• Title/Summary/Keyword: 관광객 데이터베이스

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Marketing Strategies for Foreign Tourists by Region, Utilizing of Foreign Card Consumption DB (외국인 카드 소비 DB 활용한 지역별 외국인 관광객 마케팅 전략)

  • Taegyeong Kim;Heechang Han;Chaeyoung Shim;Hyechi Chang;Yoo-Jin Moon
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2023.01a
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    • pp.473-474
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    • 2023
  • 본 연구는 코로나-19 이후로 증가할 것으로 보이는 방한 외국인 관광객의 지역별 소비 경향을 카드 소비 데이터를 데이터베이스화하여 다각적인 방면에서 분석하고 정보를 만들었다. 코로나 이전 'K-pop'과 'K-drama'의 영향으로 계속해서 증가하던 방한 외국인의 수는 코로나의 영향으로 50%가량 감소했다. 하지만 '위드 코로나'로 접어든 지금, 다시금 외국인 관광객을 유치하기 위해선 각 관광객의 니즈에 맞는 서비스를 제공해야 한다. 또한, 각 지자체에서는 외국인 관광객이 선호하는 서비스를 파악하고 각 국적별 관광객에게 맞는 서비스를 제공하는 노력을 통해 지역경제를 활성화시킬 수 있을 것이다. 현재 많은 기업에서 지역별, 업종별로 맞춤 서비스를 제공하는 것처럼, 지자체가 구체적인 데이터를 사용하여 맞춤 서비스를 제공한다면 코로나로 어려운 시기를 슬기롭게 극복할 수 있다고 생각한다.

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Propose of Efficient u-smart tourist information system in Ubiquitous Environment (유비쿼터스 환경에서 효율적인 u-스마트 관광정보시스템 제안)

  • Sun, Su-Kyun
    • Journal of Digital Convergence
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    • v.11 no.3
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    • pp.407-413
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    • 2013
  • For Ubiquitous service, there are some method researched. To IT convergence study tourism the convergence of IT and tourism in recent years has emerged as a discipline in the future. Tourist information is information about tourism products as tourists tourism decision-making needed to say. Information presented information anytime, anywhere, using a contact-type media, mobile and efficient tourist information content and generate content using Smart App store to the database is needed. This paper, by taking advantage of the Smart App Places to generate content and Smart Things to query, modify, search, tourism information, tourism policy and tourists can be analyzed, and the average inclination and these efficient tourism information content and that can be utilizedmodels are proposed. This u-Smart is a tourist information system. Build the biggest advantages of the meta-meta-model in real time by utilizing Smart App disposition of existing tourism information and tourist and tourism rating database. Helps to generate patterned by digital tourism policy tourism information content.

Ecotourism Visitors' Motivation/Attitude-Based Market Segmentation - Focused on Visitors at the Daebu Haesolgil, Gyeonggi Province - (생태관광지 방문객의 동기 및 태도에 따른 시장세분화 - 경기도 대부 해솔길 방문객을 중심으로 -)

  • Jeong, Yoonjeong;Kim, Seong-il
    • Journal of the Korean Institute of Landscape Architecture
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    • v.46 no.3
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    • pp.46-57
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    • 2018
  • To increase knowledge regarding the ecotourism market in Korea, this study conducted a market segmentation based on tourists' motivations and attitudes. An onsite survey of visitors to Daebu Haesol 1 gil, Gyeonggi Province, was conducted from late November 2016 to early January 2017. An exploratory factor analysis and K-means cluster analysis were employed to identify market segments by using data collected from 434 respondents. The results showed three distinct segments labelled 'Nature Seeking Responsible Tourists', 'Passive Nature Seeking Tourists' and 'Nature/Cohesion Seeking Responsible Tourists.' All three segments had different levels of 'escape', 'health' and 'cohesion' motivations but commonly they all had a relatively high level of 'nature' motivation. As they also differed from each other in terms of sociodemographic and travel related characteristics as well as satisfaction level, it was concluded that motivation and attitudes of responsibility can be used for ecotourism market segmentation. A significant implication is that this research confirmed that the indicators on tourists' attitude of responsibility toward local communities are useful in segmenting visitors to ecotourism sites, which have been rarely studied in previous ecotourism market studies.

A Study on the Management System of Show Cave for Sustainable Tourism (지속가능한 관광을 위한 동굴관광자원의 관리체계에 대한 연구)

  • Hong, Choong-Real;Kim, Won-Jin
    • Journal of the Speleological Society of Korea
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    • no.64
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    • pp.27-36
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    • 2004
  • Caves have the values of learning sites and tourism resources. But show caves are at risk of being ravaged, destroyed, and Polluted. The Purpose of this study is to analyse the management condition and the problems of the show caves, and to suggest the alternative improvement for the cave management. The research of the Cultual Properties Administration revealed many Problems including the management system, safety diagnosis, the demand for comprehensive academic research and so on. An analyzing of the questionnaire about cave manager demanded to reform working conditions, tourist education, an amendment of the Cultural Properties Protection Act, expert education for cave manager. In conclusion, It is necessary that construct the mutual cooperation system of an administrative organization, cave manager and tourist, and the Cave Management information System to manage database of cave environment.

A Study on the Development of Tourism Itinerary Using Historical and Cultural Resources Information System (역사.문화자원 정보시스템을 활용한 관광코스 개발 방안에 관한 연구)

  • 이우종
    • Spatial Information Research
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    • v.8 no.2
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    • pp.191-201
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    • 2000
  • Recently, tourism industry is on the trend of expanding its activity arena, boosted by revitalization of regional economy and reorganization of urban environment, undertaken for the purpose of place marketing. However, Korea has not been able to develop a variety of tourism itineraries that can attract the interest of tourists because most tourism resources are isolated with single function. This constraint has prevented tourism industry in Korea from attaining competitiveness. In attempting to overcome this constraint, this study seeks to develop tourism itineraries by constructing and utilizing database on historical and cultural tourism resources based on the case of Kangneung City. Through the construction of information system on historical and cultural resources and tourism support facilities, optimal tourism itineraries that take into account maintenance conditions, types, values, lodging availabilities and accessibility of tourism resource areas can be developed. Moreover, it is expected that this information system will have a high level of usage in the future, for it can provide a wide range of tourism services on the internet and education materials as well as facilitate resources management.

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Constructing Database and Social Experiment of Scenic Byway Using the Multi-Transportation of Korea and Japan (복합교통수단을 이용한 한·일 Scenic Byway의 DB구축 및 실현에 대한 과제)

  • Hwang, In-Sik;Baek, Tae-Kyung
    • Journal of the Korean Association of Geographic Information Studies
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    • v.14 no.3
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    • pp.11-21
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    • 2011
  • This study intends to construct scenic byway database and to examine and suggest social experiment of scenic byway. As basis work for the experiment of the scenic byway, we build database by using ITS standard node link management system. The DB includes scenic byway routes of Korea and Japan. The analyses show that the scenic byway in both nations consists of roads, reservation, road sign, vehicle number plate, and it was found that infrastructure and system are inadequate for scenic byway. These experiment can be effectively used for scenic byway in Korea and Japan as the basis data. The results of this experiment will be useful for plan and develop a scenic byway.