Journal of Industrial Convergence (산업융합연구)
- Volume 4 Issue 2
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- Pages.3-18
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- 2006
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- 2635-8875(pISSN)
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- 2672-0124(eISSN)
An Investigation of the Customers' Aesthetics on Cellular Phone
휴대전화의 소비자 감성조사 연구
Abstract
The purpose of this study was to investigate the correlation of aesthetics factors and purchasing contribution for cellular phone(CP). and to forecast the developing possibility of the CP market. In order to conduct this study, SKIM-8100, Anycall SCH-V500, and Cyon SV-520 were selected. Then, 20 aesthetics adjectives of the CP were extracted and analyzed by Semantic Defferential(SD) Method. Also, SPSS was used for the statistic methods.