• Journal of Service Research and Studies
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• v.9 no.3
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• pp.73-86
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• 2019

The authors of this study conducted research on universities located in China, and the primary purpose of the study was to test whether the quality factors of university education service have a positive (+) effect on student satisfaction. The secondary purpose of the study was to identify and analyze whether university instruction and curriculum variables had a positive regulatory effect on the relationship between quality factors and student satisfaction. First, Research Hypothesis 1, which suggested that university education service quality factors would have a positive effect on student satisfaction, was adopted. As the second analytical process of the study, controlled regression analysis was used to verify whether instruction and the curriculum had a regulatory effect on the relationship between the university education service quality factors and student satisfaction. When the two variables were analyzed as control variables, the results showed that curriculum had a significant positive regulatory effect, and instruction was shown to not be suitable for generating win-win cooperation or synergistic effects. The contributions of the theoretical perspective of this study were the analysis of the relationship between university education service quality factors in Chinese universities and student satisfaction, and systematically linking instructions and the curriculum and analyzing the impact on student satisfaction. The study implies that it would be more effective to analyze additional factors in the operation of universities through in-depth analysis on instruction from a practical standpoint.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.2
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• pp.219-227
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• 2018

The consortium for the HRD ability magnified program is part of the joint training program for SMEs in the strategic field and supports the infrastructure, training, personnel, and general operation expenses required for the joint training. The purpose of this study was to analyze the factors affecting the satisfaction of the education and training program, as perceived by the participants of the Consortium for the HRD Ability Magnified Program. The results of this study are as follows. Gender, trainer satisfaction, educational facilities and service satisfaction have a statistically significant effect on training program satisfaction. The impact on education and training satisfaction of gender, instructor satisfaction, educational (facilities) and service satisfaction was high and in that order. It was found that the male participants have a more positive effect on satisfaction of education and training than the female participants. Age, job group, and job title did not have a statistically significant effect on training program satisfaction. Based on the results of this study, the following suggestions are made. The capacity of the trainers should be strengthened. It is important to provide facilities that enable trainees to participate effectively in education and training and increase the transfer of education and training to the field. It is necessary to design and implement a curriculum that takes into consideration the female trainees' characteristics and situations. More effort is needed to improve the appropriateness of the education and training contents, education and training time, job relevance, and job contribution.

• The Journal of the Korea Contents Association
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• v.11 no.3
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• pp.327-338
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• 2011

This study was conducted to determine the degree of satisfaction and the demand for the current education service of language therapy. We surveyed a total of fifty two nurturers of children who had been diagnosed as autistic. A three-part questionnaire that covered the environment of the therapy institution (7 questions), the programs provided by the Speech-Language Pathologist (7 questions) and the degree of satisfaction and the demand for therapy education (7 questions) was used. The study results showed, in the area of the institution environment for therapy education, that the degree of satisfaction was highest for Social Welfare Center users due to the therapy costs. The level of satisfaction then decreased in the order of private clinic users and general hospital users. However, in the area of education programs provided by Speech-Language Pathologists, it was highest for the users of general hospitals due to the proper contents of the programs and consulting service. The satisfaction level then decreased in the order of private clinic users and Social Welfare Center users. Regarding the level of satisfaction with therapy education and related demand, the degree of satisfaction with language therapy and all therapy education services was generally satisfactory. After the language therapy, the children showed considerable improvement in their living skills (60% of survey respondents) and psychological stability (stress reduction, 30% of the total survey respondents). Regarding the future demand for therapy education, the degree of demand was high for the individual and group language therapy education service. In summary, the results of this study uncovered a number of problems related to services provided by language therapy education institutions and suggested various implications that Speech-Language Pathologists and relevant professionals should endeavor to use so as to enhance the satisfaction level of therapy education for autistic children.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.235-241
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• 2010

인터넷을 기반으로 시간과 장소에 구애 없이 학습 가능한 이러닝의 보급이 빠른 속도로 확산되고 있지만 이러닝 교육서비스의 품질을 높이기 위한 체계적인 평가와 개선은 상대적으로 미흡한 실정이다. 본 연구에서는 SERVQUAL모형을 이용하여 S대학에서 개설된 E과목에 대한 이러닝 교육서비스의 품질을 평가하였다. 동일한 E과목을 100% 온라인으로 수강한 학부생 79명, 대학원생 71명을 대상으로 성별, 연령별에 따라 SERVQUAL 조사결과를 비교하였다. 성별에 따른 서비스 격차점수에는 유의한 차가 없었지만, 연령별에 따라서는 서비스 격차 점수에 유의한 차이가 존재하였다. 연력별 차이의 원인으로는 연령이 높은 대학원생들의 경우 대부분이 직장을 가지고 있는 시간제(part-time) 학생들이기 때문에 학습내용의 현업 적용성을 상대적으로 중요하게 고려하기 때문으로 생각된다.

• Korean Business Review
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• v.15
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• pp.1-24
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• 2002

Many of the universities in Korea recently is changing the school policy oriented from the supply approach to the demand as the case of business companies. Customer orientation is the key point of the customer satisfaction. But there are few studies focused on the satisfaction of students as a customer. In this paper, we studied the components of satisfaction in university life, the factors affecting on the satisfaction of students, and the relationship among them. The principal components of satisfaction in university life are services related to the activities of students, the utilization of welfare facilities, curriculum, the adminstration on students, and the department office. Factors affecting on the satisfaction of students are expectation, pride, self evaluation on learning, and special activities. Demographic variables, for example, sex, grade, colleges, and so on are also important factors. We also found the fact that the pride was the most important factor, and it gives positive drive on the satisfaction of students in university life. It gives us the important implication to the school policy.

• Journal of Service Research and Studies
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• v.7 no.1
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• pp.53-64
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• 2017

Recently meet the growing needs of customers and has increased, the need for training of customer contact staff in order to improve and increase customer satisfaction. These service training is because it improves the service capabilities of contact for customer-facing employees to respond to customers as well as to improve customer satisfaction. This study is placed in the field after the service training aimed at Customer contact staff joined in 2013~2016 in the first half of these new recruits training education working in the Seoul Metro customers respond to customers in customer contact and practical services it will proceed to the empirical study of how this affects the satisfaction and loyalty to the organization for the job than to find a better improvement in the educational program.

• Proceedings of the Korea Association of Information Systems Conference
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• 2004.05a
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• pp.88-95
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• 2004

가상강좌에 대한 사회적 관심이 높아지고 각종 교육기관에서 다양한 방식의 서비스를 제공하고 있음에도 가상강좌의 효과 즉, 가상강좌 수강생들의 만족을 측정하는 도구의 개발은 상대적으로 미흡한 실정이다. 특히 초기의 가상강좌가 정보기술을 이용한 실험적인 형태에서 벗어나 기존의 오프라인 교육을 대치할 수 있는 중요한 도구로 대두되고 있다는 점을 감안할 때 가상강좌의 효과를 측정하기 위한 도구는 좀 더 종합적인 접근 방식이 요구되고 있다. 본 연구에서는 가상강좌 특히 인터넷을 기반으로 하는 가상강좌의 네 가지 요소인 학습관리시스템, 강의 컨텐츠, 학습에 대한 인적 서비스 그리고 학생 자신의 심리적 상태 등을 고려한 종합적인 접근에 의한 가상강좌 만족 모형을 제시하고 그 측정도구에 대한 타당성을 검증하도록 한다. 이를 위해 정보기술 사용 측면, 정보품질적 측면, 서비스 관리적 측면 그리고 사회심리학적 측면에서 가상강좌 측면에 만족을 주는 이론적 변수 및 측정도구를 제시하고 측정도구에 대한 타당성을 실증적으로 검증한다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.11
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• pp.6604-6612
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• 2014

The purpose of this study was to provide basic knowledge and a proper education-training program for hotel enterprises. The results are as follows. First, an education-training program was focused on five factors. Service quality, Job, Organization culture, Self improvement, and Language. Second, the Importance Performance Analysis Result show that Keep the Good Work variables are the Customer reception, Food hygiene, Hygienic management, Cooking, First aid, Self development, and Communication. Possible excesses include Customer satisfaction, Business vision, Brand, Prevention of sexual harassment, Multiple cultures. Finally, an education training program should focus mainly on 'Manner', 'Table manner', 'Personal hygiene' and 'Chinese'.

• Journal of Global Scholars of Marketing Science
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• v.6
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• pp.339-366
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• 2000

WTO체제의 등장과 더불어 전세계는 단일 시장화를 지향하면서 경쟁에 입각한 생존경쟁 이 치열해지고 있다. 이러한 세계적 조류는 국내적으로 영리조직뿐만 아니라 비영리조직까 지도 경쟁력 향상을 통한 생존과 발전을 추구하게 하고 있다. 본 연구는 이러한 관점에서 대학교육서비스 질의 개선을 통한 대학발전을 위해 마케팅모 형을 구축하는데 그 주요 목적을 두었다. 본 연구는 이러한 연구의 목적을 달성하기 위하여 기존의 대학발전을 위한 학자 및 평론 가 등의 국내외 문헌과 연구논문을 참고하여 오늘날 대학교육환경의 변화양상을 살펴보고 이러한 환경변화 속에서 교육서비스 마케팅의 필요성을 고찰하고 대학교육서비스 마케팅모 형 구축의 결정요인을 도출하였으며 이들 요인에 의한 가설을 설정하였다. 이를 검증하기 위해 부산과 경남지역의 국 공립대학 및 사립대학을 합쳐 10개 대학의 교수(216명)와 학생(356명)을 대상으로 설문조사하고 실증분석을 하였다. 실증분석의 결과를 롱하여 본 연구는 대학교육서비스 마케팅모형의 발전적 시사점을 도출하여, 대학의 교수와 교직원이 고객지향성, 시장지향성을 견지하면서 교육서비스 질을 개 선하고 나아가서는 고객만족과 재구매 의도를 강화하여 대학의 생존과 발전을 위한 대학의 경쟁적 발전방향을 제시하였다.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.23-35
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• 2020

This study is based on prior research cases on workplace learning, which had a significant impact on corporate research. To improve problem solving and supplementing ability by keeping the opportunity to participate in workplace learning for the weak small business owners and to strengthen opportunities for practical growth, and to propose education, policy and institutional windowing. Therefore, to establish the relationship between small business owners' workplace learning, job satisfaction, and service quality, a research hypothesis was set in the background of prior research and empirical analysis was conducted. The results from 203 questionnaires were analyzed with SPSS 18.0 program. As an analytical result, first, workplace learning had a partial positive (+) impact on job satisfaction. Second, workplace learning had a partial positive (+) impact on service quality. Third, in the relationship between workplace learning and service quality, job satisfaction played a full mediating role. From this, it was found that formal learning, the subfactor of workplace learning did not have an impact on job satisfaction and service quality, as subtitle of educational environment including offsite training and self education, systematization, and structuralization depending on the poor environment of small enterprises. Therefore, it was found that small enterprises' poor environment was revealed from the managerial, economic and social perspectives and to compensate such defect, educational, policy, and institutional strategies to strengthen the opportunity for growth and development of small enterprises can be suggested to the governmental agencies or local governments. Despite the significant results of this study, there may be limitations. Therefore, further studies should be conducted in various fields with various samples in the future, and further studies should be conducted in academic and practical relationships that can improve the service quality and management performance.