• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.698-711
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• 2019

The purpose of this study was to investigate the effect of social servicescape on customer satisfaction, customer trust, and customer loyalty. Data were collected from 311 adults who lived in Daegu where they had used Japanese restaurants. For data analysis, frequency analysis, factor analysis, regression analysis and multiple regression analysis were used. Through the factor analysis, the social servicescape of Japanese restaurant was identified as two components of human service and customer similarity. As a result of the multiple regression analysis, two components of social servicescape have positive effects on customer satisfaction and customer trust, and have a partial positive effect on customer loyalty. The results of regression analysis showed that customer satisfaction had a positive effect on customer trust and customer loyalty. In addition, customer trust has a positive effect on customer loyalty. The results of this study confirmed the influence of social servicescape on Japanese specialty restaurants and suggested practical and theoretical implications.

• Proceedings of the Korea Contents Association Conference
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• 2010.05a
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• pp.613-615
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• 2010

이 연구는 민간경호경비조직의 서비스품질과 고객만족 및 로열티의 관계를 규명하는데 목적을 두고 있다. 이를 위해 이 연구에서는 서울시 소재 민간경호경비회사의 서비스를 이용하고 있는 고객을 대상으로 집락무선표집법을 활용하여 총 209명을 표집하였다. 설문지의 타당도 및 신뢰도를 검증하기 위하여 이 연구에서는 전문가회의와 요인분석을 통하여 타당도를 검증하였으며, 신뢰도분석을 통하여 신뢰도검증을 실시하였다. 통계처리방법은 SPSSWIN 17.0프로그램을 활용하여 요인분석, 신뢰도분석, 다중회귀분석과 경로분석을 실시하였다. 결론은 다음과 같다. 첫째, 서비스품질이 좋을수록 고객만족은 높아진다. 둘째, 서비스품질이 좋을수록 로열티는 강화된다. 셋째, 고객만족이 높을수록 로열티는 높아진다. 넷째, 서비스품질은 고객만족 및 로열티에 인과적 영향을 미친다.

• The Journal of the Korea Contents Association
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• v.13 no.7
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• pp.379-385
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• 2013

On the internet, the rating scores assigned by customers are considered as the preference information of themselves and thus, these can be used efficiently in the customer profile generation process of recommender system. However, since anyone is free to assign a score that has a biased rating, using this without any filtering can exhibit a reliability problem. In this study, we suggest the methodology that measures the reliability of rating scores and then applies them to the customer profile creation process. Unlikely to some related studies which measure the reliability on the user level, we measure the reliability on the individual rating score level. Experimental results show that prediction accuracy of recommender system can be enhanced when ratings with higher reliability are selectively used for the customer profile configuration.

• Journal of Korea Society of Industrial Information Systems
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• v.8 no.2
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• pp.54-61
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• 2003

This study tried to identify factors influencing on consumer trust of Internet Shopping Mall. There found five factors; transaction security, Validation & contact, company image, nevigation & convenience and consumer style. These factors were correlated with internet shopping variables and there were difference of mean factor scores among consumer groups classified by frequency of online buying.

• Journal of Digital Convergence
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• v.17 no.6
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• pp.159-167
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• 2019

This study was done to analyze the effect of logistics services, corporate image, product reliability and customer service on consumer satisfaction and repurchase intention that e-commerce users perceive. The survey was divided into "logistics services, corporate image, product reliability, customer services, customer satisfaction, repurchase intention". As a study result, independent variables such as corporate image, product reliability and customer services were found to affect customer satisfaction. Consumer Satisfaction had an effect on repurchase intention in mediated and dependent variable. In conclusion, in order to increase the repurchase intention in companies that introduced SCM, it was necessary to improve the corporate image, product reliability and customer service to satisfy consumers. Logistics services had not been adopted as an impact on customer satisfaction. We should strive to improve customer satisfaction and repurchase intention by creating a higher level logistics services.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2004.06a
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• pp.29-34
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• 2004

본 연구에서는 Mobile Commerce(M-커머스) 사이트의 신뢰도에 영향을 미치는 요인들을 거래안전성, 기업이미지, 검색기능성 그리고 결제편의성으로 분류하여 관련 연구들을 통해 검증된 요인들을 추출하였다. 그리고 M-커머스 사이트의 현재 또는 잠재 고객들을 대상으로 직접 설문조사를 통해 M-커머스 사이트의 신뢰도에 영향을 미치는 요인을 식별해냄으로써 고객과의 신뢰형성을 위해 최우선적으로 고려해야 할 방향을 제시하고 M-커머스의 활성화에 기여하고자 한다.

• Journal of the Korea Convergence Society
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• v.12 no.6
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• pp.127-137
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• 2021

Korea's social economy promotion policy is a government-led policy, and its success or failure depends on how well it is known to the residents. The Jeonnam Social Economy Internet Shopping Mall was also established as a government-led road, but its popularity is low. This study examines the influence between reliability and loyalty of the 'Jeonnam Social Economy Shopping Mall'. 267 samples were used and verified with the SPSS 22.0 program. As a result of the study, the characteristics of shopping malls had a significant effect on customer trust and loyalty, and played a mediating role between reliability and loyalty. The residential area and the purpose of purchase had a moderating effect. The limitation of research is that comparative research with other shopping malls is insufficient. In the future, comparative evaluation should be carried out in relation to research on social economy enterprise products by region.

• Journal of Digital Convergence
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• v.12 no.5
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• pp.203-211
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• 2014

The purpose of this study is to test the influence of CSR publicity(positive vs. negative) on the corporate image and customer loyalty. Especially this study is focused on the moderating effect of media credibility and the mediating effect of corporate image between CSR publicity and customer loyalty. The results of this study are as follows. 1) The influence of CSR publicity on the corporate image appears more in the negative information than the positive one. 2) The moderating effect appears in media credibility. Namely, in the case of positive CSR information, the influence of CSR publicity on the corporate image appears high only in high credibility of media, but it does not in low media credibility. Whereas, in the negative information, there is no differences of negative influence on the corporate image nevertheless of media credibility. 3) The higher the corporate image is, the higher the customer loyalty is. The results of this study implicate that credibility of CSR publicity is very important factor on the corporate image and customer loyalty and media credibility is another one in credibility of CSR publicity.

• Journal of Korea Society of Industrial Information Systems
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• v.10 no.3
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• pp.1-6
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• 2005

This study tried to identify factors influencing on customer's trust in Mobile Commerce Sites. Four factors were found ; transaction security, site image, navigation usability, payment convenience. These factors showed strong correlations with customer's trust. Implications of the study and further research issues are discussed.

• 한국디지털정책학회:학술대회논문집
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• 2005.11a
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• pp.425-433
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• 2005

The purpose of this paper is to study a framework on building and continuing consumer trust in mobile travel and tourism content (M-TTC). Trust development life cycle in e-commerce is a trust-oriented building flow of online consumer. Travel information and content in mobile commerce is a initiative and immature step in the ubiquitous era. Travel and tourism industry is information intensive and network business between the bricks and clicks, the public and private, and the virtual and physical. A framework of travel and tourism content in m-commerce based on Siau and Shen (2003) and in perspective of information cities by Ferguson, et al. (2004) proposes conceptual components to build information and content for continuous consumer trust. The main results of the paper by focus group research methodology focus on building a conceptual m-trust model of mobile content in travel and tourism industry. Additionally, it shows what the important factor is and how the trustworthy improves continuously to the public, mobile vendors, and technological aspects.