• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.305-311
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• 2008

급속히 성장하고 있는 Web Analytics 서비스는 기본적으로 인터넷 상에서 기업간의 거래를 전제로 하며 서비스를 이용하는 고객사의 입장에서는 웹분석 분야 정보시스템 아웃소싱의 한 형태이다. 본 연구는 이러한 거래적 특징들을 바탕으로 경쟁이 치열해지고 있는 Web analytics 서비스 산업에서 고객사의 지속적 이용의도와 이에 영향을 주는 요인들 간의 관계를 실증연구를 통하여 살펴보았다. 연구결과 첫째, 서비스를 이용하는 고객회사들의 지속적 이용의 도는 동기적 요인인 만족도와 이탈억제 요인인 의존도가 동시에 고려됨을 알 수 있었다. 둘째, Web Analytics 서비스 산업에서 고객사의 만족도에 영향을 주는 품질 요인으로는 정보품질만이 통계적으로 유의하였다. 셋째, 거래상대방과의 관계에서 이탈이 고려될 때 이탈을 억제하는 역할을 수행하는 의존도 에 영향을 주는 요인으로는 관계가치, 전환비용, 서비스 이용기간이 의미 있는 것으로 나타났다. 넷째, 동기적 측면에서는 전환경험의 유무에 따라 시스템 품질과 공감성이 만족도에 미치는 영향관계가 다르게 나타났고, 이탈억제 측면에서는 전환경험의 유무에 따라 전환비용이 의존도에 미치는 영향관계에서 차이가 있었다.

• Journal of The Korean Association For Science Education
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• v.36 no.1
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• pp.125-134
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• 2016

The purpose of this study is to explore the relationship between motivational belief about learning science, self-directed learning ability and conceptual understanding of matter change with a quantitative method, assuming that motivational belief and self-directed learning ability might affect conceptual understanding. To do this, the authors investigated middle school students' motivational belief about learning science, self-directed learning ability, and conceptual understanding of matter change using measurement tools based on previous studies, and then analysed the casual relationship between three variables using PLS structural equation model. As a result, three latent variables in this study could be evaluated as appropriated in reliability and validity. And also, self-directed learning ability could affect both the motivational belief and conceptual understanding, while motivational belief could affect only self-directed learning ability but not conceptual understanding. Through this study the authors confirmed that in the context of science learning self-directed learning ability can directly affect conceptual understanding but motivational belief can affect indirectly. This study is significant in that the causal relationship between different variables in science learning could be confirmed in a quantitate manner, and also in that it can suggest PLS structural equation method as a new research methodology in science education research area.

• Journal of the Korea Society of Computer and Information
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• v.24 no.11
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• pp.271-276
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• 2019

The purpose of this study is to examine how social motivation, functional motivation, playful motivation, and psychological motivation affect SNS user satisfaction in order to find out what factors are important to Korean high school students in using SNS. As a result, playful motives, functional motives, and psychological motives except social motives have an effect on SNS user satisfaction, and this satisfaction has a positive effect on students' value formation. These results suggest that the reason why Korean high school students use SNS is that they need it and enjoy it, that is, they use SNS from a personal point of view, and are not related to social phenomena. However, social motives were found to have a positive effect on functional and playful motives. In other words, various social phenomena, which are social motives, provide an opportunity and theme for the use of SNS, and functional motives have positive effects on playful and psychological motives. In other words, the various functions provided by SNS have a positive effect on the selection and use of SNS.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.880-892
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• 2009

An overflow of information leads consumers to be easily distracted and to neglect the information being provided to them. E-tailers have to select types of information sources and provide their consumers with the most appropriate information. This study was done to specifically contribute to the research in proposing strategies of providing information of the Internet merchant to the e-shoppers through the analysis of relationships among the online purchase motives of consumers, the use of information sources, and decision making styles. This research categorizes the use of information sources into information sources concerning online stores and information sources concerning products. The uses of information sources relative to online stores are classified into the neutral, human, and marketer-oriented sources. The uses of information sources concerning the products are classified into the online and offline source. This study provides important suggestions for e-tailers to provide information about stores as well as products to the consumers with adaptable strategies.

• Asia Marketing Journal
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• v.10 no.1
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• pp.95-131
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• 2008

This study serves the main research purpose of verifying the hypothetical relationship between antecedent and consequence variables of shopping experience based on the classification system by Schmitt (1999) who dimensionalized experience into five components (sense, feel, think, act, relate). Specifically, the study seeks to fulfill the following three research objectives. First, it substantiates dynamic relationships among the five experiential components comprising the strategic experiential modules that serve as the basis of the theoretical framework of the study. Especially, it focuses on interactive relationships among the experiential components by taking a holistic view of the experience. Second, the study seeks to uncover the effects of pre-experiential antecedents such as shopping motivation and shopping involvement, based on taxonomy of motivation as product-centered vs. experience-centered. Third, the study investigates the effects of shopping experience on intention to revisit with regard to department store, discount store, and Internet shops, based on customers' store experiences. The major findings from this study are as follows: first, the five experiential components were found to have a high level of correlations according to hypothesis verification. Second, shopping motivation was learned to have significant effects on preference toward thinking as well as feeling experiences. That is, product-centered (vs. experience-centered) shopping motivation exerted a greater influence on cognitive (vs. affective experience than affective (vs. cognitive) experience.

• Korean small business review
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• v.41 no.3
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• pp.23-47
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• 2019

This study investigates the effects of three types of person-environment fit, i.e. POF, PJF(ability) and PJF(needs), on effectiveness variables and the mediating effect of work motivation in SMEs. The data were collected from 211 employees who work for SMEs. Results of structural equation modeling(SEM) analyses demonstrated that PJF(ability) was significantly associated with task performance and turnover intention, while POF and PJF(needs) were significantly associated with turnover intention only. PJF(needs) and PJF(ability) have the positive impact on intrinsic motivation, PJF(ability) also has the positive impact on external and identified motivation. We also analysed mediating effects using Process macro. Results demonstrated that intrinsic motivation mediated the relationship between POF, PJF(needs), PJF(ability) and task performance. The relationship between PJF(ability) and task performance was mediated by external motivation. Based on the results, theoretical and practical implications are derived. Also suggested are methodological limitations and future research directions.

• Journal of the Health Care and Life Science
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• v.10 no.2
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• pp.211-220
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• 2022

This study was conducted to understand the relationship between college students' motivation to choose a major and their intention to acquire a certificate. As a result of the study, only social motivation among the motives for choosing a major influenced the intention to obtain a certificate. Second, only social motivation influenced the perception of the value of using certificates. Third, in the relationship between the motivation for choosing a major and the intention to acquire a certificate, the perception of the value of using a certificate did not affect. Based on these research results, this study confirmed that in the case of departments related to health and medical fields, students with strong social motivation such as employment have a high willingness to obtain certificates.

• Proceedings of the Korean Society for Quality Management Conference
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• 2010.04a
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• pp.177-182
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• 2010

본 연구는 자기결정성 이론에 대한 중요한 변수들이 내재적 동기인 몰입과 만족이 충성도에 영향을 미치는 요인들에 대한 인과관계를 실증 연구하고자 한다. 지금까지의 온라인 게임 연구들은 내재적 동기인 Flow가 만족과 충성도에 미치는 연구들이 주를 이루어 왔을 뿐, Flow에 미치는 영향변수에 대한 연구는 미비하였다. 이에 본 연구에서는 내재적 동기에 영향을 주는 요인들을 연구한 자기결정성 이론을 바탕으로, 자기결정성의 요인인 자율성, 유능성, 관계성이 몰입과 만족, 충성도에 미치는 인과관계를 연구하고자 한다.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.825-842
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• 2023

This study conducted a survey to analyze the influence of the consumer-brand interaction and the consumer-brand relationship on motivation and satisfaction based on the perceived age of men and women in their teens and 50s who subscribe to cosmetic brands through SNS accounts. For statistical processing of the collected data, frequency analysis, factor analysis, reliability analysis, regression analysis, and multiple regression analysis were performed with SPSS 21.0. The perceived age of the subjects was classified into 'perceived lower group', 'perceived middle group', and 'perceived higher group' according to the difference between the age perceived by others and the age perceived by themselves. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a meaningful positive relationship with motivation, and the consumer-brand relationship was found to be a major variable explaining 'attractive' among motivation. In the three groups, the consumer-brand interaction and the consumer-brand relationship showed a significant positive relationship with satisfaction, and the consumer-brand relationship appeared as a major variable explaining satisfaction. Therefore, the conclusion of this study is that by perceived age group, the consumer-brand interaction and the consumer-brand relationship have a positive effect on motivation and satisfaction. In particular, it was found that the consumer-brand relationship is a major variable in cosmetics motivation and satisfaction. As this study empirically analyzes the influence of age perceived on SNS on cosmetics brand marketing, it is considered to be a practical implication for establishing cosmetics sales strategy and basic data that can be used for marketing.

• Journal of Convergence for Information Technology
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• v.9 no.9
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• pp.210-218
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• 2019

The purpose of this study was to establish the basic data of rational work environment management by grasping the interrelationship between motivation or organizational fairness and retention intention. From March 1, 2019 to April 12, 2019, clinical dental hygienists working in dental hospitals and clinics in Seoul, Gyeonggi, Chungcheong, and Jeonra provinces were sampled as a convenience, using self-informative methods. There was a significant positive correlation between motivation and organizational fairness, and there was a positive correlation with retention intention. Organizational fairness had a positive correlation with retention intention. Therefore, it is necessary to increase the efficiency of the dental hygienists by establishing the working period based on the positive organizational fairness and the application of the active motivation program to increase the dental hygienist's intention.