• Journal of the Korean Home Economics Association
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• v.48 no.6
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• pp.119-132
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• 2010

The purpose of this study is to investigate the effect of the perceived motivations of the corporate social marketing to fashion brand and the process of consumer-brand relationship building. In this study, we proposed the hypotheses on the relationships among six focal variables. The collected data were analyzed by frequency analysis, reliability analysis, factor analysis and covariance structure analysis with SPSS 12.0 program and AMOS 7.0. 519 complete responses were obtained from core female adults consumers in fashion market. The results were as follows. First, philanthropic motivation significantly affected both benevolence and expert-based trust, but economic motivation significantly affected expert-based trust only. Second, there were significant effects in consumer trust and brand emotion. Third, the brand emotion had a strong influence on brand commitment. The results of this study will help fashion corporations to understand the relative importance of the two different motivations of CSR activities in building consumer-brand relationships.

• Journal of Digital Convergence
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• v.18 no.2
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• pp.313-321
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• 2020

This study was conducted to provide basic data for the development of a nursing manpower maintenance and management program by assessing the relationship among the calling, resilience, leader-member exchange, and nursing work environments of small and medium-sized hospital nurses. Data was collected through a structuralized questionnaire survey conducted on small and medium-sized hospital nurses. The results of this study indicated calling had positive correlation with resilience, leader-member exchange, and nursing work environments, while resilience had positive correlation with leader-member exchange and nursing work environments. There also was positive correlation between leader-member exchange and nursing work environments. Accordingly, there is a need to develop a program to offer motivation to increase calling and resilience from the personal perspective of the small and medium-sized hospital nurses. In addition, a program is necessary to strengthen continuous leadership of the hospital administrator to improve the leader-member exchange and nursing work environment from organizational perspective.

• 한국노년학
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• v.39 no.2
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• pp.241-259
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• 2019

The purpose of this study was to study the performance of volunteer work for the elderly from the perspective of self-efficacy and self-extension of the elderly, not from successful aging or productive aging. Through this, the research aims to confirm the expansion of internal growth and self-sufficiency that can occur in old age, and to provide an opportunity to re-examine one's life in old age. In order to verify the purpose of this research, questionnaires were distributed to 300 senior citizens who participated in volunteer activities at the City Hall and the District Office of Busan Metropolitan City over a period of three months from September to November 2018 and used the data from 266 questionnaires for the study, excluding the 34questionnaire answered unfaithfully. The results of the study are as follows. First, the motivation for volunteering activities (value function, social function, understanding function) of the elderly has a positive effect on self-efficacy. Second, the motivation for volunteering activities (value functions, social functions, understanding functions) have a positive effect on self-extension. Third, it has been shown that the elderly's sense of self-efficacy (self-regulation efficacy, confidence) has a positive effect on their self-extension. Fourth, it was found that self-efficacy has a mediated effect on the motivation of the elderly to participate in volunteer activities and the relationship of self-extension. This study identified the relevance of the motivation for volunteering activities of the elderly to influence their effectiveness and self-extension. In particular, the research suggests practical and policy measures for the revitalization of volunteer activities of the elderly by providing a new perspective on the welfare of the elderly by utilizing parameters of self-efficacy, a psychological and social concept for the elderly.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.41-50
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• 2020

This paper analyzed leadership behavior and employee performance through empirical analysis method based on AMO theory. In this study, the ability of the leader (A), task motivation (M), and opportunity (O) were chosen as factors to analyze the relationship between transformative leadership and job performance of the subordinate staff, and the self-efficiency (O) and intrinsic motivation (M) were selected at the individual level and team atmosphere (O) at the organizational level to build a research model. 507 valid data were obtained from the survey and statistical analysis was conducted using SPSS23. Studies have shown that transformative leaders have a significant impact on employee performance. This study provides research results of empirical theory to understand the behavior of the leader in the performance of the employees and also suggests implications for the management of the company's human resources.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.2
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• pp.79-90
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• 2018

A wide range of challenges and obstacles still exist for "mumpreneurs" in creating or developing their business ventures. It is important to investigate the factors regarding why many mothers choose to become self-employed and partially abandon the benefits offered by traditional employment. This study focus on the individual, but an implied positive relationship also exits between motivational factors and mumpreneurs in Korea. Thus, four factors in this study - push, pull, environmental, and financial factor - raise the practical implications regarding the motivational factors of women entrepreneurial challenges in Korea. This study's findings also consider the nature and changes of Korean mumpreneurs' motivational factors, their challenges, and attitudes as business owners in Korean labor markets. This study's findings suggest that a combination of push and pull factors could similarly trigger new business ownership. The empirical contrast in such variables as motivations or barriers to mumpreneurship, in realities provide a superior understanding of women's tendency or willingness toward business creation, as they struggle to survive in the Korean labor market. They tend to start their own businesses to gain more responsibilities in both work and their families, and want to manage their own lives to contribute as capable members of society. Therefore, any Korean mother, regardless of any industry-specific experience, wants to use entrepreneurship as a shortcut to satisfy her need for self-fulfillment. The general motivational factors for becoming a mumpreneur exist among both external and internal situations. The circumstances beyond their control, such as job termination or unemployment, compel these mothers into the workforce due to their responsibility toward their families, but they simultaneously dream of self-achievement and development. Most mumpreneurs in Korea also want to demonstrate their potential and achieve societal recognition as well as increase in property.

• The Journal of Society for e-Business Studies
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• v.24 no.4
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• pp.49-78
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• 2019

In the context of knowledge sharing, network position has been a controversial subject. A central position in the network provides access to non-redundant knowledge, leading to more opportunities of knowledge sharing. On the other hand, as "bridging" relationships, its characteristics as a "weak tie" suggest innate lack of trust and reciprocity which is considered an impediment to share knowledge. This paper attempts to enlighten the underlying dynamic by examining the interaction between network centrality, motivation and ability in knowledge sharing. Furthermore, this paper examines the concept of knowledge sharing ability in depth by operationalizing the construct into three aspects: extensive and diverse knowledge, social media utilization ability and self-efficacy. The results show a partially supported three-way interaction, where the highest level of knowledge provision is reported when the employee has low network centrality, high autonomous motivation and high knowledge sharing ability, i.e. extensive and diverse prior knowledge. Though all models indicate strong associations between network centrality and knowledge sharing, this suggests an even greater power of motivation and ability that gives the strength to overcome unfavorable environments of peripheral position. Therefore, this paper offers an alternative explanation to the existing debate whether network centrality positively or negatively influences knowledge sharing.

• Korean Journal of School Psychology
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• v.11 no.1
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• pp.253-274
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• 2014

The present study classified groups based on latent profile of self-determination motivation(amotivation, external motivation, intrinsic motivation), and examined the determinants for each group. The data was collected through panel data of Korea Education Longitudinal Study(KELS), total 5,459 participants who answered questionnaires of self-determination motivation of two times both second grade of middle school and second grade of high school. To identify the change motivational type, standardized residual was conducted using SPSS 17.0., and the latent classes for the change of motivational type was investigated using M-Plus in the frame work of Latent Profile Analysis(LPA). The results indicated that five groups(increase of self-determination, self-determination maintenance, self-determination developmental delay, elf-determination confusion, decrease of self-determination group) were classified based on latent profile. In addition, parental control, academic self-concept, teacher-student relationship, test anxiety, avoidance orientation, gender, father's education, and income were significantly related to each group. Lastly, the implications for directions of the adolescent counseling, limitations and future research are discussed.

• The Journal of the Convergence on Culture Technology
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• v.9 no.3
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• pp.27-36
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• 2023

The purpose of this study was to examine the relationships between health knowledge, health attitude, social support, self-efficacy, and health promotion behaviors among nursing students in medically underserved areas using the Information-Motivation-Behavioral Skills Model, as well as to identify the factors influencing health promotion behaviors. The study was conducted from October 1 to October 20, 2022, with 157 nursing students residing in medically underserved areas G. Data analysis was performed using SPSS 25.0 program, including descriptive statistics, t-test, one way ANOVA, correlation analysis, and multiple regression analysis. The results showed that the factors affecting health promotion behaviors were school life satisfaction, stress management, social support, and self-efficacy, with social support being the most significant factor. The total explanatory power was 84.9%. Based on these results, we hope to develop a health promotion program that can increase the interest of nursing students in health promotion and encourage active participation in health behaviors, which can contribute to becoming a healthy nurse.

• Journal of The Korean Association For Science Education
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• v.26 no.1
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• pp.1-8
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• 2006

This study investigated the causal relationships between high school student multiple-choice algorithmic chemistry problem solving and 1) the motivational variables of achievement goal (task goal/performance goal/performance-avoidance) and perceived ability, and 2) the cognitive variables of learning strategy (deep learning/surface learning) and self-regulation. Path analysis supported a causal model in which perceived ability and task goal were found to positively influence algorithmic chemistry problem-solving ability via self-regulation. In particular it was found that perceived ability directly influenced algorithmic chemistry problem-solving ability. Moreover, deep learning was found to have been influenced by perceived ability and task goal, while surface learning was influenced by performance-avoidance goal. Lastly, there did not appear to be any causal relationship between learning strategy and algorithmic chemistry problem-solving ability.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.6
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• pp.133-141
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• 2015

This study examines that how the effect of hackaton program on the willingness of entrepreneurship. In addition, this study is to examine the moderating effect of entrepreneurship, entrepreneurial Motivation and team culture. The results show that hackaton program has significant impact on the willingness of entrepreneurship. The three key elements such as entrepreneurship, entrepreneurial motivation and team culture that were expected to have a moderating effect on the entrepreneurial intend. but result of this study that just entrepreneurship motivation and team culture have moderating effect for the change in the degree of the willingness of entrepreneurship.