• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.1
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• pp.117-125
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• 2017

People believe that they make a rational decision. But the results of behavioral economics research show that people make a emotional decision at many times. The perception of fairness is one of the example in emotional decision. Sometimes people give up their monetary profit and revenge counterpart when they feel unfair. So the perception of fairness is very important. Two experiment was conducted. In experiment 1, researcher studied the effect of the pre-investment cost in perception of fairness. The result showed people who had pre-investment cost thought more unfair but were more likely to continue prior decision. In experiment 2, researcher studied the effect of type of CEO and message frame in perception of fairness. The results showed that people thought the proposal was more unfair when CEO was son of founder and message was gain and loss framing message.

• Management & Information Systems Review
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• v.38 no.3
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• pp.127-136
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• 2019

With frequent incidents of unethical practices and acts in organizations, organizational leaders need to understand some of the causes that facilitate such negative organizational behaviors to lessen the chances of unethical behaviors from occurring. In an effort to understand some of the causes of unethical behavior, this study looks at competitive atmosphere and results-focused performance evaluation as some of the influencing factors on employees' tendency to decide to behave unethically. Competition culture can spur unethical behavior and evaluation culture with emphasis on results-focused which can create a perception among employees of a narrow view of work and how it is defined. The argument of this paper is that such characteristics can create environment for unethical behaviors and serve as an added push upon employees to choose to behave unethically. Collection of survey results from those working in Busan area were used to test the hypotheses using regression. Data analysis showed that in organizational atmosphere that is overly competitive and results-focused can influence employees to behave unethically. Implications and future research suggestions are discussed in conclusions.

• The Journal of the Korea Contents Association
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• v.14 no.7
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• pp.457-467
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• 2014

In order to improve organization performance by CEO's leadership, the control systems have to be designed in accordance with CEO's strategic orientation. A management control systems (MCS) is a system which gathers and uses information to evaluate the performance of different organizational resources like human, physical, financial and also the organization as a whole considering the organizational strategies. The current study is conducted with the objective to explore the effects of CEO's Characteristics (Risk-taking tendency, and Achievement motivation) and control types (Behavioral control, and Result control) on organization performance. The characteristics of ceo - behavior control and risk-taking propensity - results in significantly positive effect on management control. On the other hand, risk-taking propensity has influence negatively on behavior control. The behavioral control is received negative influence from risk-taking propensity. and it received positive influence from motivation. and then it has effect on organization performance(indirct effect). To achieve the purpose of this study, Structural Equation Model (SEM) has been applied.

• Information Systems Review
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• v.19 no.4
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• pp.183-209
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• 2017

With changes in information technology (IT), many innovative IT-based services, such as AirBnB, have become popular. Switching behavior toward new and innovative services become a major issue for managers who want to attract many customers. In response, many researchers have investigated why customers switch service providers. However, little research has been conducted on the processes of switching behavior for a hedonic service. To fill this research gap, this study aimed to identify the stages of switching behavior based on transtheoretical model. Furthermore, the factors affecting the service switching behavior in stages were identified on the basis of service provider switching model. This study also hypothesized the customer's switching behavior in accommodation sharing economy service and analyzed it empirically. Results showed that the factors affecting switching behavior differ across five stages. The present results can provide a basis to prevent switching behavior and reduce churn by analyzing the difference in switching behavior among stages. This study also helps managers who want to improve organizational performance by enhancing customer retention capability.

• Journal of Korea Society of Industrial Information Systems
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• v.22 no.1
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• pp.127-138
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• 2017

The Purpose of this Study is to Examine the Effects of Organizational Commitment on Safety Behavior. This Study Built a Exploratory Model that there is Causal Relationship of Organizational Commitment to Employee's Performance that Safety Behavior. Additionally this Study Examine the Moderating Effect of Employee's Job Insecurity on the Effect of Employee Safety Behavior. For the Verification of this Study Model, the Moderating Effects Regression Analysis was Applied to the Surveys of 240 Members of Small and Medium -Sized Construction Industry Employee in Busan. As a Result of the Verification, the First of Organizational Commitment on Organizational Performance has Found that all Three Organizational Commitment of Affective Commitment, Continuance Commitment and Normative Commitment have Impacts Safety Behavior. Second the Study Verifies the Moderating Effect of Employee's Job Insecurity. the Moderating Effect of Employee's Safety Behavior Between the Independent Variable(organizational commitment) and the Outcome Variables has been Analyzed. As a Result, High level of Job Insecurity Employee has been shown to have a Moderating Effect Between the Independent Variable and Safety Behavior.

• Journal of Convergence for Information Technology
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• v.8 no.1
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• pp.215-225
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• 2018

The purpose of this is to understand critical roles of contact employees' organization citizenship behaviors (OCBs) in customers' evaluation of service quality. This paper examines the relationship of employees' OCBs with job satisfaction, trust in manager, and customer's perceived service quality in deluxe hotel. The empirical results show that contact employee' job satisfaction and trust in manager are significantly related to OCB and that their active engagement in OCB has a positive relationship with the perception of service quality. Although there exists a significant common method factor possibly influencing the strength of the relationship, this factor did not affect the overall pattern of significant relationship. Another notable finding indicates that, unlike a global OCB measure, path estimates in the relationship of job satisfaction and trust to OCB variable are not similar and suggests that the multiple facets of OCBs provide more detailed information than a global OCB.

• Journal of Digital Convergence
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• v.14 no.3
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• pp.345-359
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• 2016

This study aims at providing information on golf industry by survey about effects on purchase decision factors of golf goods and strategies on brand attitude and purchase behavior. As a result of this study, there are sixth reasonable factors of effects as follows. First, age, education and average golf score were meaningful factors on purchase decision. Second, sex and age were significant factors on brand attitude. Third, age was the only meaningful factor on purchase behavior. Fourth, purchase decision factors of golf goods showed significant (+) effects on brand attitude. Fifth, purchase decision factors of golf goods showed significant (+) effect on purchase behavior. Sixth, brand attitude showed significant (+) effect on purchase behavior.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.6 no.2
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• pp.172-177
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• 2005

Under the difficult economy circumstances of Korean universities and industries, Korean government has been strongly emphasizing industry-university collaboration to make percentage of employment among college/university graduates higher as well as prosperity of Korean economy. In order to make effective improvement for universities, industries, local society, and national economic status, it is required to recognize the importance of university-industry collaboration team leader's leadership; which relates various employers personal behaviors with organizational goals and affects the employer's organizational behaviors in university-industry collaboration team. This study aims to suggest the effective strategic leadership behaviors fur the industry-university collaboration team leader in Korean universities as they are to manage university faculty members, professors, and researchers and/or top management of business enterprises and to achieve the organizational goals through literatures concerned about leadership and university-industry collaboration.

• Journal of Nutrition and Health
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• v.48 no.2
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• pp.199-210
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• 2015

Purpose: The purpose of this study was to determine the influence of sustainability management in institutional foodservice on store image and behavioral intention (revisit intention, word of mouth, willingness to pay a premium). Methods: Based on a total of 371 samples obtained from the empirical research, this study reviewed the reliability and fitness of the model. Results: According to results of exploratory factor analysis, sustainability management derived three factors, economic value, socially responsible, and environmentally sound. The structural equation modeling showed that social responsibility in sustainability management had a significant positive effect on store image and behavioral intention. In addition, customer's perceived store image in foodservice had a significant positive effect on behavioral intention. The relationship between sustainability management and behavioral intention was found to be a partially significant effect. Conclusion: The results of this study revealed the importance of sustainability management of foodservice to improve store image and behavioral intention.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.790-805
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• 2021

The purpose of this study is to empirically examine the relationship between the ethical leadership of the top management of a company and the knowledge-sharing and innovative behaviors of the members of the organization in order to present a strategy that can be used to strengthen the innovative behaviors of the members. Also, by examining the moderating effect of the awareness of organizational support among the members. The findings of this study were as follows; First, the ethical leadership of the top management had a significant, positive impact on the innovative behaviors of the members of the organization. Second, the ethical leadership of the top management had a significant positive impact on the knowledge sharing among the members. Third, the sharing of knowledge among the members had a significant positive impact on innovative behaviors. Fourth, in the relationship between the ethical leadership of the top management and the innovative behaviors of the members, the sharing of knowledge among the members had a significant mediating effect. Fifth, the awareness of organizational support had a moderating effect in the relationship between the ethical leadership of the top management and the sharing of knowledge among the members.