• Title/Summary/Keyword: 광고 관련성

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A STUDY ON THE DISTRIBUTION OF PARENTAL CONSULTATION ON THE WEBSITE OF KOREAN ACADEMY OF PEDIATRIC DENTISTRY AND THE DIRECTION OF IMPROVEMENT (대한소아치과학회 홈페이지의 진료 상담 코너 분석 및 개선 방향)

  • Woo, Jue-Hyung;Chung, Tae-Ryun;Kim, Jung-Uk;Kim, Chong-Chul
    • Journal of the korean academy of Pediatric Dentistry
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    • v.33 no.4
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    • pp.699-703
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    • 2006
  • The purpose of this study was to analyze the parental consultations, patients' age and consulters. Also it was to improve the tendency of consultation homepage The subjects were 2485 questions on Korean Academy of Pediatric Dentistry Homepage except deleted questions which were not related with consultations. The examined contents were categorized into patients' age, counseling contents, consulters. The results were as follows: 1. Patients mostly belonged to preschool children(64.29%). 2. In the subjects, questions were mostly about growth and development, restorative and pulp treatment. 3. In the subdivided subjects, great part of questions were about tooth eruption, restorative and pulp treatment and trauma. 4. The 93.72% of consulters were mothers. 5. We should reinforce with FAQ about growth and development, restorative and pulp treatment and trauma. Also we should improve on quality of information and childcare related contents and Homepage related pediatric dentistry.

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Application Basics of Korean Web Content Accessibility Guidelines 2.1 to Web Visualization of Geo-based Information (한국형 웹 콘텐츠 접근성 지침(KWCAG) 2.1의 공간정보 웹 시각화 적용 기초)

  • Park, Hansaem;Kim, Kwangseob;Lee, Kiwon
    • Journal of Cadastre & Land InformatiX
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    • v.46 no.2
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    • pp.123-135
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    • 2016
  • Recently, geo-based application services such as location-based commerce or personal navigation are recognized as a kind of common tool on smart-phone, and demands with respect to advanced functions of online map editing linked to value-added contents are increasing. However, the disabled people have severe difficulties to equally use those geo-based services, compared to the normal people's uses. Of course, this situation is almost same to other application fields besides geo-based applications. Web accessibility basically means necessary guideline handling web-based contents for equal uses of web services for all people. W3C has developed and distributed a generalized web content accessibility guideline, and Korean web content accessibility guideline version 2.1 referred it. As well, there is a certificate system operated by public agencies. In spite of this situation, geo-based application field is globally on the very early stage for web accessibility. This work first summarized the concept of web accessibility and Korean guideline, and then presented some practical schemes for the further geo-based applications, focused on web visualization of geo-based contents among numerous implementable application services.

A Study on Korea Country Image and Cosmetics Brand Image in Vietnam Market by the Korean Wave (한류가 베트남 시장에서 한국 이미지와 화장품 브랜드 이미지에 관한 연구)

  • Lee, Je-Hong
    • International Commerce and Information Review
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    • v.17 no.3
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    • pp.73-91
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    • 2015
  • This study investigated how Korean image and cosmetics products image effect by the Korean Wave(Hanllyu) on the Vietnam Customer focus on the cosmetics. Especially, Korean Wave of this study consisted in the movie/drama, K-pop and Korean stars. Korean image and cosmetics brand image was effected by factors related to the Korean Wave which had been deducted, based on preceeding research. A study was conduct in Vietnam where the spread of the Korean Wave content customer bases has been over along time. A total of 295 samples were used for th final analysis. Data analysis consisted of descriptive statistics, Cronbach's alpha, a confirmatory factor analysis, and multi-regression. It is also found that Korean image and cosmetics brand image has affect by Korean Wave. and Cosmetics purchasing intention has affect Korean image and cosmetics brand image.

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The State and Trend of Digital Signage Research in Korea (한국 디지털 사이니지 연구의 어제와 오늘: 연구 추세와 미래 연구 제안)

  • Yoo, Seung-Chul;Min, Jeewon;Hwang, Hye-Hyung
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.745-757
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    • 2016
  • The objective of this study is to understand and give an overview regarding research trends in digital signage in Korea, which has recently received significant attention from the media market. For the past 10 years, from 2006 to 2016, 69 studies related to digital signage were found. Following the coding guidelines, the present study conducted a content analysis on the published peer-reviewed journals in Korea including their published year, each journal's number of compilations, journal ratings, number of researchers and their major, field of research, research medium, research method, research samples, and the applied statistical analysis. Through the analyzed results, we found out that there are numerous studies on digital signage in various fields of study, including media content. A number of case studies and experimental studies were made. However, theoretical research on digital signage was still found to be insufficient. Lastly, a wider variety of theories are suggested to be applied in future study along with conducting joint research with cooperation between industry partners and academics in order to further advance the research on digital signage.

Developing Price Response Functions for Internet Content Services (인터넷 콘텐츠 서비스에 있어서 가격반응함수의 추정에 관한 연구)

  • Lee, Jung-Woo;Lee, Se-Yoon
    • The Journal of Society for e-Business Studies
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    • v.14 no.1
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    • pp.93-120
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    • 2009
  • Content services on the Internet is getting attention as a new business model, selling digital content in real-time on the web. However, most of these content-based business is based on advertisement model rather than direct-payment-based business model. One of the difficulty in setting up charge-based content service is that the pricing paradigm of digital content is different from traditional pricing of products or services. The objective of this study is to empirically derive the feasible price response functions for these content services. Based on conjoint analysis of popular attributes of digital content, several price response function models were fitted against the conjoint data, using online movie viewers' preferences for different attributes of the service. Fitted function models were linear, multiplicative, exponential, attraction, and Gutenberg models. attraction model was found to be well-fit with the data for several specific combinations of attributes. Implications for pricing strategy is discussed at the end.

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Multicentered-Growth of Office Activities in the City of Seoul (서울시 오피스기능의 다중심화 현상에 관한 연구)

  • Jung, Hyun-Joo
    • Journal of the Korean Geographical Society
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    • v.33 no.1
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    • pp.75-91
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    • 1998
  • The purpose of this paper is to investigate office location dynamic in Seoul and to analyze comparatively the office activities of emerging office centers. Since mid 1980s, the expansion of office employment and spatial differentiation of the office-type jobs have changed the employment and spatial structure of Seoul. The major employment centers are CBD, Kangnam district and Youido. Among these, CBD and Kangnam have developed as the two leading centers of Seoul. Youido, the typical office-oriented center, shares CBD functions especially specializing security business. Selective decentralization of offices made qualitative differences among the centers. In spite of vigorous office decentralization, CBD has kept the principal offices of finance and insurance, travel agencies, advertising agencies, management consulting firms, major public institutions and headquarters of upper 100 companies in Korea. But the offices of producer services such as law, architects, engineering and computer consulting and real estates and headquarters of upper 5000 companies in Korea have been decentralized dominantly to Kangnam.

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An Associative Class Set Generation Method for supporting Location-based Services (위치 기반 서비스 지원을 위한 연관 클래스 집합 생성 기법)

  • 김호숙;용환승
    • Journal of KIISE:Databases
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    • v.31 no.3
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    • pp.287-296
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    • 2004
  • Recently, various location-based services are becoming very popular in mobile environments. In this paper, we propose a new concept of a frequent item set, called “associative class set”, for supporting the location-based service which uses a large quantity of a spatial database in mobile computing environments, and then present a new method for efficiently generating the associative class set. The associative class set is generated with considering the temporal relation of queries, the spatial distance of required objects, and access patterns of users. The result of our research can play a fundamental role in efficiently supporting location-based services and in overcoming the limitation of mobile environments. The associative class set can be applied by a recommendation system of a geographic information system in mobile computing environments, mobile advertisement, city development planning, and client cache police of mobile users.

A study on the effect of non-face-to-face online education according to the type of learner motivation (학습자 동기 유형에 따른 비대면 온라인 교육의 효과 연구)

  • Chin, HongKun;Kim, MinJung
    • Journal of the Korea Convergence Society
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    • v.12 no.7
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    • pp.133-142
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    • 2021
  • This study aims to expand the effect of online education into the aspect of active exploration and sharing of class-related issues by learners. Based on theoretical discussions, Two types of motivation (personal and social) to explore issues, engagement, attitude toward issue content, and eWOM model were verified. As a result of the study, it was found that the impact of personal and social motivations that online education has on engagement on specific issues, and the positive(+) influence on attitudes toward issue content and word of mouth intentions on SNS, considering engagement as a parameter. In this study, the role of engagement in inducing the next learning by oneself was confirmed, and it can be seen that social and personal motives for issues and class content should be utilized to increase engagement.

A Study on the Determinants of Acceptance of Beacon as an O2O Marketing Media: Focusing on the Difference between Beacon Accepter and Non-accepter (O2O 마케팅 수단으로서 비콘의 수용에 영향을 미치는 요인에 관한 연구: 비콘 수용자와 비수용자의 차이를 중심으로)

  • Choi, Min-Wook
    • Journal of the Korea Convergence Society
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    • v.10 no.5
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    • pp.125-131
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    • 2019
  • This study tries to grasp the factor that affects the acceptance of beacon as an O2O marketing tool. This study examined whether there is a difference between beacon accepter as a means of marketing communication and non-accepter in terms of related variables. As a result, there were significant differences between beacon perceiver and non-perceiver in 'smartphone usage' and 'brand consciousness'. In order to understand the predictive variables influencing beacon acceptance as a means of marketing communication, this study used 'perceiving beacon as a marketing communication media' as a dependent variable to perform logistic regression analysis. As a result of the analysis, it was found that 'smartphone usage' and 'brand consciousness' were the predictive variables affecting beacon perceiving. This study tried to analysis the results in the viewpoint of perceived usefulness and ease-of-use which were insisted by TAM.

Has the Collectivism of Koreans been changed? An exploratory study (한국인의 집단주의 변화에 대한 탐색적 연구)

  • Yang, Jungeun;Lie, Jae-Won
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.593-610
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    • 2020
  • The purpose of this study is to explore how the collectivism of Koreans has changed or has not changed. Through in-depth interviews and FGI with the older and new generations, keywords that express Korean collectivism today were discovered. First, the collectivism of Koreans is defined as 'selective collectivism', which is based on a more compact group consisting of self-selected members rather than a given group as before. Second, with the development of technology, online collectivism, in contrast to offline collectivism, emerged. Online collectivism is based on communication using online technology, and is characterized by horizontal relationship based on anonymity and 24-hour connectivity that transcends time and space. Third, the most important factor that composes Korean collectivism was found to be 'Cheong', which was recognized as an unchanged aspect of collectivism. Lastly, for Koreans, the group is closely related to self-identity, and for this reason, Koreans are obsessed with the sense of belonging to the group membership and the relationship with the members. The implications and limitations of the study were discussed.