• The Journal of the Korea Contents Association
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• v.16 no.2
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• pp.365-373
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• 2016

The purpose of this research was made to see how Chinese tourists change their destination according to their travel motivation and what affects on their satisfaction. The result follows as below. First, there is partially difference in choosing destination according to their motivation. Secondly, travel motivation affects their satisfaction partially in positive way. The results of this research can be found in what was the significance empirically analyze the relationship between Chinese tourists in the tourist motivation and choice properties, satisfied. Implications through the study is as follows. First, specialized travel destinations must be developed and constructed to increase number of Chinese tourists. Second, oreover, contents that match with their travel motivation must be developed to improve Chinese tourist's satisfaction.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.432-445
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• 2011

The purpose of this study is to inquire into the effect of tourism storytelling choice attributes on tourist satisfaction and loyalty in Gangwon province. The random sampling was carried out on 200 tourists who experience tourist storytelling in Gangwon-do. First, the effect of tourism storytelling choice attributes on tourist satisfaction showed that the authenticity, attractiveness, educability, playfulness, undertstandability and sensitivity have a statistically significant positive effect on the tourist satisfaction, and the tourist satisfaction through tourism storytelling has a statistically significant positive effect on the tourist loyalty. Consequently, if the educational effect is provided to raise tourists' interest or sensitivity, and facilitate the understanding through tourism storytelling, the increase of tourists' satisfaction will be connected to positive word-of-mouth and recommendation in surroundings, contributing to tourism activation.

• Journal of the Economic Geographical Society of Korea
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• v.15 no.4
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• pp.735-751
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• 2012

A study in which tourist attraction selection attributes of tourists are identified focused on experience of tourists in attraction site and relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions is examined is very necessary. Therefore, the purpose of this study is to investigate the impact of Daejeon ppuri park tourist attraction selection attribute on tourist satisfaction and behavioral intentions through survey targeting tourists after they visit Daejeon ppuri park. Relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions and mediated effect of image of tourist attraction in relationship between impacts of tourist attraction selection attributes on satisfaction and behavioral intentions are analyzed through empirical analysis. As the results of verification of the hypothesis in this study, 'activity and experience' and 'approach and cost' factors show higher impact on satisfaction in relationship between Daejeon ppuri park tourist attraction selection attribute and tourist satisfaction. In addition, it shows that 'activity and experience', 'approach and cost' and 'familiarity' factors have impact on behavioral intentions in relationship between tourist attraction selection attribute and behavioral intentions. Finally, it shows the significant mediated effect in relationship between tourist attraction selection attribute and tourist satisfaction depending on mediated effect of image of tourist attraction, but it does not work as mediated function in behavioral intentions.

• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.338-347
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• 2010

This research aims to provide fundamental data for tourism policy to attract Japanese tourists to Korea. Using Japanese tourists, this study estimated how much they thought destination selection attributes are important and how much these attributes were performed. Also, this study analyzed the ranking among each selection attributes using paired sample T-test. The results show "concentrate here" part is cleanliness and hygiene, employee's service, convenience of transport and scenery. This means that these attributes are very important but they indicate low performance. Concentration among tourism managers should be focused along these attributes.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.651-664
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• 2022

The purpose of this study was to verify the effect of tourists' tourist selection attributes on tourism satisfaction and to verify the mediating effect of tourism satisfaction in the effect of tourist selection attributes on recommendation intention. To this end, a survey was conducted on 305 male and female tourists in their 40s or older in Korea. The main results are as follows. First, among the tourist destination selection attributes, safety, attractiveness, experience, and landscape were all found to have a significant positive effect on tourism satisfaction. Second, it was found that the tourist satisfaction had a significant positive effect on the recommendation intention. Third, in the case of safety, experience, and landscape excluding attractiveness, tourism satisfaction was found to play a mediating role in the relationship with recommendation intention. It can also be seen as an academic significance of this study that the tourist's selection attribute has a positive effect on tourism satisfaction, and this increased tourism satisfaction will have a positive effect on the local tourism intention. problem.

• Journal of the Korean association of regional geographers
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• v.14 no.2
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• pp.126-140
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• 2008

The purpose of this study was to compare the motivation factors between two groups: Chinese and Japanese tourists in Jeju-do. Also, this study offered an integrated approach to attempts to extend the theoretical and empirical research evidence on causal relationships of each group among motivation factors, perceived value, satisfaction, and intention to revisit and finally, the result of path analysis was compared. The results indicated that Chinese tourists' perceived value was positively affected by tourists' convenience(i.e. reservation system and tour guide) and their cultural experience had an influence on tourists' satisfaction significantly. On the other hand, Japanese tourists' satisfaction was positively affected by tourists' convenience and their perceived value significantly influenced on tourists' intention to revisit. The findings of this study can be used as a marketing strategy for each tourist group.

• Journal of Korea Port Economic Association
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• v.28 no.3
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• pp.193-214
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• 2012

The interest on cruise service has been increased due to the economic development and income growth all over the world during last several decades. However, cruise industry in Korea is located in the initiating stage and the service is just focused on costal cruise service. This study investigates relationship between influencing factors of the selection attributes of cruise service on tourism satisfaction and behavioral intention. Additionally, the study aims to provide information to establish customer-oriented marketing strategies for cruise tour service. Literature review is conducted to find out the factors in order to meet the future users preference and expectations. The data was collected on-board customers of "One Night Cruise" on Panstar Line. The result of the study shows that a certain number of factors are statistically significant on the cruise tour intention of potential customers. It shows that there is significant difference related to the using purpose and the usage attitude. Managers in the cruise company are able to utilize the practical implications of the present study when the cruise service launches in Korea. This study exists limitations that samples are not sufficient and the research can not be generalized due to the inadequate samples of target company.

• Journal of Digital Convergence
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• v.15 no.12
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• pp.137-145
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• 2017

The purpose of this study is to suggest the measures to measure the shopping satisfaction and to increase the shopping satisfaction. We conducted surveys and conducted empirical analysis on Chinese tourists visiting duty free shops in Busan using direct survey method. The results of this study are as follows. First, factor analysis for subdividing the duty - free choice attribute was analyzed as store attribute, product attribute, and service attribute. Second, based on this analysis, the effect of each attribute on shopping satisfaction showed statistically significant positive results. Third, the analysis of the relative size of the effects of analytic attributes on satisfaction showed that store attributes were the highest. That is, the quality of duty-free shops, services, and products increases overall shopping satisfaction. Therefore, it can be said that the strategy implementation that improves the quality of the attributes affecting the satisfaction is expected to contribute to the improvement of the management performance, and suggests the management implications for the activation of the operation of the duty - free shop. Future studies will be more meaningful if more variety of shopping places are studied.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.417-425
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• 2009

Jeju Special Self-governing Province continues to try to attract tourists on the basis of an active investment in the tourist industry. But most of the researches and studies on Jeju Tourism were made on a viewpoint of hardware. Therefore, the researches and studies which are related to 'the inclination of tourists who visit Jeju Island', 'the tourist satisfaction by a selection of tourist destination' and 'tourists' activities after the visit to Jeju Island' are insufficient. Accordingly, this study will support a basic datum needed for formulating a policy of Jeju tourism by closely examining the related influences among the Jeju tourists' inclination, their satisfaction and their activities after a tour of Jeju.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.1049-1054
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• 2009

Jeju Special Self-governing Province continues to try to attract tourists on the basis of an active investment in the tourist industry. But most of the researches and studies on Jeju Tourism were made on a viewpoint of hardware. Therefore, the researches and studies which are related to 'the inclination of tourists who visit Jeju Island', 'the tourist satisfaction by a selection of tourist destination' and 'tourists' activities after the visit to Jeju Island' are insufficient. Accordingly, this study will support a basic datum needed for formulating a policy of Jeju tourism by closely examining the related influences among the Jeju tourists' inclination, their satisfaction and their activities after a tour of Jeju.