• Title/Summary/Keyword: 간접효과

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The Effects of Perceived Characteristics of Mobile SNS for the Agricultural and Food on Consumer Attitude and Purchase Intention (지각된 농식품 관련 모바일 SNS의 특성이 소비자태도 및 구매의도에 미치는 영향)

  • Ahn, Eun-Ju;Yang, Dong-Woo
    • Korean small business review
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    • v.41 no.1
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    • pp.1-28
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    • 2019
  • The purpose of this study is to contribute to the revitalization of the 6th industry by presenting suggestions on how to utilize agricultural food mobile SNS and how to purchase intention. In this study, the mobile SNS, which is rapidly emerging as a new marketing channel, was applied to the agricultural and food sector to conduct a empirical analysis. First of all, the characteristics of agricultural food-related mobile SNS that affect the purchasing intent of agricultural food were derived, and the indirect effects of consumer attitudes were analyzed in relation to the perceived characteristics of the mobile SNS for the agricultural food and the purchase intention. First, information quality and ease of access have a significant effect on cognitive attitude (+), and playfulness, information quality, ease of access have a significant effect on emotional attitude (+), and playfulness, interactivity have a significant effect on an acting attitude (+). Second, information quality, accessibility, and playfulness have a significant effect on purchase intention (+), and the quality of information has the greatest influence. Third, it was analyzed that information quality, interactivity, ease of accessibility, and playfulness have an indirect effect of consumer attitude in the path of purchase through consumer attitude. From the results of this study, it was confirmed that efforts to improve the quality of information in the case of mobile SNS related to agricultural and food products are needed first, that to improve the purchasing intent, we need to establish a mobile SNS operating strategy and marketing strategy for enhance consumer attitudes in a favorable. On the other hand, related education and system cooperation methods should be prepared to enable agricultural and food companies to use mobile SNS as a marketing tool.

Influences of Coffee Education Service Quality on Educational Satisfaction, Intention to Recommend, and Job Preparatory Behavior : Focusing on Job Searchers in the Tourism and Hospitality Industry (커피교육서비스 품질이 교육만족도, 추천의도, 취업준비행동에 미치는 영향 :관광·외식분야 취업준비생을 대상으로)

  • Shin, Dong-Jin
    • The Journal of the Korea Contents Association
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    • v.22 no.8
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    • pp.297-306
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    • 2022
  • This study aims to verify the influence of coffee education service quality recognized by trainees wishing to get a job at coffee-related companies on job preparation behavior through education satisfaction and recommendation intention. In order to achieve the research purpose, this study posited five research hypotheses based on relative literature and also established a research model with the five hypotheses. This study shows the following research results. First, the study found that coffee education service quality had a positive and significant impact on education satisfaction. Second, the study found that educational satisfaction had a positive and significant impact on recommendation intention. Third, the study found that educational satisfaction had a positive and significant impact on job preparation behavior. Fourth, the study found that education satisfaction had a positive and significant impact on the effect of coffee education service quality on recommendation intention. Fifth, the study found that education satisfaction had a positive and significant impact on the effect of coffee education service quality on employment recommendation intention. Such findings of this study imply practical suggestions that the characteristics of a wide range of trainees in the study of coffee education service quality and satisfaction, and provide practical suggestions to help improve the future direction of education services and competitiveness of coffee education institutions.

The Mediation Effects of Post-retirement Preparation on Active Ageing and Productive Aging: Based on Theory of Planned Behavior (중고령 근로자의 활동적 노년과 생산적 노년의 영향요인 비교: 계획된 행동이론을 통한 검증)

  • Tae Young, Han;Kyo Soo, Shin;Juil, Rie
    • Korean Journal of Culture and Social Issue
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    • v.22 no.2
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    • pp.137-163
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    • 2016
  • The purpose of this study is to compare rational process of active ageing and productive aging based on the theory of planned behavior. The effect of post-retirement may be influenced by attitude, subjective norms, and perceived behavioral control for old aged workers, then we tested the effect of mediating role of post-retirement preparation on active ageing and productive aging. And we conducted additional analyses of mediating role of post-retirement preparation respectively. Conducting a survey research to 192 employed old aged workers, the data was analyzed by Structural Equation Modeling. The result of this study found the positive effects of attitude and perceived behavioral control on active ageing through post-retirement preparation. There were negative effect of subjective norms and positive effect of perceived behavioral control on productive aging through post-retirement preparation. According to additional analyses, the mediating effect of social post-retirement preparation was significant on active ageing, and the mediating effect of emotional and social post-retirement preparation was significant on productive aging. Suggestions for future research and practical implications were provided based on the findings.

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The Effect of Self-Leadership on the Lntention of Start-up in Women: The Mediation Effect of Self-Efficacy (여성의 셀프리더쉽이 창업의도에 미치는 영향 : 자기효능감의 매개효과)

  • Lim, Jeong Sook;Kim, Sung Sook
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.5
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    • pp.65-76
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    • 2020
  • This study analyzed the impact of women's self-preservation on their intention to start a business by using self-efficacy as a mediation, reflecting the importance of women's self-preservation to adapt to the new environment of start-up. In particular, in addition to the overall self-preservation, the sub-factors of behavioral delay, compensatory natural strategy, and constructive thinking strategy were also validated. As a research method, 198 people who responded to the online survey were analyzed using Model 4 of the PROCESS macro proposed by Hayes(2018), and indirect effects were analyzed by designating 5,000 bootstrapping samples. The findings were as follows. First, self-efficacy has been shown to have a mediating effect in which women's self-preservation influences their intention to start a business. At this time, the medium effect was shown as a partial medium. Second, the sense of self-efficacy was found to have a mediating effect on women's behavior-oriented strategies affecting their intention to start a business. At this time, the medium effect was shown as a partial medium. Third, self-efficacy was found to have a mediating effect in which women's natural compensatory strategies affect their intention to start a business. At this time, the medium effect was shown as a partial medium. Fourth, self-efficacy was found to have a mediating effect in which women's constructive thinking strategies affect their intention to start a business. At this time, the medium effect was shown as a complete medium. This shows that the higher a woman's self-preservation, the higher her self-efficacy and willingness to start a business. Based on the results of these studies, he made a developed proposal for women's start-ups.

Analysis of Consumption of Homemade Organically Processed Food Analysis of The Carbon Emission Reduction Effect from No-Tillage in Pepper (Capsicum annuum L.) Cultivation (고추의 무경운 재배에 따른 탄소저감효과 분석)

  • Lee, Gil-Zae;Choi, Yoon-Sil;Yang, Seung-Koo;Lee, Jin-Hong;Yoon, Sung-Yee
    • Korean Journal of Organic Agriculture
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    • v.20 no.4
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    • pp.503-518
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    • 2012
  • Korean type of no-tillage cultivation method which was applied on this study used the ridge and the furrow and constantly recycling them as it was suitable for Korea's weather and farming conditions. This no-tillage cultivation was reported to have little negative impact such as reduction of production (Kwon et al., 1997). In addition, it was found to have a lot of benefits as it requires less agro-materials and energy costs as well as shortened working hours because tillage operation is not needed. (Yang et al., 2012). According to an analysis, no-tillage cultivation can reduce greenhouse gas emissions by $344.7kgCO^2$ (58%) in every 10a ($1,000m^2$) compared to ordinary pepper farming technique (Korea averages). Direct-indirect reduction effects from using fertilizer and using less amount of energy were 92% and 44% respectively both of which can be considered very high. Besides the direct effects of no-tillage cultivation, soil management using no-tillage technique raises carbon sequestration effect on soil as time goes on (West & Marland, 2002), that is why the technique is expected to have constant carbon emission reduction effect. For theses reasons, distribution and expansion of Korean type no-tillage cultivation are expected to play a role as major agro-green technologies for achieving our goal of reducing greenhouse gas emissions in agricultural sector.

An Analysis of the Causes of the Welfare Gain Achieved by Congestion Pricing and Transit Subsidies (혼잡통행료와 대중교통 보조금의 효용개선 원인 분석)

  • Rhee, Hyok-Joo;Yu, Sang-Gyun
    • Journal of Korean Society of Transportation
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    • v.31 no.3
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    • pp.74-85
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    • 2013
  • We analyze the efficiency of congestion pricings and transit subsidies in the spatial micro-economic model based on a general equilibrium environment. In this setting, we decompose the total welfare change into component factors and identify the reason of the change in the efficiency caused by policy instruments; these component factors are divided into indirect factors and direct factors including of origin-destination and mode choices. We set up the model as adding mode choice to the standard format in the fashion of Anas and Kim (1996) and extend the methodology proposed by Yu and Rhee (2011) and Rhee (2012) for deriving theoretical and analytical solution. Most of welfare gain comes from the modal shift from car to bus. The relative efficiency of subsidies in relation to the first-best pricing is lower than it of congestion pricings although the change in bus share by subsidies is similar to it by congestion pricing. Subsidies give rise to more modal shift from a car to a bus for long-distance commuting than it caused by congestion pricings. As the increase of bus share for long-distance commuting leads to the increase of cross-commuters passing through CBD, the welfare gain by subsidies is lower than it by congestion pricings.

Analysis of Cost Saving Effect on Stakeholders according to Performance Improvement of Harbor Cranes - The Yeosu Bulk Terminal (항만 양하 크레인의 성능 개선에 따른 이해관계자들의 비용 절감 효과 분석 - 여수 벌크 터미널 중심으로 -)

  • Park, Sang-Kook
    • Journal of Korea Port Economic Association
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    • v.33 no.2
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    • pp.97-109
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    • 2017
  • The Terminal Operating Company (TOC) decides to replace the harbor cranes in order to increase revenue and profit through the improvement of unloading efficiency. To achieve this goal, substantial costs and efforts are necessary. However, the conative participation of harbor stakeholders is needed, because they will certainly be passionate enough when expected effects are obvious. The purpose of this study is to analyze the effect on stakeholders on direct and indirect cost saving when the cargo handling equipment is replaced. According to the analysis, a total cost saving of 6,561.8 million won will arise including a vessel chartering fee of 3,649.6 million won, a port facility fee of 1,528.8 million won, and fuel costs of 1,383.4 million won as direct effects. As indirect cost effects, a total cost saving of 3,107.0 million won will emerge including an environmental pollution cost of 2,134.8 million won and a freight inventory cost of 972.2 million won. Consequently, the replacement of harbor cranes in the TOC has positive effects on shipping companies, shippers, and the government in terms of costs and other aspects. The results of this study can be utilized as a basis to draw a conative cooperation of stakeholders on TOC's promotion of the harbor cranes replacement.

Antimutagenic and Cytotoxicity Effects of Extracts of Eleutherococcus senticosus Maxim fruits (가시오갈피 열매 추출물의 항돌연변이원성 및 세포독성 효과)

  • 전윤영;최승필;이효진;문선영;이득식;함승시
    • Food Science and Preservation
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    • v.10 no.3
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    • pp.394-400
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    • 2003
  • This study was earned out to investigate the antimutagenic and cytotoxic effects of Eleutherococcus senticosus Maxim fruits ethanol extract on Salmonella typhimurium TA98, TA100 and cancer cell lines using Ames test and SRB assay, respectively. They were extracted with ethanol and then fractionated with hexane, chloroform, ethyl acetate, butanol and water to get active fractions. In the Ames test, most of the extracts had strong antimutagenic effects against the mutagenesis induced by MNNG, 4NQO, B(${\alpha}$)P and Trp-P-l. The ethanol extract (200 $\mu\textrm{g}$/plate) of Eleutherococcus senticosus fruits showed 87.2% inhibitory effect on the mutagenesis induced by MNNG against TA100. And also, The suppression ratio against B(${\alpha}$)P and Trp-P-l in the TA100 showed 96.1% and 95.5%, respectively. In the cytotoxic effects against human cancer cell lines (A549, AGS, MCF-7, Hep3B), the value of inhibition were mostly above 60% for each fraction (1 mg/mL). Hexane fraction (1 mg/mL) against showed the strongest cytotoxic effects of 92.7% compared to those of other fraction and butano fraetion against Hep3B was relatively high growth inhibitory effect of 82%.

A study on the psychological well-being of the parents of the adult intellectual disabilities - on the fucus of gender differences. (성인 지적장애인 아버지와 어머니의 심리적 안녕감 설명모형 연구)

  • Yoo, Yong-Shik;Roh, Seung-Hyun
    • Korean Journal of Social Welfare Studies
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    • v.41 no.4
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    • pp.247-276
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    • 2010
  • This study aimed to examine the model to explain the mediator effect of care evaluation(care stress, care satisfaction) on the effect of stress factors and resource on the psychological well-being of the parents of the adult intellectual disabilities. Examining whether there is a difference between the gender of parents was another aim of this study. Study results showed that with the care stress as an endogenous variable, the daily life function and maladjustment behavior of adult children and the health state of parents had a significant direct effect on the psychological well-being of parents. With care satisfaction as an endogenous variable, family support, expert support and care stress had a significant direct effect. With the psychological well-being as an endogenous variable, care satisfaction and care stress had a significant effect, but the health state of parents didn't. In case of indirect effect, the care stress had a significant mediator effect on the effect of the physical function and maladjustment behavior of adult children and the health state of parents on the psychological well-being of parents. Care satisfaction had a significant mediator effect on the effect of family support, expert support and care stress on the psychological well-being of parents. According to the result of the Multiple Group Analysis, the path showed a statistically significant difference between gender was friend support→care satisfaction, care stress→psychological wellbeing, expert support→care satisfaction. On the basis of the study results, practical suggestions were made.

정부출자금 지원이 개별 벤처캐피탈(VC)의 창업초기단계 투자에 미치는 영향

  • Lee, Jong-Hun;Jeong, Tae-Hyeon
    • 한국벤처창업학회:학술대회논문집
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    • 2016.04a
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    • pp.48-50
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    • 2016
  • 본 연구는 벤처캐피탈에 대한 정부의 간접출자가 창업초기단계 기업에 대한 투자를 장려하는지에 대해 논한다. 벤처캐피탈의 의사결정이 합리적 투자자의 관점을 취한다고 가정하고 정부의 자금투여가 이에 영향을 미치는 원리를 불확실성 완화효과, 정책유도 효과, 투자금의 규모의 경제효과, 정보비대칭성 완화효과, 자본비용 완화효과로 분해하여 이론적 고찰을 한다. 이론적 논의를 종합하여, 본 논문은 다음의 주장을 한다. 첫 째, 정부출자금의 규모가 벤처캐피탈의 창업초기단계 기업에 대한 투자를 증가시키는 효과를 가질 것이다. 둘 째, 창업초기단계에 대한 투자지침을 명시한 출자금을 유치한 벤처캐피탈의 창업초기단계 투자가 그러한 투자지침을 갖지 않는 출자금을 유치한 벤처캐피탈에 비해 클 것이다. 셋 째, 정부출자금의 창업초기단계 기업의 투자에 대한 규모효과는 일정 수준 이상이 되면 감소하여 역U의 형태를 보일 것이다. 본 연구는 2010년부터 2013년 사이 투자활동을 벌인 한국의 105개 벤처캐피탈사의 출자금 구성과 투자 내역자료를 활용하여 상기 주장의 유효성을 실증 조사하였다. 다중회귀분석을 포함한 다양한 통계적 검정의 결과 세 가지 주장을 모두 지지하는 일관된 결론을 얻었다. 본 연구는 벤처캐피탈의 투자행태 및 정책개입의 효과와 메커니즘에 대한 새로운 설명을 제시한다는 이론적 의의와 이에 대한 실증근거의 제시를 통해 벤처기업 및 벤처캐피탈 정책의 효과와 방향성에 대한 재검토의 기회를 제공한다는 실무적 의의를 갖는다.

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