• Journal of Internet Computing and Services
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• v.12 no.5
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• pp.127-136
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• 2011

The current study aims to examine what determinants have influences on voluntary self-disclosure in the usage of micro-blogging. Even though the usages of micro-blogging have increased at an exponential rate in South Korea, it has been not well understood the process in which people voluntarily disclose their self-information. In this regard, we tried to examine self-disclosure process on micro-blogging based on Theory of Planned Behavior (TPB). For this purpose, attitudes towards self-disclosure, subjective norm, and perceived behavioral control were set as the antecedents to self-disclosure behavior. The influences of factors including privacy concern, playfulness, informational motivation for social participation, and relational motivation on the attitude were also investigated. The results of an online survey revealed that attitude toward self-disclosure, subjective norm, and perceived behavioral control anticipated the self-disclosure behavior at a statistically significant level. The attitude was not influenced by privacy concern, informational and relational motivation, but by playfulness. The implications of these results are also discussed.

• Journal of Korean Society of Forest Science
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• v.103 no.4
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• pp.655-663
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• 2014

Currently forest interpreter has become one of occupations, and the demand for forest interpretation has been increasing. For that reason, it is important to achieve the goal of forest interpretation and to satisfy its customers. Therefore, this research examined the relationship between organizational commitment and job motivation and analyzed the effects of job motivation on organizational commitment. Firstly, the mean value for interpreters' job motivation was classified into three factors, which were social relationship, affection for forest, and self-development. Secondly, organizational commitment was classified into two factors of goal-oriented and relation-oriented commitments. Thirdly, gender and number of participation made significance differences in job motivation. In addition, organizational commitment of interpreters was different in accordance to their age and affiliated organization. Finally, job motivation had positive impacts on organizational commitment, and especially social relationship influenced positively to general organizational commitment and goal-oriented commitment.

• Science of Emotion and Sensibility
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• v.27 no.1
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• pp.93-106
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• 2024

Children play a crucial role in the lives of parents, but research on the parent-child relationship has focused mainly on its impact on parents' social relationships and happiness. This study explored how parenting motives affect the association between parents' relationship satisfaction with children and subjective well-being. Previous studies have suggested that the psychological benefits of achievement or positive experiences in specific life domains are dependent on the perceived importance of such domains. Thus, we hypothesized that a satisfying relationship with children can strongly predict the subjective well-being of parents with elevated parenting motives. The study included Korean (Study 1) and American (Study 2) participants. Results of both studies demonstrated a pronounced positive correlation between parents' relationship satisfaction with children and subjective well-being in individuals with high levels of parenting motives. This moderating effect persisted even after controlling for relevant covariates (e.g., gender, age, and Big 5 personality traits). Notably, this effect was particularly evident in subfactors of subjective well-being, which is negative affect.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.345-356
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• 2019

This study investigated the influence of media sports contact motivation on direct sports participation in order to induce direct sports participation through media sports. In this regard, this study aimed to provide the basic data of media sports and sports participation by studying the effects of consumer's exercise commitment and exercise duration. From April 1, 2019 to April 31, 2019, a survey was conducted on 300 males and females in G and J provinces. To determine the purpose of the study, IBM's SPSS Ver. 21.0 and AMOS Ver. The analysis was performed using a statistical program of 21.0. The results of the study are as follows. First, media sport contact motivation was found to have an effect on exercise commitment. In addition, media sports contact motivation was found to have an effect on exercise persistence and sports participation. In addition, exercise commitment was found to have an effect on exercise duration, and exercise duration was found to affect sports participation. Second, in terms of media sports contact motivation and sports participation, exercise persistence had a mediating effect. In addition, it was found that exercise commitment had a mediating effect on the relationship between media sports contact motivation and exercise persistence, and exercise persistence had a mediating effect on the relationship between exercise commitment and sports participation. Third, media sports contact motivation did not have a direct effect on sports participation. Also, exercise immersion has no mediating effect in the relationship between media sports contact motivation and sports participation. However, in terms of media sports contact motivation and sports participation, exercise commitment and exercise persistence showed a double mediating effect.

• Korean Journal of Social Welfare
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• v.62 no.4
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• pp.103-128
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• 2010

This study applied self-determination theory to investigate the relationships between volunteers' perception of supervisors' autonomy support, volunteering motivation, and persistence intentions among collegiate students. Collegiate volunteers(n=515) involved in volunteer activities completed measures of supervisors' autonomy support, 5 forms regulation, and persistence intentions. Bivariate correlations indicated that volunteer motivation demonstrated an ordered pattern of relationships, such that adjunct points along the regulatory continuum would be more positively associated with on another than distal points. Analyses using structural equation modeling revealed that supervisors' autonomy support was positively related to more autonomous motivation(intrinsic motivation and identified regulation), while was natively associated with amotivation. Amotivation was negatively related with persistence intentions, and more autonomous motivations(intrinsic and identified) predicted grater intentions to continue with volunteer activity for next 6 months. The findings are discussed in light of the self-determination theory.

• Journal of Digital Convergence
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• v.9 no.2
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• pp.101-110
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• 2011

This study has a blog usage experience with china netizen. We found the impact that blog usage motive, usage type, blog involvement and political-society disposition influence on a moral recognition with a blog activity. Results were as follows: First, A blog usage motive appeared seven, self-expressive and informational search motives were revealed that we had an influence on moral recognition of blog activity. Second, they had the difference in a blog usage motive according to a blog involvement and blog involvement reveled that we had an influence on moral recognition of blog activity. Third, the society involvement disposition of china netizen had an influence on moral recognition of blog activity, it effects on significantly social motivation of blog usage. The implication of this study is a follows. We verified the blog usage motive, type, blog involvement and society involvement disposition are important elements which understand a blog activity. Finally, we confirmed that psychological and social motive related to moral recognition of blog activity.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.281-287
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• 2012

This study covered the Korean consumers' Luxury Purchase Motivation and benefit factors associated with the consumption behavior. Causal structural relationships between these variables were examined. Examined for the preceding literature on the basis of an analysis of the factor structure of Korean luxury purchase motivation factors and use benefits for Luxury of purchasing to help any relationship whether these factors were confirmed. Firstly, the results confirm the relevance luxury purchase motivations and benefits among the factors, materialistic motives, the economic benefits and practical benefits factors had a positive impact. Personal benefits and social benefits, and cost-benefit factors had a positive impact on the psychological motives. Secondly, the luxury of buying does not have a significant effect on the material motives. The other hand, had a positive effect on psychological motives. Third, the benefits of relevant factors on the purchase of luxury used. Personal factors, economic and practical benefits, they did not have a significant impact. Social benefit factors had a negative impact. Finally mediated side effects among these factors was confirmed. Only psychological motives mediating effects on factors of social benefits through the purchase of crazy. The results of this study to describe the consumer luxury purchasing behavior on buying behavior, as well as a simple linear relationship between the factors for the benefits to be gained by using luxury purchase motivation indirectly explained the process for luxury marketers in the future, and psychological characteristics offered to consider the implications.

• The Journal of the Convergence on Culture Technology
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• v.4 no.1
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• pp.175-182
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• 2018

The purpose of this study was to investigate the mediating effects of job satisfaction on the relationship between intrinsic and extrinsic motivation of individual and creative behavior and to investigate the relationship between job satisfaction and creative behaviors. For this purpose, a total of 300 questionnaires were distributed to public officials working in three local governments (GGun, KGun and HGun) in Jeollanam-do, and 213 surveys (71%) were used. The results of the study are as follows. First, It was shown that intrinsic and extrinsic motivation has a positive effect on creative behavior. The effect of extrinsic motivation on creative behavior is the same as the recent research flow. Second, intrinsic motivation positively affects job satisfaction, but extrinsic motivation has no statistically significant effect on job satisfaction about intrinsic and extrinsic motivation and job satisfaction. Third, in the relationship between job satisfaction and creative behavior, it was shown that job satisfaction has a positive effect on creative behavior. Fourth, as a result of verifying the mediating effect of job satisfaction on the relationship between intrinsic and extrinsic motivation and creative behavior, intrinsic motivation has a significant influence on creative behavior through the mediation of job satisfaction. On the other hand, there was no mediating effect of job satisfaction between extrinsic motivation and creative behavior.

• Journal of Digital Convergence
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• v.9 no.4
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• pp.157-168
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• 2011

This study examines the moderating role of organizational justice in the relationships between intrinsic motivation and job satisfaction, job involvement. The findings are as follows: First Intrinsic motivation has a significant positive effect on the Job satisfaction and Job involvement. Second, The findings also indicate that distributive justice and procedural justice has a moderating relationship between the personality intrinsic motivation and job satisfaction, job involvement.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.630-640
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• 2020

With a recent rise of various chatbot services, this study attempts to explore the role of chatbot users'' psychological characteristics by applying the self-determination theory. In particular,this study investigates (a) the relationship between chatbot users' psychological needs(perceived autonomy, perceived competence, perceived relatedness) and user satisfaction, continuous intention to use, and (b) the moderating effect of chatbot type and user motivations. Based upon a survey, the results revealed that perceived autonomy, competence, and relatedness had significant positive effects on user satisfaction and continuous intention to use. The results also confirmed that the user satisfaction had a significant positive effect on the continuous intention to use. The moderating effect of social and relational motivation was found between perceived autonomy, competence, relatedness and user satisfaction. The implications are discussed for furthering the development of chatbot services.