• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.327-328
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• 2019

에어비앤비, 우버택시 등과 같이 공유경제 패러다임을 반영한 새로운 차원의 서비스 비즈니스의 확산은 IT기술을 기반으로 하는 스마트 네트워크 보급에 다른 제품의 서비스화가 일반화되었기 때문이다. 공유경제라는 새로운 패러다임 하에서 제품 공유와 관련된 서비스 시스템의 디자인 응용을 연구하는 것은 갈수록 중요해지고 있으며, 공유경제를 기반으로 하는 서비스 디자인이 스마트 네트워크와 융합을 통해 자원 활용을 높이고 낭비를 줄이며, 사용자의 다양한 생활 체험과 가치 있는 수요를 보장해줄 수 있기 때문이다. 본 연구는 기존의 서비스 디자인에 관한 문헌 정리와 디자인 실무를 통해 고찰한 서비스 디자인 개념을 바탕으로, 부산을 방문하는 외국인 고객을 대상으로, 예측하기 힘든 특수한 날씨환경에서 우산 사용에 대한 사용자의 니즈와 수요를 조사하고 분석하여, 보다 개선되고 창의적인 "공유우산 서비스 디자인 모형"을 구축하고자 하였다. 이를 위하여 서비스 디자인 방법과 원칙에 따라 우산을 공유하는 서비스 시스템의 목표고객, 접점을 분석한 후, 외국인 관광객을 위한 서비스 시스템의 서비스 청사진을 만들고 우산공유 시스템 구축과 실무적용을 위한 서비스 전략을 제시할 계획이다.

• Journal of Digital Convergence
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• v.12 no.4
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• pp.193-200
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• 2014

The purpose of this research is to explore ways to raise the quality of the financial services of Suhyup Bank, to secure its customers' loyalty, and to help it achieve sustainable growth. The results of this research showed that the ways to improve the service quality of Suhyup Bank are as follows: establish a relationship between its customers' satisfaction with the usefulness, creativity, reliability, and safety of its services and its customer management based on its customers' decision-making factors; establish service improvement schemes that consider new customer needs and desires; and improve its service quality and raise its internal quality factors, which are the keys to its expansion to customized services.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.17 no.10
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• pp.2439-2446
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• 2013

Recently, SNS (Social Network Service) such as Twitter and Facebook has grown dramatically because of smart phones. Since development of IT has created massive information, social big data extremely increased. Competition between corporations is getting more intense, so they need customer feedback in order to fulfill an effective management. Because social big data plays an important role for getting customer feedback, a lot of corporations are interested in analyzing and applying of social big data. Collecting and analyzing social big data is operated by Buzz monitoring system. This paper demonstrates the research of buzz monitoring system that analyzes big data, and presents examples of customer reputation using buzz monitoring. In the paper, after all, it would analyze the result from the customer reputation, and research the implication.

• Archives of design research
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• v.13 no.1
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• pp.49-58
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• 2000

This study is to implement the search system of human sensibility ergonomics in the internet shopping mall, which is a the electronic commerce in the contemporary as a shopping culture on the internet. Instead a category of business, an item, cost & size is using the keyword of a search in a existing shopping mall, the research is accomplished the center of system selecting products by the sensitivity feeling in products. The search system chooses the proper item and makes database with the sensible vocabulary for its image and then searches the item chosen by customers with keywords of the vocabulary after constructing web-server on the internet. This study - systematizes customers' sensible needs with more practical ways. - recognize the customers' sense on items and provides the applied technology conditions tor customers. - gives more opportunities of choice to customers on the internet shopping mall. - supplies various information and approaches to the customers' needs with practice.

• Journal of the Korea Society of Computer and Information
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• v.4 no.3
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• pp.107-113
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• 1999

Banking and financial areas are facing on social upheavals by a rapidly advanced Open Network such as Internet, and the crest of a digital boom in the economic side for the 21th century. Electronic banking services has been remarkably changed from the Closed Network into the Open Network which is motivated by the low-cost internet services. This Open Network leads clients to choose banks that offer the best services and goods on the basis of the internet market. Therefore, capability of coping with clients' needs will be rising as one of the main strategies for competitive internet banking system in the near future. For this reason this thesis focuses on issues for banking services that internet influences, internet banking strategy of a developed bank, and expanding services and goods marketing through the internet.

• The Journal of the Korea Contents Association
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• v.8 no.8
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• pp.65-73
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• 2008

Web-based Promotion of companies have several advantages: They can publicize the brand image in various ways; they enable consumers to learn the information of products in the round with interests; they can stretch out their marketing targets to the whole world. In order to make an effective delivery of their information in such promotion websites, interaction with their consumers is an important factor, for which understanding Interactive Storytelling is essential. The purpose of this thesis is to study Interactive Storytelling which enables us to have effective interaction with consumers in making promotion websites of companies. For this, this thesis analyzes examples of Interact Storytelling focused on it have story promotion websites on the basis of the five steps for internet marketing promotions: attraction of visitors, attraction of interests and participations, acquisition of the information of customers, grasp of the needs of customers, and an offer of values classified by customers.

• Annual Conference of KIPS
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• 2004.05a
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• pp.457-460
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• 2004

현재 무한경쟁의 시장환경 속에서 기업자체만으로 어려움을 감내하기란 많은 문제를 갖고있다. 그래서 기업은 물류활동을 전문적으로 담당하는 훌륭한 파트너를 통하여 이 문제를 해결하고 있으며 이전의 수직적 업무관행을 넘어선 동반자적인 파트너로써의 제 3 자 물류(TPL : Third Part Logistics : 이후 TPL로 표기함)를 활용하고 있다. 파트너관계는 이전에도 중요한 기업 전략이었으나 인터넷과 수많은 정보기술의 보급을 통한 전자상거래의 도래로 기업은 신속하고 정확하게 시장과 고객의 요구와 니즈를 만족시킬 수 있는 선도기술개발과 서비스제공능력이 기업의 핵심역량으로써 중요하게 되었다. 그래서 이러한 역량과 유연성을 갖춘 파트너와의 전략적관계형성과 관리를 할 수 있는 체계적인 파트너관계업무프로세스가 필요하게 되었다. 따라서 본 논문에서는 TPL 기업에서 유연한 공급사슬파트너관계구축과 관리를 가능하게 하고 고객요구를 대처할 수 있을 뿐만 아니라 미래의 고객요구를 예측가능 할 수 있는 방안으로 e-PRM 모델을 제시하고자 한다.

• Korean Architects
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• s.645
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• pp.24-35
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• 2023

중국의 황금기를 이끈 당 태종 23년의 정치 토론 기록인 '정관정요'에는 '창업은 쉬우나 수성은 어렵다'는 구절이 나온다. 이는 원래 국가를 세우고 다스리는 법도에 관한 이야기지만, 기업에도 같은 원리가 적용된다. 시장의 수많은 경쟁자를 제치고 고객의 선택을 받기 위해서는 목표 고객의 니즈를 잘 만족시킬 수 있는 서비스를 제공하고 그것을 목표 고객의 마음속에 효과적으로 포지셔닝해야 한다. 게다가 시장에서 계속 경쟁력을 유지하기 위해서는 차별화한 포지션을 유지하는 마케팅 전략이 필요하다. 중·소규모 건축사사무소의 경쟁력은 무엇이고, 과연 어떻게 운영을 해나가야 할까. 지난 12월 13일, '소규모 건축사사무소 운영자로서의 건축사'를 주제로 건축사 회관 국제회의실에서 좌담회가 열렸다. 홍성용 편집국장(건축사사무소 NCS lab)을 사회로 남기봉 건축사(남기봉 건축사사무소), 박우린 건축사(쿠쿠루쿠쿠 건축사사무소), 이관용 건축사(주.오픈스케일 건축사사무소), 이영재 건축사(주.건축사사무소 이인집단)가 참석한 가운데 올해 어려울 것으로 예상되는 기업환경에 대응하는 각자의 건축사사무소 경영전략에 대해 이야기를 나누는 자리가 마련됐다. 이날 중·소규모 건축사사무소의 제반 경영환경과 올해 어떠한 대비가 필요한지를 주제로, ▲비즈니스 마인드, 사업적 인식을 갖춘 건축사사무소 운영 방향 설정 ▲자기 어필, 흐름에 따른 전략적 마케팅의 필요성과 방법 등 올해 불확실한 경영환경을 맞아 사무소를 어떻게 운영할지에 대한 고민과 이야기를 나눴다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.167-174
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• 2015

This study examines the Personalized Oriented Customized and services in smart environments. In addition to The structure of industry is currently smart environment shifting from the manufacturing industry focusing on goods production to service industry merging and combining service and marketing. The companies are placing a higher value on the customer needs to gain a competitive edge with creation of new business model. The key dilemma in mass customization and service, though, is how product customization can be realized without increasing production cost significantly. The purpose of this study is to explore new product development strategies that facilitate mass customization and service. Specifically, we propose Crowdsourcing marketing, Digital experience technology, Recommender Systems, 3D printing technology, Flexible manufacturing systems and UX based PSS(Product-Service Systems) in new product development processes as enabling strategies for mass customization and service in smart environments.

• Information Systems Review
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• v.14 no.2
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• pp.93-102
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• 2012

Network brings new values to the business in rapid changes of business paradigm. While business reveals new business model, the business has kept making efforts to replace traditional business model to network environment in order to solve the problems of spaces and times. In this research, we emphasize necessity through case study that the traditional concept of customer should be related with the concept of business network. The finding of this research mainly focused on business, tries to use traits of network without changes of business model, is easy to trap in structural inertia. However, the targeted companies in the case study preferentially considered customer as subscriber. Consequently, they successfully changed their existing business model as well as their business relationships with other companies. Based on methods of "Value Curve" and "Customer Experience Cycle," we analyzed the changed business model and proposed a conceptual idea regarding concept shifting from traditional customer to network subscriber. We hope that the research implicates to propose a new method for business model to develop more advanced business opportunities through using the concept of network subscriber.