• Journal of Internet Computing and Services
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• v.22 no.5
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• pp.69-77
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• 2021

The main channels of the financial industry are rapidly changing to mobile. In this environment, banks are focusing on information and communication technology to secure their competitiveness, and rapid innovation is being pursued especially in the payment settlement sector. In October 2019, Korea also introduced open banking services to accelerate the financial innovation, such as the open conversion of financial settlement networks and the expansion of the use of simple payments. In this paper, an empirical study was conducted on the effect of domestic open banking quality factors on usage intention. The service quality factors for open banking were classified into interface design, innovation, security, and data sharing, and the technology acceptance model (TAM) was used to verify whether it has a significant effect on perceived convenience, usefulness and intention to use. According to the analysis results, while innovation and security did not have a significant effect on convenience and usefulness, interface design and data sharing were found to have an effect on perceived convenience. The results would provide implications for some quality issues for companies seeking to introduce open banking services as well as for the related academic arena.

• Journal of the Korea Society of Computer and Information
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• v.26 no.7
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• pp.109-118
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• 2021

Different from previous studies, this study focuses on accommodation providers' personalization services and platform convenience variables, identifying how these prior factors affect perceived value and trust in accommodation services on a shared homestay platform, and how consumers' innovation plays a role in the process. Through this, we would like to identify the mechanism of interaction between accommodation service providers and consumers mediated by the shared homestay platform and present implications for a more customer-centered platform operation strategy. This study has an extended meaning for prior research, empirically confirming that the increase in personalized offline service quality of personalized hosts in shared economic models has a positive impact on perceived value and platform trust of consumers. At the same time, we confirm that under the shared economy model, consumers' innovation propensity plays an important positive role in regulating their perceived value aspects as well as their confidence in the platform.

• Proceedings of the Korean Information Science Society Conference
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• 2004.04a
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• pp.202-204
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• 2004

P2P 어플리케이션은 일대일 통신 흑은 그룹간의 공동 작업에 많이 사용된다. 이러한 어플리케이션은 메시지 전송 및 파일 데이터의 공유기능을 가지고 있어 신뢰할 수 있는 상대방과의 통신을 전제로 하고 있다. 하지만 사용자의 의도에 따라 혹은 의도하지 않는 경우로 인하여 상대방과 그룹 전체에 악영향을 미칠 위험성도 가지고 있다. 본 논문에서는 이러한 일대일 혹은 그룹간의 안전하고 신뢰성 있는 통신을 위해 보안성을 지닌 P2P 어플리케이션을 설계해 보았다.

• Journal of Digital Convergence
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• v.18 no.12
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• pp.231-242
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• 2020

Due to fierce market competition and COVID-19, it becomes increasingly important for sharing economic platform companies to develop a long-term relationship with customers. In this regard, this study explores the mechanism of customer's repurchase decision making in the context of Airbnb. This study posits customer satisfaction and brand image as the key factors in forming customer's repurchase intention toward Airbnb. It also investigates the effects of price fairness, authentic experience, enjoyment, Airbnb trust and host trust on customer's repurchase intention. This study validated the research hypothesis with 154 customers using Airbnb. The analysis results showed that both customer satisfaction and brand image have a significant impact on repurchase intention and explain 62.0% of its variance. Enjoyment, true experience, and Airbnb trust had significant effects on customer satisfaction, while price fairness and host trust had no significant impact on it. The results revealed that price fairness, authentic experience, enjoyment, and Airbnb trust are significantly associated with brand image, while host trust is not significantly related to it. The results of this study are expected to provide academic and practical implications by enhancing the understanding of customer's repurchasing decision in the context of sharing economic platform.

• 한국IT서비스학회:학술대회논문집
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• 2007.05a
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• pp.467-473
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• 2007

사용자의 가상커뮤니티 활동성이 기술 수용에 미치는 영향을 P2P시스템의 파일공유서비스를 중심으로 알아보려고 한다. P2P시스템 재사용의도가 커뮤니티 활동성과 몰입에 의해 영향을 받을 것이라는 강한 추측에도 불구하고 이를 반영한 연구는 아직 없었다. 따라서 본 연구는 사용자의 가상커뮤니티 활동성이라는 개념을 새롭게 도출하고, 사용자의 가상커뮤니티 활동성이 어떠한 경로로 P2P시스템 재사용에 영향을 주고 있는가를 실증적으로 검증하는 것을 목적으로 한다.

• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.301-312
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• 2016

The purpose of this study is the findings of the effects of the experiential consumption characteristics in the hotel business on customers' revisiting and switching Intention. Also, this study is to examine revisiting and switching intention in accordance with visit frequency. For this study, the author analyzed empirically 534 copies of questionnaires. The first finding of this study discovered that playfulness, symbolism, usefulness and aesthetics had positive effects on revisiting intention. Second, symbolism, usefulness and aesthetics had negative effects on switching intention. Especially, symbolism had more significant effect on revisiting and switching intention than other variables. And finally, visit frequency had moderating effects between the experiential consumption characteristics and revisiting intention, switching intention. The hotel companies are possible to obtain several strategic implications on the basis of this empirical results.

• 한국벤처창업학회:학술대회논문집
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• 2023.04a
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• pp.93-99
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• 2023

경기 침체와 더불어 고용 불안, 그에 따른 사회의 혼란 속에서 국가의 성장 동력의 대안 중 하나로 창업 활성화의 요구가 높아지고 있다. 우리나라를 비롯한 많은 국가에서 창업 활성화를 중장기 목표로 설정하고 다방면으로 노력하고 있다. 이에 따라 창업의도를 높일 수 있는 요인에 대한 연구가 진행되어 왔고, 특히 자기효능감과 창업기회인식 등의 개인적 역량 요소가 창업의도를 높인다는 연구 결과들이 지속적으로 제시되고 있다. 이러한 창업의도를 높일 수 있는 자기효능감, 창업기회인식을 고취시키기 위해 학계의 연구활동 뿐 아니라 정부의 정책적 접근 또한 활발하게 이루어지고 있다. 창업교육 활성화부터 사회적 환경 조성을 위한 창업 롤모델 활용, 미디어를 통한 창업 활동 홍보 등 긍정적인 창업 경험을 공유하도록 하기 위한 연구 역시 계속되고 있다. 그러나 개인적 역량 요소와 사회적 환경 조성 외에 문화적 특성이 창업의도에 영향을 미치는지에 대한 연구는 부족하였다. 본 연구는 문화적 특성이 창업의도를 높일 수 있는 요인으로 개인적 역량 요소와 사회적 환경 조성과 함께 의미가 있을 것이라는 물음에서 시작하였다. 가설 검증을 위하여 SPSS 26버전을 활용하여 로지스틱 회귀분석 하였고 GEM KOREA의 2017년 데이터를 분석하였으며, 자기효능감과 창업기회인식은 창업의도에 긍정적인 영향을 미친다는 기존 연구 동일한 결과가 나왔다. 본 연구의 특징은 문화적 특성을 집단주의와 관계주의로 구분하여 자기효능감, 창업기회인식과 창업의도에 영향을 미치는 과정에서의 조절효과를 검증하였다는 것이다. 문화적 특성 중 집단주의 특성은 유의하지 않았으나 관계주의 특성이 유의하여 조절효과를 가진다는 결과를 얻어냈다. 이는 국가에 새로운 성장 동력이 필요한 상황에서 창업의도가 없거나 낮은 개인들도 관계주의 특성을 활용하여 창업의도를 높일 수 있다는 연구 결론으로 이어진다. 지금까지 알려진 바와 달리 한국은 집단주의 보다 관계주의가 강하기 때문에 관계주의 문화 특성을 고려하여 선배 창업가 또는 로컬 창업가들과의 관계를 만들고 유지할 수 있도록 하는 등의 정책을 수립할 필요가 있다는 것을 시사한다. 하지만 이미 설계된 GEM 데이터를 활용하였다는 점, 문화적 특성이 각기 다른 국가들과의 비교연구가 필요하다는 점 등은 본 연구의 한계라고 할 수 있다.

• The Journal of the Korea Contents Association
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• v.8 no.10
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• pp.114-128
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• 2008

This study aims to explore the effects of interaction through UCC at online brand communication on scrap intention and visiting loyalty. According to study results, first, only information feature has positive effects on all interactions among quality feature of brand community; Second, confidence and responsiveness feature of brand community has positive effects on the connection feature among elements of interaction; Third, certainty has positive effects on activeness and connection among interaction elements. Fifth, while intention of sharing has positive effects on activeness and connection among interaction elements, it has no effects on the responsiveness. Finally, interaction does not affect the responsiveness of scrap intension, but has positive effects on visiting loyalty.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.270-281
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• 2021

The emergence of social media and technical development of smart phone allows media users to produce, share and spread a variety of contents, which results in a big change in their media usage pattern. Among those changes, the most prominent one is Youtube's powerful growth. Creators' enthusiastic content productions and users' active sharing actions are caused of the growth. Recently, creators give a powerful effect on users as social media influencer, and the practice of influencer marketing has been focused. This current study is examined the effects of parasocial interaction and relationship on brand attitude and purchase intention. Specially, parasical interaction is divided into identification, interest, and experience parasocial interaction, and the divisions of relationship are trustworthy, friendship, understanding, and commitment. As a result, interest and trustworthy are significant predictors of brand attitude. Also, experience parasocial interaction is negative and friendship is positive predictors of purchase intention. Theoretical and practical implication are discussed.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.19-25
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• 2019

Recently a number of car sharing studies have been conducted that share vehicles from a consumer perspective. Meanwhile, Japan's MLIT had empirically implemented social experiment and policy for the installation of sharing car in order to make better use of the business forms and rapidly increasing car sharing associated with express bus as a new type of transaction from a sharing economy perspective. Therefore, this study examined the case of connecting with the express bus in Japan and analyzed and discussed the contents at the practical level. In addition, data collected for 229 car sharing users were verified empirically. The multiple liner regression analysis showed that three types of perceived values effect on the usage intention in the order of economic value, time value and psychology value. These findings suggest that car sharing users' perceived values are very important for increasing the degree of satisfaction with usage intention.