• Title/Summary/Keyword: 경험성

Search Result 11,119, Processing Time 0.042 seconds

Factor Analysis Affecting on Chartering Decision-making in the Dry Bulk Shipping Market (부정기 건화물선 시장에서 용선 의사결정에 영향을 미치는 요인 분석)

  • Lee, Choong-Ho;Park, Keun-Sik
    • Journal of Korea Port Economic Association
    • /
    • v.40 no.1
    • /
    • pp.151-163
    • /
    • 2024
  • This study sought to confirm the impact of analytical methods and behavioral economic theory factors on decision-making when making chartering decisions in the dry bulk shipping market. This study on chartering decision-making model was began to verify why shipping companies do not make rational decision-making and behavior based on analytical methods such as freight prediction and process of alternative selection in the same market situation. To understand the chartering decision-making model, it is necessary to study the impact of behavioral economic theory such as heuristics, loss aversion, and herding behavior on chartering decision-making. Through AHP analysis, the importance of the method factors relied upon in chartering decision-making. The dependence of the top factors in chartering decision-making was in the following order: market factors, heuristics, internal factors, herding behavior, and loss aversion. Market factors, heuristics, and internal factors. As for detailed factors, spot freight index and empirical intuition were confirmed as the most important factors relied on when making decisions. It was confirmed that empirical intuition is more important than internal analysis, which is an analytical method. This study can be said to be meaningful in that it academically researched and proved the bounded rationality of humans, which cannot be fully rational, and sometimes relies on experience or psychological tendencies, by applying it to the chartering decision-making model in the dry bulk shipping market. It also suggests that in the dry bulk shipping market, which is uncertain and has a high risk of loss due to decision-making, the experience and insight of decision makers have a very important impact on the performance and business profits of the operation part of shipping companies. Even though chartering are a decision-making field that requires judgment and intuition based on heuristics, decision-makers need to be aware of this decision-making model in order to reduce repeated mistakes of deciding contrary to market situation. It also suggests that there is a need to internally research analytical methods and procedures that can complement heuristics such as empirical intuition.

A Study on the Effect of User Experience on Smartphone GUI Design Elements Research: Focused on the 20 Generation Smartphone Users in China (스마트폰 GUI 디자인 요소가 사용자경험 요인에 미치는 영향에 대한 연구 -중국 20대 사용자를 대상으로)

  • Huang, Chao;Go, Jung-Wook
    • The Journal of the Korea Contents Association
    • /
    • v.17 no.10
    • /
    • pp.647-656
    • /
    • 2017
  • It is obvious that the sales of smart phones are increasing every year whereas the growth rate is decreasing year by year from 2010 through the investigation of the current situation of the smartphone market. Therefore, the GUI design of smartphones has gradually become the major design difference and selling point. In this research background, the purpose of this paper is to investigate and analyze the relationship between GUI design and user experience which takes the 20 generation smartphone users in China as the research objects, so as to understand the impact of GUI design on user experience. In this paper, five visual elements of GUI design are derived from prior study, and five essential factors of user experience are educed by using online review text analysis and KJ. Finally, this thesis makes a questionnaire survey on the 20 generation smartphone users in China, and analyzes the influence of GUI design on the user experience. Meanwhile, we put forward some suggestions for improving the user experience on the basis of the survey results.

Self-respect Moderating Effects on Adolescents with Emotional Problems due to Neglect and Abusive Experiences (방임 및 학대경험이 청소년의 정서문제에 미치는 영향에 대한 자아존중감 조절효과)

  • Kim, Sug-Hyang;Kim, Hyung-Mo
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.2
    • /
    • pp.26-36
    • /
    • 2018
  • The purpose of this study is to verify the self-respect moderating effect on adolescents with emotional problems because of neglect and abusive experiences. The results are as follows: First, the level of abusive experiences was higher than that of neglect in adolescents. General characteristics including genders and individual family situations were found to be the influences causing emotional problems in adolescents. Second, adolescents with high levels of neglect and abuse experienced high levels of depression, social anxiety, aggression and physical symptoms. Third, even though self-respect did not have a strong moderating effect on the emotional problems of adolescents who suffered neglect and abuse, there was a difference between the abuse experience and the emotional problem in the inclination test results for the high and low group based on the average of the self-respect of the respondents. The results of this study suggest that the need for a stronger variable to reduce the negative emotional state among adolescents experiencing neglect and abuse is related to emotional problems.

A Study of the Influence of Digital Media's Consumer Experience on Brand Equity and Purchasing Intention -Focused on Interactive Digital Media Consents using Iris Recognition Techniques (디지털 미디어를 통한 소비자 경험이 브랜드 자산 및 구매의도에 미치는 영향에 관한 연구 -홍채 인식 기술을 이용한 디지털 콘텐츠를 중심으로 -)

  • Kim, Shinyoup;Baek, Jee Hee
    • The Journal of the Korea Contents Association
    • /
    • v.14 no.10
    • /
    • pp.677-684
    • /
    • 2014
  • The purpose of this study, due to recent increase of digital outdoor media, is to analyze the consumer experience of interaction with digital media. Through this study it was found that experience factor consisting of cognitive, emotional, and interactional factors has a mediating effect on brand preference and brand reliability which in turn influence consumers' purchasing intention. On the other hand, it was verified that the consumer satisfaction of the experience does not directly influence purchasing intention, but only through the mediation of brand reliability. This research has implications on the academic field as well as in work-level practices, as a study based on an actual operating digital media, not a laboratory simulation that verifies the importance of digital media experience in forming brand equity through immediate influence on brand preference and brand reliability.

Comparison the Difference of User Experience for Mobile Facebook and Instagram Using Nonparametric Statistics Methods -Focused on Emotional Interface Model- (비모수적 통계방법을 이용한 모바일 페이스북과 인스타그램의 사용자 경험 차이 비교 -감성인터페이스 모형을 중심으로-)

  • Ahn, Ji-Hyun;Kim, Seung-In
    • Journal of Digital Convergence
    • /
    • v.14 no.11
    • /
    • pp.481-488
    • /
    • 2016
  • This study is about comparing the mobile user experience of Facebook and Instagram which are most often used among the recent SNSs by the people in their 30s and under. This study analyzed the user experience level after dividing the user experience factors through the Creating Pleasurable Interfaces model, and suggested the mean analysis as well as the result of Wilcoxon rank test which is a nonparametric statistics method. As a result of study, the Display information visually factor in functional factor and the configuration of the main page in convenient factor were a statistically significant difference in the mobile user experience of Facebook and Instagram. It is expected that this study may help seeking the user experience factors to be promoted preferentially in a competitive situation through the statistical comparative evaluation of the experience of two SNS users.

Case Study about BX(Brand Experience) Design System Development -Focusing on JUNGGANEGOTGAN Brand- (브랜드 경험(Brand Experience)디자인 시스템 개발사례 연구 -'정가(家)네곳간' 브랜드 개발사례 중심으로-)

  • Kim, Sung-Jae
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.11
    • /
    • pp.38-46
    • /
    • 2018
  • This study is about brand design system development cases based on BX, focusing on research of JUNGGANEGOTGAN brand conducted from January 2018 to April. BX is a subjective and internal response of consumers arising from design stimulus including brand identity. BX design is brand-related stimulus based on brand experience and BX is generated when stimulant of brand design and consumers' contacting with brand are interacting. The most important thing of BX design system is that BX design system plays a very important role when consumers choose goods or services of some brand at the various touch points of brand in the process that consumers form the certain brand image. This study suggests the final completed brand design draft plan along with brand design system development strategy conducted about JUNGGANEGOTGAN based on BX design. As a result, modeling and associations of JUNGGANEGOTGAN brand experience design seem to be statistically meaningful (F=30.961, p<.001). Preferences of brand design is rated by modeling (=.443, p<.001), associations (=.218, p<.001) in order and it turns out to be affected.

The Experience of Long-term Caregiver Education Courses (요양보호사 교육과정 경험에 관한 현상학적 연구)

  • Kim, Seong-hoon;Shin, Ju-hwa;Ha, Jung-mi
    • 한국노년학
    • /
    • v.30 no.1
    • /
    • pp.1-20
    • /
    • 2010
  • This study is for understanding the experiences of students and lecturers in education course for the certification of the long-term caregiver. Samples are 12 students who had completed the course and 7 lecturers. The depth-interview is performed for gathering information and the phenomenological approach is applied to analyse the cases. 33 meanings, 15 themes and 4 theme clusters for students and 25 meanings, 11 themes and 4 theme clusters are found from the cases. Students' experiences are 'vague motivation for enrollment', 'low quality of education,' 'lack of professional skills after the completion of the course,' 'needs for improvement the course' and lecturers' experiences are 'more interests in benefits than study(students' motivation),' 'low quality of education,' 'lack of governmental administration,' 'needs for improvement of the course and the long-term care insurance.' In conclusion, some recommendations are suggested.

Analyses of Public Library User Experiences using Customer Experience Management (CEM) Perspective: Focused a Public Library in Goyang City (고객 경험 관리(CEM)를 활용한 공공도서관의 이용자 경험 분석 - 고양시립도서관을 중심으로 -)

  • Lee, Go-Eun;Park, Ji-Hong
    • Journal of the Korean BIBLIA Society for library and Information Science
    • /
    • v.32 no.4
    • /
    • pp.135-159
    • /
    • 2021
  • This study aims to analyze communication and experiences between public libraries and to identify these factors affect user satisfaction. Customer experience management (CEM), which is currently used in various fields of management and marketing, was applied to segment and analyze user experiences. After reviewing CEM research in marketing and management to derive user experience points, set physical environment, human factors, communication, and service as independent variables, emotional pleasure as parameters, and user satisfaction as dependent variables. Based on this, questionnaire items were constructed. The survey method was conducted in two ways, online and offline (face-to-face), and statistical analysis was performed based on a total of 60 questionnaires collected. The results indicate the higher the user's experience with the physical environment and convenience, the higher the satisfaction level, but library accessibility had no significant effect. In addition, library staff attitude and problem-solving ability had a great influence on user satisfaction, and problem-solving ability had a more important influence than kindness and emotional pleasure was found to have an mediating effect.

A Study on the Correlation between PUX Factors and Continuous Usage Intention -focus on Wireless Earphone- (제품 사용 경험 요소와 지속적 사용의도의 관련성 연구 -무선이어폰을 연구대상으로-)

  • Zhang, Jifa;Go, Jungwook
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.1
    • /
    • pp.172-187
    • /
    • 2022
  • In the era of 'Experience Economy' user experience has emerged as a core value of a product, affecting the sustainability of the product and the long-term market viability. However, studies on product user experience factors (PUX factors) that affect the sustainability of the product still limited. Therefore, the purpose of this study is to investigate the relationship between the PUX factors and the continuance usage intention with wireless earphones, which is a wearable product that is widely used to enjoy music in everyday life. The study uses three types of wireless earphones as the target product to insight into the differentiation of this relationship represents in different types of product. The research process consisted of four steps: 1) "Investigation on the current status of wireless earphones market", 2) "User survey and derivation of PUX factors", 3 "Analyzing the relationship between PUX factors and continuance usage intention", 4) "Output of analysis results and direction of product experience design". Through this research process, it was found that the core PUX factors that influence product sustainability were different depending on the type of wireless earphone. According to the differentiation of the core PUX factors, a variety of design methods for improving product experience and product sustainability was presented.