• Title/Summary/Keyword: 교감단

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The Effect of Brand Community Experience Value on Brand Satisfaction, Brand Trust, and Brand Value Co-Creation: Focusing on the Case of BTS and A.R.M.Y (브랜드커뮤니티 경험가치가 브랜드만족, 브랜드신뢰, 브랜드 공동가치창출에 미치는 영향:방탄소년단과 아미를 중심으로)

  • Lee, Minha
    • The Journal of the Korea Contents Association
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    • v.21 no.7
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    • pp.374-385
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    • 2021
  • Brand community refers to a group of consumers who are passionate about the brand, and actively participate in enhancing the brand value. This study examines the impact of brand community experience on brand satisfaction, brand trust, and brand value co-creation, focusing on BTS's fan community, 'ARMY'. The results show that the value of aesthetic sensitivity, self-consistency, and intellectual fulfillment, obtained through brand community experiences, had a positive impact on brand satisfaction and brand trust, and brand value co-creation. The implications of this study are as follows: First, rather than company-centered traditional marketing campaign strategies, future brand marketing strategies should focus on nurturing brand communities through which encourage emotional communication and solidarity between consumers and companies. Second, in order to enhance brand community experiences, it is necessary to provide various opportunities to satisfy customers' intellectual curiosity and self-consistency as well as sensory stimuli related to the brand.

An Experimental Study on the Change of Stress-related hormone Contents by Prescription of Kyogamdan and Sohaphyangwon (교감단(交感丹)과 소합향원(蘇合香元) 투여후(投與後) 항(抗) STRESS 관련(關聯) HORMONE 함량(含量) 변화(變化)에 대(對)한 실험적(實驗的) 고찰(考察))

  • Kim Gi-Dae;Jeong Dae-Gyu
    • Journal of Oriental Neuropsychiatry
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    • v.4 no.1
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    • pp.121-134
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    • 1993
  • This study was conducted in order to study the anti-stress effect of Kyogamdan and Sohaphyangwon, and the changes of serum catecholamine, aldosterone and cortisol levels were measured. In this study author gave immobilization stress to rats and got the following results. 1. The contents of norepinephrine in control group were 4.26 ${\pm}$ 0.50, 3.72 ${\pm}$ 0.31ng/ml 3hr, 6hr after an oral administration of Nacl, but in sample A the contents were 3.12 ${\pm}$ 0.33, 3.20 ${\pm}$ 0.41ng/ ml and in sample B were 3.50 ${\pm}$ 0.65, 2.49 ${\pm}$ 0.55ng/ ml. The difference was obvious. 2. The contents of epinephrine in control group were 7.01 ${\pm}$ 0.85, 6.50 ${\pm}$ 0.68ng/ ml after 3hr, 6hr since Nacl was taken, but in sample A the contents were 4.95 ${\pm}$ 0.67, 4.45 ${\pm}$ 0.58ng/ ml and in sample B were 5.87 ${\pm}$ 0.87, 4.33 ${\pm}$ 0.59ng/ ml. The real significance lies in 6hr after administration of Sample A and B. 3. The contents of cortisol in control group were 3.39 ${\pm}$ 0.04, 3.73 ${\pm}$ 0.04ng / ml, but in sample A were 2.99 ${\pm}$ 0.02, 4.74 ${\pm}$ 0.04, and in sample B were 2.69 ${\pm}$ 0.03, 3.79 ${\pm}$ 0.03ng / ml. The real significance lies in 3hr since sample A and B were taken. 4. The aldosterone contents in control group were 1121.90 ${\pm}$ 71.90, 1454.30 ${\pm}$ 168.50 pg / ml, but in sample A were 1198.20 ${\pm}$ 69.10, 1257.50 ${\pm}$ 180.70 and in sample B were 776.30 ${\pm}$ 79.10, 1367.00 ${\pm}$ 170.10 pg / ml. The real significance lies in 3hr Sample B was taken. Base on the results above, it may be concluded that Kyogamdan and Sohaphyangwon are effective to prevent the changes by stress and Sohaphyangwon is better effective than Kyogamdan to prevent stress.

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Study on the Applications of Prescriptions including Rhizoma Cyperi as a Main Component in Dongeuibogam (향부자(香附子)의 방제(方劑) 활용(活用)에 대한 고찰(考察)(동의보감(東醫寶鑑) 중심(中心)으로))

  • Hu, Jin;Lee, Jung-Hwan;Yun, Young-Gab
    • Herbal Formula Science
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    • v.19 no.2
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    • pp.161-178
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    • 2011
  • Objectives : The aim of this study is to find the therapeutic meaning of Rhizoma Cyperi in herbal medication. Methodes : In this study, we investigate 85 prescriptions related to the use of Rhizoma Cyperi main blended from Dongeuibogam. we research about field of therapy, symtoms of a disease, the chief virtue of a medicine, the cause of a disease, the pathology of a disease, dosage, contents of composition. Results : The following conclusions were reached through investigations on the prescriptions that use Rhizoma Cyperi as the main ingredient. Prescriptions that Rhizoma Cyperi was taken as a monarch drug are utilized for 24 therapeutic purpose, for example, woman disease, uterine disease, vitality and abdominal mass. In particular, 16.4% of prescriptions appear in the chapter of woman, and 15.2% of those appear in the chapter of uterus. Prescriptions that utilize Rhizoma Cyperi as the main ingredient are used in the treatment of menstrual disorder, pain due to disorder of Gi, infertility, irregular menstruation and abdominal mass. Rhizoma Cyperi is used in pathogenic factors such as seven modes of emotions and used in pathology related to the stagnation of blood system. The dosage of Rhizoma Cyperi is 6li(about 0.23g) to 6don(about 22.5g), however 1don(about 3.75g) has been taken the most for clinical application. Gyogamdan and Yukmisamleunghwan are the most useful base prescriptions which use the Rhizoma Cyperi as the main component. Conclusions : This information provide the rationale for establishing Basic evidance in the oriental medical prescription.

金刻本 "素問" 楬秘 (금각본(金刻本) "소문(素問)"에 대하여)

  • 전초진
    • Journal of Korean Medical classics
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    • v.17 no.4
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    • pp.81-88
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    • 2004
  • "황제내경 소문(黃帝內經 素問)" 24권에서 1권이 망실(亡失)되었다. 금각본(金刻本)은 지금 권3에서 권5, 권11에서 권20이 현존하고 있고 1권이 망실(亡失)되고 모두 13권으로 되어 있다. 이 책의 권3앞 페이지의 "황제내경 소문(黃帝內經 素問)" 제목밑에 "국립북평도서관수장(國立北平圖書館收藏)"이라는 도장이 찍혀 있는데, 이는 바로 1949년전에 원래 국립북평도서관(國立北平圖書館)(지금은 북경도서관(北京圖書館)으로 이름을 바꾸었음)에 수장(收藏)되어 있었음을 알 수 있다. 도서관(圖書館)에서는 이 책의 갈피에 다음과 같은 감정(勘定)문자를 적어 놓았다. "황제내경 소문(黃帝內經 素問)24권에서 l권이 망실(亡失)되고 13권이 보존되어 있는데 권3에서 권5까지, 권11에서 권18까지, 권20이다. 망실(亡失)된 편장(篇章)이 있다. 당대(唐代)의 왕빙(王冰)이 주석을 달았다. 금각본(金刻本) 5책(冊)이 있다." 왕빙(王冰)이 편차(編次)하고 주역(註譯)을 단 "소문(素問)"(즉 왕빙본(王冰本))은 모두 24권인데 그 당시에 이미 권7인 "자법론(刺法論)", "본병론(本病論)"이 망실(亡失)된 상태이다. 현존(現存)하고 있는 "소문(素問)" 금각본(金刻本)은 그 분량이 비록 왕빙본(王冰本)의 1/2정도밖에 되지 않지만 양(量)으로 판정할 수 없을 정도로 큰 가치를 가지고 있다. 이 책은 "소문(素問)" 판본학(版本學), 교감학(校勘學) 및 "소문(素問)"석음(釋音)의 연구에 있어서 모두 엄청난 가치를 지닌다. 현존(現存)하고 있는 금각본(金刻本)13권은 "소문(素問)"판본 중에서 가장 오래 된 각본(刻本)이다. 이 책은 비록 중국의서목록(中國醫書目錄)에 기재되어 있지만 중국에서 간행(刊行)된 적이 없고 의서문헌(醫書文獻)을 연구하는 사람들도 이 책에 대하여 알고 있는 사람이 드물다. 금각본(金刻本)과 "중광보주황제내경소문(重廣補注黃帝內經素問)의 가장 다른 곳은 석음(釋音)부분이다. 금각본(金刻本)은 석음(釋音)이 비교적 많고 글자 밑에 훈고(訓詁) 또한 많다. "중광보주(重廣補註)"본(本)은 석음(釋音)이 비교적 적고 글자 밑에 훈고(訓詁)가 거의 없다.

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Analysis of the Effects of In-service Education Program on Rural Amenity (농촌어메니티 교원 연수 프로그램 효과 분석)

  • Hwang, Jeong-Im;Kim, Eun-Ja;Choi, Yoon-Ji;Rhee, Sang-Young
    • Proceedings of the Korean Society of Community Living Science Conference
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    • 2009.09a
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    • pp.97-97
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    • 2009
  • 본 연구에서는 초 중등 교원들의 농업 농촌에 대한 가치 인식 및 학교 현장에서의 학생 지도력을 높이기 위해 교원들에게 농촌어메니티에 대한 이론과 체험 학습을 제공하는 '농촌어메니티 체험 연수 프로그램'의 개발 적용하고, 프로그램의 효과를 분석하였다. '농촌어메니티 개념 및 정책 이해', '농촌어메니티 현장 이해 및 체험', '농촌어메니티 수업 적용'의 3개 영역으로 구성된 총 20시간의 교원연수 프로그램을 개발하였으며, '09. 7. 23. ~ 8. 13.까지 2박 3일씩 5차에 걸쳐 200명의 교사를 대상으로 연수 프로그램을 운영하고, 연수 전후 설문조사를 실시하여 그 결과를 분석하였다. 연수에 참여한 교원들의 인구통계학적 특성을 분석한 결과, 여성의 비율이 56.9%로 남성(43.1%)에 비해 높았으며, 일반교사의 비율(53.3%)이 부장교사(26.9%)나 교장 교감 (19.8%)의 비율에 비해 높았다. 연령 분포에서는 50대가 35.2%로 가장 많고, 40대가 32.7%를 차지하고 있었으며, 경력이 20년 이상인 교원들이 67.2%인 것으로 나타났다. 근무기관 분포에서는 초등학교 교원들이 54.8%로 가장 많았으며, 중학교, 고등학교 교원이 각각 20.3%, 18.8%인 것으로 나타났다. 근무지역 분포에서는 중소도시에서 근무하는 교원들이 70.6%로 대다수를 차지하고 있었으며, 농촌거주 경험이 있는 교원들이 64.8%인 것으로 분석되었다. 연수 참여 사전-사후 설문조사를 통한 인식 변화를 분석(Paired samples t-test)한 결과 참여 이후 '농업 농촌에 대한 관심 정도', '농업의 중요도에 대한 인식', '농촌의 생활 정주, 관광 휴양 여건에 대한 인식', '농촌어메니티에 대한 이해도'가 모두 개선된 것으로 나타났다. '농촌어메니티에 대한 중요도 인식'(5점 척도)에서는 환경자원, 자연자원, 역사자원, 경관자원, 시설자원, 경제활동자원, 공동체활동자원으로 분류된 37개의 세부자원들에 대한 중요도 인식이 연수 참여 이후 높아진 것으로 나타났다. 단, 환경자원 가운데 '수질'의 평균 점수는 사전 4.8671, 사후 4.8960로 유의미한 차이가 발견되지 않았다. 연수 전반에 대해 만족하는 교원의 비율이 98.5%로 나타났으며, 연수 이후 농업 농촌에 대한 이해도가 증가했다는 응답이 98.0%, 학생 지도력이 증가했다는 응답이 95.0%, 연수에서 학습한 내용을 학생지도시 활용하겠다는 응답이 97.5%로 집계되어, 개발된 연수 프로그램이 설계시 수립한 목적 달성에 기여하고 있는 것으로 분석되었다.

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Efficacy of I-123/I-131 Metaiodobenzylguanidine Scan as A Single Initial Diagnostic Modality in Pheochromocytoma: Comparison with Biochemical Test and Anatomic Imaging (갈색세포종의 초기 진단에서 I-123/I-131 Metaiodobenzylguanidine 스캔의 단일 검사로써의 진단 성능: 생화학적 검사, 해부학적 영상과 비교)

  • Moon, Eun-Ha;Lim, Seok-Tae;Jeong, Young-Jin;Kim, Dong-Wook;Jeong, Hwan-Jeong;Sohn, Myung-Hee
    • Nuclear Medicine and Molecular Imaging
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    • v.43 no.5
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    • pp.436-442
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    • 2009
  • Purpose: We underwent this study to evaluate the diagnostic potential of I-123/I-131 metaiodobenzylguanidine (MIBG) scintigraphy alone in the initial diagnosis of pheochromocytoma, compared with biochemical test and anatomic imaging. Materials & Methods: Twenty two patients (M:F=13:9, Age: $44.3{\pm}\;19.3$ years) having the clinical evaluation due to suspicious pheochromocytoma received the biochemical test, anatomic imaging modality (CT and/or MRI) and I-123/I-131 MIBG scan for diagnosis of pheochromocytoma, prior to histopathological confirmation. MIBG scans were independently reviewed by 2 nuclear medicine physicians. Results: All patients were confirmed histopathologically by operation or biopsy (incisional or excisonal). In comparison of final diagnosis and findings of each diagnostic modality, the sensitivities of the biochemical test, anatomic imaging, and MIBG scan were 88.9%, 55.6%, and 88.9%, respectively. And the specificities of the biochemical test, anatomic imaging, and MIBG scan also were 69.2%, 69.2%, and 92.3%, respectively. MIBG scan showed one false positive (neuroblastoma) and one false negative finding. There was one patient with positive MIBG scan and negative findings of the biochemical test, anatomic imaging. Conclusion: Our data suggest that I-123/I-131 MIBG scan has higher sensitivity, specificity, positive predictive value, negative predictive value and accuracy than those of biochemical test and anatomic imaging. Thus, we expect that MIBG scan is e tectively used for initial diagnosis of pheochromocytoma alone as well as biochemical test and anatomic imaging.

Role of $Ca^{2+}$ for Inactivation of N-type Calcium Current in Rat Sympathetic Neurons (흰쥐 교감신경 뉴론 N형 칼슘전류의 비활성화에 미치는 칼슘효과)

  • Goo, Yong-Sook;Keith S. Elmslie
    • Progress in Medical Physics
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    • v.14 no.1
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    • pp.54-67
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    • 2003
  • The voltage-dependence of N-type calcium current inactivation is U-shaped with the degree of inactivation roughly mirroring inward current. This voltage-dependence has been reported to result from a purely voltage-dependent mechanism. However, $Ca^{2+}$-dependent inactivation of N-channels has also been reported. We have investigated the role of $Ca^{2+}$ in N-channel inactivation by comparing the effects of $Ba^{2+}$and $Ca^{2+}$ on whole-cell N-current in rat superior cervical ganglion neurons. For individual cells in-activation was always larger in $Ca^{2+}$ than in $Ba^{2+}$ even when internal EGTA (11 mM) was replaced with BAPTA (20 mM). The inactivation vs. voltage relationship was U-shaped in both divalent cations. The enhancement of inactivation by $Ca^{2+}$ was inversely related with the magnitude of inactivation in $Ba^{2+}$ as if the mechanisms of inactivation were the same in both $Ba^{2+}$ and $Ca^{2+}$. In support of this idea we could separate fast ( ${\gamma}$ ~150 ms) and slow ( ${\gamma}$ ~ 2500 ms) components of inactivation in both $Ba^{2+}$and $Ca^{2+}$ using 5 sec voltage steps. Differential effects were observed on each component with $Ca^{2+}$ enhancing the magnitude of the fast component and the speed of the slow component. The larger amplitude of fast component indicates that the more channels inactivate via this pathway with $Ca^{2+}$ than with $Ba^{2+}$, but the stable time constants support the idea the fast inactivation mechanism is identical in $Ba^{2+}$and $Ca^{2+}$. The results do not support a $Ca^{2+}$-dependent mechanism for fast inactivation. However, the $Ca^{2+}$-induced acceleration of the slowly inactivating component could result from a $Ca^{2+}$-dependent process.

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A Study on the Types of Jazz Performance Audiences Using Q Methodology (Q 방법론을 적용한 재즈공연 관객의 유형에 관한 연구)

  • Jeong, Woo Sik
    • Korean Association of Arts Management
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    • no.53
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    • pp.5-45
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    • 2020
  • This study aims to deeply analyze the subjective attitude of jazz performance audiences in Korea using Q methodology. In order to establish a population for the research, we decided 'People's mind about jazz performances' as the main topic and finally selected a Q model consist of 38 statements after having a depth interview with corresponding experts. Additionally, from January to February 2019, we implemented a Q-sorting and individual interview to total of 27 people including people majored in music, jazz club members and other citizens. The result were the following. First of all, a musical-interest oriented type. People of this type understood watching jazz performance as a daily leisure activity and went to watch a show more than once a month on overage. Those people obtained information of performances and actors before attending a show using social network such as SNS and jazz clubs. They also had a big desire to have an emotional interaction with jazz musicians while having a fan signing event or performance. Secondly, a general-interest oriented type. This type of people had a tendency of considering watching a jazz performance as a especial experience and not a daily life event. Attending a jazz performance was a novel experience which could be done with their close friends in a special day. Thirdly, people with self-value oriented type. This people were majored in jazz and classic in their universities. As they had a concrete perspective, professional knowledge and experiences, they were more sensitive on the general quality of the performances such as show's sound, light, video, sound system of the theater, player's ability, level of facilities, accessibility, etc. rather than the reputation of an artist. This research did not only revealed jazz audience's subjective tendency using Q methodology but also demonstrated the types of jazz audiences and their characteristics. Therefore, this could be a meaningful study for suggesting a significant implication for the marketing mix of performance planning on each jazz audience type.