• Title/Summary/Keyword: 고객관계품질

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A Study on the Influence of Customer Quality, Physical Quality and Service Provider Quality on Hotel Quality (고객의 질, 물리적 품질, 서비스제공자 품질이 호텔 품질에 미치는 영향에 관한 연구)

  • Shin, Chul-Ho
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.5
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    • pp.315-321
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    • 2008
  • This study aims to verify the effect in the estimation of hotel service quality by analyzing the influence and the interrelation of Customer Quality, Physical Quality and Service Provider quality regarding Hotel Qualify. The result of the research shows that with regard to the influence on hotel quality, service provider quality ranks most high, physical quality second, customer quality of manner third, and customer quality of appearance fourth in order. The physical factors in the interrelation among variables rank most high. This result derives from finding the fact that customer quality is an important influential factor in the constructional dimension of hotel service quality.

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A Study on Determinants of Customer Satisfaction in Environmentally Friendly Agricultural Product Franchises (인터넷 창업 패션쇼핑몰 디자인 품질이 이용고객 관계의 질과 관계지속의도에 미치는 영향)

  • Jo, Yoon-Ah
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.481-494
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    • 2015
  • The objective of this study is to verify the correlations among design quality of domestic internet fashion shopping mall and relations to specific shopping malls, and shopping mall users' intention to continue the relations. The main results were withdrawn as follows. First, it was found that some factors of internet fashion shopping mall design quality had significant positive influences on the qualities of relationship to users such as reliability, satisfaction and devotion. Second, it was found that all components of quality of customer relationship to internet fashion shopping mall such as reliability, satisfaction and devotion had significant positive influence on their intention to continue relations to the internet shopping mall. Third, graphic and multimedia quality of internet fashion shopping mall design components had significant positive influences on internet fashion shopping mall users' intention to continue relationship to the shopping mall. Empirical study of qualities on the relationship between internet fashion shopping mall design quality and its users, their intention to repurchase or recommend goods from the mall would be very valuable in a management point of view of small internet fashion shopping mall.

A study on trade show's service quality, customer satisfaction and customer loyalty (무역전시회의 서비스품질, 고객만족 및 고객충성도에 관한 연구)

  • Cho, Yunsil
    • International Commerce and Information Review
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    • v.17 no.3
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    • pp.359-378
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    • 2015
  • This study intends to provide strategic implication for enhancing trade show's competitiveness by analyzing its structural relationships among service quality, customer satisfaction and customer loyalty. In order to measure service quality factors influencing customer satisfaction and customer loyalty, the empirical analysis was conducted on three kinds of service quality (physical environment quality, interaction quality, outcome quality). The study results indicated that all of the physical environment quality, interaction quality and outcome quality had positive impacts on customer satisfaction. In relationship between service quality factors and customer loyalty, interaction quality and outcome quality showed positive impacts on customer loyalty, whereas physical environment quality did not. The customer satisfaction turned out to have positive impact on customer loyalty.

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The Study on the Relationship of Logistics Service Quality, Relationship Orientation, and Customer Satisfaction for the Repurchase Intention in On-Line Shopping Mall (온라인쇼핑몰 환경에서 물류서비스품질, 고객만족, 관계지향성이 재구매의도에 영향을 미치는 관계에 관한 연구)

  • Kim, Do-Goan;Ryu, Il
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.2
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    • pp.251-258
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    • 2008
  • The purpose of this study is to examine the structural relationship among logistics service quality, relationship-orientation for on-line shopping malls, customer satisfaction and repurchase intention in on-line shopping malls. Based on extensive review of relevant literature, nine components of logistics service quality and six components of relationship orientation are introduced in this study. And a conceptual model is developed and four research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality is positively and significantly associated with customer satisfaction, and relationship- orientation is the antecedent variable of repurchase intention in the on-line shopping mall. In conclusion, it is revealed that logistics service quality and relationship-orientation play a major role in the success of on-line shopping mall.

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Applying Quality Award to Hotel Service Management -relation between quality management and customer satisfaction (호텔 서비스관리에 따른 품질 접근)

  • Park, Jung hwa
    • Culinary science and hospitality research
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    • v.6 no.3
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    • pp.225-241
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    • 2000
  • 본 연구는 품질관리와 고객만족관리의 관계를 규명하는데 목적을 두고 있다. 연구조사는 외국관광객과 서울의 특등급호텔의 종사원을 대상으로 수행되었으며, 연구결과 호텔 서비스 품질관리 수준은 고객만족도에 영향을 끼치는 것으로 나타났다. 연구자는 품질관리 시스템, 품질과 운영 결과, 고객만족 결과로 구성된 성공적인 품질관리를 제안하고자 한다.

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A Cross-National Study on the Relationship of Service Quality, Customer Satisfaction and Customer Loyalty in Mobile Telecommunication Services (서비스 품질, 고객만족, 고객충성도의 관계에 관한 국가 간 비교 연구: 한국과 중국의 이동 통신서비스를 중심으로)

  • Kim Min-Young;Kim Moon-Koo;Park Myeong-Cheol
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.29 no.1B
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    • pp.133-144
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    • 2004
  • This research aimed to do an empirical study, by comparing the relationships of service quality, customer satisfaction and customer loyalty in mobile telecommunications between Korea and China which possess different growth phases. For this purpose, six factors in service quality, customer satisfaction and customer loyalty have been under a regression analysis to verify the causal relationship. The key findings of this study are as follows. Both Korea and China showed the causal relationship between customer satisfaction and customer loyalty; the service support which applies as the core services, have been found to be the most important factors in customer satisfaction and customer loyalty. And this study has been able to establish strategic views on reinforcing customer bases in mobile telecommunication service markets in both countries.

A Study on Effect of Perceived Quality and Customer Value to Customer Satisfaction (지각된 품질이 고객가치 및 고객만족에 미치는 영향에 관한 연구)

  • Park, In-soo;Park, Sung-kyu
    • Journal of Distribution Science
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    • v.4 no.2
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    • pp.65-80
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    • 2006
  • This study is an empirically validation of existing theories into the department store context. This study investigated the effects of perceived quality and customer value(utilitarian value and hedonic value) to customer satisfaction on the basis of previous studies. The data was analyzed by reliability, factor analysis and regression analysis using SPSS program. The results suggest that perceived quality had positive effects on utilitarian value, hedonic value and customer satisfaction, utilitarian value and hedonic value had positive effects on customer satisfaction. These findings also provide implications for the marketing strategy in department store context. However, this empirical study has limitations that can be addressed in the future research.

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Effects of Customers' Perceived Service Justice in Membership Discount on Customer's Satisfaction and Relationship Quality in Deluxe Hotel (특급호텔 고객의 서비스 공정성 인식이 고객만족과 관계품질에 미치는 영향 -서울지역 특1등급 호텔 중심으로-)

  • Park, Jeong-Joon
    • Journal of Convergence for Information Technology
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    • v.8 no.1
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    • pp.265-274
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    • 2018
  • This paper examines the critical role of customers' perceived service justice in relationship hotel marketing and service. Three types of service justice, distributive justice, procedural justice, and interactional justice are proposed to affect both customer satisfaction and trust, and customer service satisfaction is likely to take effects on relationship quality variables, trust and commitment. Empirical results, based on data from 250 customers of two membership discount deluxe hotel in Seoul, showed satisfactory data-fitness to the proposed model and supported seven research hypotheses. Interactional justice was found to have significant relationship with both trust and customer satisfaction, while distributive justice had significant relationship with trust and procedural justice with customer satisfaction. Also, the customer satisfaction had strong relationship with core variables of relationship quality (trust and commitment) and the trust variable was found to be a powerful antecedent leading to customer's commitment to service organization.

An Empirical Study on the Key Faction for Quality Management affecting the Service Performance -Primarily on the Shipping Company- (품질경영 핵심요인이 내부고객만족과 서비스성과에 미치는 영향 -해운기업을 중심으로-)

  • Ko, Lyoon;Shin, Han-Won;Lee, Sang-Pyeong
    • Journal of Korea Port Economic Association
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    • v.25 no.3
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    • pp.339-360
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    • 2009
  • In recent years, the quality and safety requirements in the shipping industries have been more stringent than the previous requirements. It is essential to effective quality management system which can cope with a change in shipping business environment and improve shipping service performance to get competitiveness in the international shipping market. This study on the focus of the Korean shipping company which provides shipping transportation service examined following issues. First, how each of the key factors of ISO 9001 quality management affects service performance, internal customer satisfaction and customer orientation. Second, how the internal customer satisfaction affects service performance and customer orientation. Third, customer orientation affects service performance.

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블로그 서비스품질이 서비스가치와 고객만족에 미치는 영향 - 싸이월드를 중심으로 -

  • Jo, Cheol-Ho
    • Proceedings of the Korean Society for Quality Management Conference
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    • 2006.04a
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    • pp.203-209
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    • 2006
  • 온라인 관계 커뮤너티로서 최근 각광을 받고 있는 것은 미니 홈피를 포함한 블로그를 들 수 있다. 장단기적으로 잠재고객 세분화와 시장기회 창출에 블로그서비스가 활용될 수 있기에 많은 인터넷 기업들이 경쟁적으로 블로그 사업에 진출하고 있다. 본 연구목적은 블로그 고유의 서비스품질을 발견하여 서비스가치, 고객만족, 충성의도 사이의 인과관계를 밝혀서 서비스가치의 매개적 역할과 효과성 그리고 블로그서비스품질 전략에 대한 시사점을 제시 하고자 하였다. 결론적으로 고객가치 관점에서 고객유지를 위해 오락성, 고객화, 신뢰성에 중점을 두어야 하고 상호작용성과 편리성은 최소요건으로써 기본적인 유지전략이 필요하다. 본 연구의 한계는 사용연령에 따른 조사대상의 한계와 블로그서비스의 역동성으로 인한 서비스품질요인의 한계로 요약될 수 있다.

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