• Title/Summary/Keyword: 감성경영

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A Study on the Case Study of Space Marketing for improving the Corporate Image (기업이미지 향상을 위한 공간마케팅 사례에 관한 연구)

  • Kim, Sin-Hyeong;An, Se-Yun;Lee, Hyeon-Su
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2008.10a
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    • pp.30-33
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    • 2008
  • 현대 소비사회에서는 소비자의 감성을 자극할 수 있는 문화적 가치를 활용하는 것이 중요하며, 이를 활용하는 문화 마케팅을 통하여 기업은 이미지를 향상시킬 수 있다. 새로운 문화 경영의 패러다임에 따라 기업은 소비자에게 문화 공간을 제공하는데 주력하고 있으며, 특히 예술 체험이 가능한 갤러리 공간은 기업 이미지 향상을 위한 공간 마케팅의 주요한 대상으로서 기업과 예술인, 소비자 사이의 상호작용을 통한 예술의 사회적 공헌 및 발전의 효과를 기대할 수 있다.

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Sentiment Analysis of Korean Sentences using a Neural Network Model (신경망 모델을 활용한 한국어 감성분석)

  • Kim, Dong-Hyeon;Kim, Tae-Yeong;Kim, Hyo-Jeong;Moon, Yoo-Jin
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2022.01a
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    • pp.7-8
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    • 2022
  • 본 연구에서는 한국어 SNS 대화에서 나타나는 문장들의 감성을 분석하고자 신경망 모델을 활용하여 시스템을 구축하였다. 현재 해외 SNS 감성분석에 대한 연구는 많이 진행된 상황이지만, 한국어 범용 대화에 대해 적절한 모델이 무엇인지는 연구가 부족한 실정이었다. 따라서 한국어 대화에 적합한 모델을 채택해 보다 정확한 감성분석을 수행하였다. 이를 위해 한국어 SNS 대화 데이터에 대해 신경망 모델을 적용하여, 82% 성공률로 기존 모델 72% 성공률보다 훨씬 더 우수한 성능을 보였다. 또한 본 연구의 결과는 악플 추적 등 실용적인 분야에도 기여할 수 있다고 사료된다.

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Reliability and Validation of the Measurement Tool of SSEIT Emotional Intelligence Model for Construction Worker (건설현장 근로자 SSEIT감성지능모델 측정도구의 신뢰도와 타당성검증)

  • Moon, Yoo-Mi
    • Proceedings of the Korean Society of Disaster Information Conference
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    • 2023.11a
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    • pp.99-100
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    • 2023
  • 최근 중대재해처벌법의 목적은 건설업 주체 구성원들의 안전불감증을 방지하기 위해 CEO의 안전참여 문화를 강조하고 있다. 선행연구에서는 리더의 감성 수준이 높을수록 업무 능력에 긍정적인 영향을 미치며, 감성능력을 요구하는 추세라고 주장하였다4). 본 연구에서 경영자 (CEO) 리더십 및 안전관리 연구에 사용할 수 있는 감성안전 측정으로 건전하고 간단한 EI 측정개발도구에 대해 신뢰도를 검증한다. Schutte Self-Report Emotional Intelligence Test (SSEIT)의 감정 조절 모델을 적용하면 리더와 안전관리자의 EI가 안전업무 수행과 태도에 긍정적인 영향을 미쳐야 한다. 또한 건설 안전관리 직업의 재해피해가능성스트레스 감정 노동이 EI-활용훈련 결과 감정조절이 가능하다는 것을 제안한다.

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A Study on the Cognitive/Affective Personality and Experiential Factors Influencing on Smart Phone Users' Emotional Exhaustion and Education Performance (스마트폰 이용자의 정서적 소진과 학습 성과에 영향을 주는 인지·감성 성향과 사용 경험에 관한 연구)

  • Ming-Yuan Sun;Sundong Kwon;Yong-Young Kim
    • Information Systems Review
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    • v.18 no.4
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    • pp.69-88
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    • 2016
  • Nowadays, organizations have adopted Smart Work to efficiently manage tasks, such as electronic document approval, customer management, and site inspection, without spatial-temporal constraints. Smartphones, which are commonly used in Smart Work, enable individuals to perform their jobs anytime and anywhere, thus blurring the boundary between work and non-work. To solve the problem of blurred work/non-work boundaries, a construct of self-control and affective factors needs to be considered because business style is changed from command to autonomy in the Smart Work context. Moreover, employees can convey their emotions easily over smartphones. Recent marketing studies have analyzed consumers' behavior based on the combination of cognitive, affective, and behavioral components, and researchers of information systems are also interested in these factors. However, previous research has some limitations, such as not classifying factors into cognitive, affective, and behavioral as well as not covering all three factors. Therefore, we explore the roles of cognitive, affective, and behavioral components in emotional exhaustion and education performance, and conduct a survey on undergraduate and graduate students, who are the major users of smartphones. Findings show that when individuals improve their cognitive capability (self-control) and usage experience (smartphone communication and internet usage), they can decrease emotional exhaustion and increase education performance. In the role of affective capability, increasing education performance is partially accepted. These results imply that organizations should not focus on controlling the usage of smartphones but on promoting appropriate smartphone usage.

Investigating the Performance of Bayesian-based Feature Selection and Classification Approach to Social Media Sentiment Analysis (소셜미디어 감성분석을 위한 베이지안 속성 선택과 분류에 대한 연구)

  • Chang Min Kang;Kyun Sun Eo;Kun Chang Lee
    • Information Systems Review
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    • v.24 no.1
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    • pp.1-19
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    • 2022
  • Social media-based communication has become crucial part of our personal and official lives. Therefore, it is no surprise that social media sentiment analysis has emerged an important way of detecting potential customers' sentiment trends for all kinds of companies. However, social media sentiment analysis suffers from huge number of sentiment features obtained in the process of conducting the sentiment analysis. In this sense, this study proposes a novel method by using Bayesian Network. In this model MBFS (Markov Blanket-based Feature Selection) is used to reduce the number of sentiment features. To show the validity of our proposed model, we utilized online review data from Yelp, a famous social media about restaurant, bars, beauty salons evaluation and recommendation. We used a number of benchmarking feature selection methods like correlation-based feature selection, information gain, and gain ratio. A number of machine learning classifiers were also used for our validation tasks, like TAN, NBN, Sons & Spouses BN (Bayesian Network), Augmented Markov Blanket. Furthermore, we conducted Bayesian Network-based what-if analysis to see how the knowledge map between target node and related explanatory nodes could yield meaningful glimpse into what is going on in sentiments underlying the target dataset.

The Impact of Emotional Leadership on Turnover Intention through Job Stress (감성리더십이 이직의도에 미치는 영향 : 직무스트레스의 매개효과)

  • Kim, Yong-Jae;Kim, Jong-Wan
    • Journal of Industrial Convergence
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    • v.8 no.1
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    • pp.33-48
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    • 2010
  • This study is to examine the relationship between emotional leadership and turnover intention and mediating role of job stress. A model was established and hypotheses were verified on the basis of literature. In a model proposed for this study, emotional leadership was used as antecedents to job stress while turnover intention was used as consequences for job stress. The sample included 215 employees. Structural equation modeling was used to employed the hypothesized relationships in the conceptual model. Results indicated that emotional leadership has a negative impact job stress and turnover intention, and job stress has a positive impact turnover. Also, emotional leadership negatively affects turnover intention through job stress as expected. Implications are discussed and future research directions are outlined.

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A Basic Study on the Implementation of Knowledge Management for Design (디자인에 있어서 지식경영의 도입에 관한 기초연구)

  • 서홍석
    • Science of Emotion and Sensibility
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    • v.5 no.4
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    • pp.33-43
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    • 2002
  • The world is in the great change by the digital revolution and is changing fast to knowledge-based society beyond information society. That is to say, Knowledge is the most powerful source of competitiveness. This change of environment needs new paradigm in design. As of today, There is need to study systematically and approach practically about knowledge management. So that, we are intend to reconstruct theoretical system from design-oriented viewpoint and propose knowledge-creation paradigm through the importing technique of knowledge management into design. This study is to develop theoretical frame work of knowledge management in design as a basic study on the implementation of knowledge management for design. By the method of study for this, It was studied literature and precedent. Further more, proposed the appropriate direction of knowledge management implementation in design. Also, It was composed knowledge management system of the infra system, information system, decision-making support system and knowledge competency. Finally, The technical feature of knowledge management system was analyzed from a information technology point of view.

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The Study on the Relationships between Team Leader's Emotional Intelligence and Subordinate's Organizational Attitude, Behavior Focused on Examining the Mediated Effect of Leader Trust (상사신뢰의 매개효과에 따른 팀장의 감성지능이 부하의 태도 및 행동에 미치는 영향력 분석)

  • Kim, Sung-Eun
    • Management & Information Systems Review
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    • v.31 no.2
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    • pp.199-230
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    • 2012
  • This study introduced trust dimension as a mediating variable and analyzed in order to investigate the empirical mechanism on the process of leader's emotional intelligence which is a emotional factor to produce organizational effectiveness. Based on the empirical analysis, first of all, this study found whether the team leader's emotional intelligence gives an influence on the subordinate's trust in leader. Secondly, this study examined the multidimensionality of trust by selecting subordinate's cognition-based trust and affect-based trust on the team leader as mediating variables between team leaders's emotional intelligence and subordinate's affective commitment, organizational citizenship behavior. I found the theoretical implications based on this study; first, from the view on cognition-based and emotion-based trust, the integrated verification of the process of the trust in leader as a mediating role, second, verification of the relationship between leader's emotional intelligence and trust in leader which was not studied before, third, the methodological try to prevent from the common method bias problem through the evaluation of a team leader on a subordinate's organizational citizenship behavior. This study also suggested the ways to apply those theoretical implications to human resource management.

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