• CRM연구
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• v.3 no.1
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• pp.29-47
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• 2010

This study is intended to examine the effect of characteristics of museum visitors and visit type on perceived relative status, aesthetic responses, and perceived visit benefits, which in turn affect visitor satisfaction and personal and social participatory behaviors. Research was held for four weeks. A total of 308 questionnaires were collected out of 315 distributed. However, additional 15 were excluded due to inadequate responses. The findings of the study are as follows: While museum visitor characteristics yielded significant effects on the perceived relative status and perceived visit benefit, it did not have significant effects on aesthetic responses. Additionally, while visit types showed considerable impact on perceived relative status, it did not yield significant effect on aesthetic responses or the perceived visit benefit. Perceived relative status of a museum had positive effects on aesthetic responses, but not on the perceived visit benefit. Furthermore, while perceived relative status did not have significant effect on visitor satisfaction, it did have evident effects on the aesthetic response and the perceived visit benefit. Lastly, greater visitor satisfaction was confirmed to contribute to greater participatory behavior in various prospective programs and events offered by museums. Hence, it would be imperative for museums to gear their attention to encourage internal participatory behaviors such as visitor education, donation and charity events, which would consequently transcend to viewing museums more as a public space shared by the general public.

• 한국사회정책
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• v.24 no.1
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• pp.1-31
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• 2017

This paper attempts to analyze citizens' giving behavior by household income level. Particularly, it focuses on participation and amount of secular giving by using 'Social Survey'in 2011, 2013, and 2015 from the Bureau of Statistics and employing Heckman selection model for statistical analysis. This study shows that citizens' participation has a proportional tendency by their income level. Similar to participation of secular giving, citizens' giving amount has also a proportional tendency by their income level. However, the degree of proportional tendency seems not to be significant in the case of amount of secular giving. This empirical analysis promotes understanding of participation and amount of secular giving by citizens' income section in Korea by showing the differences. This paper provides meaningful empirical understanding regarding citizens' secular giving behavior by their income level. In addition, it offers important clues to motivate relevant prospective studies and develop social agenda which contribute to strengthening giving culture in Korea.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.19 no.5
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• pp.331-345
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• 2018

Sports participation can contribute to organization members' work-life balance and work motivation in order to increase performance. Based on the achievement motivation theory, this study tested the effect of sports participation on leaders' effectiveness and employees' performance. Data was collected from 213 leaders and subordinates in the South Korean army. Results indicated that leader effectiveness mediated the positive relationship between sports participation of leaders and subordinates' outcomes, such as task performance and OCB. We also found that sports participation of subordinates moderated the positive relationship between leader effectiveness and subordinates outcomes (i.e., task performance and OCB). These findings further suggest that sports participation plays an important role for leaders and subordinates to increase leader effectiveness and in/extra-role behaviors.

• Journal of the Korean Home Economics Association
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• v.32 no.3
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• pp.45-62
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• 1994

지금까지 일반적으로 재화의 소비자 수요에 관한 연구가 써비스의 소비자 수요에 관한 연구보다 강조되어 온 경향이 있으나 급증하는 써비의 분야의 중요성에 비추어 볼 때, 가계의 가계생산 시간절약에 기여할수 있는 써비스 지출에 영향을 미치는 소득, 가계의 경제적.사회적 구조 그리고 여성의 노동시장 참여증가의 효과를 연구하는 것은 매우 필요한 일이라 생각된다. 본연구의 결과는 가계 및 개인을 포함하는 소비자 행동의 이해증진을 통해서 성공적인 마아케팅 전략의 개발을 도모하는 관련 써비스 업계와 소비자 행동과 가계의 소비행태에 관심이 있는 소비자 및 가계 경제학자들에게 유용한 정보를 제공할 것이다. 아울러, 본연구는 수용 함수 및 탄력성의 측정을 통해서 각 써비스의 특성을 규명하는데 유용한 정보를 제공함으로 써비스 관련 공공정책의 수립에 도움을 줄수 있을것이다.

• Korean Journal of Social Welfare
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• v.64 no.2
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• pp.273-298
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• 2012

This study is targeted to understand the giving of time and money among citizens in Seoul. It explores predictors of different combinations of giving behaviors: only volunteering, only donating, doing both, and neither. In exploring predictors, it also considers the effects of intensity in giving with differential measurement of general participation and regular participation. For the analysis, this study utilizes Seoul Welfare Panel Survey Data in 2008 and 2010 and employes a multi-nominal logistic regression model with selection of citizens' demographic factors, pro-social attitude factors, and psycho-social factors on these four type of giving behaviors. The findings show that previous giving experiences(+) and religious activities(+) have statistically significant effects on both selective and combined giving behavior. Gender(woman), income(+), education(+) have statistically significant effects on giving behaviors(only donating and doing both) related with donation. In the case of employment state, unemployment is significantly related to volunteering while employment is significantly related to donating. Finally, happiness(+) has significantly positive effect on intensive giving such as regular giving rather than general giving. This analysis has made a start in a new area of inquiry attempting to explain different giving behaviors with broadening and promoting understanding on giving behaviors. Moreover, it raises several implications for future research and strategic practice for resource mobilization of NPOs.

• Korean Journal of Culture and Social Issue
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• v.27 no.3
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• pp.217-236
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• 2021

The present study examined the mediating role of the subjective norm about social distancing in the relationship between individuals' collectivistic orientation and their social distancing behavior during the early COVID-19 crisis in Korea. A total of 445 South Korean adults residing in Korea participated in a survey during which level 2 to 2.5 prevention policies were being enforced. Results indicated, as expected, that collectivism positively predicted the perceptions of subjective norm that supports social distancing, which in turn predicted positively individuals' participation in social distancing as prescribed by the central government. This result emerged regardless of the individuals' perception of personal vulnerability to COVID-19. We discuss implications of these findings and directions for future research regarding the link between individualism-collectivism and the behavioral immune system, along with the role of social distancing in effectively curbing the spread of corona virus during the pandemic.

• Information Systems Review
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• v.21 no.3
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• pp.63-86
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• 2019

As the use of ICT became a part of daily social life, online community has emerged as a new type of social organization. Online community is a virtual space which enables many people to participate and contribute together to collective knowledge. Anonymity in online communities can encourage active social participation by people with various social constraints, however, anonymity can also lead to serious social pathology. As a result, it is necessary to study on what is fundamentally influencing human behavior and how people's behavior is controlled in anonymous online community. This study focuses on human identity and investigate the factors affecting human behavior control in anonymous online environment by examining various aspects of identity in online discussion community. This study empirically verifies the causal relationship between factors, including social & technical anonymities, various identity dimensions, intrinsic motivation to participate in the community, group norm conformity, and quality of discussion. It also analyzes the difference between groups by the level of anonymity, gender, age, community usage period, and discussion topic. Based on the findings, this research provides theoretical and practical implications for online community management strategies and a better culture on Internet discussion.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.827-831
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• 2023

This study sought to verify and examine the factors that influence social capital on social economy awareness. To summarize the results of the study, the results are as follows. As a result of analyzing the impact of social capital on social economy awareness, norms (t=3.228, p<.01) and participation (t=3.057, p<.01) had a significant impact on social economy awareness. In other words, the better the norms are observed and the higher the participation, the more influence it has on social economy awareness. Based on these results, the following implications were drawn. First, 'norms' refer to rules or standards that community members must adhere to within society, and these norms play a role in regulating the behavior of individuals and promoting social cooperation. Through this, it is believed that a strong normative system can have a significant impact on the way people participate or cooperate in social economy activities. Second, 'participation' is an indicator of how actively an individual or group participates in social activities. People with high levels of participation through social capital will have a high level of understanding of social economy awareness and will be able to act effectively. These results show that in previous studies, the better the norms were observed and the more trust and networks were strengthened, the higher the awareness of social economy. In contrast, in this study, norms and trust were found to have an effect, but the network did not, showing a difference from the results of previous studies, so repeated research is expected to be necessary in the future. Considering the results above, strengthening and developing the elements of social capital such as norms and participation can have a positive impact on overall socioeconomic awareness and development.

• Journal of the Korean Geographical Society
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• v.32 no.2
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• pp.217-228
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• 1997

A Study on individual Characteristics and Daily Activities of Housewives in the City of Kwangju. This study examines housewives' daily activities, focusing upon individual characteristics. The data used in this study are based on the fuestionaire survey, asking of personal trip for the weekdays and the weekend. Daily activities are classified into 7 categories and individual characteristics are revealed by age, occupation, a degree of education, number of family, and the residential environment. The results of this study are as follows: 1) The relations between daily activities and individual characteristics are influenced by housewife's occupation. Daily activities of housewives who have jobs are different from those who do not have jobs for a weekday as well as for a weekend. 2) Housewives' daily activities show very busy and vigorous on Saturday. 3) Housewives who are employed are willing to make mutipurpose trips on Saturday. 4) For a weekday, housewives' daily activities are inclined to make one cycle trip in a day, and the more trip cycles are, the more multipurpose trips are made. 5) The relationships between daily activities and individual characteristics show the pattern of WH, WLH, LHLH as it can be grouped.

• Korean Journal of Social Welfare Studies
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• v.47 no.3
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• pp.61-84
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• 2016

Competing theories predict that others' contributions might be either substitutes or complements to one's own. Based on such competing theoretical discussions, this study attempted to examine the relationship between information about other citizens' giving behavior and citizens' giving. To achieve study objective, this study utilized a natural field experiment that investigates citizens' voluntary contributions to three types of kettle (transparent kettle with no money, transparent kettle with a large amount of bills and coinage, and red invisible kettle) during Salvation Army Red Kettle Campaign in 2011 and 2012. The experiment took place at subway stations which does not differences in the amount donated in previous years. In this field experiment, this study manipulated information about other citizens' giving behavior available to citizens by altering the different red kettle donation boxes. This study found that there are no positive or negative information effect on individual citizens' contributions. The results did not show either crowding-out effect or crowing-in effect. Thus, this study showed that social information has statistically non-significant impact on the propensity to donate and the amount donated.