• Title/Summary/Keyword: 게시판 활용

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The Impact of SNS Use on Export Marketing Performance (SNS 활용이 수출마케팅 성과에 미치는 영향)

  • Kim, Hag-Min;Lee, Seung-Chul
    • International Commerce and Information Review
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    • v.14 no.1
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    • pp.391-418
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    • 2012
  • The use of SNS (Social Network Service) has been increasing in world society and the SNS has been used to satisfy different purposes of social groups over the years. In the beginning, the SNS were formed using e-mail, listserve, newsgroup, etc., where information was shared among relatively homogeneous groups of people. Now different groups including corporations have been using SNS such as personal web pages, blogs, Facebook and Twitter for their social media marketing. This study intends to verify the relationship between SNS use and export marketing performance. To achieve this, different types of SNS use were analyzed in order to verify their relationship with export marketing performance. The conceptual model is suggested in this paper and several research constructs are identified. The constructs used in this paper include export marketing performance, SNS use, degree of innovation, product online fitness, marketing competence, and internationalization competence. According to the results, the SNS use directly influences the export marketing performance. In addition, the factors which determine the level of SNS use are product's online fitness and organizational willingness to undertake innovation. Therefore, it is suggested to increase SNS use in different marketing purposes for future research.

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Production of Content for Regional Sources of the Convergence Industrialization -Based on Agricultural Management Entities of the Sixth Industrialization in Chungcheongnam-do- (향토자원의 융복합산업화를 위한 콘텐츠 제작 -충청남도 농업 6차산업화 경영체를 중심으로-)

  • Kang, Keoung-Shim
    • Journal of Digital Convergence
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    • v.13 no.10
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    • pp.483-490
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    • 2015
  • The purpose of this study was to systematically organize the information for the regional resources from the agricultural management entities of convergence industry in Chungcheongnam-do. The target was the Sixth Agricultural Industry Association in Chungcheongnam-do; total 70 kinds of resources were investigated. The content was organized by name of regional source, introduction, photo, company and product information, feature of product, introduction of experience program, and etc., containing the value and meaning of products in stories of the regional sources and images. The material was organized in order of grains, fruits and vegetables, marine products, livestock, Korean sauces Kimchi, fermented broth concentrates, beverages tea, and other. It was saved as pdf file to distribute to the members; it may be utilized for online promotion, product promotion in exhibition festival sales promotion, posts for bulletin board hall, and etc. but also for promotional material in overseas marketing after translating to each language.

A Study on the Viewer Usage and Evaluation of Television Network Websites and the Respective Feedback (지상파 TV 3사의 홈페이지 이용실태와 서비스 평가에 관한 연구)

  • Seol, Jin-Ah
    • Korean journal of communication and information
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    • v.32
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    • pp.147-168
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    • 2006
  • This study attempts to evaluate the Korean terrestrial television networks‘ internet site effectiveness, specifically in addressing user motivations and user evaluations and in gauging the broadcasters' feedback. The result shows that the primary motive for using a broadcaster's internet homepage was to obtain information. Overall, the users tended to be dissatisfied with the services, especially with regards to its navigational structure and design and with the insufficient number of appropriate content items. The reason cited highest for dissatisfaction was the fee-based services. Among the three networks, Seoul Broadcasting System, the sole commercial network, received the most complaints from the respondents in this respect. The study results reveal that broadcasters' feedback systems to users were deemed responsive and timely, but a true interactivity between the broadcasters and the viewers was lacking. In conclusion, network televisions' internet sites and increased content access through them have provided a platform for increased communication with their viewers, however, these sites are not yet being fully utilized as effective interactive communication feedback channels but more as a unidirectional information source. In addition, the network television services seem to be lacking in providing users with efficient navigational structure, good design, or adequate content level and quality. Thus, to better serve the public, it is recommended that they improve internet homepage usability by assessing and applying qualitative researches regarding the users.

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Consciousness on Korean Traditional Food and Holiday Food of Elementary School Dietitians in Jeonnam Area (전남지역 초등학교 영양사의 전통음식과 절식에 대한 인식)

  • Lee, Hwa-Ja;Jung, Lan-Hee
    • Journal of Korean Home Economics Education Association
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    • v.20 no.3
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    • pp.17-30
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    • 2008
  • The purpose of this study was to investigate consciousness on Korean traditional food and holiday foods of the elementary school dietitians, to provide the basic data for positive utilization of the traditional food and holiday foods in school food service. The survey was conducted from 239 elementary school dietitians in Jeonnam area. The used questionnaire consists of 7 questions on dietitians' general information, 3 questions on the importance of Korean traditional food, 6 questions on the succession and development of education on the traditional food. Data were analyzed by a SAS program and frequency, percentage, mean and standard deviation were calculated from it. According to the survey, the preference of the tradition food was remarkable to the dietitians who were elderly and had worked for a long term. The degree of utilization about Korean traditional food was investigated once a month. Education of Korean traditional food intake was generally executed every 6 months. Then the way for that was utilized school home page or school bulletin board. Dietitians reply positively about providing Korean traditional food for the school food service. The reasons were the followings. to be able to flavor a taste of the Korean traditional food, to hand down Korean dietary customs and to help keep good health.

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Electronic Documentation System for Computer Equipment Management (전산 기자재 관리를 위한 전자 문서화 시스템)

  • Kang, Du-Won;Rhee, Sang-Min;Gil, Myeong-Seon;Moon, Yang-Sae
    • Proceedings of the Korean Information Science Society Conference
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    • 2012.06a
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    • pp.128-130
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    • 2012
  • 본 논문은 교육 현장의 전산 기자재 관리의 비효율성을 바꿔나가고 새로운 변화에 적응력을 키워나가는 취지에서 접근하였다. 현재 각 학교에는 교원 1인당 1 PC가 보급되어 있으며, 네트워크 환경도 잘 구성되어 있다. 이러한 환경을 기초로 본 논문에서는 학교에서 작성 되고 있는 관리 대장을 전자 문서화함으로써, 관리 대장의 검색, 생성, 삭제, 삽입, 변환 등에 따른 업무 비효율성을 최소화하였다. 본 연구에서는 전자 문서화 시스템의 서버 프로그램으로 RW-APM을 사용하였으며, 여러 가지 대화형 게시판과 SMS를 이용한 관리자 호출을 통해 관리자뿐 아니라 일반 사용자들도 시스템과 학교 장비의 문제점에 대해 의견을 나눌 수 있도록 하였다. 본 연구에서 개발된 전산 기자재 관리 대장 시스템은 여러 실무 담당자들의 의견을 수용함으로써 교육 현장에 최적화 된 환경을 제공하기 위해 노력하였다. 이러한 시스템을 확장하여 활용한다면 교육 지원 활동에 대한 효율성을 높일 수 있으며, 이는 교사와 학생들의 교육 활동에 긍정적인 효과를 줄 것으로 기대된다.

The Practical Use of Web-based Reading System in the Public Libraries (공공도서관에서 웹을 통한 독서교육 실제 및 활성화 - 광주.전남지역을 중심으로 -)

  • 이명규
    • Journal of Korean Library and Information Science Society
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    • v.34 no.3
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    • pp.193-210
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    • 2003
  • For the sake of activating web-based reading education in the public libraries, This study examine the practical use of web-based reading education and research into its activation. Web-based reading, red the book at any time/where with librarian and user, is to achieve the goal of reading education. The methods are to set up Home page of reading education through Internet, to guide user in various web-based reading materials and reading planning at any time. In addition, It is to be completed interactive action such as book review, reading dicussion through E-mail, a bulletin board, chatting etc. with librarian or user.

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Building Virtual Meeting System using Groupware (그룹웨어를 이용한 가상회의시스템 구축에 관한 연구)

  • Ryu, Il;So, Soon-Hoo
    • Journal of the Korea Society of Computer and Information
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    • v.3 no.2
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    • pp.45-55
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    • 1998
  • The purpose of our study is to develop a prototype groupware environment that addresses the different phases of meetings as well as to provide for customizable meetings. We describe several components that can be used to support the entire life-cycle of a distributed meeting. Our design is based on the premise that meetings are comprised of three stages: pre-meeting setup, during meeting activities, and post-meeting teardown. Additionally, meetings are individual, each requiring a different set of tools and applications. Our protype contains six components to support these stages. These components are electronic mail, bulletin board, organizer, agendas, virtual meeting room, and storyboard viewer.

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Developing a physical environment and a procedural model for pre-service teachers' teaching practice in 3D virtual reality (3D 가상현실에서 예비교사의 수업연습을 위한 물리적 환경 및 절차적 모형 개발)

  • Cheong, Dong-Uk
    • Proceedings of the KAIS Fall Conference
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    • 2009.05a
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    • pp.393-396
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    • 2009
  • 본 연구의 목적은 3D 가상공간인 세컨드라이프에서 예비교사의 성공적인 수업연습을 위한 물리적 환경 및 절차적 모형을 개발하는 것이다. 이를 위해 본 연구에서 수행한 내용은 다음과 같다. 첫째, 수업 연습 관련 이론 탐색 및 문헌 연구를 통해 성공적인 수업연습을 위한 필수조건들을 탐색하였으며, 이 조건들로부터 수업연습을 위한 절차적 모형의 시안을 개발하였다. 둘째, 세컨드라이프에서 수업연습을 위해 필요한 교실의 물리적 구성요소를 개발하였다. 개발된 교실의 물리적 구성요소는 교실공간, 칠판, 교사용 책걸상, 학생용 책걸상, 출입문, 창문, 게시판, 프리젠테이션 도구 등이었다. 셋째, 세컨드라이프에서 수업연습을 위해 필요한 의사소통 도구를 탐색하였다. 탐색 결과, 텍스트 대화 도구, 음성 대화 도구, 노트카드 사용 도구, 공지사항 사용 도구 등이 의사소통을 위해 필요한 요소로 결정되었다. 마지막으로, 세컨드라이프내의 교실 안에서 의사소통 도구를 활용하여 예비교사의 수업연습을 수행하였다. 이 수행결과에 기반하여 세컨드라이프에서의 예비교사의 수업연습을 위한 절차적 모형을 완성하였다. 이 연구는 예비교사들에게 실제적 수업연습(field-based teaching practice)에 앞서, 3D 가상공간인 세컨드라이프에서 실험적 수업연습(laboratory-based teaching practice) 경험을 가능하게 하였다는 점에서 의미가 있다.

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Intelligent Logistics Management System using Smart Phones (스마트폰을 사용한 지능형 물류 관리 시스템)

  • Kim, Min-Su;Lee, Young-Jun;Kim, In-Woo;Chae, Jin-Seok
    • Proceedings of the Korean Information Science Society Conference
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    • 2011.06d
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    • pp.5-8
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    • 2011
  • 기존의 물류 관리 시스템에서는 고객의 예상하지 못한 물류 수송 요청이 접수되면, 현재 진행하고 있는 물류 수송 상황에 대해 게시판에 메모를 하거나 관리자의 기억에 의존하여 계획을 수립하여 진행하고 있으며, 상황이 종료된 후에 수송 차량의 기사가 진행 상황을 회사에 보고하고 있다. 본 논문에서는 이러한 문제를 해결하기 위해 GPS 기능이 내장되어 있는 스마트 폰을 이용하여 차량과 화물의 부가적인 정보(위치, 물류의 상태 등)를 실시간 관리할 수 있도록 하고, 물류 수송 상에서 발생되는 데이터를 실시간으로 모니터링이 가능하도록 하였다. 그리고 관리자와 수송 기사간의 신속한 정보 전달을 통해 수송 계획을 최적화시켜 배송시 발생하는 비용 및 시간 문제에 대한 신속한 해결을 통해서 문제를 최소화할 수 있도록 하였다. 본 논문에서 제안한 시스템을 사용하게 되면 인적 물적 자원을 체계적으로 관리하여 적재적소에 분배함으로써, 이들의 활용성을 높일 수 있고 업무 효율을 극대화할 수 있다.

The Attitude Characteristics of Consumers using Internet & e-Biz - A Comparative Analysis on Korea & Japan's auction websites - (소비자의 Internet 및 e-Biz 이용에 대한 태도적 특성 -한국과 일본의 옥션 사이트 비교분석-)

  • So, Youn-Koung;Park, Sun-Young;Kim, Eu-Gene
    • Journal of Family Resource Management and Policy Review
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    • v.9 no.4
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    • pp.145-159
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    • 2005
  • The main purpose of this study is to statistically analyze the difference between Korea and Japan's consumer attitudes towards e-commerce through the use of auction websites. Here are the results. First, there was a significant difference between the Korean user's attitude and the Japanese user's attitude towards Internet usage; especially, the Japanese user's attitude towards convenience showed a much higher degree than that of the Korean user. Second, Korean users preferred brand image to price, while Japanese users preferred price to brand image. Third, both the Korean users and the Japanese showed a positive relationship between Internet usage and the use of e-commerce. In contrast to the Korean user's frequent use of the bulletin board, Japanese users tended to use the bulletin board less frequently.

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