• Korean Business Review
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• v.21 no.1
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• pp.73-90
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• 2008

Kangwondo has been focused on tourism resource cultivation using beautiful scenery, because it was difficult to develop large scaled industrial complex by reason of human geography. In addition, after the implementation of local autonomy system, Kangwondo has been promoting various programs for local development using tourism resource which is the more dominate than any other province. This study will present the right way of tourism craftwork development which represents the regional emotion and character as a part of tourism and local policy of Kangwondo. I have recognized the problems of the craftwork such as design, products and companies, and tried to find related agency, support policy and its promoting programs to solve them.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.14 no.3
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• pp.193-200
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• 2021

Recently, posts and opinions on tourist attractions are actively shared on social media. These social big data provide meaningful information to identify objective images of tourist destinations recognized by consumers. Therefore, an in-depth understanding of the tourist image is possible by analyzing these big data on tourism. The study is to analyze destination images in Gangwon-do using big data from social media. It is wanted to understand destination images in Gangwon-do using semantic network analysis and then provided suggestions on how to enhance image to secure differentiated competitiveness as a destination for tourists. According to the frequency analysis results, as tourism in Gangwon-do, Sokcho, Gangneung, and Yangyang were mentioned at a high level in that order, and the purpose of travel was restaurant tour, gourmet food, family trip, vacation, and experience. In particular, it was found that they preferred day trips, weekends, and experiences. Four suggestions were made based on the results. First, it is necessary to develop various types of hotels, accommodation facilities and experience-oriented tour packages. Second, it is necessary to develop a day-to-day travel package that utilizes proximity to the Seoul metropolitan area. Third, it is necessary to promote traditional restaurants and local food. Finally, it is necessary to develop tourist package suitable for healing and family travel. Through this research, the destination image of Gangwon-do was identified and a tourism marketing strategy was presented to improve competitiveness. It also provided a theoretical basis for the use of the big data of tourism consumers in the field of tourism business.

• The Journal of the Korea Contents Association
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• v.11 no.2
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• pp.432-445
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• 2011

The purpose of this study is to inquire into the effect of tourism storytelling choice attributes on tourist satisfaction and loyalty in Gangwon province. The random sampling was carried out on 200 tourists who experience tourist storytelling in Gangwon-do. First, the effect of tourism storytelling choice attributes on tourist satisfaction showed that the authenticity, attractiveness, educability, playfulness, undertstandability and sensitivity have a statistically significant positive effect on the tourist satisfaction, and the tourist satisfaction through tourism storytelling has a statistically significant positive effect on the tourist loyalty. Consequently, if the educational effect is provided to raise tourists' interest or sensitivity, and facilitate the understanding through tourism storytelling, the increase of tourists' satisfaction will be connected to positive word-of-mouth and recommendation in surroundings, contributing to tourism activation.

• Journal of the Speleological Society of Korea
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• no.48
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• pp.33-46
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• 1996

여러 관광자원 중에서도 동굴은 지하에 분포하고 있기 때문에 특이하며, 일반 관광자원보다 사람들에게 관심이 높고 견인력이 큰 자원이어서. 최근들어 동굴은 레크리에이션 장소로도 각광받고 있다. 이런 특성을 지닌 동굴 중에서 강원도 영월군 서면에 위치한 동정굴은 도로상에 입지하고 있으며, 부근에 자연풍치자원 이외에도 사적자원, 산업자원 등이 산재하고 있어 관광 개발에 유리한 입지로 판단된다. 특히 평창강의 심한 곡류, 우뚝 솟은 하식애 등의 하천지형과 지표면의 카르스트 지형 및 동굴 내부의 2차 생성물들은 동정굴을 지형지물의 전시장이며 자연학습의 현장이라는 특성을 지닌 관광지로 개발할 수 있는 전망을 제시하고 있다. 따라서 동정굴 지역을 주변의 각종 관광자원을 유기적으로 연결시키는 역할을 담당하도록 개발해야 하겠다.

• 아름다운작은공간 미소공
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• v.6
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• pp.22-23
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• 2000

• Korean Business Review
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• v.23 no.1
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• pp.147-161
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• 2010

Ecotourism is regarded as an important alternative tourism for regional development and conservation of nature by country or international organization. The environmental importance were given priority by all the countries. The purpose of this study includes; (1) To identify the ecotourism definition. (2) To report the ecotourism development plan by the case study of ecotourism.

• Journal of Navigation and Port Research
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• v.33 no.10
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• pp.757-769
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• 2009

This paper is intended to forecast the demand for tourism of fishing regions and find the public policies to activate it. The paper focuses on the east coast regions in Gangwon-do. The analysis was conducted through time series analyses and surveys of the tourists in the regions. The results of analyses showed that, while the number of tourists(both domestic and foreign) to the regions has increased, the regions have not been able to accommodate them enough to help improve economies of the regions. It was forecasted that the number of tourists will significantly increase in the future. However, that rates of increase, especially the rates of increase of foreign tourists, cannot be evaluated positively compared to those of the past. These results suggested a few local governmental policies to activate tourism in the regions.

• The Korean Journal of Applied Statistics
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• v.36 no.5
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• pp.473-488
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• 2023

Gangwon-do is one of Korea's most popular tourist destinations, with varying tourism demands and trends across its subregions. It is crucial to identify the characteristics of tourism in each area and compare the tourism patterns over time to devise policies that revitalize tourism in each local government and promote balanced development across regions. In this paper, we classify the regions in Gangwon-do based on tourism data from the last four years and analyze the tourism pattern of each region using the non-Euclidean additive model proposed by Jeon et al. (2021). The model incorporates the proportions of visitors by age groups and the proportions of navigation searches by destination types as two covariates, and the proportions of tourism expenditure types as a response variable. We estimate the model using the smooth-backfitting method and coordinate-wise bandwidth selection. The results are visualized in ternary plots, and changes in tourism patterns over time are analyzed by comparing the ratios of prediction errors to fitting errors.

• Journal of Global Scholars of Marketing Science
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• v.16 no.4
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• pp.55-73
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• 2006

Inter-Korean cooperative tourism business has turned mutual confrontation and tension between two Koreas for the past 50 years to a peace, stability, mutual understanding and co-prosperity. Currently, with a million tourists visiting Mt. Kumgang, a new chapter for reconciliation and peace opened in inter-Korean cooperation. This study was initiated as an attempt to discern how inter-korean cooperative tourism business can effectively promote local tourism and economy. The purposes of this study are (1) to explore the present tourism situation of Goseong in Gangwon province such as tourism policy, tourism ressources and infrastructure, tourism products and tourist arrivals; (2) to examine the effect of Mt. Kumgang Tourism Business on the tourism development of Goseong; and (3) to investigate any significant relationship among its factors. This study examines the experiences of 189 Goseong resident groups. The findings of this study will provide future policy makers with useful implications in tourism planning and management.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2019.05a
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• pp.169-170
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• 2019

Domestic marine tourism has been greatly influenced by traffic accessibility. The purpose of this study is to provide a way to improve the plan of marine tourism in order for expanding traffic network. In particular, with the successful hosting of the 2018 PyeongChang Winter Olympic Games and the opening of Seoul-Gangneung KTX.