• Management & Information Systems Review
• /
• v.29 no.1
• /
• pp.117-144
• /
• 2010

This paper planned to review positively the influence of leading variables - Functional benefits, Emotional benefits, Self-expressive benefits over Consumer-brand relationship, and the structural relationship between Consumer-brand relationship and Brand attachment, Word-of-mouse. For it, we verified our hypothesis utilizing Hierarchial chi-square analysis that was available to statistically verify the size between 2 paths out of Structural models As the result of research, Emotional benefits was more influential than Functional benefits in the formation of Consumer-brand relationship. Additionally, the influential difference between Emotional benefits and Self-expressive benefits was not found in the formation of Consumer-brand relationship. In other words, both Emotional benefits and Functional benefits were proved to have a positive influence on forming Consumer-brand relationship. On the other hand, Self expressive benefits played a more influential role than Functional benefit in the formation of Consumer-brand relationship. The fact was also proved that the higher the formation level of Consumer -brand relationship was, the greater positive influence over Brand attachment and Word-of-mouse Through the above results, it is more desirable to establish brand strategy for forming Consumer-brand relationship through Emotional benefits and Self expressive benefits rather than Functional benefits. Additionally, the Consumer-brand relationship formed by Value benefit is expected not only to get the level of attachment, showing like love, toward the brand deeper, but also to achieve the effect of positive, long term communication through voluntary Word-of-mouse.

• Journal of Korea Entertainment Industry Association
• /
• v.13 no.2
• /
• pp.207-217
• /
• 2019

The purpose of this study is to examine the physical and psychological effects of lifelong physical activity and the role of leader capacity, to provide practical basic data on intangible benefits and to suggest ways to activate the value of lifelong physical education. This study was conducted from September 1, 2018 to September 30, 2018, with a total of 206 questionnaires centering on men and women participating in sports in Jeollanam do. The two-step approach proposed by Anderson & Gerbing (1988) was used to examine the structural relationships between physical benefits, social benefits, mental benefits, self efficacy benefits, leisure cultural benefits, physical effects, mental effects, Respectively. The conclusions of this study are summarized as follows. First, physical and leisure cultural benefits have a positive(+) direct effect on leader capacity. Second, self-efficacy benefits, physical benefits, and leisure cultural benefits have positive direct effects on physical effects. Third, self-efficacy and leisure culture benefits have a direct positive effect on mental effects. Fourth, leadership competence plays a mediating role in the relationship between leisure cultural benefits and physical effects. In addition, it has a mediating role in the relationship between leisure cultural benefits and mental effects. In order to maximize the quantitative expansion and qualitative improvement of living sports and to enhance intangible value of participants in sports for all, the private capital investment such as the training of competent leaders, the development of various programs, and the investment support in the public sector, We hope that the role of the new welfare service delivery system shared with welfare will be provided.

• 한국IT서비스학회:학술대회논문집
• /
• 2007.11a
• /
• pp.587-594
• /
• 2007

컨설팅 조직이나 개인은 그들의 전문성을 바탕으로 사업을 영위하고 발전시켜 나가야 하는 영리적 목적을 띄고 있다. 따라서, 그들이 제공하는 컨설팅은 전문서비스로서의 상품적 가치가 있어야 하며, 고객은 이들이 제공하는 컨설팅에 대한 대가를 지불하여야 한다. 전문적 서비스라는 측면에서 컨설팅의 가치란 기업이 기대하는 이익이나 혜택, 서비스 품질과 그 서비스를 얻기 위해 지불하는 희생(비용과 시간)간의 상쇄효과로 설명할 수 있다. 본 연구에서는 이러한 가치에 영향을 미치는 요인으로 SERVPERF 모형을 이용하여 측정한 품질과 기업의 일장에서 바라는 편익으로 나누어 컨설팅 서비스에 대한 고객의 가치인식에 미치는 영향을 실증하고자 한다. 다음으로, 컨설턴트는 프로젝트가 끝나는 시점에서 컨설턴트-고객의 관계가 지속적이며, 긍정적, 상호 협력적이라는 확신을 심어 주어야 한다. 고객의 일장에서는 관계의 종결보다는 관계의 지속이 이성적이거나 감성적으로 편익이 높을 것이라는 확신이 서야 차며 이는 곧 컨설턴트-고객 간의 계산적/정서적 결속으로 나타날 수 있다. 따라서, 본 연구의 최종적인 목적은 컨설팅 서비스의 품질과 편익 - 서비스 가치 - 고객과의 결속 - 재사용의도로 이어지는 인과관계를 규명하는데 있다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.15 no.4
• /
• pp.2062-2073
• /
• 2014

Relationship learning is very important to grow and develop interorganization. Greatly to ours regret, relationship learning study have left unexplored with regard to interfirm's relationship. The purpose of this study is to analyze the effects of relationship benefits on relationship learning and cooperation of buyer-seller in food material industries. We collected statistically usable data from 228 questionnaire respondents who deal with food firms and analyzed them with SPSS 20.0 and Amos to achieve research's goals. Analysis results revealed that, first, relational benefits of economical benefits and psychological benefit had impacts on relationship learning between buyer and seller in food material channel market. Second, the survey found that relationship learning has impact on collaboration. Third, on the other hand, relationship benefits of social benefits had no effect relationship learning. Summary and strategy implication will be mention in conclusion.

• Korean Security Journal
• /
• no.40
• /
• pp.35-56
• /
• 2014

The purpose of this study was aimed to identify the relationship between pursuit benefit and behavior by spectators participating security exhibition. The result of study is significant because it may provide more effective and aggressive marketing strategies to the future companies participating security exhibition, and suggest developmental direction by actively responding spectators' needs. The subject for this study was spectators who participating World Security Expo 2014 held three days from March 12 to 14 in 2014. 300 samples were selected by convenience sampling for subject of this study. 283 out of 300 surveys, excluded 17 unfaithful and defected surveys, were used for data analysis. Research tool was questionnaire which was based on and recomposed by previous researches home and abroad. The collected data were treated for analysis of frequency, reliability, factor analysis, correlation, and regression by using SPSS statistic package version of 18.0. Through the above research method and procedure, the results were as followings. First, the relationship between pursuit benefit and behavior after participating exhibition appeared positively. It was found that there was high relationship between pursuit benefit and behavior. Second, analyzing relationship of factors between pursuit benefit and behaviors resulted to effect information exploration, good use of spare time, and product purchase on word of mouth. Third, analyzing relationship of factors between pursuit benefit and behaviors resulted to effect good use of spare time, information exploration, and product purchase on re-participation.

• Proceedings of the Korea Water Resources Association Conference
• /
• 2009.05a
• /
• pp.1642-1646
• /
• 2009

본 연구에서는 이들 문제점을 극복하기 위해 수도권을 대상으로 하여 용수를 사용하는 소비자의 BOD 개선정도별 지불의사(WTP)를 설문을 조사하고, 설문결과를 통계분석하여 수질개선(BOD)-지불의사(WTP) 관계식을 도출하였다. 이때 설문응답자가 최대한 설문대상재화를 객관적이고, 쉽게 이해할 수 있도록 설문지를 작성하였다. 사례연구로서 낙동강수계의 내성천 지방2급하천 구간에 계획한 송리원다목적댐을 대상으로 상수도 원수수질개선에 대한 편익을 산정하였다. 사례연구로서 낙동강수계의 내성천 지방2급하천 구간에 계획한 송리원다목적댐을 대상으로 적용하였다. 방류시나리오별 연평균편익산정 결과, 연평균계획방류량$(4.79\;m^3/s)$ 방류시 5,980 백만원, 풍수기(7$\sim$10월)를 제외한 기간의 계획방류량$(7.22\;m^3/s)$ 방류시 8,663 백만원, 수질악화기 계획방류량$(10.72\;m^3/s)$ 방류시 11,905 백만원, 최대계획방류량$(13.54\;m^3/s)$ 방류시 14,502 백만원으로 산정되었다. 본 연구에서 개발된 가구소득별 수질개선(BOD)-지불의사(WTP) 관계식을 이용함으로써 수질개선사업에 대한 원수수질편익을 산정할 때 사업전 후의 수질분석만 이루어진다면 실무에서 활용 가능한 편익산정방법이 될 수 있을 것으로 판단된다.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.9
• /
• pp.4248-4257
• /
• 2013

This study is to examinate an empirical study how effect of co-brand benefit(symbolic, functional, experiential) and brand charisma upon repurchasing intents in co-brand of agriculture goods, that is first power brand in chungnam provinces if korea. specifically this study conceptualizes that brand charisma to co-brand influence repurchasing intents. which leads to customer relationship management. In these brand charisma would have the moderating role between co-brand benefit and repurchasing intents. In the empirical analysis, we found that symbolic & functional benefits of co-brand and brand charisma would have a positive affect repurchasing intents. I verified the assumption that brand charisma of agriculture would moderating role between brand benefits and brand rebuying intents in the agriculture co-brand, and the result partially supported that assumption of it. Several strategies and suggestions for increasing persuasion of agro brand charisma are inferred from the results.

• 주택과사람들
• /
• s.11
• /
• pp.88-92
• /
• 1991

1. 이 자료는 최초입주하게 되는 2,500여세대 주민들에게 불편이 없도록 공공시설과 생활편익 시설을 차질없이 설치하고자, 분당현지에서 건설부장관이 주재하에 3월 8일 오후 2시 관계기관 차관회의를 개최한 내용임. - 회의일시: 1991.3.8 $14:00{\~}16:00$. - 회의장소: 분당신도시내 토지개발공사 건설현장사무소 . - 참석: 12개기관 국무총리 행정조정실장 경제기획원차관 내무부차관 교육부차관 동력자원부차관 체신부차관 환경처차관 철도청장 경기도지사 서울특별시 부시장 경기도교육위 교육감 한국토지개발공사 사장. 2. 이번 회의에서는 다음 사항들을 중점 논의할 계획이다. - 분당신도시 건설사업의 종합적인 추진대책의 협의. - 최초 입주자에게 불편이 없도록 편익시설$\cdot$기반시설의 적기 설치. $\cdot$ 학교, 동사무소, 우체국, 파출소 등 필수 공공시설. $\cdot$ 도로, 상하수도, 난방 등 도시기반시설. $\cdot$ 병원, 상가 등 생활편익시설.

• Journal of Korea Society of Industrial Information Systems
• /
• v.12 no.4
• /
• pp.1-14
• /
• 2007

Upon the intensive competition, companies try to hold their current customers by investing more money and efforts on CRM activities. They provide various benefits for their customer to keep them and increase their loyalty. However many companies want to know how effective their CRM activities are. In this paper, we investigate the effectiveness of companies' different CRM activities on customer perception of different benefits as well as their loyalty. For this we categorize the benefits that companies provide for their customer into four different types of customer benefits such as social customer benefits, psychological customer benefits, economic customer benefits and customization benefits. We examine the effects of different customer benefits and how different the customer benefits vary depending on the types of industries and even on the involvement level, relationship types, and customer's acceptance level of risks. We found that the CRM activities had, in general, a positive effect on customers' perception and loyalty. However, companies had better selectively concentrate their CRM activities on the most effective ones considering the involvement level, relationship types, and customer's acceptance level of risks along with the industry where they belong.

• Proceedings of the Korea Water Resources Association Conference
• /
• 2008.05a
• /
• pp.1540-1544
• /
• 2008

최근 기후변화의 영향일 것으로 추정되는 이상가뭄의 발생빈도가 잦아지는 상황에서 이에 대한 대비책으로서 댐의 비상용량을 비상용수로 공급하는 방안이 조심스럽게 제기되고는 있으나 현재까지 국내에서는 비상용수에 대한 명확한 정의조차 제시되지 않는 등 다소 생소한 개념이라고 할 수 있다. 본 연구는 비상용수 공급의 국내 외 사례와 비상용수 공급편익 산정에 관한 국내 외 연구를 검토하여 댐에 의한 비상용수 공급의 가능성과 가치를 평가하는 것을 목적으로 한다. 비상용수의 수요는 정기적으로 발생하지 않는 특수한 경우이고 용수공급을 대체할 만한 대안이 거의 없는 극한 상황에서 발생한다. 그러므로 생 공용수의 편익산정 방법에 일반적으로 이용되는 대체시설비용법과 같은 편익산정 기법을 적용하는 것은 여의치 않을 것으로 판단된다. 그리하여 본 연구는 비상용량이 사용될 때의 갈수빈도와 갈수피해액의 관계를 설정하고 피해경감액을 추정함으로써 연평균 편익을 산출하는 방안을 검토하는 방안을 제안하고자 한다. 비상용수 공급편익의 합리적인 계량화하기 위해서는 적절한 이수안전도의 설정과 이에 따른 이수기능의 평가가 선행되어야 한다. 그러나 아직까지 갈수규모에 따른 비상용수 공급편익의 산정방법에 대한 명확한 기준이 마련되지 않은 실정이다. 따라서 향후 비상시 댐의 이수기능을 최대한 활용하고 이에 대한 올바른 가치평가를 위해서도 관련분야에 대한 기초연구가 시급히 이루어져야 할 것이다.