• Title/Summary/Keyword: 경쟁적 우위

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An Empirical Study on the Effects of Learning Competences and Dynamic Capabilities of Korean Small-sized Enterprises for Export-oriented to the Competitive Advantages (한국수출중소기업의 학습역량과 역동적 역량이 해외시장 경쟁우위에 미치는 영향에 관한 실증연구)

  • Huh, Young Ho;Cho, Yeon Sung
    • International Area Studies Review
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    • v.14 no.3
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    • pp.388-419
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    • 2010
  • The aim of the study is to create a theoretical model and hypotheses on competitive advantages of exporting SMEs. For this we have proposed an integrated model in which learning competences and dynamic capabilities should have an influence on competitive advantages of the SMEs. This study have examined the influence of integrating and reconfigurating capability respectively. As a result, the learning competences had positive influences in dynamic capabilities and to the cost and service competitive advantage. To integrating capabilities had positive influences in competitive advantage. Besides, dynamic capabilities playing significant intermediate role only for the cost advantage through the analysis of intermediate effects of learning competence to the dynamic capabilities.

The Effects of Market Orientation on Competitive Advantage and Management Performance in the Franchise Institute (프랜차이즈 학원의 시장지향성이 경쟁우위 및 경영성과에 미치는 영향에 관한 연구)

  • Sung, Chang-Soo;Kim, Jin-Soo
    • Proceedings of the KAIS Fall Conference
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    • 2009.12a
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    • pp.249-253
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    • 2009
  • 창업학에서 프랜차이즈 비즈니스는 주요 연구분야이다. 또한 국가경제에서 프랜차이즈 산업의 비중과 중요성은 점차 증가하고 있다. 특히, 교육부문에서도 기존 중소형 학원의 점유율은 점점 낮아지고 대형학원 및 프랜차이즈 학원의 비중은 점점 커지고 있다. 이에 따라 프랜차이즈 학원의 경영자와 그 구성원들의 시장지향성 활동 및 경쟁우위의 창출의 중요성은 높아지고 있다. 본 연구는 고객지향성 및 경쟁자지향성이 경쟁우위와 경영성과에 미치는 직 간접적인 영향을 프랜차이즈 학원을 대상으로 분석함으로써 학원 운영의 시사점을 제공하고자 시도되었다. 연구결과 조직 내 고객지향성과 경쟁자지향성으로 구성된 시장지향적인 활동과 공유는 경쟁우위가 되는 시장차별화 및 혁신차별화에 영향을 미치고 있으며, 이를 통해 창출된 경쟁우위는 시장성과 및 재무성과에 영향을 주고 있음을 확인하였다. 그리고 시장지향성은 시장차별화와 혁신차별화를 매개로 경영성과에 간접적인 영향을 미치고 있다. 이러한 연구결과는 학원경영자에게 시장지향적인 활동과 조직 내 공유를 통한 경쟁우위 창출의 중요성을 알려주고 있다.

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Factors and Sources of Regional Competitive Advantage: The Case of the Hospitality Industry of Jeju Island (지역의 경쟁우위 요인과 원천에 대한 연구: 제주지역 관광산업을 중심으로)

  • Yoon, Dong Jin
    • International Area Studies Review
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    • v.21 no.4
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    • pp.195-222
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    • 2017
  • This exploratory study analyses the factors, sources and effects of the regional competitive advantage of Jeju Island in Korea in global competition era. The competitive advantage of Jeju Province is analysed with the triple diamond model based on Porter's model for the competitive advantage of nations. The competitive advantage factors of Jeju Province are measured through the competitive advantage of the hospitality industry, which is one of the major industries of Jeju Island. These factors include outstanding natural landscape, domestic hospitality industry workforce, social overhead capital, massive domestic and international tourists, growth of related industries such as duty free shops and casinos, and coincidences such as Jeju Olle trail construction and Chinese government's international travel approval. Since these factors are based on local, domestic and international management resources, this study suggests that obtaining such resources is critical among Jeju hospitality industry in gaining the competitive advantage. Although the competitive advantage of Jeju hospitality industry is increasing, the organic connections with the regional economy are required for improvements on Jeju residents' quality of life. This study examines the factors and origins of competitive advantages on a regional level instead of a national level, and further investigates how the characters and origins of these factors affect the local economy. The results suggest that the triple diamond model is suitable for evaluating the regional competitive advantages.

금융기관별 서비스 경쟁우위에 관한 연구

  • Ji, Ho-Jun
    • The Korean Journal of Financial Management
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    • v.14 no.2
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    • pp.351-371
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    • 1997
  • 본 연구는 금융규제완화, 금융기관의 민영화, 금융기관간 M&A, 국내 금융시장의 개방 등 대내외적인 문제에 직면하고 있는 우리나라 금융기관들에 대한 서비스 만족도 실증분석을 통해 서비스 경쟁우위 요소를 제시하기 위한 것이다. 시중은행, 지방은행, 증권회사, 투자신탁의 주거래 고객을 대상으로 설문조사를 실시하여 분산분석, 다중비교검정(Multiple Comparison Test) 그리고 Radar Chart 분석을 시도하였다. 상품, 이용 편의성, 유통경로, 판매촉진의 4가지 서비스 항목으로 구분하여 금융기관별 차이를 분석한 결과 각 금융기관간에 유의한 차이가 있는 것으로 나타났다. 각 금융기관별로 상대적인 서비스 경쟁우위 관계를 분석한 결과 시중은행은 유통경로 부문에서 상대적 서비스 경쟁우위가 있는 것으로 나타났고 나머지 상품, 이용 편의성, 판매촉진 부문에서는 경쟁열위를 보였다. 지방은행은 이용 편의성, 유통경로, 판매촉진 등 3개 부문에서 다른 금융기관보다 상대적으로 높은 경쟁우위를 보였으며 상품 부문에서는 다른 금융기관과 비슷한 경쟁력을 나타내었다. 증권회사는 전 부문이 경쟁열위의 수준이었고 그 중에서 유통경로부문이 경쟁력이 가장 떨어진 것으로 나타났다. 투자신탁은 상품, 이용 편의성, 판매촉진 등 3개 부문에서 타 금융2기관에 비해 높은 경쟁우위를 보였으나 유통경로에 대해서는 경쟁열위로 나타났다.

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Assessment & Justification of Data Warehousing from A Competitive Advantage Perspective (경쟁우위적 관점에서의 데이터 웨어하우징 평가 및 정당화)

  • Park, Yong-Tae
    • The Journal of Information Systems
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    • v.16 no.1
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    • pp.65-90
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    • 2007
  • 전통적인 비용수익 분석법 (CBA approach) 과 활동기준원가계산 방법 (ABC approach)과 같은 지금까지의 방법으로는 전략적 정보시스템이나 정보 하부구조를 효과적으로 평가하고 정당화하는데 한계가 있다고 지적되어왔다. 따라서, 본 논문은 정보시스템의 하부구조를 이루고 있는 데이터 웨어하우징을 스물여섯 개의 데이터 웨어하우징 성공사례 분석을 통해서 데이터 웨어하우징이 가치사슬 모델의 각 활동에 어떻게 활용되고 있는지를 분석하고, 경쟁우위적 관점에서 이들 사례들의 공통점을 찾아내어, 데이터 웨어하우징을 경쟁우위적 관점에서 보다 효과적으로 정당화할 수 있는 모델을 제시하고 있다. 이 모델은 기존의 정보시스템 정당화에 사용되어왔던 방법들의 단점을 보완하여, 기업들이 데이터 웨어하우징이나 경쟁우위를 확보하기 위해서 구축하는 다른 정보시스템들을 경쟁우위적 관점에서 정당화하고자 할 때 유용한 도구로써, 기존의 방법들과 병행해서 사용하면 보다 효과적으로 정보시스템들을 평가하고 정당화할 수 있으리라 생각된다.

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A Study on the Power Process and Sustainable Competitive Advantage (파워 프로세스와 지속가능 경쟁우위에 관한 연구)

  • Lee, Kyung-Hwan
    • Journal of Korea Society of Industrial Information Systems
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    • v.14 no.3
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    • pp.76-97
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    • 2009
  • The strategic management process includes the establishment of competitive strategy, its implementation and the measurement of its performance. The sucess of strategic management largely depends on the integration of strategic management process into a managerial tool. This study is on the integration of strategic management process into a managerial tool based on the power process, so that it contributes to strategic success or sustainable competitive advantage of a £inn In order to do this, I discussed the principles of the power process, its characteristics, and then suggest their applications to the integration of the strategic management process. According to the results, the power process offers a theoretical and managerial tool which integrates the establishment of competitive strategy with managerial concepts, so that it increases the likelihood of strategic success. Furthermore I discussed the position of the power process approach to competitive advantage in a manner that displays similarities and differences with existing approaches such as industry organizational, resource-based and game theory approach.

국내 이동통신사업자의 경쟁우위 결정요인에 관한 연구

  • Park, Jong-Hyeon;Kim, Mun-Gu
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.05a
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    • pp.323-326
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    • 2004
  • 1990년대 중반이후 급격한 성장을 이룩한 국내 이동통신서비스는 핵심 성공요인과 비즈니스 모델이 해외의 벤치마킹이 되고 있다. 그런데 시장 성숙기의 진입과 제 3세대 기술로의 진화, 번호이동성의 시행으로 인하여 경쟁이 치열하게 전개되고 있으며 유무선 통합 및 디지털 컨버전스라는 새로운 패러다임을 주도해야 하는 전략적 과업을 안고 있다. 이에 따라 국내 이동통신사업자는 내적인 능력의 확충과 우월한 경쟁전략을 바탕으로 경쟁우위를 창출하여야 하며 이는 기업의 지속적인 생존과 수익성 확보의 관건이 된다. 이에 본 연구에서는 국내 이동통신사업자의 기업능력, 경쟁전략, 경쟁우위에 영향을 미치는 요인들을 파악하기 위하여 기업능력과 경쟁전략에 초점을 맞추어 접근하였다. 본 연구 결과에 의하면 마케팅능력이 경쟁전략과 경쟁우위를 형성하는 공통 요인이 되었으나 사업자별로 핵심 능력과 핵심 경쟁전략은 차이가 존재하였다. 본 연구결과를 바탕으로 전략적 시사점을 제언하였다.

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The Impact on Supply Chain Integration of Competitive Advantage on Information Communication Technology Capabilities (정보기술(ICT) 경쟁우위가 공급사슬통합에 미치는 영향)

  • Kim, Jeong-Hwan;Park, Chong-Suk
    • Journal of Korea Port Economic Association
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    • v.32 no.1
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    • pp.151-163
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    • 2016
  • This research analyzes the effect of the competitive edge in Information Communication Technology (ICT) on supply chain integration in business processes through a comparative analysis by industry that suggests a way of achieving competitive edge in ICT for effective supply chain integration. Based on the theoretical background, there are two research hypotheses. The first hypothesis is about the effect of a competitive edge in ICT on the supply chain. The second is that the effect of the competitive edge on supply chain integration varies from industry to industry. ICT infrastructure must be acquired in advance in order to attain a competitive edge in ICT to secure corporate competitiveness. Building a competitive edge in ICT itself by methods such as introduction, integration, and application, can directly improve company results. Therefore, it must be utilized strategically for improvement in standards of supply chain integration like information integration, organization integration, and strategy integration. If supply chain integration is accomplished effectively by gaining competitive edge in ICT, company results can be improved. By analyzing the effect of a company's competitive edge in ICT on supply chain integration, and comparing differences in features of each category of businesses, measures for developing a competitive edge in ICT and therefore supply chain integration are presented.

The Influence of Small Firm CEO's Entrepreneurial Attributes in the start-up phase on DFCA* and Business Performance - Focus on Mediating Effects of DFCA - (창업소기업 경영자의 기업가적 속성이 차별화 중심형 경쟁우위와 경영성과에 미치는 영향)

  • Lee, Keel-One;Park, Hyeon Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.1
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    • pp.69-82
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    • 2015
  • This Research is based on the theory of the prior researches that have demonstrated a positive impact of the entrepreneurship and competitive advantages on business performance. And the purpose of this research which approaches in the viewpoint of combining a entrepreneurial attribute including two factors(entrepreneurship and commercialization capabilities) and the differentiated competitive advantage as a role of core competence is to examine how the combined competence affects the business performance. In order to achieve this purpose, we conduct a survey for CEO of 250 small firms which belong to the start-up phase and are located in the 6 administrative region with the assistance of Small & Medium Business Administration representatives and analyze empirically the survey data by utilizing statistical program(Spss 18.0). As the results, we conclude that the entrepreneurial attributes of small firms' CEO and DFCA have a positive impact on business performance respectively and the entrepreneurship, one of the two entrepreneurial factors, has a positive impact on choosing DFCA. Also we report that DFCA plays a mediating role with regards to relationship between entrepreneurial attributes and business performance. Therefore, this research suggests the followings: First, the CEO of start-up business should focus on building a differential competitive advantage which is the basis for creating competitiveness from the initial point. Secondly, he should make a alignment for core competencies, in order to reach the stable growth phase in the shortest period, through which the entrepreneurial attributes is to be inherent as a discriminatory competitive competence. Third, he should promote to establish a business strategy based on strengthening of entrepreneurship and discriminatory competitive as a growth strategy during start-up phase.

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A Study on the Influence of SCM Execution Factors on Competitive Advantage through Business Agility - Focused on display industry - (기업 민첩성을 매개로 한 SCM 실행요인이 경쟁우위에 미치는 영향 - 디스플레이 산업을 중심으로 -)

  • Kang, Chul-Weon;Lee, Sang-Jik
    • Journal of Korea Society of Industrial Information Systems
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    • v.23 no.3
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    • pp.35-48
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    • 2018
  • Recently, We will analyzed the effects of supply chain management(SCM) execution factors on the competitive advantage, focusing on display industry, which is the most intense sectors in global competition. It is important for global companies to secure corporate agility to actively respond to rapid changes in the market. This study examines whether business agility influences competitive advantage and plays a mediating role between performance and competitive advantage considering market situation.. As a result, it was analyzed that three variables of strategic factors such as strategic partnership, information sharing, and information technology have statistically significant effects on firm agility and competitive advantage. Also, it is proved that corporate agility is mediating effect on SCM execution factor and competitive advantage. This study suggests that SCM in global manufacturing industry is a Business Management System(MIS) that must be operated in enterprise management.