• Title/Summary/Keyword: 고객요구

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The Effect of Mental Simulation on Evaluation of Innovative New Product (멘탈 시뮬레이션이 혁신적 신제품 평가 및 시용, 구매의도에 미치는 영향: 제품유형을 중심으로)

  • Suh, Mun-Shik;Ahn, Jin-Woo;Yu, Jae-Moon;Oh, Dae-Yang
    • The Journal of the Korea Contents Association
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    • v.14 no.12
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    • pp.935-949
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    • 2014
  • Today, companies are facing business environments that are changing rapidly compared to the business environments of the past. These rapid changes can be observed in areas such as technology and market structure. To compete in rapidly changing business environments, companies are consistently releasing new innovative products to meet consumers' satisfaction. However, compared to the products that have already been successful in the past, innovative products have higher uncertainty in terms of meeting consumer's technical and emotional needs. Therefore, marketers of the companies put lots of efforts to reduce the risks of new innovative products' failure. In this study, we conducted 2(process simulation / outcome simulation) ${\times}2$ (hedonic / utilitarian) experiment to analyze the effect of mental simulation and product type on innovative new product evaluation. The results of this study are following. In process simulation, evaluation of utilitarian innovative new product was higher, but hedonic innovation showed higher evaluation in the outcome simulation. Based on research result, we recommend proper application of mental simulation.

Storm-Based Dynamic Tag Cloud for Real-Time SNS Data (실시간 SNS 데이터를 위한 Storm 기반 동적 태그 클라우드)

  • Son, Siwoon;Kim, Dasol;Lee, Sujeong;Gil, Myeong-Seon;Moon, Yang-Sae
    • KIPS Transactions on Software and Data Engineering
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    • v.6 no.6
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    • pp.309-314
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    • 2017
  • In general, there are many difficulties in collecting, storing, and analyzing SNS (social network service) data, since those data have big data characteristics, which occurs very fast with the mixture form of structured and unstructured data. In this paper, we propose a new data visualization framework that works on Apache Storm, and it can be useful for real-time and dynamic analysis of SNS data. Apache Storm is a representative big data software platform that processes and analyzes real-time streaming data in the distributed environment. Using Storm, in this paper we collect and aggregate the real-time Twitter data and dynamically visualize the aggregated results through the tag cloud. In addition to Storm-based collection and aggregation functionalities, we also design and implement a Web interface that a user gives his/her interesting keywords and confirms the visualization result of tag cloud related to the given keywords. We finally empirically show that this study makes users be able to intuitively figure out the change of the interested subject on SNS data and the visualized results be applied to many other services such as thematic trend analysis, product recommendation, and customer needs identification.

Statistical Estimation for Hazard Function and Process Capability Index under Bivariate Exponential Process (이변량 지수 공정 하에서 위험함수와 공정능력지수에 대한 통계적 추정)

  • Cho, Joong-Jae;Kang, Su-Mook;Park, Byoung-Sun
    • Communications for Statistical Applications and Methods
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    • v.16 no.3
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    • pp.449-461
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    • 2009
  • Higher sigma quality level is generally perceived by customers as improved performance by assigning a correspondingly higher satisfaction score. The process capability indices and the sigma level $Z_{st}$ ave been widely used in six sigma industries to assess process performance. Most evaluations on process capability indices focus on statistical estimation under normal process which may result in unreliable assessments of process performance. In this paper, we consider statistical estimation for bivariate VPCI(Vector-valued Process Capability Index) $C_{pkl}=(C_{pklx},\;C_{pklx})$ under Marshall and Olkin (1967)'s bivariate exponential process. First, we derive some limiting distribution for statistical inference of bivariate VPCI $C_{pkl}$. And we propose two asymptotic normal confidence regions for bivariate VPCI $C_{pkl}$. The proposed method may be very useful under bivariate exponential process. A numerical result based on our proposed method shows to be more reliable.

A Study on the Specialization of Private Security Industry in Korea through the Japanese Private Security Certification System (일본 민간경비원 검정제도 연구를 통한 한국 민간경비산업 전문화 방안)

  • Lee, Chi Young
    • Korean Security Journal
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    • no.59
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    • pp.71-90
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    • 2019
  • As the demand for national security and national safety is gradually increasing in accordance with the trend of the times and social environment, and the use of private areas for effective prevention and supply required for the demand for safety services, this paper analyzed the Japanese private security testing system for the introduction of the Korea security certification system as a way to secure expertise in the private security industry and drew the following conclusion. First, certificate segmentation should be carried out according to the clearly divided field and scope of the expense operation. Second, it is necessary to distinguish the qualification of the private security qualification according to the level. Third, it is necessary to utilize the combined evaluation method through the departmental and practical tests. Fourth, an assessment should be made through the link between departments and practical subjects. Fifth, the diversity of the acquisition methods should be placed to ensure the gainer's accessibility. Finally, the use of professional and visible use of professional personnel should be achieved through benefit assessment for those who are qualified for

A Study on the Development of the Tourism Information Service based on a Service Science - Focus on Using VWORLD - (서비스 사이언스에 기반을 둔 관광정보 서비스 개발에 관한 연구 - VWORLD 활용을 중심으로 -)

  • Oh, Myung Woo;Kim, Hyung June;Koh, Junehwan
    • Spatial Information Research
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    • v.21 no.1
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    • pp.23-36
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    • 2013
  • Recently, the VWORLD was built to ensure competition on the advance of domestic enterprise into foreign markets with rapid expansion of spatial information industry of the world. However, the policy to secure user is insufficient because the VWORLD's service is embryonic stages. Then again, tourist industry is growing rapidly and leading the world economy and number of domestic tourists are also steadily increasing. Although the size was expanded, Korean tourist industry's competition is relatively weak, so some scholars insist that raising the tourist industry's quality. This backgrounds make a study of the tourism information service. So, this paper progressed a study on the development of the tourism information service based on a service science and used VWORLD as a test model. This paper drew the customer's demands on the tourism information service and strategic points of the development from those by using a Quality Function of Deployment of service science's new service development methodologies. After that this study prioritized those strategic points. As a result, 'Face Map' that is a service model was made. Moreover, this study have try to raise the development's effectiveness and efficiency based on service science's a new service development process.

Development of managerial decision-making support technology model for supporting knowledge intensive consulting process (지식집약형 컨설팅프로세스 지원을 위한 경영의사결정지원 기술모델 개발연구)

  • Kim, Yong Jin;Jin, Seung Hye
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.251-258
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    • 2013
  • Recently companies are confronted with a much more sophisticated business environment than before and at the same time have to be able to adapt to rapid changes. Accordingly, the need for selecting among alternatives and managing systematic decision-making has been steadily increasing to respond to a more diverse customer needs and keep up with the fierce competition. In this study, we propose a framework that consist of problem solving procedures and techniques and knowledge structure built on processes to support strategic decision making. and discuss how to utilize simulation tools as the knowledge-based problem solving tools. In addition we discuss how to build and advance the knowledge structure to implement the proposed architecture. Management decision support systems architecture consist of three key factors. The first is Problem Solving Approach which is used as reference. The second is knowledge structure on business processes that includes standard and reference business processes. The third is simulators that are able to generate and analyze alternatives using problem solving techniques and knowledge base. In sum, the proposed framework of decision-making support systems facilitates knowledge-intensive consulting processes to promote the development and application of consulting knowledge and techniques and increase the efficiency of consulting firms and industry.

A Study on Application of Yard Transportaion Equipment Automation System in the Container Terminal (컨테이너터미널에서 야드 이송장비 자동화 적용방안에 관한 연구)

  • Cha, Sang-Hyun;Noh, Chang-Kyun
    • Journal of Navigation and Port Research
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    • v.42 no.3
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    • pp.217-226
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    • 2018
  • International major container terminals are trying to expand automation facilities in order to dominate the competition and grow as central harbors. Recently, system design and development were put underway to fully integrate automation systems in container terminals. This is because it can focus on improving the efficiency of the yard operations in container terminals and facilitates integration with other container terminal operation processes. Automation in the container terminal business today is essential to better serve customers and improve profitability. Real-time position and status of container handling equipment (CHE) have been required for more efficient terminal operations and consequently higher productivity. This study examined the real-time location and status of the container terminal automation equipment using DGPS in container terminals, and reviewed the components and functions of the container terminal automation yard equipment systems that developed, applied, and operated the automation systems. In addition, this study compared the existing yard system and the automation yard system and presented application methods. Also, the results revealed that the productivity of the container terminal and the efficiency of the transportation equipment can be further increased when the optimal yard automation transportation equipment system is used to efficiently operate the transportation equipment, which is the core equipment of the container terminal.

Case Study on the Library Service Innovation Applying Service Design Methodology (서비스디자인 방법론을 적용한 도서관서비스 혁신 사례분석)

  • Lee, Byeong-Ki
    • Journal of the Korean Society for Library and Information Science
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    • v.50 no.3
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    • pp.71-92
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    • 2016
  • Service design is a process and methodology for innovating or creating service. This study analyzed library case that applied service design method to library service innovation and creation. The object of this case studies include 7 library such as Copenhagen's municipal library, State Library of Victoria, Carnegie Library of Pittsburgh, Georgia institute of technology library, North carolina state university library. This study analyzed separately to service design requirements, stake-holders, period, process, tools, result and main feature. The implications obtained through this case study are as follows: (1) The design of the library service are focused on user-centered services, future service creation. (2) The service design for library is designed by the collaboration of all stake-holder. (3) From the point of view of period, the service design is continuous, and it has a nature of the project. (4) The service design in library focus on user experience, processes and prototypes development and application. (5) The service design in library are applied to the new tool such as blue print, customer journey map, touch-point, shadow, persona. (6) The purpose of the service design in library is improved and created services, and is has holistic approach.

A Study on the Educational Training Evaluation Model - Focusing on Call Center (교육훈련 평가모형에 관한 연구 - 콜센터를 중심으로)

  • Kim, Eun-Hee;Park, Deuk
    • Journal of the Korea Society of Computer and Information
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    • v.17 no.10
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    • pp.185-192
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    • 2012
  • Call Center requires an ability of agents a lot more than face-to-face contact due to being achieved communication by non face-to face channel for contact with customers. In order to improve the ability of agents, Call Center carries out various educational training according to their work experience and function and with the accomplishment of educational training, Call Center is going to fulfill to develop its quality of counseling and productivity. On the other hand, due to investment of a lot of time and budget to educational training, it is needed to grasp and manage about its effectiveness that how helpful the training is for performance of work-site operations through evaluation of educational training. Having Seen researches about evaluation of educational training until these days, most researches have mainstream to measure satisfaction and a level of learning or degree that how the learning transfers to actions. It is found that a research about an entire evaluation model should be required. This study aims to investigate effectiveness of Call Center educational training from the level of recognition by reflecting Kirkpatrick's the four levels of learning evaluation. By the four levels, reaction, learning, behavior and results, the study found out a connection with standards of evaluation about each levels. In addition, by using structural equation modeling, it was examined goodness of fit about the entire model. Furthermore, by an alternative model, considering a direct relation between a factor of reaction and behavior, it was compared and examined goodness of fit of overall model of the study model and the alternative one.

The Dynamic Group Authentication for P2P based Mobile Commerce (P2P 기반의 모바일 상거래를 위한 동적 그룹 인증)

  • Yun, Sunghyun
    • Journal of Digital Convergence
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    • v.12 no.2
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    • pp.335-341
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    • 2014
  • To play the networked video contents in a client's mobile device in real time, the contents should be delivered to it by the contents server with streaming technology. Generally, in a server-client based commerce model, the server is in charge of both the authentication of the paid customer and distribution of the contents. The drawback of it is that if the customers' requests go on growing rapidly, the service quality would be degraded results from the problems of overloaded server or restricted network bandwidth. On the contrary, in P2P based networks, more and more the demand for service increasing, the service quality is upgraded since a customer can act as a server. But, in the P2P based network, there are too many servers to manage, it's possible to distribute illegal contents because the P2P protocol cannot control distributed servers. Thus, it's not suitable for commercial purposes. In this paper, the dymanic group authentication scheme is proposed which is suited to P2P based applications. The proposed scheme consists of group based key generation, key update, signature generation and verification protocols. It can control the seeder's state whether the seeder is joining or leaving the network, and it can be applied to hybrid P2P based commerce model where sales transactions are covered by the index server and the contents are distributed by the P2P protocol.