among the groups by mother’s somatotypes at the point of children’s clothing purchases, mother’s actual somatotype & somatotype cognition of their self and their children were adopted as variables. Total usable questionnaires were obtained from 147 middle-aged mothers of students aged between 10 & 13. Results indicated that practical, commodity & symbolic dimensions of children’s clothing evaluative criteria were used differently by each group to decide on purchase of clothing for thin, moderate & heavy children. This study provides important commercial information about mother’s actual somatotype & somatotype cognition related to their children’s clothing evaluative criteria, and as such can be used strategically to the effective communication with consumers.

• Photonics industry news
• /
• s.38
• /
• pp.16-19
• /
• 2007

2006년 국내 광산업시장은 전 세계적인 초고속인터넷망 및 FTTH 관련 서비스 확충에 따라 광통신 부품 업체의 호황과 아울러 휴대폰 부품시장, 반도체 광원(LED)분야의 전체적인 수출 및 내수시장규모가 증가한 것으로 조사됐다. 그러나 해외 원자재 구매 증가로 인해 수입 비율이 증가하고 반면 수출은 엔화, 달러 환율의 지속적인 하락에 영향을 받아 마이너스 성장한 분야도 있는 것으로 파악되었다. 광산업클러스터가 구성된 광주의 지역내 총생산은 2003년을 기준으로 하여 15조 7,229억 원으로 전국 비중은 2.2%를 차지하고 있을 정도로 열악하고 재정자립도도 6개 광역시 중에서 하위를 기록하고 있었으며 취업자 기준 산업구조도 서비스업이 80%정도를 차지할 정도로 구조적인 취약점을 안고 있었다. 이와 같은 광주경제의 어려운 상황을 근본적으로 타개하기 위하여 광주광역시가 21세기 최대의 유망산업인 광산업 육성 계획을 수립해 제시한 결과, 중앙정부 차원에서 광산업 육성 및 집적화 계획 1단계 사업(2000년~2003년)이 성공적으로 마무리 되고 현재는 2단계 사업(2004년~2008년)이 추진 중이다. 따라서 현시점에서 광산업 육성 성과를 판단할 수 있는 지표로 광주지역에 소재하고 있는 광산업체의 증가수와 매출액 등에 대하여 한국광산업진흥회에서 2006년 12월에 전수조사 하였다.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.25 no.7
• /
• pp.1203-1214
• /
• 2001

This study is to analyze the competition structure and the brand image in underwear market, and to examine the relationships between brand preference and evaluation criteria on purchase among the age of 20's females. The samples are composed of 591 females aged 20's in cheong-ju city. For data analysis, MDS, AVOVA, t-test were used. The results of this study are followed as; Brand group I [BYC·Try·Vicman] was positioned on the dimensions of casual/classic image, brand group II [BodyGuard·DonandDons·schaolphio·x-zon] was positioned on the dimension of casual/fashionable image, and brand group III [Wacor·Venus·Ravora] was posiotioned on the dimension of elegant image. Brand preference in group III was the highest, and brand preference had significant difference by age, occupation, and education level. Customers who prefer the group I evaluated useful and management attributes the most and customers who prefer the group II, considered economical and esthetic arributes for purchasing underwaer. Also, customers who prefer the group III, evaluated the esthetic appreciational quality, the functional quality, and the brand-symbolic quality. Also, the influence of advertisement is most effective to purchase underwears. A main source of information is the broadcast medium such as TV or radio. The main store types on purchase were types like a department store and underwear special store.