• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.128-137
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• 2021

The purpose of this study is to examine the effect of sympathetic reactions to public service advertisement video messages produced for health campaigns. To this end, based on the empathy response scale proposed by Campbell & Babrow (2004), the empathy response to the images of nine health campaigns with themes of smoking cessation, tuberculosis, and suicide triggered fear of health risks and health behaviors (information seeking, preventive actions). As a result of the analysis, among the factors of empathy reaction, the reality of the message creative, the match of emotions, and the identification of the characters in the video each played a role in raising fear, and it is rather fear that logically understanding the situation that causes health problems through the health campaign video It was found that it played a role in reducing health information seeking behavior. On the other hand, it was found that the higher the degree of interest, such as sympathy for the characters in the video, among the factors of the sympathetic response to the health campaign, the higher the intention of preventive action to reduce the health risk.

• 건강소식
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• v.35 no.12
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• pp.10-11
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• 2011

전 세계 빈곤 아동을 돕는 국제기구 '세이브더칠드런(Save the Children)'에서 모자로 생명을 살리고 있다는 사실을 알고있는가? '신생아 살리기 모자뜨기 캠페인'을 통해서다. '신생아 살리기 모자뜨기 캠페인'은 전 세계 영유아를 살리기 위한 털모자를 직접 떠서 세이브더칠드런의 해외사업장에 보내주는 참여형 기부 캠페인이다. 그 중심에 있는 자원개발부장 최혜정 씨를 만났다.

• 건강소식
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• v.14 no.6 s.139
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• pp.42-43
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• 1990

• 건강소식
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• v.9 no.8 s.81
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• pp.55-57
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• 1985

• The Journal of the Korea Contents Association
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• v.19 no.10
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• pp.290-305
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• 2019

As laws regarding the execution of governmental and public corporate advertising have been enforced since 2018, the need for the increase in effectiveness and public benefits of governmental advertising has been suggested. This research focuses on the government's health campaigns regarding well-being, hygiene, and safety and thus conducts an in-depth research into strategies and the future course of policies. First, it analyzes domestic/international governmental advertising in the realm of health campaigns and specifically studies governmental advertising that employs media technologies in health communications. Furthermore, through in-depth interview with 10 health campaign experts, the study explores possible plans of utilizing the ever-developing field of digital technology. The results of this research show that it is imperative to target and strategize according to the purposes of health campaigns. It is also important to set the appropriate parameters of the campaigns according to the given budget while securing the quantity and quality of creativity. Also, it will be crucial to utilize media technology to the fullest extent and strategize around it. Therefore, this research suggests theoretical as well as practical strategic plans to increase the effectiveness and efficiency of governmental advertising in the realm of well-being, hygiene, and safety in health campaigns.

• 건강소식
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• v.35 no.5
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• pp.38-39
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• 2011

아직 봄을 시샘하는 겨울의 마지막 바람이 불던 지난 3월 21일 동수원 우체국에서는 접수한 고객들이 창구가 아닌 임시로 마련된 건강체험 데스크에 줄을 서 있었다. 한국건강관리협회가 우정사업본부와 함께 우체국 방문 고객 및 상주직원을 대상으로 올바른 건강관리에 대한 홍보와 간단한 건강체험 서비스를 제공하기 때문이다. 이 행사는 지난해 이어 올해 두 번째 열린 것이다.

• Proceedings of The Korean Society of Health Promotion Conference
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• 2007.11a
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• pp.24-24
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• 2007

• Proceedings of The Korean Society of Health Promotion Conference
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• 2006.05a
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• pp.3-28
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• 2006

• 가정의 벗
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• v.37 no.10 s.434
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• pp.35-35
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• 2004

• Journal of Family Resource Management and Policy Review
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• v.14 no.2
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• pp.59-77
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• 2010

This research evaluated the present condition of the family voluntary service group and healthy family campaign, which was being carried out as one of the healthy family culture businesses of the Healthy Family-Support Center. Furthermore, it suggests ways to improve these business activities. Research centered on the analysis of business documents created between December 2006 and November 2007. The results were as follows. First, the family voluntary service group and the healthy family campaign business in the Center must be able to have specificity or individuality. Second, the Center must manage the scale, frequency, and contents of the businesses systematically. Third, the businesses must concern themselves with family life in general, make better use of the advisory committee or steering committee, concern variety of business performing system.