• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.477-487
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• 2016

The purpose of this study is to identify the relationship between the entrepreneurship of undergraduate students and the entrepreneurial intention focused on the mediating effect of the motivation for participating in the start-up idea contest. The results of the study were as followed; First, it was found that the factors of innovativeness, proactiveness and risk-taking in the entrepreneurship had significant influence on the entrepreneurial intention. Second, the effect of the factors between the innovativeness in the entrepreneurship and the entrepreneurial intention was significant influence by mediating effect of the motivation for participating in the start-up idea contest. Last, the factors of financial reward, career reward of the motivation were not effected by entrepreneurship and entrepreneurial intention. Based on these findings, students with high entrepreneurship have high entrepreneurial intention. And students were intended to feel a sense of achievement through challenging than getting financial rewards and career rewards. Therefore, it was shown that in order to encourage undergraduate's establish of a new business, the environment to develop innovative ideas and inspiring the confidence of participating in the start-up contest are needed to be invigorated.

• Journal of Service Research and Studies
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• v.14 no.3
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• pp.60-78
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• 2024

Social Network Service(SNS) has fundamentally changed the scope, boundaries, and dynamics of social interactions, becoming an integral part of everyday social communication for individuals and significantly altering the decision-making processes of individuals and organizations. Although prior studies have agreed that individual motivations significantly affect travel experience sharing behavior on SNS, different motivations need to be further examined. Also, there is little empirical study that examines the relationships between social capital and motivations. To address these gaps, this study developed a research model to investigate how two types of social capital (i.e., bridging and bonding) influence individual motivations (i.e., self-enhancement and altruism motivations), which in turn contributes to travel experience sharing behavior on SNS. The online survey was conducted from March 3 to March 17, 2021, and 516 responses were included in the data analysis. Structural Equation Modeling was applied to test the hypotheses in a research model. This research provided a comprehensive exploration of the relationship between motivations and social capital, contributing to a better understanding of why tourists share their travel experiences on SNS.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.2
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• pp.540-548
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• 2017

This study analyzed the relationship between the achievement motivation and social intelligence in pre-service early childhood teachers and their achievement motivation and social intelligence. The achievement motivation Inventory for pre-service early childhood teachers (Song, 2004), the social intelligence questionnaire (Han, 2011) and the Children's social problem solving ability scale (Huh, 1999) were administered to 193 pre-service early childhood teachers. The data underwent Pearson correlation analysis using the SPSS 21.0 program. The results of this study were as follows. First, there were significant positive relationships among the achievement motivation, social intelligence, and social problem solving ability. Second, the achievement motivation and social intelligence was an important factor for predicting the social problem solving ability of pre-service early childhood teachers.

• Management & Information Systems Review
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• v.33 no.3
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• pp.35-57
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• 2014

Relationship marketing has been dealt with as an effective strategy for customer loyalty in prior research. It seems to be essential that organizations should make efforts to develop successful relationship between the organizations and the customers. However, a customers' voluntary efforts are also needed to strengthen the relationship meaningfully. Relationships are built on the foundations of mutuality. In other words, customers' efforts are necessary for relationship development, as well as an organization's efforts. Hereby, the role of customers for the development of a relationship with an organization has been overlooked in previous research so far. This study applied the Self-Determination Theory (SDT) to explain the role of customer motivation in developing customer relationship. Thus, the author chose customers who have experienced medical service recently as survey participants. Then, this paper verified the path relationships between self-determination factors (autonomy, perceived competence, relatedness) and relational factors(shared responsibility, commitment, relationship retention). It suggested that role of customers is inevitable in developing the relationship. In conclusion, this research has several implications on relationship marketing. For service providers, they should understand that the customer's perceived self-determination can improve tangible and intangible performance in relationship development.

• Journal of Korean Society of Forest Science
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• v.89 no.5
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• pp.598-608
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• 2000

This study examined several characteristics such as the relationships between environmental attitudes and national park visitors' socio-economic characteristics, and between environmental attitudes and their travel motivations. Environmental attitude was measured using the modified New Environmental Paradigm(NEP) scale, where five response options existed(from strongly disagree to strongly agree). Data for this empirical analysis were obtained from 2,647 participants at six national parks-Sulaksan, Kayasan, Naeiangsan, Pookhansan, Taeanhaean, and Hanryohaesang. Results showed that most visitors gave a pro-NEP response ranging from neutral attitude to pro-environmentalism. Environmental attitudes correlated positively with education level, while, negatively with age. Environmental concern, also, generally correlated positively with 'rest' and 'health' motivators, while, negatively with 'socialization' and 'vacation' motivators. The findings of this study suggest that education is the most effective politic measure to lead pro-environmental concern for park visitors. And, given the nature of the relationship between environmental concern and visitors' motivation, park managers should be more careful handling with family and group visitors who have 'vacation' and 'socialization' motivators than 'rest' and 'health' motivators.

• Journal of Sensor Science and Technology
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• v.6 no.3
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• pp.245-251
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• 1997

In designing defibrillator, several parameters such as patient's transthoracic impedance, output energy level, peak current, and time duration of current waveform must be considered to generate optimum electrical shocks on the heart. Patient's transthoracic impendence depends on the physical and health condition of patient. In this study, before the development of a defibrillator, the range of above parameters value as circuit elements was determined to derive optimal waveform by predicting and analyzing the performance of designed circuit by means of simulation with the software, P-Spice. The efficiency of parameter design was verified through the performance test with the developed defibrillator.

• The Journal of the Korea Contents Association
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• v.20 no.7
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• pp.263-273
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• 2020

The purpose of this study is to check mediating effect of middle school students' peer attachment on relation between self-esteem and intrinsic learning motivation. To this end, this study collected data by measuring the level of self-esteem, peer attachment, and intrinsic learning motivation for 457 male and female middle school students (225 male and 232 female students) located in S city, Jeollanam-do. The results of this study are as follows: The correlation between self-esteem, peer attachment and intrinsic learning motivation of middle school students was all significant. Self-esteem had a significant effect on peer attachment and intrinsic learning motivation, and peer attachment also had a significant effect on intrinsic learning motivation. Meanwhile, Peer attachment showed a partial mediating effect between self-esteem and intrinsic learning motivation. The mediating effect of peer attachment was different according to grade. Through this study, it was confirmed that the self-esteem of middle school students influences peer attachment, and that peer attachment influenced by self-esteem can influence intrinsic learning motivation. The implications and limitations of this study were also discussed.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.466-477
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• 2021

The purpose of this study is, for the first time in Korea, to examine the effects of companion animal online shopping motivation factors on customer satisfaction. In addition, we analyzed the moderating effect of the number of companion animals raised. The factor analysis of survey data yields the following five dimensions: convenience, economic, hedonistic, product characteristics, and information-knowledge shopping motivation. Multiple regression analysis shows that both convenience shopping motivation and information-knowledge shopping motivation have significant positive (+) effects on customer satisfaction. As a result of hierarchical regression analysis, it was found that there is a moderating effect of the number of companion animals raised on the relationship between information-knowledge and customer satisfaction.

• Journal of Korean Society of Forest Science
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• v.89 no.3
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• pp.356-367
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• 2000

The purpose of this study was to identify the underlying dimensions of push and pull motivators for Soraksan, Kayasan, Naejangsan, and Pukhansan national parks in mountain regions. This study also examined the nature and extent of the reciprocal relationship between the push and pull factors. The result showed that four dimensions were derived from 12 push items, which were cultural and natural experience, escape and rest, health, and socialization and novelty motivators. Three dimensions also were derived from 12 pull items, which were facilities and culture, nature, and accessibility. The push and pull dimensions were correlated and regressed against each other. Given the nature of relationship between the push and pull factors, facilities and culture pull factor was affected by the cultural and natural experience motivation. Nature pull factor had strongly associated with culture and nature, escape and rest, health, and socialization and novelty motivations. Finally, accessible attraction pull factor had a positive relationship with health motivator, however, had a negative with cultural and natural experiencing motivation.

• School Mathematics
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• v.16 no.1
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• pp.157-180
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• 2014

This study investigated relationships between academic stress and mathematics learning motivation focusing on the mediating effect of academic motivation types. It also tested differential structural relationship among the variables in the high vs. low academic achievement level groups and the boys vs. girls of middle schools. The participants were 952 second graders from five middle schools. Student scores from the standardized tests that were developed to assess the students' academic stress, mathematics learning motivation, and three types of motivation (amotivation, controlled motivation, and autonomous motivation) were used in this study. The results demonstrate that there were significant differences in the relationship patterns of the research variables. Correlation analysis provided evidences that academic stress was negatively related with mathematics learning motivation and autonomous motivation but positively related with amotivation and controlled motivation. Also, mathematics learning motivation was negatively related with amotivation and controlled motivation but positively related with autonomous motivation. Structural equation modelling analysis provided the evidence that the full mediation model was a significant, in that the students' types of academic motivation mediated the effect of academic stress on mathematics learning motivation. Multiple group analysis revealed that there were group differences in the path coefficients of the structural model. But the academic stress showed negative influence on the mathematics learning motivation via amotivation and autonomous motivation in all groups.