• Korean Journal of Environment and Ecology
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• v.17 no.3
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• pp.276-284
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• 2003

The purpose of this study is to develop effective destination management strategies for three typical tourist destinations in Kangwon province based on the importance-performance analysis. The results show that overall performance levels of 21 management attributes in three destinations is relatively low, compared to the importance levels of the attributes. 6 attributes place in Concentrate Here, 4 attributes in Possible Overkill, 6 attributes in Keep Up Good Work, and 5 attributes in Low Priority. There is no significant difference in the importance level among three destinations, while performance levels are the lowest at Naksan & Kyungpo beaches, and highest at Ganhyun area. Findings of the survey expect to be used as fundamentals in management policy making process for each destinations.

• Journal of the Korean association of regional geographers
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• v.22 no.3
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• pp.566-575
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• 2016

This study aims to examine the impact of visitor's satisfaction on revisit and recommend intention to other in Onyang spa destination. These analyses is based on the Visitors' Survey and, the survey conducted in Onyang Spa Destination in Chung Cheong Province. The results of factor analysis shows: First, six factors are extracted for the attributes of choice towards spa destinations: facilities of the spa, accessibility, water quality of the spa and surrounding areas, costs and prices, hospitality and shopping opportunities, and tourism space. Second, visitor satisfaction is effected by the following factors; facilities of the spa, accessibility, water quality of the spa and surrounding areas, and tourism space. Lastly, the overall visitor satisfaction with the spa destination positively affected visitor loyalty, that is, their intention to revisit the place and recommend it to others.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.585-593
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• 2020

This study was conducted to research the Selection Attributes of tourists in Jeonju Hanok Village. The purpose of this study was to study the importance and satisfaction after visiting the Jeonju Hanok Village using IPA analysis, and to provide results and marketing implications. The survey was conducted from the October to the November in 2018. A total of 300 questionnaires were distributed and 258 responded questionnaires were reliable to be used as a sample. The result of the survey was analyzed by using SPSS 15.0 version for window with Paired t-test and IPA method. Frequency Analysis was also conducted for the characteristic of samples. As a result of the study, first, the cleanliness of tourist attractions was the highest among the selection attributes, and the next ranking was in the order of parking lot facilities, natural scenery, food, and weather. Second, the natural property was the most satisfactory as a selection property item that tourists visiting Hanok Village were satisfied with, followed by climate(weather), regional characteristics, historical and cultural resources, and cleanliness of tourist attractions. Third, depending on the importance-satisfaction value of the selection attribute variable perceived by tourists visiting Hanok Village, it is necessary to develop various programs in Hanok Village and prepare measures to increase tourist satisfaction.

• Korean Journal of Environment and Ecology
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• v.17 no.4
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• pp.366-374
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• 2004

The purpose of this study is to develop effective destination management strategies for three typical tourist destinations in Kangwon province based on the importance-performance analysis. The results show that overall performance levels of 21 management attributes in three destinations is relatively low, compared to the importance levels of the attributes. 6 attributes place in Concentrate Here, 4 attributes in Possible Overkill, 6 attributes in Keep Up Good Work, and 5 attributes in Low Priority. There is no significant difference in the importance level among three destinations, while performance levels are the lowest at Naksan & Kyungpo beaches, and highest at Ganhyun area. Findings of the survey expect to be used as fundamentals in management policy making process for each destinations.

• The Journal of the Korea Contents Association
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• v.19 no.2
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• pp.317-327
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• 2019

A tourist destination where nature and people coexist is needed for today's tourists who crave for various new experiences and attractions. In this respect, Slow city has its attractiveness as a good tourist destination and its potentials are being verified. The purpose of this study is to identify selection attributes of slow city which influence the perception of tourism professionals and finally to figure out its growth potential as a tourism destination. This study approaches and considers tourism industry worker's perception about slow city which previous studies have not been discussed. We examined that travel and tourism employees working on the tourism industry frontline, planning travel goods, providing information on tourist destinations, are less aware than the general public about slow city as a tourism destination.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.12 no.11
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• pp.4756-4763
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• 2011

The purpose of this study to identify Japanese tourist's satisfaction and revisit after they were treated Korean skin care. The questionnaire was administered to 319 Japanese who had experience to take Korean skin care. The result of empirical study were as follows. First, the result of choice property toward the visit-motivation of skin care salon, it has difference by the visit-motivation type. Second, the result of affection on client's satisfaction, choice property is affected client's satisfaction. Third, the choice factor of affection on intention about revisit after skin care is related on facility, image and side-service factor than service and price. Forth, choice property after they visited skin care salon, client's satisfaction is affected revisit.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.398-406
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• 2009

This study intends to provide support for tourism industry to establish marketing strategies for selling the travel products on which it should focus on more by examining the difference on selection of travel product attributes by tourism action. This research utilized cluster analysis and ANOVA. The cluster analysis identified four cluster: logical tourism, weak conspicious tourism, value tourism, conspicuous and value tourism. ANOVA analysis showed that four cluster were different in terms of tourism action such as transportation accommodation facilities, tourist attractions, shopping and meals except for travel service, entertainment.

• The Journal of the Korea Contents Association
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• v.12 no.4
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• pp.438-447
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• 2012

The objectives of this research are: to provide fundamental data for tourism policy and investigate medical tourism attributes by IPA(Importance-Performance Analysis) to attract Japanese medical tourists to Korea. Utilizing Japanese medical tourists as subjects of inquiry, this study evaluated the importance of medical tourism selection attributes and the rate at which these attributes were performed. Consequently, this study deduced 'convenience, service quality, differentiation, approximation' factors by factor analysis as well as the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. The results show that "Concentrate Here" part in quadrant I is reservation procedure rapidity and information system simplicity. This means that these attributes are very important but they indicate low performance. Thus, concentration among tourism managers should be focused along these attributes. The study, then, suggests that employee who speaks Japanese fluently should be arranged during reservation procedure. Furthermore, Japanese class should become mandatory during basic employee training to improve reservation procedure rapidity. Moreover, clinic websites should concentrate on accessibility of Japanese users in such a way that they can consult their needs on line. Finally, managers should find diverse ways to bring about good service rapidly and conveniently.

• Journal of Korea Game Society
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• v.21 no.2
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• pp.89-98
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• 2021

This study investigated the link between esports spectators and their tourism intention using value-attitude-behaviour hierachy(VAB) and co-branding. We've conducted a survey on Chinese who had a direct spectator experience on esports. Using a total of 311 samples, this study found that the link between the attitude of esports shows a positive effect on the tourism intention of the venue. Also, esports attributes have a positive relationship with the attitude of the venue.

• Journal of Ginseng Culture
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• v.5
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• pp.97-114
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• 2023

Despite numerous studies, research on ginseng in aspect of an economic and business perspective are insufficient. Recently, research to reveal the economic cause of ginseng products purchase is drawing attention. The purpose of this study is to analyze empirically the factors of ginseng products purchase by international consumers from a microeconomic perspective. Using the survey data, we empirically investigate the determinants of ginseng products purchase by international consumers visiting Korea. We use a multinomial logistic model to find the determinants that influence the purchase of ginseng products. This study finds the followings. First, the economic factor is an important determinant of ginseng products purchase. The average daily expenditure has a greater impact on ginseng products purchase than household income does. Even though the average daily expenditure is high, they tend to buy less ginseng products when they prefer other products. Second, demographically, gender and age are also important determinants of ginseng products purchase. It has been found that elderly male consumers are more likely to buy ginseng products. Third, international consumers for leisure purposes have a higher probability of buying ginseng products than tourism consumers for other purposes do. Finally, destination attributes such as security (safety), ease of use of mobile/Internet, and ease of finding directions are also important factors affecting ginseng products purchase. In addition, it is found that the convenience of using the mobile/Internet, the ease of finding directions, and the convenience of shopping increase the probability of buying ginseng products by international consumers. This study is meaningful in that it explored the determinants of ginseng products purchase by analyzing individual consumers' ginseng products choices.