• Title/Summary/Keyword: 교육서비스 만족

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A Study on the Web Service Quality and User Satisfaction at Open Market (오픈마켓의 웹서비스 품질과 사용자 만족)

  • Son, Yong-Shim;Seo, Chang-Gab
    • Journal of Digital Convergence
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    • v.11 no.6
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    • pp.113-127
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    • 2013
  • The open market are expanding service quality which was used as rating scale in the field of marketing. In accordance with open market, they convert it to e-service quality and use it. Udo et al.[6] suggested web service quality combining e-SEVQUAL[2] and extended Information Success Model[7]. This study suggests four influence factors of e-service quality in the open market; website privacy and security, web site contents, web site convenience, and images of the open market companies. The study conducted survey on 301 college students and life long education center students in Busan. The study found that all four influence factors have positive effects on the web service quality and ultimately web service quality has beneficial effects on the satisfaction in open market users' information system.

Relationship between Internal Marketing and Internal Customers' Satisfaction (내부마케팅과 내부고객만족의 관계)

  • Kim, Won-kyum;Song, Yeon-sook;Xiong, Jian-yong
    • Proceedings of the Korea Contents Association Conference
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    • 2010.05a
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    • pp.238-239
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    • 2010
  • 본 연구는 서비스기업 종업원들의 동기부여에 의한 내부마케팅과 내부고객만족간의 관계를 고찰하는데 주된 목적을 두었다. 분석결과 내부마케팅 구성요인 중 보상시스템, 경영진의 지원, 교육훈련이 잘될수록 만족도가 높은 것으로 나타났고, 권한위임과 내부커뮤니케이션은 유의한 영향이 없는 것으로 나타났다. 이러한 연구결과는 서비스업의 내부마케팅이 종업원들의 만족 및 고객지향성에 영향을 미친다는 사실을 뒷받침하는 것이다. 따라서 내부마케팅을 통하여 종업원의 만족도를 높여 외부고객에 대한 서비스 품질의 향상을 도모할 수 있다는 시사점을 제시해 주고 있다.

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Aromatherapy Healing-based Fusion, Complex Social Service Professional Training Program Development and Application Case Study - Gwangju is the center of the city - (향기치유기반 융·복합 사회서비스 전문인력 양성 교육프로그램 개발 및 적용사례 연구 -광주광역시 중심으로-)

  • Jung, Sook-Heui;Park, Hee-young
    • Journal of the Korea Convergence Society
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    • v.13 no.5
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    • pp.103-112
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    • 2022
  • As an alternative to improving the quality of life of the elderly and meeting the needs of high-level care, nursing services and needs, we aim to be the basis for formulating improvement proposals by applying the development of a fragrant healing-based fusion and complex social service professional training program. After conducting a questionnaire survey of 30 trainees in Guangzhou for 16 days from June 14, 2021 to September 23, 2021, and conducted a 7-day questionnaire survey, the education preference survey showed that in the educational preference, aromatherapy education was the highest surveyed at 42.11%, and the need for aromatherapy courses after the application of educational programs was the highest at 50%, and satisfaction was the highest at 48%. Accordingly, this study is used as a basis for the revitalization of the age-friendly industry and aims to contribute to the consolidation of senior care and nursing services and the securing of excellent personnel related to high-value-added fusion and complex social services.

Influences of Coffee Education Service Quality on Educational Satisfaction, Intention to Recommend, and Job Preparatory Behavior : Focusing on Job Searchers in the Tourism and Hospitality Industry (커피교육서비스 품질이 교육만족도, 추천의도, 취업준비행동에 미치는 영향 :관광·외식분야 취업준비생을 대상으로)

  • Shin, Dong-Jin
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.297-306
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    • 2022
  • This study aims to verify the influence of coffee education service quality recognized by trainees wishing to get a job at coffee-related companies on job preparation behavior through education satisfaction and recommendation intention. In order to achieve the research purpose, this study posited five research hypotheses based on relative literature and also established a research model with the five hypotheses. This study shows the following research results. First, the study found that coffee education service quality had a positive and significant impact on education satisfaction. Second, the study found that educational satisfaction had a positive and significant impact on recommendation intention. Third, the study found that educational satisfaction had a positive and significant impact on job preparation behavior. Fourth, the study found that education satisfaction had a positive and significant impact on the effect of coffee education service quality on recommendation intention. Fifth, the study found that education satisfaction had a positive and significant impact on the effect of coffee education service quality on employment recommendation intention. Such findings of this study imply practical suggestions that the characteristics of a wide range of trainees in the study of coffee education service quality and satisfaction, and provide practical suggestions to help improve the future direction of education services and competitiveness of coffee education institutions.

The Effect of the Medical Service by Service Instruction of Dental Health Care Worker (치과 의료 종사자의 의료 서비스 교육이 의료 서비스에 미치는 영향)

  • Kim, Chang-Hee;Lee, Ji-Youn;Lee, Hyun-Ook
    • Journal of dental hygiene science
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    • v.1 no.1
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    • pp.53-59
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    • 2001
  • This study was aimed to survey the level of service education in the people engaging in medical services and identify the influence of the education on their job performance. This study was conducted from February 10th, 2000 to March 10th, 2000, centering on Seoul and Kyonggi area. A total of 341 questionnaires were distributed for the survey. The result ware as followings: (1) In a question about the satisfaction over general medical services such as the location of medical institutions, medical equipments and devices, and the attitudes of medical personnel, the group with service education marked 4.07 while the group with no education earned 3.97, showing statistically significant difference(p<.05). (2) In the area of medical institutions image, level of medical services and promotion, the group with service education showed 4.01 while the group with no education gained 3.83, also showing statistically significant difference(p<.05). (3) No statistically meaningful difference was revealed in the area of satisfaction for over all medical services such as the contentment about the medical services being provided, rooms for improvement and the adequacy of the number of medical personnel. The group with education acquired 3.32, with the group with no education 3.34. (4) Satisfaction about the education and awareness about medical services were high in the group of dental hygienists and showed a statistically meaningful difference. (5) The average number of education recorded 1.83 and satisfaction over service education inside the hospital was low, registering 3.24. (6) Teamwork among the personnel in the hospital was 3.70, which is relatively high. The fulfillment over given tasks posted 3.56 and the recommendation for medical institutions was low, recording 3.24. (7) The necessity of medical service education for medical personnel gained 4.40, indicating heightened awareness over the need for service education.

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A Study on Factors of Increasing Satisfaction with College Education for Freshmen in College (전문대학 신입생의 대학 교육서비스 만족도 상승 요인에 관한 연구)

  • Lee, Jong-Ha;Han, Sung-il
    • The Journal of the Korea Contents Association
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    • v.21 no.3
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    • pp.390-399
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    • 2021
  • This study analyze the factors that can improve the satisfaction level of college students stable adaptation to college life and education service. It was analyzed whether students' personal characteristics, college life-related characteristics, and changes in college life Adaptation increase the satisfaction of college education service. As a result of analyzing CAT(college adatiation test) differences of 1st survey and 2nd survey in the results of the total 368 students, the graduates of the academic high school showed high academic integration and social integration and the social integration was high in the types of regular admission. As a result of multiple regression analysis with the increase in college education service satisfaction as a dependent variable, the lower the language score, the more positive changes in academic integrity, career identity, college satisfaction, relationship with professors, economic stability, and study keeping stability. Based on these results, various student support programs were proposed to increase the college education service satisfaction of college students.

The Effects of Educational Satisfaction on School Conversion Intention according to the Quality of University Education Sservice - Focusing on Beauty Department - (대학 교육서비스품질에 따른 교육만족도가 학교전환의도에 미치는 영향 - 미용학과를 중심으로 -)

  • Jeon, Hong-Shin;Bang, Hyo-Jin;Ko, Kyoung-Sook
    • Journal of the Korea Fashion and Costume Design Association
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    • v.19 no.1
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    • pp.121-134
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    • 2017
  • The purpose of this study is to investigate the effect of educational satisfaction on the school conversion intention according to the quality of university education service. To survey the perception of students majoring in Department of Beauty on both colleges and universities of beauty education, we distributed 600 questionnaires and utilized them as final analysis data except for 60 unreturned or defective papers. As a result of t-test and one-way ANOVA, there were differences among university education service quality, education satisfaction and school transfer intention. In addition, the effect of the quality of education service on the education service, the effect of the quality of education service on the school conversion intention, and the quality of the university education service influenced the school conversion intention. The results of this study suggest that, for the development of the beauty education, priority should be given to the facilities and equipments related to the beauty education as well as the importance of leadership and professional teachers and instructors.

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A Study on Structural Relationships between Information Service Quality and Performance (정보서비스 품질과 성과의 구조적 관계에 관한 연구: 아웃바운드 고객센터의 캠페인관리시스템을 중심으로)

  • Shin, Seon-Jin;Ryu, Il
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.6
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    • pp.301-314
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    • 2008
  • The purpose of this study is to examine the effect of information service quality on user satisfaction and individual performance in Outbound Callcenter. A survey was conducted and data were collected from 330 respondents of 1 company which adopted CMS. Validity and reliability of the research instrument were tested and research hypotheses were examined using PLS Graph 3.0. As a result of data analysis, 6 out of 8 hypotheses were supported. User satisfaction is significantly influenced by information quality factors such as accuracy, currency, and relevancy. 2) Also, User satisfaction is significantly affected by internal service quality factors such as training support and reward system. 3) Individual performance is significantly influenced by user satisfaction. Implications of these findings are discussed for researchers and practitioners.

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Empirical Relationships among Education Service Quality for Trade Talents, Satisfaction, and Internationalization Intention: Glocal Trade Experts Incubating Program (무역인력양성시스템 교육서비스품질과 만족도, 그리고 국제화 의도 간 실증적 관계 - 대학무역인력프로그램을 중심으로 -)

  • Rhee, Jaehoon;Zhao, Xiaofei;Miao, SiYuan;Hwang, SungHun
    • International Commerce and Information Review
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    • v.19 no.3
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    • pp.177-193
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    • 2017
  • In the global management environment, having trade talents can determine export competitiveness. Therefore, most of countries are carrying out various educational programs to be able cultivate or educate outstanding trade talents. South Korea is no exception. It is carrying out various educational programs such as GTEP, Glocal Trade Experts Incubating Program. Based on GTEP, this study would like to investigate empirical relationships between education service quality and international intention. As a result, all of education service quality such as educators' quality, educational infra quality, and education quality are significantly related to educational satisfaction and international intention. These results imply that improving educational service quality is better than carrying out education programs simply for cultivating outstanding trade talents.

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Service Quality Recognition and Satisfaction of Art Museum Visitors: The Case of Gwangju Museum of Art (미술관 관람객의 서비스품질 인식과 만족도 분석 : 광주시립미술관을 중심으로)

  • Byun, Gil-Hyun;Lee, Hae-Jin;Kang, Shin-Kyum
    • Review of Culture and Economy
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    • v.17 no.2
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    • pp.137-159
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    • 2014
  • The items currently used in museum service evaluations fail to offer satisfactory suggestions that could aid in the improvement of museum services. This study aims to identify and develop items that take into consideration the unique nature of art museum services. This study also identifies factors that determine visitor satisfaction and decisions to revisit with the end of offering methods to improve art museum service. The research conducted was based on an on-site survey of visitors of the Gwangju Art Museum. 223 questionnaires were collected, 211 of which were used in the data analysis. Factor analysis was applied to identify service factors to be considered at art museums. Regression analysis was then applied to estimate the influence of each factor in visitor satisfaction and revisit intention. This study first identifies five service quality factors of art museums: display method, employers, content, facilities, and supplemental programs. Results of the regression analysis showed that content is the most important factor in raising customer satisfaction and revisit intention. Supplemental programs were also significant in raising young and family customer satisfaction. The results also showed that various supplemental services such as education and experiential programs were necessary. Service facilities were also statistically significant factors in customer satisfaction and revisit intention. This study contributes in identifying five factors that could better measure art museum service quality. It also suggests a method to improve museum service quality based on the results of empirical investigations. This information could be of great help to art museum operators and other researchers.