• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.20 no.1
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• pp.22-39
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• 2021

This study estimated mode choice models for access travel and neighborhood travel from an SP survey in metropolitan areas where shared e-scooter services are offered. Model results show that travel time and travel cost have negative effects on mode utility. It is also revealed that people are more sensitive to travel time in access travel, whereas they are more influenced by travel cost in neighborhood travel. Looking at individual and household attributes, it has a positive effect when under 40 yerars of age, owning bikes, being a public transportation user, while it has been shown a negative effect in less than 3 million won in monthly household income and owning individual cars.

• Journal of Hospice and Palliative Care
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• v.14 no.3
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• pp.163-171
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• 2011

Purpose: This study tested a model of hospice volunteer's motivations and outcomes to encourage more volunteer workers to participate in hospice care. Methods: This included 200 volunteers who attended the Autumn Conference in 2007 and 132 volunteers from five hospice organizations. Results: Volunteers' existential well-being affected an endogenous variable of volunteers' participation in volunteer activities. The durability of volunteer activity was affected by value motivation, the level of participation in volunteer activities and the level of job satisfaction. For volunteers' job satisfaction level, valid endogenous variables included existential well-being, social motivation, understanding motivation and value motivation. The durability of volunteer activities was indirectly affected through three different paths. Volunteers' existential well-being determined the level of their participation in volunteer activities, which in turn affected the durability of such activities. Social motivation influenced volunteers' job satisfaction, and then the durability of volunteer activities. Volunteers' understanding of motivation also influenced their job satisfaction, and then the durability of volunteer activities. Conclusion: Based on these results, this study proposes that the durability of volunteers activities could be improved by developing a program to improve volunteers' well-being and by providing volunteers with education on altruistic values, encouraging them to seek intellectual growth, and advocating them to continue volunteer activities based on close relationships with other volunteers.

• Culinary science and hospitality research
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• v.18 no.3
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• pp.90-107
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• 2012

This research has been conducted to discover the consumer's behavior in the purchase and consumption of korean alcoholic beverages. The intent of these works are to contribute to the growth of the traditional alcoholic beverages markets by giving necessary data for the marketing strategies and the development of favorite beverage to meet the consumer's tastes. The surveys have been conducted against a group of people ranging from their 20's to 60's randomly picked from seoul. The duration of the surveys was from August 1st to September 30th, 2010. We also examined the relationship between the selection attributes of traditional liquor and purchase satisfaction by consumer's life-styles. SPSS 18.0 statistical package was used to process data. Frequency analysis, factor analysis, a reliability test, K-means cluster analysis, one-way ANOVA and multiple regression were executed. As a result, through factor analysis and cluster analysis, authors identified 6 factors in the selection attributes of traditional liquor(characteristics, taste & fragrance, popularity, design, harmony, interest), 4 consumer groups(expert, fan, beginner, indifference), 4 consuming lifestyles(social oriented consuming style, maniac consuming style, pursuit of knowledge consuming style, outsider consuming style). Among the selection attributes of traditional liquor, taste & fragrance and popularity had effects on purchase satisfaction.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.1
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• pp.69-82
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• 2015

This Research is based on the theory of the prior researches that have demonstrated a positive impact of the entrepreneurship and competitive advantages on business performance. And the purpose of this research which approaches in the viewpoint of combining a entrepreneurial attribute including two factors(entrepreneurship and commercialization capabilities) and the differentiated competitive advantage as a role of core competence is to examine how the combined competence affects the business performance. In order to achieve this purpose, we conduct a survey for CEO of 250 small firms which belong to the start-up phase and are located in the 6 administrative region with the assistance of Small & Medium Business Administration representatives and analyze empirically the survey data by utilizing statistical program(Spss 18.0). As the results, we conclude that the entrepreneurial attributes of small firms' CEO and DFCA have a positive impact on business performance respectively and the entrepreneurship, one of the two entrepreneurial factors, has a positive impact on choosing DFCA. Also we report that DFCA plays a mediating role with regards to relationship between entrepreneurial attributes and business performance. Therefore, this research suggests the followings: First, the CEO of start-up business should focus on building a differential competitive advantage which is the basis for creating competitiveness from the initial point. Secondly, he should make a alignment for core competencies, in order to reach the stable growth phase in the shortest period, through which the entrepreneurial attributes is to be inherent as a discriminatory competitive competence. Third, he should promote to establish a business strategy based on strengthening of entrepreneurship and discriminatory competitive as a growth strategy during start-up phase.

• Knowledge Management Research
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• v.24 no.1
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• pp.99-126
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• 2023

As cultural background contributes members of society to recognize and behave in a specific direction, customers with different cultural backgrounds show various reactions even when they are provided with the same service. Previous studies have used the Hofstede cultural dimension to understand how hotel visitors' satisfaction varies with the provided service as per their cultural background. However existing research only considered the cultural background of the guests, and there are not many studies focused on the types of travel. Therefore, in this study, the travel types of hotel visitors are classified into business travel visitors and leisure tourism visitors, and analyzed the effect of Hofstede's cultural dimension on hotel selection attributes according to the styles of travel. In this study, we collected information on six cultural dimensions of Hofstede, and from TripAdvisor, a representative tourism platform, 204,261 optional attribute ratings for hotels in New York to investigate the satisfaction of hotel selection attributes. In conclusion, it is expected that this study will be able to identify which service attributes the customers of various cultures who visit hotels put emphasis in advance, and therefore provide suitable service accordingly.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.1
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• pp.215-234
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• 2012

The purpose of this study is to investigate asymmetric and nonlinear nature of the relationship between service attributes and global customer satisfaction, and to identify improvement strategies of service quality in libraries. In this study, two methods(such as kano's analysis and importance grid) were used to analyze the factor structure of customer satisfaction in libraries. The results show that two quality elements are classified as excitement factors, twelve quality elements are sorted as hybrid factor and eight quality elements are classified as dissatisfiers.

• Proceedings of the Korean Information Science Society Conference
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• 2006.10b
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• pp.294-299
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• 2006

추천 시스템은 사용자 프로파일을 기반으로 개인 취향에 맞는 정보나 제품에 대한 이용성을 향상 시킨다. 본 논문에서는 시멘틱 환경 내에서 사용자 개개인에 맞는 웹 콘텐츠를 제공하기 위한 온톨로지 기반의 웹 콘텐츠 추천 방법론을 제안한다. 이를 위해서 2가지에 초점을 두었다. 첫 번째, 사용자 프로파일의 쓰임새를 향상시키기 위해 온톨로지 모델을 적용한다. 이는 비슷한 서비스를 제공하는 여러 웹 서비스 사이트에서 사용자의 기호 정보를 공유할 수 있다는 이점을 갖는다. 또한 온톨로지를 기반으로 생성된 사용자 프로파일은 콘텐츠 추천 점수 계산을 위한 정확한 입력 데이터를 제공한다. 두 번째로 각각의 웹 콘텐츠들의 추천 점수를 계산하는 함수를 정의한다. 제안하고자 하는 함수는 각 웹 콘텐츠의 계층구조와 웹 콘텐츠를 구성하는 속성들의 관계를 명시한 온톨로지를 기반으로, 사용자 프로파일의 내용과 웹 콘텐츠의 개념 유사도(Concept Similarity)와 관계 유사도(Relation Similarity) 구한다. 따라서 본 논문에서는 전체 유사도(Concept Similarity+Relation Similarity)를 추천 점수로 적용한다.

• The Korean Journal of Financial Management
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• v.14 no.2
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• pp.273-312
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• 1997

본 연구는 우리나라의 실제 일별 주식수익률 자료를 이용한 시뮬레이션을 통해 우리나라 주식시장에 가장 적합한 사건연구방법론을 도출하고자 하였다. 이를 위해, 1980년에서부터 1995년까지 우리나라 주식시장에 상장된 675개 주식을 대상으로 무작위 복원추출 방법에 의해 50개의 개별주식으로 구성된 250개 표본을 선정하였다. 이들 250개 표본을 이용하여 시뮬레이션 기법에 의해 다양한 사건연구 모형의 통계적 오류와 검정력에 미치는 영향을 종합적으로 분석하였다. 시뮬레이션 실험 결과에 의하면, 먼저 사건일을 정확히 포착할 수 있는 경우에는 산업별주가지수를 시장지수로 선택한 시장모형 혹은 시장조정모형으로 초과수익률을 측정하고, 횡단면 독립성을 가정한 검정법이 가장 우수한 사건연구방법으로 나타났다. 한편, 사건일을 정확하게 포착할 수 없는 경우에는, 동일가중지수를 시장지수로 선택한 시장모형 혹은 시장조정모형으로 초과수익률을 측정하고, 횡단면 독립성을 가정한 검정법이 가장 적합한 모형으로 나타났다. 그리고, 사건일 집중현상으로 인한 제1종 오류를 감소시키는 데에는 개별주식의 초과수익률 간의 횡단면 독립성을 가정한 검정법보다는 횡단면 중속성을 조정한 검정법을 사용하는 것이 더욱 효과적이다.

• Management & Information Systems Review
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• v.33 no.5
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• pp.213-232
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• 2014

Sensitivity to online store stimuli (VMD attributes) and response (online store loyalty) may depend upon consumers' regulatory focus (emotional state). In other words, consumers' sensitivity to online store atmosphere and consequent store loyalty can be influenced by the match between their regulatory focus (promotion focused vs. prevention focused) and the type of the online store VMD benefits Study 1 results indicate consumers have a different evaluation about online store atmosphere depending on their regulatory focus. Promotion-focused consumers were significantly more sensitive to visual appeal and entertainment attributes of online store atmospherics than prevention-focused consumers. Conversely, prevention-focused consumers were significantly more sensitive to security and privacy attributes of online store, than promotion-focused consumers. Study 2 results indicate for promotion-focused shoppers, hedonic value toward online store atmosphere was associated with greater online store loyalty. In contrast, prevention-focused shoppers were influenced more by the utilitarian attributes on online store loyalty than promotion-focused shoppers. The current findings indicate that shoppers with promotion-focused are more easily persuaded by visual and entertainment-oriented online store cues. Conversely, shoppers with prevention-focus are more easily persuaded by safety and privacy-oriented online store cues.

• Journal of Technology Innovation
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• v.21 no.1
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• pp.279-301
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• 2013

This study demonstrates how social network analysis can be used for identifying potential buyers in technology marketing; in such, the methodology and empirical results are proposed. First of all, we derived the three most important 'seed' keywords from 'technology description' sections. The technologies are generated by various types of R&D activities organized by South Korea's public research institutes in the fundamental science fields. Second, some 3, 000 words were collected from websites related to the three 'seed' keywords. Next, three network matrices (i.e., one matrix per seed keyword) were constructed. To explore the technology network structure, each network is analyzed by degree centrality and Euclidean distance. The network analysis suggests 100 potentially demanding companies and identifies seven common companies after comparing results derived from each network. The usefulness of the result is verified by investigating the business area of the firm's homepages. Finally, five out of seven firms were proven to have strong relevance to the target technology. In terms of social network analysis, this study expands its application scope of methodology by combining semantic network analysis and the technology marketing method. From a practical perspective, the empirical study suggests the illustrative framework for exploiting prospective demanding companies on the web, raising possibilities of technology commercialization in the basic research fields. Future research is planned to examine how the efficiency of process and accuracy of result is increased.