• Journal of Digital Convergence
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• v.14 no.1
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• pp.413-425
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• 2016

This study investigated what effects the relational benefits perceived by the customers of solely operated beauty salons have on customer satisfaction, recommendation intention, and defection intention through the convergence of cosmetology and business management. For this, a total of 322 customers of solely operated beauty salons were chosen as final valid samples. For data analysis, frequency analysis, reliability analysis, confirmatory factor analysis, and correlation analysis were performed using SPSS 15.0 and AMOS 18. For a hypothesis test, lastly, path analysis was conducted using structural equation modeling. The study results found the following: First, among the relational benefits perceived by the customers of solely operated beauty salons, confidence benefits and social benefits had a positive effect on customer satisfaction. Second, the relational benefits perceived by the customers of solely operated beauty salons had a positive effect on recommendation intention. Third, confidence benefits and social benefits had a negative effect on defection intention. Fourth, customer satisfaction had a positive effect on recommendation intention. Fifth, customer satisfaction had a negative effect on defection intention. Sixth, in relationship between the relational benefits perceived by the customers of solely operated beauty salons and recommendation/defection intention, customer satisfaction revealed partial mediating effects.

• Asia Marketing Journal
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• v.7 no.1
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• pp.21-42
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• 2005

Customer Relationship Management (CRM) is a corporate marketing strategy maintaining and managing customers. And with CRM companies maximize the customer's value through a series of processes of new customer retention, VIP customer retention, customer value increase, potential customer activation, and customers for lifetime by collecting the customer information and taking advantage of it effectively. In particular, as the competitive environment is changing rapidly and getting more intense, maintaining the customer retention through customer churn management becomes more important in order to increase the customer value for maximizing the company's profit and to build up the relationship with customers. For example, the financial industry has managed the customer churn with the concept of customer segmentation. Recently the customer retention and churn management is becoming increasingly important in all business fields as well as financial industry since the companies expect the effect of preventing the customer churn by identifying characteristics of customers. However, despite the increasing interest and importance of the management of the customer churn, not many of studies are systematically executed by analyzing the data of customer churn. In this study we analyze the actual data of CRM activities for the customer retention, specifically the data of TV home-shopping. By doing so, we hope to identify the differences of demographic attributes and transaction specific characteristics in consumer behaviors between the churning customer and the retained customers. In addition, we try to find out the variables which can impact the churning of the customers and to predict the churn rate of individual customer through our proposed model of customer churn. In the end, based on our findings we suggest the possible marketing strategies for TV home-shopping companies.

• Korean Journal of Culture and Social Issue
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• v.13 no.2
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• pp.33-54
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• 2007

This study was performed to develop a group counseling program for the South Koreans and the North Korean defectors to identify mutual cultural characteristics and personal traits, and to acquire adaptation capacity for the other's culture and interpersonal relationship. And then we validated the effect of this group program. This program was based on the existing program even if that was not validated through research work. Actually this program was for encouraging the South Koreans and the North Korean defectors to acquire interpersonal ability through mutually dependent and cooperative work based on the equal status naturally and to adjust themselves to corresponding culture. Each session continued for 1.5 hour per week. And the sessions were done for 4 weeks. This research was analysed, and the results were compared with control group's results. The results showed that treatment group revealed significantly positive outcomes than control group. But, five participants among the North Korean defectors were dropped out in the course. So North Korean defectors' credibility got lowered.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.6
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• pp.107-117
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• 2021

The purpose of this study is to examine the causal relationship of related variables in order to promote entrepreneurship, which is one way to support the economic independence and stable settlement of North Korean defectors. This study is firstly to examine the influence of individualism and collectivism on entrepreneurial intentions, and secondly, to examine the mediating effect of social adaptability in the relationship between socialist value system and entrepreneurial intention. To this end, a survey was conducted on North Korean defectors, and the empirical analysis target was 223 North Korean defectors. For the verification of the causal relationship between personal disposition and entrepreneurial intention, and the causal relationship between value system and entrepreneurial intention PLS was used. And PROCESS for SPSS Macro was used to verify the mediating effect of social adaptation in the relationship between the value system and entrepreneurial intention. Looking at the results of the empirical analysis, the extraversion factor was found to have a positive effect on the entrepreneurial intention level of North Korean defectors, and the self-fulfillment desire factor was found to have a positive effect on the entrepreneurial intention. It was also found that individualist values have a positive effect on the entrepreneurial intentions of North Korean defectors, and collectivist values do not have a significant effect on the entrepreneurial intentions. As a result of examining the mediating effect of social adaptability between individualism/collectivism and entrepreneurial intention in this study, it was found that individualist value has a direct impact on entrepreneurial intention without engaging social adaptability.

• Defense and Technology
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• no.8 s.138
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• pp.32-41
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• 1990

수출물량의 감소는 이탈리아 방위산업체를 계혹 취약하게 만들고 있다. 1985년도 신규 해외수주량은 6천4백억 리라, 1986년에는 3천5백억 리라, 그리고 1987년에는 1천5백억 리라로 각각 감소현상을 나타내고 있다. 이탈리아의 Melara 클럽 관계자는 이러한 상황 변화에 대한 이유에 대해 언급하면서, 특히 몇년전 까지만 해도 서방 방위산업체의 주된 고객이던 신생국가들의 능역이 증대되어, 이제는 자체적으로 조선산업의 기반을 구축한 것을 꼽고 있다.

• Proceedings of the Korean Statistical Society Conference
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• 2002.11a
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• pp.255-258
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• 2002

고객과의 커뮤니케이션 및 관계유지로 대변되는 CRM(Customer Relationship Management)이 기업들의 가장 중요한 이슈로 부각되고 있다. 특히 전사적 관점의 CRM에서 통합 데이터베이스 정보를 분석하고 모형화하여 고객관리를 과학적이고 전략적으로 접근하려는 분석 CRM(Analytical CRM) 분야의 움직임이 가속화되고 있다. 이런 관점에서 본 연구에서는 분석 CRM의 핵심 요소인 데이터마이닝 기법을 이용하여 개발한 이탈 고객 스코어링 모델을 마케팅 층(Marketing Layor)에 연결해주는 캠페인 시스템을 개발하고자 한다. 개발한 시스템은 이탈 스코어링 결과 및 고객 이탈방지를 위한 캠페인 대상자 선정 작업을 쉽게 할 수 있도록 GUI 환경에서 제공해줌으로서 일반 사용자들이 쉽게 활용할 수 있도록 하였다.

• Journal of Digital Convergence
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• v.17 no.3
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• pp.361-369
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• 2019

The purpose of this study was to investigate the adaptation factor to North Korean refugees by identifying the relationship between character strengths affecting adaptation process and psychological well-being(PWB) in South Korea. The study examined the relationship between PWB and character strength of 117 participants and identified the sub-factors of character strength that affect the settlement period in South Korea. The data were analyzed by using the Model 1 of Process Macro and SPSS 22. The results of this study showed a correlation between PWB and sub-factors of character strength such as wisdom, humanity, courage, justice, temperance, and spirituality. The main effect was to investigate the relationship between PWB and sub-factors of character strength by independent variables. The level of PWB increased with the level of sub-factors of character strength. The moderate effect was showed in the courage of the settling period in relation to PWB. Finally, Limitations and implications of this study was discussed.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.204-211
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• 2015

This study made fundamental approaches on the significance of social enterprises on minority protection policies. In particular, it offered discussions focused on the relationship between social enterprises and North Korean defectors which greatly affect minority policies. Study results can be summed up as follows. First, the greatest difficulties for North Korean defectors in their adjustment to Korean society are economic activities and a sense of social differences and social enterprises are a policy which can resolve these problems in the most effective way. Second, existing social enterprises were excessively run by the central government and they were support models which lacked creativity and development. To resolve such problems, a lesson was learned that these must change into policy models with local coproduction. Third, a lesson was learned that social enterprises offer more than simple economic activity, offering the proper functions of society, culture, living, and language, and thus the participation of North Korean defectors in social enterprises should be made mandatory in certain sectors. Such research results will contribute to theoretically explaining the relationship between North Korean defectors and social enterprises as minority policies.

• Journal of Internet Computing and Services
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• v.24 no.6
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• pp.65-72
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• 2023

This study aims to investigate the factors influencing the life satisfaction of North Korean defectors in the ongoing situation of difficulties. Specifically, it examines the impact of the digital informatization level, and social capital on their life satisfaction and aims to verify the mediating effect of social capital in the relationship between the digital informatization level and life satisfaction. To achieve this, a structural equation model was utilized to validate the research model using data from 679 North Korean defectors who participated in the 2021 Report on the digital Divide. The research results confirm the direct influence of the digital informatization level and social capital of North Korean defectors on life satisfaction. Additionally, the study identifies the mediating effect of social capital in the relationship between the digital informatization level and life satisfaction. Based on these research findings, recommendations are proposed for enhancing the life satisfaction of North Korean defectors.

• Korean Journal of Social Welfare
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• v.52
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• pp.223-240
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• 2003

The present study is to identify personal factors of defecting North Korean residents that obstruct their settlement in South Korean communities. It will provide information about what perception, attitude and behaviors of defecting North Korean residents should be changed and what social skills should be improved in order to successfully adjust to South Korea. Personal obstacles were measured by police officers who are providing special protection for defecting North Korean residents, who are in a good position to observe behaviors of defecting North Korean residents because they are spending a great deal of time with them. They can even identify the personal obstacles not perceived by defecting North Korean residents themselves. Twenty-item scale was developed to measure the personal obstacles and was found to comprise 4 obstructing factors: self-supporting ability related factor, life style related factor, social and cultural adaptation related factor, and attitude toward police officer's support related factor. Among them, self-supporting ability related factor had the highest negative score. The study further revealed that self-support ability and life style related factors had a significant effect on the job burden of police officers. The findings suggested the necessity of ethical and moral education for the defecting North Korean residents.