• Title/Summary/Keyword: 고객 만족도

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The techniques of performing art reservation scheduling for reservation satisfaction (예약만족도를 고려한 공연예술 예약스케줄링 기법)

  • Kim, Jin-Bong
    • Journal of the Korea Computer Industry Society
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    • v.10 no.4
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    • pp.115-120
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    • 2009
  • Most reservation systems make a reservation without customer's preference on-line. These reservation systems had problems not to improve customer's preference in modern society. To solve these problems, we have tried to apply these problems to complex scheduling technique. The scheduling technique for performing art reservation proposed in this thesis is based on object-oriented concepts. To consider the over all satisfaction, the events of every object are alloted to the sitting plan board along its priority. We have scheduled to rise customer's satisfaction in the performing art reservation.

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The Reservation System Modeling for Customer Preference Library Seat Assignment (고객중심의 도서관 좌석배정 예약시스템의 설계)

  • Kim, Jin-Bong
    • Proceedings of the Korea Information Processing Society Conference
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    • 2010.04a
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    • pp.1074-1077
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    • 2010
  • 최근 인터넷을 이용한 대부분의 예약 시스템들은 예약 기능만을 중요시하고 있어서 한정된 예약자원을 효율적으로 관리하기에 많은 어려움이 있다. 또한, 한정된 예약 자원의 배정 및 관리방식이 중앙 집중식 관리로 처리되고 있기 때문에 고객들의 선호도를 고려하지 않고 예약이 이루어지고 있다. 예약 시스템의 효율적인 관리와 현대 서비스 산업에서 중요한 고객들의 예약 만족도를 향상시키는 것은 예약 시스템에서 가장 중요한 부분이다. 본 논문에서는 이러한 예약 시스템에서 일어날 수 있는 문제를 복합 스케줄링 기법에 적용하여 예약 시스템들의 문제점을 해결하고자 하였다. 고객중심의 도서관 좌석배정 예약시스템은 객체지향개념을 기반으로 고객들의 선호도를 고려하여 고객들이 가지고 있는 사건들을 주어진 제약들에 만족하도록 목표인 도서관 좌석배치도에 배정한다. 또한 고객들의 도서관 이용 정보를 통하여 더욱더 편리한 서비스를 제공하고자 한다. 고객들은 자신의 우선순위에 따라서 자원을 배정하고, 좌석 자원에 대한 고객의 선호도 차이를 가질 수 있게 하였다. 고객 클래스와 도서관 이용정보를 고려하여 우선순위를 가진 고객들은 제약을 만족하면서 최선의 좌석 슬롯을 선택하여 사건을 배정한다. 또한, 고객중심의 도서관 좌석배정 예약시스템을 모의 실험하여 고객들의 만족도를 살펴보았다.

Applying Quality Award to Hotel Service Management -relation between quality management and customer satisfaction (호텔 서비스관리에 따른 품질 접근)

  • Park, Jung hwa
    • Culinary science and hospitality research
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    • v.6 no.3
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    • pp.225-241
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    • 2000
  • 본 연구는 품질관리와 고객만족관리의 관계를 규명하는데 목적을 두고 있다. 연구조사는 외국관광객과 서울의 특등급호텔의 종사원을 대상으로 수행되었으며, 연구결과 호텔 서비스 품질관리 수준은 고객만족도에 영향을 끼치는 것으로 나타났다. 연구자는 품질관리 시스템, 품질과 운영 결과, 고객만족 결과로 구성된 성공적인 품질관리를 제안하고자 한다.

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The Difference on Perception of Restaurant Servers' Communication Competence between Customers and Workers: A Study on Communication Skill, Empathy Skill, and Satisfaction of Communication (외식업 종사자의 소통에 관한 고객과 종사자의 인식 차이: 소통능력과 공감능력의 인식과 소통만족에 관하여)

  • Lee, Sang-Hoon;Ryu, Choonryul
    • The Journal of the Korea Contents Association
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    • v.20 no.11
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    • pp.88-100
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    • 2020
  • This study explored the impact of perceiving communication and empathy skills of workers in the food service industry on communication satisfaction. This study surveyed 715 customers and workers. First, the result showed that the higher the people thought communication skills of worker were, the higher they felt satisfaction on communication in restaurants for both customers and workers. Workers perceived their communication kills better than customers did. Second, the higher the people thought empathy skills of worker were, the higher they were satisfied on communication in restaurants for both customers and workers. Workers perceived their empathy kills better than customers did. Lastly, multiple regression analysis results showed that communication and empathy skills independently had the impact on communication satisfaction for customers. But only communication skills had the impact on satisfaction amongst workers. Maybe the impact of empathy skill was included with that of communication skills. This indicated that there existed the perceptual difference between customers and laborers about communication satisfaction.

Factors Influencing the Customer Value and Satisfaction of National R&D Information Users (국가 R&D정보 이용자의 고객가치 및 고객만족도 영향요인 분석)

  • Suh, Sang-Hyuk;Lee, Sun-Young;Lee, Byeong-Hee
    • Journal of Korea Technology Innovation Society
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    • v.15 no.4
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    • pp.837-861
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    • 2012
  • In the knowledge society, the importance of sharing knowledge, technology, and information has been increasing. Due to the different characteristics of information itself, information marketing is a newly emerging perspective. This study aims to identify the factors which effect information customer value and satisfaction of the national R&D information service. The results show that information quality and service quality have a significant influence on customer value. In addition, the information quality, service quality and the information customer value have a significant positive effect on customer satisfaction. However, customer value of information acts as an intermediary between information quality and customer satisfaction. The indirect effects of information quality on the satisfaction are higher than the direct effect. On the other hand, the difference between the direct and indirect effect of service quality was not significant. After an analysis of research result, we discussed implications and limits of the study as well as future result direction.

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The Influence of Competitive Factors of Fitness Center on Customer Satisfaction and Re-use Intention (피트니스센터의 경쟁요인이 고객만족 및 재이용의사에 미치는 영향)

  • Kim, Min-Soo;Chung, Woo-Suk
    • The Journal of the Korea Contents Association
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    • v.19 no.6
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    • pp.632-643
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    • 2019
  • This study is analysis how the competitive factors of fitness center's affect customer satisfaction and re-use intention. Accordingly, It surveyed fitness center customers in Pusan and Kyungnam, and analyzed amount 422 questionnaires with the SPSS WIN 23.0 and AMOS WIN 23.0 program, so it reached these conclusions. First, the accessibility of location characteristic showed that it had a relevant influence on the customer satisfaction, but the visibility didn't have a relevant influence on it. Second, the spatiality and convenience of the facility characteristic showed that they influenced customer satisfaction. Third, the responsiveness and professionalism of the service characteristic factor showed that they had a relevant influence on the customer satisfaction, but the reliability and empathy didn't have a relevant influence on it. Fourth, the customer satisfaction had a relevant influence on the reuse intention. According to this study, we found that the competition factor was bound up with the customer satisfaction and reuse intention. In the end, grasping customers' satisfaction and preferred utilization pattern should be reflected actively in the fitness center management.

An empirical study for classifying customers and identifying customer satisfaction factors in mobile commerce: a probabilistic approach using Rasch model (모바일 상거래의 고객 분류 및 고객군 별 고객만족도 형성 요인에 대한 실증 연구: Rasch 모형을 통한 확률적 예측 접근법)

  • Choe, Ji-Won;Park, Yun-Mi;Park, Yong-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2006.11a
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    • pp.482-486
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    • 2006
  • 1990년대 말부터 전세계적으로 이동통신 사용자의 수는 급증하였고, 2000년대에 들어서면서부터는 모바일 인터넷 사용자 수도 점차적으로 증가하고 있는 추세이다. 그러나 오프라인이나 기존e-commerce에서의 서비스 품질 측정에 대한 연구는 활발하게 이루어진 반면, 모바일 상거래에 관한 연구는 미미한 실정이다. 본 연구는 모바일 상거래에 대한 고객만족도에 영향을 미치는 요인을 찾아내고자 하는데 그 목적이 있다. 이를 위해, 모바일 상거래의 특징을 살펴봄으로써 모바일 상거래에서 고객 만족도에 영향을 미치는 요인들을 추출하고 체계적인 프레임워크를 제시하고자 한다. 또한 본 연구에서는 모바일 상거래 중 디지털 컨텐츠 다운로드 서비스의 실사용자들을 대상으로 설문조사를 실시하였으며 이를 토대로 Rasch 모형을 적용하여 고객군을 분류하고 요인별 중요도를 파악하며 고객만족에 대한 확률적 예측을 실행하였다.

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A Study on the Influence of uCRM of Bank on the Customer Satisfaction Measurement (은행의 uCRM이 고객만족도에 미치는 영향)

  • Kang, Suk-Tae;Yang, Hae-Sool
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.8 no.6
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    • pp.1583-1589
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    • 2007
  • This paper analyzes how CRM Service under the ubiquitous circumstances will affect the customer satisfaction by collecting and analyzing the related data and conditions and also analyzes the relation among the variables by using the measurement and analysis tools through Customer Satisfaction Measurement, Customer Reaction Encouragement Model and Technology Acceptance Model. Through this study the author analyzes how the customer management with uCRM will have an influence on the satisfaction and attitude of customer in order to contribute to an efficient customer management method of a financing institution.

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A Cross-National Study on the Relationship of Service Quality, Customer Satisfaction and Customer Loyalty in Mobile Telecommunication Services (서비스 품질, 고객만족, 고객충성도의 관계에 관한 국가 간 비교 연구: 한국과 중국의 이동 통신서비스를 중심으로)

  • Kim Min-Young;Kim Moon-Koo;Park Myeong-Cheol
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.1B
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    • pp.133-144
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    • 2004
  • This research aimed to do an empirical study, by comparing the relationships of service quality, customer satisfaction and customer loyalty in mobile telecommunications between Korea and China which possess different growth phases. For this purpose, six factors in service quality, customer satisfaction and customer loyalty have been under a regression analysis to verify the causal relationship. The key findings of this study are as follows. Both Korea and China showed the causal relationship between customer satisfaction and customer loyalty; the service support which applies as the core services, have been found to be the most important factors in customer satisfaction and customer loyalty. And this study has been able to establish strategic views on reinforcing customer bases in mobile telecommunication service markets in both countries.

A Probabilistic Tracking Mechanism for Luxury Purchase Implemented by Hidden Markov Model, Bayesian Inference, Customer Satisfaction and Net Promoter Score (고객만족, NPS, Bayesian Inference 및 Hidden Markov Model로 구현하는 명품구매에 관한 확률적 추적 메카니즘)

  • Hwang, Sun Ju;Rhee, Jung Soo
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.6
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    • pp.79-94
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    • 2018
  • The purpose of this study is to specify a probabilistic tracking mechanism for customer luxury purchase implemented by hidden Markov model, Bayesian inference, customer satisfaction and net promoter score. In this paper, we have designed a probabilistic model based on customer's actual data containing purchase or non-purchase states by tracking the SPC chain : customer satisfaction -> customer referral -> purchase/non-purchase. By applying hidden Markov model and Viterbi algorithm to marketing theory, we have developed the statistical model related to probability theories and have found the best purchase pattern scenario from customer's purchase records.