• Journal of Distribution Research
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• v.14 no.2
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• pp.67-95
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• 2009

The purpose of this study is to empirically examine the transference of trust process, an important factor to consumer's purchase decision-making. Even though several researchers have discussed the trust transference process, there is no research related to this concept. Specifically we have focused on the transference of trust from the retailer to low involvement private label (PL) products. PL products were chosen as transference of trust occurs under ambiguity due to lack of information about the product and their manufacturer. PL products provide relatively less information than national brand (NB) products. In addition, retailers have been rapidly expanding their PL product categories. To identify the theoretical and empirical limitations of prior studies, we discuss several theories explaining the transference of trust: 'Balance theory' and 'availability heuristic' in transference of cognitive trust; 'affective transference' and 'affect as information' in transference of affective trust. An empirical test was performed. A self completion questionnaire was developed and administered to a convenience sample of PL users. 206 usable questionnaire were received. The results show that the transference of trust plays a mediating role linking the retailer to the manufacturer and to the product. Although our model, which included the transference process of trust as a mediating effect, did not improve the competitive model, the coefficients of the respective paths were found to be better. This study confirms the transference of cognitive trust from the retailer to both the manufacturer and the product, but not for affective trust. We offer the explanation that PL products may tend to have affective trust resulting from brand familiarity but not to their PL manufacturers.

• Science of Emotion and Sensibility
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• v.11 no.2
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• pp.153-172
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• 2008

Products can maintain a high level of market share for many years by succeeding early in the development of a market. To overcome the benefit of pioneering a market, late entrants to the market can use differentiation strategies: developing novel attributes or enhancing preexisted attributes. In general, preexisted attributes are more memorable, but novel attributes can be weighted as heavily as preexisted attributes by contextual constraints. Based on the research of appraisal-congruent judgement, certainty appraisal dimension may affect the degree to which people engage in systematic or heuristic processing. This study examines the effects of alignability (the ease with which the attributes of one object can be aligned or mapped onto another object) of product attributes and certainty on consumer preferences for late entrants. Participants were induced to experience certainty and then completed a questionnaire. As predicted, participants induced certainty were likely to engage in heuristic processing, while participants induced uncertainty were likely to engage in systematic processing. This study provides an implication that companies should additionally consider consumers' feeling of certainty when launching a new brand.

• Korean Journal of Psychosomatic Medicine
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• v.2 no.1
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• pp.69-79
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• 1994

The authors investigated the relationship between the response to the external stimulation and ability of verbal behavior in the patients with somatoform disorder who have pain. The subjects consisted of 34 patients(male 10, female 24) and 37 normal controls(male 19, female 18). Pressure pain thesholds were measured by algometer and alexithymia was assessed by Toronto Alexithymia Scale(TAS). Somatization Scale of SCL-90R and Parental Bonding Instrument were also used. It was shown that 82.4% of the patients had chronic somatic complaints. The mean values of TAS, degree of somatic symptoms and pressure pain thresholds were significantly higher in the patient group than in the normal controls. 44.1% of the patients was considered alexithymia group and there was no correlation between scores of alexithymia and value of pressure pain thresholds. In conclusion, the patients with somatoform disorder who had pain were dull in pain perception to external physical stimulation. This result suggested that their low perception of pain could be closely related with chronicity of illness. And the Poverty of verbal expression of inner emotion was suggested to be one of the factors affecting somatization and difficulty in psychotherapy.

• Journal of the Korean Institute of Intelligent Systems
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• v.19 no.4
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• pp.562-567
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• 2009

As a key mechanism of the human emotion interaction, Facial Expression is a powerful tools in HRI(Human Robot Interface) such as Human Computer Interface. By using a facial expression, we can bring out various reaction correspond to emotional state of user in HCI(Human Computer Interaction). Also it can infer that suitable services to supply user from service agents such as intelligent robot. In this article, We addresses the issue of expressive face modeling using an advanced active appearance model for facial emotion recognition. We consider the six universal emotional categories that are defined by Ekman. In human face, emotions are most widely represented with eyes and mouth expression. If we want to recognize the human's emotion from this facial image, we need to extract feature points such as Action Unit(AU) of Ekman. Active Appearance Model (AAM) is one of the commonly used methods for facial feature extraction and it can be applied to construct AU. Regarding the traditional AAM depends on the setting of the initial parameters of the model and this paper introduces a facial emotion recognizing method based on which is combined Advanced AAM with Bayesian Network. Firstly, we obtain the reconstructive parameters of the new gray-scale image by sample-based learning and use them to reconstruct the shape and texture of the new image and calculate the initial parameters of the AAM by the reconstructed facial model. Then reduce the distance error between the model and the target contour by adjusting the parameters of the model. Finally get the model which is matched with the facial feature outline after several iterations and use them to recognize the facial emotion by using Bayesian Network.

• Journal of Music and Human Behavior
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• v.20 no.1
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• pp.1-19
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• 2023

This study explored the role and characteristics of music that contributed to experiences of catharsis in music. An empirical phenomenological study was conducted to explore catharsis with 12 adults. Phenomenological reduction, change of attitude, literature interpretation, and hermeneutic circle were used for data collection and analysis. As a result, three categories, five themes, and 11 sub-themes were identified. The first category, here and now in music consisted of two themes: aesthetic experiences and expansion of musical novelty. The second category, inner connection through music consisted of one theme, re-experience of internal emotions. The third category, immersion and engagement in music consisted of two themes: ventilating or deepening of emotions and internal dynamics. Based on these results, the cathartic characteristics of music are discussed. First, the aesthetics and novelty of music kept participants fully stay in music. Second, music induced a re-experiencing of emotions by triggering memories or stimulating unresolved emotions. Third, the elements of music promoted emotional ventilation, deepening, and internal dynamics. This study is meaningful because it qualitatively examined the roles and characteristics of music that contribute to cathartic experience in the general adult population.

• The Journal of the Korea Contents Association
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• v.14 no.4
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• pp.1-8
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• 2014

The virtual avatar is a principal way as media for communicating language and affective feelings in virtual environment. As similar purpose, this study evaluates user's visual feeling according to the changes of iris color and pupil size of virtual avatar which is considered as new factors for representing realistic avatar. Virtual avatars were configured by pupil accommodation and iris color(green, brown). After presenting above image to 32 participants, a questionnaire(18 items) based on previous studies was created, and reported as a 5-point scale. Experimental result showed that the case of adopting pupil accommodation induced more realistic visual feeling of subjects. This result can be regarded as a basis for designing realistic virtual avatar by confirming the effectiveness of pupil accommodation of avatar in terms of representing visual presence.

• 한국HCI학회:학술대회논문집
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• 2006.02b
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• pp.563-570
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• 2006

본 논문은 감정 교류를 위한 목적으로 가상 캐릭터에서 사용되기 시작하여 현재 로봇에 이르기까지 그 이용 범위를 넓혀가고 있는 스토리텔링이 사용자 친밀성에 미치는 영향과 사용자가 어떻게 엔터테인먼트 로봇과 친밀성을 형성해나가는지, 또 친밀성 요소들은 다양한 스토리텔링에서 서로 어떤 관련성을 가지고 친밀성 형성에 영향을 주는지를 연구 목적으로 삼고 있다. 이를 위해 스토리텔링과 관련된 대화가 가능한 지능형 엔터테인먼트 로봇에 대한 연구를 우선적으로 알아보았으며, 이를 토대로 엔터테인먼트 로봇 중 하나인 애완용 로봇, 아이보(AIBO)가 지니고 있는 스토리텔링을 통해 사용자와 로봇 간 친밀성 형성 및 스토리텔링을 바탕으로 한 친밀성 요소간의 관련성을 알아보았다. 참가자 15명의 설문조사를 바탕으로 실시한 상관관계분석을 통해 사용자와 아이보(AIBO)가 정서적, 오락적, 행동적, 상호공유성에서 인지적, 사회적 친밀성보다 상대적으로 강한 친밀성을 형성하고 있다는 것과 Alexis K. Walker 와 Linda Thompson(1983)을 기본으로 대인관계 측면에서 친밀성에 대해 접근한 이경희(1998), 김혜정(2001), 김미라(2001), 이금남(2001), 송상홍(2004)의 선행 연구를 참조로 분류된 6가지 차원의 친밀성 구성 요소들은 스토리텔링의 형식에 따라 서로 다른 관계성을 형성하고 있다는 것으로 나타났다. 본 논문은 아이보(AIBO)에 쓰이는 스토리텔링이 친밀성 형성에 어떤 영향을 미치는지 또 스토리텔링의 차원에 따라 다르게 반응을 보이는 친밀성 요소들이 서로 어떤 관련성을 맺고 있는지를 살펴본 것에 의의를 둘 수 있다. 스토리텔링에 따라 관련성 정도를 달리하는 친밀성 요소들의 관계를 바탕으로 친밀성 형성에 유용한 스토리텔링의 방향을 제시하는데 의의가 있다.

• The Journal of the Korea Contents Association
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• v.19 no.6
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• pp.105-113
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• 2019

This study is to analyze the concentration of visual perception of the subject through the eye-tracking experiments targeting popular characters and to investigate it is effective to highlight which part of the character in inducing consumers' interest and curiosity. As a result of the study, the subjects paid more attention to the face than the character's body, and also noted a little attention to auxiliary elements such as pants, tees, shoes, and whiskers. These results mean there is clearly different factor in which the subject's gaze on the character frequently stays and does for a long time. Therefore, the designers should recognize the differences of the concentration of visual perception by character components as a differentiating factor to feel the emotional satisfaction such as the user's interest, empathy, and immersion in the character and actively reflect it when developing the character design. In addition, there was a difference in the visual perception concentration of each of the auxiliary elements, and if careful research is done on whether the influence factors are also due to individual characteristics or another influential factors, it will be a wider study on character design.

• Journal of Convergence for Information Technology
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• v.11 no.7
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• pp.181-188
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• 2021

This study was performed to examine the strategy method for the sustainable stability and effectiveness of small and medium hospital, where the relationship between perceptual satisfaction and expectation factors for special hospital was analyzed. The structural questionnaire was given to the residents of Busan and Gyungnam over the age of 20 and the square contingency and the logistical regression were employed for the analysis of the results. First, the respondent with 68.0% has realized the hospital claiming to be characterization as the special hospital and the Ministry of Health and Welfare designated hospital was identified to the respondent of 21.3%. Second, perceptual satisfaction with expectation level was satisfied to the most visitor in case of visiting special hospitals with subjective perception and was confirmed to the intention of revisiting consistently. Third, for the perceptual satisfaction of visiting with expectation level, the safety and the quality of treatment affected significantly the cause-and-effect. The result has provided the useful information with the establishment of a strategy for the long-term and continued effect through the perceptual satisfaction and the emotional attachment.

• The Mathematical Education
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• v.62 no.1
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• pp.79-93
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• 2023

This study used metaphors as a analysis tool to investigate elementary school students' formation and development of angle concepts. For this purpose, the students were asked to write words associated with angle, right angle, acute angle and obtuse angle and to explain why. In case of angle and right angle, responses of 268 students from 3rd to 6th graders were analyzed and for acute angle and obtuse angle, those of 192 students from 4th to 6th graders were examined. As the results of categorizing the metaphors, they can be classified into categories such as; (1) qualitative aspects: 'things metaphor', 'personality metaphor', 'emotions metaphor' etc., (2) quantitative aspects: 'motions metaphor', 'changes metaphor', 'emotions metaphor' etc., and (3) relational aspects: 'shape relations metaphor.' The metaphoric expressions were prominent in 'qualitative aspects' associated with shapes. As for the other aspects, 'quantitative aspect'- the size of angles and the amount of spread and 'relational aspects' - elements of angle and relationship with another shapes, the frequency increses were shown to as grade levels were up. In case of right angle and acute angle, 'qualitative aspects' associated with shapes were outstanding and the frequency of the metaphoric expressions of obtuse angle was distributed similarly in three aspects. As the figure strand and the measurement strand are integrated to an strand in the 2022 revised curriculum, we need more discussion of multifaced aspects of angle and the learning sequences in the 'figure and measurement' strand.