• Title/Summary/Keyword: 경영도구

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The Influential Relationships among the Image, Service Quality, Consumption Value and Customer Emotion in Middle-low Price Chain Hotels (중저가 체인 호텔 이미지가 서비스 품질과 소비가치 및 고객감정에 미치는 영향)

  • Lim, Jong-Woo;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.22 no.7
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    • pp.47-57
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    • 2016
  • This study was conducted to verify the relationships among the image of middle-low price chain hotels, service quality, consumption value, and customer emotion by using the AMOS 22.0 statistic package program. Confirmatory factor analysis and structural equation modeling methods employed for identifying the formulated hypothesis model. According to results, first, it is seen that the image of middle-low price chain hotels has positive effect on the service quality. Second, the image of middle-low price chain hotels has positive effect on the consumption value, and the consumption value has positive effect on the service quality. Third, the service quality does not have positive effect on the customer emotion. Last, the image of middle-low price chain hotels has positive effect on the customer emotion. In this study, we attempted to establish the management strategy device of middle-low price chain hotels by analyzing how the image of middle-low price chain hotels affect the service quality, consumption value, and customer emotion. As a result, when it comes to the service quality according to the image of middle-low price chain hotels, the conviction, in other words, the belief of the hotel staffs was the biggest one. In addition, when it comes to the consumption value according to the image of middle-low price chain hotels, the functional value, the kind service of the hotel staffs was seen as the highest satisfaction. More practical and theoretical implications for developing marketing strategy in context of middle-low price chain hotels has been suggested in conclusions.

A Study on Performance Creation through Open Innovation with Corporate Environments (기업의 환경과 개방형 혁신을 통한 성과 창출에 대한 연구)

  • Seo, Yong-Mo;Hyun, Byung-Hwan
    • Journal of the Korea Convergence Society
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    • v.10 no.12
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    • pp.81-91
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    • 2019
  • This study empirically examines the relationship between the characteristics of a company and its performance through open innovation. It was intended to accept open innovation as a strategic means to overcome various situations in which companies faced and to understand it as a process of generating corporate performance. In various situations, companies must overcome environmental and internal factors. As an environmental factor, the dynamics of the market and the dynamics of technology allow for the adoption of open innovation, which in turn becomes a strategic tool for generating results. In addition, the internal environment of the company should strengthen the organization's capacity considering the characteristics of the company. In order to reinforce entrepreneurial orientation, openness of organizational culture, delegation and R & D capabilities, which are internal characteristics of the company, open innovation has a positive effect on the performance of the company. In overcoming the environment given to the company, open innovation was found to be an important medium for generating various results for the company. For this study, we conducted a structured questionnaire survey on 176 Korean companies. This study suggests that open innovation is strategically accepted and understood as a management strategic philosophy in order to overcome the environment in which a company is faced and generate results.

The Analysis for Welfare Satisfaction Factor of Clinic's Radiological Technologist (의원 방사선사의 복지만족요인 분석)

  • Jeong, Bong-Jae;Choi, Il-Hong;Song, Jae-Heung;Noh, Si-Cheol
    • Journal of the Korean Society of Radiology
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    • v.11 no.6
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    • pp.517-523
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    • 2017
  • As the research for evaluating the welfare satisfaction factor of radiological technologist who works in the clinic, this study was conducted to analysis the satisfaction factor, satisfaction level, and the improvements. During July 14, 2014 to March 31, 2015, after we sent out a total of 150 questionnaires for the survey to radiological technologists working at the clinic located in Gyoungsangnam province, 130 questionnaires suitable for research were analysis by using SPSS 18.0 statistical analysis software. As the welfare factors, working environment, financial support, educational opportunity, medical support, working culture, etc. were used. And as the sociodemographic characteristics, the gender, marriage, level of education, age, and working period were used. As a result of analysis of satisfaction level by welfare factors, working environment was $2.74{\pm}0.65$, financial support was $2.42{\pm}0.74$, educational opportunity was $2.24{\pm}0.72$, medical support was $2.68{\pm}0.69$, and working culture was $2.27{\pm}0.64$. Consequentially, the satisfaction level of welfare factor ($2.45{\pm}0.59$) was confirmed as below average. On the nature of the clinic, the management's lack of awareness of welfare is a realistic limit. In order to improve the satisfaction level of clinic's radiological technologist, it thought that there should be the proactive changes of the managements and the change of the medical staff 's perception. Moreover, it is important to provide selective welfare effectively by the investigation of employees' desire for welfare.

The Effect of Collaboration and Organization's Performance Depending on the Partnership by Information Technology Using Level: Key Subject is Moderating Variable of Information Technology Using Level (정보기술 활용 수준이 기업 간 협업과 조직의 성과관계에 미치는 영향: 정보기술 활용수준의 조절효과를 중심으로)

  • Lee, Seung-Je;Han, Pil-Koo;Kang, Byung-Goo
    • Information Systems Review
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    • v.11 no.2
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    • pp.67-90
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    • 2009
  • This study addresses information technology using level has an effect on the collaboration and organization's performance depending on the partnership that is important because of rapid development of information technology and internet diffusion. In the long view, information technology persistently increases the performance and expects the useful factor for the examing the organization's performance. Information technology using level leaves the lowness or highly, information technical application effort for the future value of each enterprise is necessary, the staff education which continuous for this the fact that the introduction is more important what continuously is information technology which is suitable at the enterprise of execution. The main purpose of this study is to figure out the difference between collaboration and organization's outcome using information technology using level that is moderating variable and difference the effect.

An Empirical Study of SNS Users' Switching Intention Toward Closed SNS (SNS 이용자의 폐쇄형 SNS로의 전환의도에 영향을 미치는 요인에 관한 연구)

  • Park, Hyunsun;Kim, Sanghyun
    • Information Systems Review
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    • v.16 no.3
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    • pp.135-160
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    • 2014
  • Most Social Network Service (SNS) provide online chat, video and file sharing, blogging and others. Because of this advantage, people depend on SNS to communicate with others. However, recently SNS encourage people to reveal too much information broadly so SNS users are concerned about privacy invasion and data spill. They also feel fatigue in process of touching people they don't know while using SNSs. That is the reason why they attempt to switch from opened SNS to Closed SNS. Therefore, the purpose of this study is to empirically investigate and analyze the effect of the factors on the SNS users' switching behavior when using SNS. To accomplish this purpose, this research adopted "Push-Pull-Mooring (PPM)" framework. The PPM is proposed by population geologist, who used it to explain the incentives of demographic migration. Following PPM model, this research empirically examines the three categories of antecedents for SNS switching intention toward closed SNS: push (i.e., weak connection, privacy concern, relative complexity), pull (i.e., enjoyment, belongingness, peer influence), mooring (i.e., SNS fatigue, user resistance) factors. The survey was conducted for 285 users on SNS communities in Korea. The results of this study are as follows; First, wear connection and privacy concern are significantly related to SNS switching intention. Second, enjoyment and belongingness are significantly related to SNS switching intention. Finally, the results show that SNS fatigue has a moderating effect on the links between push factors and SNS switching Intention. Also, user resistance has a moderating effect on the links between pull factors and SNS switching Intention. These findings contribute to the SNS literature both theoretically and practically.

An SAO-based Text Mining Approach for Technology Roadmapping Using Patent Information (기술로드맵핑을 위한 특허정보의 SAO기반 텍스트 마이닝 접근 방법)

  • Choi, Sung-Chul;Kim, Hong-Bin;Yoon, Jang-Hyeok
    • Journal of Technology Innovation
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    • v.20 no.1
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    • pp.199-234
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    • 2012
  • Technology roadmaps (TRMs) are considered to be the essential tool for strategic technology planning and management. Recently, rapidly evolving technological trends and severe technological competition are making TRM more important than ever before. That is because TRM plays a role of "map" that align organizational objectives with their relevant technologies. However, constructing and managing TRMs are costly and time-consuming because they rely on the qualitative and intuitive knowledge of human experts. Therefore, enhancing the productivity of developing TRMs is one of the major concerns in technology planning. In this regard, this paper proposes a technology roadmapping approach based on function of which concept includes objectives, structures and effects of a technology and which are represented as Subject-Action-Object structures extractable by exploiting natural language processing of patent text. We expect that the proposed method will broaden experts' technological horizons in the technology planning process and will help to construct TRMs efficiently with the reduced time and costs.

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Scenario Planning based on Collective Intelligence Using Wiki (위키를 활용한 집단지성 기반의 시나리오 플래닝)

  • Han, Jongmin;Yim, Hyun;Lee, Jae-Shin
    • Journal of Technology Innovation
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    • v.20 no.2
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    • pp.29-48
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    • 2012
  • As the complexity and uncertainty of social and economic systems increase, the strategic foresight that actively and effectively responds to the environmental changes becomes important. A wide range of future forecasting methods are available for strategic foresight. Selecting one of the methods depends on several factors such as availability of time and financial resources and the objectives of the exercise. Although trend extrapolation analysis has been used for many years, scenario planning is being widely used by government and corporate as a tool for strategic decision making in recent years. Generally, scenario planning is carried out through workshop, in which experts with diverse backgrounds exchange information, views, and insights and integrate the diverse viewpoints. However, only a small number of experts can participate in a workshop and citizen opinion is not easily transformed into the policy for the scenario exercise due to the limitation of budget and short duration of a project. It is also much harder to develop creative ideas in the workshop because of the limited time and space. In this study, a new scenario process combining scenario workshop and wiki is proposed to overcome the limitation of scenario workshop. This combined approach can be more productive than using scenario workshop alone when developing new ideas. In this study, we applied the combined approach to develop scenarios for the strategic foresight of future media and present suggestions for improving the process.

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A Study on the Improvement of the Policy Utilization of Technology Foresight Using a Scenario : Renewable Energy Scenario (시나리오를 이용한 과학기술예측조사의 정책 활용도 제고에 관한 연구 : 신재생에너지 시나리오)

  • Yim, Hyun;Han, Jong-Min;Son, Seok-Ho;Hwang, Ki-Ha
    • Journal of Technology Innovation
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    • v.18 no.1
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    • pp.53-74
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    • 2010
  • The creation and acceptance of new technologies has been speeding up dramatically in modern times. There are also significant uncertainties about the future shape of markets, governance and social values that will have an important impact on organizations and their capacity to meet their objectives. These rapid technological and social change and uncertainties make the upsurge of interest in technology foresight, giving rise to its emergence as a global concept and policy tool. A wide range of future methods are available for technology foresight. Selection of methods will depend upon several factors, most notably available and the time financial resources, and the objectives of the exercise. Although Delphi has been widely used for many years, scenario becomes very popular in recent years. The use of scenarios can take better account of the complexity and unpredictability of the economic, social and political environments. Scenarios tell the stories describing paths to different futures, which help organizations make better decisions today. In this study, the scenario method was employed to draw the images of the future of renewable energy. Renewable energy grows dramatically in recent years. However, there is still considerable uncertainty with regard to the potential of renewable energy due to environment regulation, energy costs, and political and economic developments in the main supplier countries for oil and natural gas. Scenario can help us to identify the risks and opportunities when we develop the renewable energy, and to prepare for them. The scenario method is expected to be more utilized in the national technology foresight.

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The Allocation Precedence of the Limited Same Resource to the Concurrent Activities under Multiple Criteria (다기준하 동일 한정 자원의 배당 우선순위 결정)

  • Hwang, Jin-Ha
    • Korean Journal of Construction Engineering and Management
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    • v.9 no.5
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    • pp.159-167
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    • 2008
  • This study provides a effective approach to the construction management problem with the limited number or amount of available resources using the analytic hierarchy process. Construction management is a series of decision making processes for planning and controling of cost, time and quality as main objectives in construction works. When several activities need the limited same resource at the same time, it is very hard to decide the priority of the activities in the real situations. For that the scientific decision making method and procedure for resource allocation are required. This study solves the resource allocation problem by dealing with the decision making problem which the activities are distributed to multiple projects and under multiple criteria. The analytic hierarchy process is a method devised to solve complex multi-criteria decision problems. The result shows that this study can be effectively used to make decisions in situations involving multiple objectives by evaluating the prioritized ranking and degree of the activity alternatives based on the overall preferences.

Mobile Material Management Through Real Time Connection with ERP System (모바일을 활용한 실시간 ERP시스템 연동 모형의 구축: 자재관리 고도화 사례 중심으로)

  • Lee, Chae-Eun;Lee, Dong-Man;Yoo, Ji-Young
    • Information Systems Review
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    • v.6 no.2
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    • pp.285-305
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    • 2004
  • This study is based on providing core infrastructure to make or extend an ERP strategy to make the proper model to cope effectively with various customer requirements and market changes through ERP improvement. The purpose of this study is to support making a competitive advantage by raising productivity and reducing costs as a result of making and applying the "mobile real time connection to ERP"model which is accessible anywhere and anytime using PDA and wireless LAN on the basis of mobile business concept. The model is implemented as the "mobile Material Management System" on the area of material management of ERP in the enterprise which already implemented ERP system. This model is also applied into other divisions of the enterprise. This case study shows that the proper application of ERP reduces costs by reducing business process lead time, increase productivity and customer satisfaction through mobility and instant connectivity and easiness of the system. It is recommended to apply this model into the ERP system which is used in most enterprise, to make a competitive advantage. To sum up, the model in this study can be applied into the enterprise which wants to reduce costs, increase productivity and customer satisfaction through ERP improvement.