• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.622-625
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• 2007

Emotional Management refers to the capacity for recognizing our own feelings and those of others, for motivating ourselves, and for managing emotions well in ourselves and in our relationships. Although many of the companies are currently emphasizing that the emotional management is a very important for the management, the study of the emotional management is still extremely passive. This paper is to explain about the reason why emotional management which is becoming an ongoing issue recently should focus less on customers but more on staffs (personnel) in building industries. Furthermore, the paper suggests the required emotional management to the staffs (personnel) with the data from the survey carried out. Finally, this paper is aimed to solve the difficulties that the building industry related would have.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.04a
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• pp.413-416
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• 2000

현재 소비자의 광고 효과 측정에 대한 연구는 정보 처리 모형에 근거한 인지 반응 연구와 주관적인 감성 반응 연구가 주를 이루고 있다. 이에 본 연구에서는 TV 광고에 대한 광고 효과를 인지와 감성적 부분으로 분류하여 해석한 Shimp(1981)의 모델을 기초로하여 각각의 뇌파의 반응을 측정하였고, 동시에 광고에 대한 감성형용사, 선호도, 구매 욕구를 통한 주관적 평가를 실시하였다. 그 결과 정보전달형 광고와 감성자극형 광고에 있어 뇌파 활성도, 감성형용사, 선호도의 차이를 나타냈다. 본 결과는 광고에 대한 소비자의 반응을 정량적인 방법으로 측정하여, 광고 효과 파악을 위한 새로운 모델의 가능성을 제시하였다는데 의의가 있다.

• Journal of Intelligence and Information Systems
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• v.29 no.3
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• pp.317-340
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• 2023

In a business context, ESG is defined as the use of environmental, social, and governance factors to assess a firm's progress in terms of sustainability. Social media has enabled the public to actively share firms' good and/or bad deeds, increasing public interest in ESG management. Therefore, this study aimed to investigate the association of firm performances with the respective sentiments towards each of environmental, social, and governance activities, as well as comprehensive ESG sentiments, which encompass all environmental, social, and governance sentiments. This study used panel regression models to examine the relationship between social media ESG sentiment and the Return on Assets (ROA) and Return on Equity (ROE) of 143 companies listed on the KOSPI 200. We collected data from 2018 to 2021, including sentiment data from a variety of social media channels, such as online communities, Instagram, blogs, Twitter, and other news. The results indicated that firm performance is significantly related to respective ESG and comprehensive ESG sentiments. This study has several implications. By using data from various social media channels, it presents an unbiased view of public ESG sentiment, rather than relying on ESG ratings, which may be influenced by rating agencies. Furthermore, the findings can be used to help firms determine the direction of their ESG management. Therefore, this study provides theoretical and practical insights for researchers and firms interested in ESG management.

• Venture DIGEST
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• s.61
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• pp.14-15
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• 2004

혼란스런 경제여건 속에서도 잘 나가는 기업들은 언제나 존재했다. 그런 기업들에게는 무언가 특별한 경영비법이 있다. 이를테면 펀경영이나 감성경영 등으로 인간관계에 기반한 기업문화를 만드는 것이다. 깊숙한 디렉토리에 숨겨놓은 그들의 폴더를 열어 우리 벤처인들도 잘나가게 만들어줄 신경영방법을 배워보자.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.193-197
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• 2006

본 연구는 감성 공학적 접근법을 사용하여, 벽지의 디자인 요소와 소비자의 감성과의 관계를 정량적으로 규명하는 것을 목표로 한다. 문헌조사, 인터뷰 전문가 의견 등을 종합하여, 총 13개의 주관적 감성 변수(6개의 시각적 변수, 7개의 촉각적 변수) 와 4개의 벽지 디자인 요소(color, texture pattern, embossing depth, gloss)들이 추출되었으며, 최종 목표 감성은 '고급감'으로 정하였다. 9점 척도와 100점 척도으로 구성된 설문지를 통하여, 28개의 샘플 벽지에 대해서 30명의 목표 고객들을 대상으로 감성 평가 실험을 실시하였고, 주성분 회귀 분석, 수량화 이론 등을 이용한 분석을 통하여, 소비자의 감성과 디자인 요소와의 관계를 정량적으로 분석했으며, 고급감을 향상시킬 수 있는 감성 변수 조합과 디자인 요소 조합을 규명하였다.

• 정보화사회
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• s.178
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• pp.24-25
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• 2006

• Management & Information Systems Review
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• v.30 no.3
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• pp.107-132
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• 2011

The purposes of this paper are to examine the effect of emotional intelligence and logic intelligence on organizational citizenship behavior and to examine the moderating effect of intelligence labor on these relationship. For these purposes, literature review and survey research were conducted. The 420 questionnaires were sent to the 12 manufactural firms in the Busan and Kyungsang Nam-Do region for empirical analysis. Total 363 usable responses were collected(effective response rate : 86.40%). The major findings of the empirical research are as follows ; First, emotional intelligence and logic intelligence have positive influence organizational citizenship behavior. but emotional intelligence have more positive influence than logic intelligence on organizational citizenship behavior. Second, emotional intelligence has differential influence on organizational citizenship behavior by emotional labor, but logic intelligence hasn't that. In conclusion, emotional intelligence is expected to improve organizational citizenship behavior which is extra-role behavior in an organization. Therefore, managers have to develop organizational citizenship behavior by exhibiting emotional intelligence, considering emotional labor.

• Proceedings of the Safety Management and Science Conference
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• 1999.11a
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• pp.31-39
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• 1999

감성과학은 인간의 감성을 정성하고, 더 정량적으로 측정 평가하고 이를 제품이나 환경설계에 응용하여 보다 편리하고 안락하며, 안전하게 나아가 인간의 삶을 쾌적하게 하고자 하는 기술이다. 본 연구에서는 사상 체질론, 오행 체질론, 바이오리듬의 감성적 요소를 감성과학의 관점에서 고찰하고, 각 기질이나 상태별로 반응시간 측정기로 반응시간을 측정하고, 반응시간의 차이를 분산분석(ANOVA)을 이용 비교ㆍ분석하여 객관적으로 평가하고, 직무설계에 이용하고자 한다.

• Journal of Industrial Convergence
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• v.4 no.2
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• pp.3-18
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• 2006

The purpose of this study was to investigate the correlation of aesthetics factors and purchasing contribution for cellular phone(CP). and to forecast the developing possibility of the CP market. In order to conduct this study, SKIM-8100, Anycall SCH-V500, and Cyon SV-520 were selected. Then, 20 aesthetics adjectives of the CP were extracted and analyzed by Semantic Defferential(SD) Method. Also, SPSS was used for the statistic methods.

• Journal of Digital Convergence
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• v.17 no.11
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• pp.105-115
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• 2019

This study was intended to analyze the effect of emotional marketing on brand awareness and purchase intention in the coffee shop and investigates how SNS usage play moderating effect roles between motional marketing and purchase intention. The results of analysis are summarized as follows. First, emotional marketing has a positive effect on purchase intention(especially, taste factor and visual facto). Second, in the analysis of the effect of emotional marketing on brand awareness, the significant influence factors were the taste factor, tactile factor, visual factor and auditory factor. Third, as a result of analyzing the effect of brand awareness on purchase intention, it was found that brand awareness had a significant positive(+) effect on purchase intention. Fourth, it was analyzed that the moderating effect of SNS usage between emotional marketing and purchasing intention is to be positive(+) influence in the all detail factors. Therefore, In the start-up stages, it may be helpful to actively use emotional marketing and SNS usage for business activation.