• Title/Summary/Keyword: 가치전달

Search Result 468, Processing Time 0.029 seconds

A study on B2B relationship values with customers in the Korean and Taiwan B2B market (한국과 대만 B2B시장의 고객과의 관계 가치(relationship value)에 대한 연구)

  • Park, Changhyun
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.17 no.4
    • /
    • pp.440-447
    • /
    • 2016
  • Faced with the recent global economic recession, academics looked to the industrial B2B and B2C markets as potential new growth engines. In the B2B market, focusing on the relationship with customers, the relationship benefits are important, and institutional factors will affect the relationship and relationship values with customers. In this study, the relationship values between South Korea and Taiwan are compared by considering their national characteristics. By applying a mixed research method based on sequential exploratory design, 6 relationship values (supplier knowhow, service support, time to market, delivery performance, personal interaction, and product quality) are extracted. In particular, South Korea and Taiwan give priority to supplier knowhow and service support, respectively. Our research findings have both theoretical and practical implications for other emerging countries, as well as developed countries.

The mediating effects of design values on the relationship between consumers' design evaluative elements and brand loyalty (소비자 관점에서의 디자인 평가요소와 브랜드 충성도 관계에 대한 디자인 가치의 매개효과)

  • Na, Kwang-Jin;Lee, Yong-Gyun;Yook, Hwa-Young
    • Science of Emotion and Sensibility
    • /
    • v.13 no.3
    • /
    • pp.511-522
    • /
    • 2010
  • Product design is being recognized as an important source of sustainable competitive advantage. This research explores the effects of design evaluative elements on brand loyalty through design values. The results of this study are as follows. Firstly, most design evaluative elements have positive effects on design values. Aesthetic, unique, feminine, noble, and utilitarian elements of design evaluation influence three types of design values: rational, kinesthetic, and emotional. While unique design evaluative element does not have significant effects on rational and kinesthetic design values, it has significant affect on the emotional design value positively. Secondly, three types of design values have positive effects on attitudinal brand loyalty. In addition, emotional and kinesthetic design values have positive influences on behavioral brand loyalty. However, the emotional design value has an indirect effect on behavioral brand loyalty through attitudinal brand loyalty. Lastly, attitudinal brand loyalty has a significant influence on behavioral brand loyalty positively.

  • PDF

Recognition and formative Enblem of Pictorial Sign in TTX (TTX 픽토리얼 사인의 인지성과 조형적 표상)

  • Han, Seok-Woo;Han, Sung-Ho
    • Proceedings of the KSR Conference
    • /
    • 2011.05a
    • /
    • pp.1059-1068
    • /
    • 2011
  • This study is aimed to systematically grasp the visual and informative needs of sign system and secure the formativeness sample for standardization model. This study, therefore, will help building the requirements to create design value and secure objectiveness for realization of practical use of the communication design plan, and means transference of the external and internal information system of railroad vehicles for practical use into the standardization model. The pictorial sign based information delivery is a communication process and way gained through vision and perception, so that grasping the formative structure connoted in message is not less than understanding the characteristics of the essence. In this study, I defined the symbolic expressions inherent in TTX sign system to be perceptional action and value norms as general signatures and signifiers.

  • PDF

A study on effects of implementing information security governance by information security committee activities (정보보호 위원회 활동에 따른 정보보호 거버넌스 구현 효과에 관한 연구)

  • Kim, Kunwoo;Kim, Jungduk
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.25 no.4
    • /
    • pp.915-920
    • /
    • 2015
  • The commitment of top management is still insufficient for information security even the core of information security governance is dependent on the leadership of top management. In this situation, information security committee can be a good way to vitalize the commitment of top management and its activities are essential for implementing information security governance. The purpose of this study is to test that information security committee affects implementing information security governance and security effect. For a empirical analysis, questionnaire survey was conducted and the PLS(Partial Least Square) was used to analyze the measurement and structural model. The study result shows that a hypothesis related value delivery is not accepted and it is required to study various methods about how the information security provides positive value to business.

A Study on the Property Values of News Articles and Copyright Infringement (보도기사의 재산권적 가치와 무단전재를 통한 저작권 침해에 관한 연구)

  • Kim, Gyong-Ho
    • Korean journal of communication and information
    • /
    • v.39
    • /
    • pp.324-354
    • /
    • 2007
  • Facts, which constitute news, are as free as air. When they are transformed into news via labor and capital investment of a news organization, the news is deemed to have property values, and the media can claim exclusive rights over the news. The copyright law protects the originality of a work, the uniqueness of reporter's analysis, the selection of words, the arrangement of materials, and the emphasis given on particular points. The name of the game of copyright infringement lies in the infringement of the similarity of the method of expression, not the infringement of the subject. Even though news articles convey information by specifying factual elements of an event or accident, they still have some originality. The judgement that news articles lack of originality is inconsistent with the purpose of the copyright law. Therefore, the law should be amended to articulate that the unauthorized use of news articles without a proper citation shall be the subject of legal action, and courts should decide related cases accordingly.

  • PDF

Mass Transfer Phenomena in Polycondensation Reaction of Poly(ethylene naphthalate) (폴리(에틸렌 나프탈레이트)의 축중합 반응에서 물질 전달 현상)

  • 이성진;정성일
    • Polymer(Korea)
    • /
    • v.28 no.2
    • /
    • pp.121-127
    • /
    • 2004
  • The instantaneous removal of ethylene glycol is very important fur obtaining high molecular weight polymer because of the reversibility of the polycondensation reaction of poly(ethylene naphthalate)(PEN). In this study, we investigated the mass transfer phenomena in the thin film of PEN oligomer where the polycondensation reaction took place at 280$^{\circ}C$ and under 0.1mmHg. In case of less than 0.025cm film thickness the mass transfer resistance through the thin film of the polymer melt was not so high that the overall reaction rate was governed only by the polycondenstion reaction. Both the mass transfer model and the diffusion model predicted the experimenatal data well but the diffusion model showed faster reaction rate in the low molecular weight range than the mass transfer model . It was estimated from the two models that the diffusivity was 4.7${\times}$10$\^$-6/$\textrm{cm}^2$/sec and the mass transfer coefficient was 1.4 ${\times}$10$\^$-4/cm/sec both of which were smaller than In case of poly(ethylene terephthalate).

A Study on the storytelling strategy of Animation Studio using Mythology - Based on the comparative analysis of Disney and Dream Works (신화를 활용한 애니메이션 스튜디오의 스토리텔링 전략 -디즈니<미녀와 야수>와 드림웍스<슈렉>의 비교분석을 중심으로)

  • Lee, Hye-Won
    • Cartoon and Animation Studies
    • /
    • s.49
    • /
    • pp.25-52
    • /
    • 2017
  • As the expansion of the cultural industry expands, various competitive structures are formed and the methodologies for producing commercial success are being discussed. Among them, Hollywood studios use political relationships and apply ideologies that can produce the best interests. Also, they use a structure that can convey this ideology, which is a mythology. The myth has satisfied the public for a ling time. Campbell suggested that strategies come from the myth, and the ideology emerged as a result of what mythology has to do with existing powers. Disney and Dream Works use the mythology and combine their own values into ideology. Disney and Dream Works choose conflicting ideologies in a different growth background. If Disney is recognized as an educational animation by the ruling class, Dream Works are supported by the public for their actions against Disney. Disney has conservative and patriotic personality, Dream Works is more liberal and progressive. Disney's structure came out first, and Dream Works parodied it. So we can compare Disney and Dream Works with similar myths to create a storytelling structure that embodies ideology. As a result, Disney and Dream Works have been choosing the 9 stages the key of Ideology form the 17 stages of the mythology and reduced them to the introduction, growth and completion. In the first units of the introduction, Disney dealt with the subject of social leaders who sacrificed to the ruling class and Dream Works hinted at the overthrow of the ruling class through the irony. If Disney had deployed colored races in the main characters, Dream Works used a variety of races from the main characters to others. In the second units of growth, Disney organized the process of accepting the value of the ruling class, and Dream Works showed the individual values, not the values of society. In the third units completion, Disney showed the main character who live in the world of the ruling class rebuilded, and Dream Works removed the ruling class and went back to the Individual life. Through the structure of Disney and DreamWorks, we learned how to utilize the mythical structures that transform according to ideologies. The right way to organize works will require the strategic approach to storytelling.

A Study on the Deployment of Geoportal Service for Interoperable GIS Use (GIS의 상호운용성을 위한 Geoportal 서비스의 전개방안 연구)

  • Kim, Jung-Ok;Yu, Ki-Yun;Kim, Yong-Il
    • 한국공간정보시스템학회:학술대회논문집
    • /
    • 2005.05a
    • /
    • pp.447-452
    • /
    • 2005
  • 월드와이드웹(World Wide Web)의 발전과 더불어 지리정보시스템(GIS)은 웹사이트를 통한 공간 데이터의 접근에 대해 많은 관심을 가지게 되었다. 이러한 진보는 지리정보 산업이 단순한 공간자료 전달이 아닌 지식과 정보를 전달하는 새로운 단계로 성장한 것을 의미하며, 또한 공공의 목적뿐만 아니라 민간분야의 사업에 활용되어 부가가치를 높이는 계기가 되었다. 웹을 이용한 지리정보 유통에 대한 관심의 증가로 등장한 geoportal은 유럽의 여러 선진국과 미국 등에서 지역적 국가적 세계적인 범위의 공간정보 관리를 위하여 연구되고 있다. 본 연구는 유럽과 미국 등 기존의 통합유통체계에 대한 사례조사를 통해 우리의 geoportal 아키텍처를 제시하였다. 아키텍처는 Web portal, Web service, Data management를 구성요소로 하여 상호운용을 위한 미들웨어에 대해 논의한다.

  • PDF

Analysis of Perception on TV Caption and Graphics (방송자막의 시각인지도 분석)

  • Lee, Kook-Se;Moon, Nam-Mee
    • Proceedings of the Korean Society of Broadcast Engineers Conference
    • /
    • 2008.11a
    • /
    • pp.77-80
    • /
    • 2008
  • 영상매체를 통한 다양한 정보가 지식을 습득하는 보편화된 수단으로써 자리를 잡아가고 있다. 방송자막은 불과 10여 년 전만 해도 영상의 효과적 전달을 위한 하나의 보조적 수단에 불과했지만 이제는 프로그램의 가치를 높여주는 중요한 정보 중 하나로 꼽을 수 있다. 현재의 방송자막은 SDTV의 가이드라인을 기준 삼아 타 매체에도 그대로 사용되고 있고 수신기 역시 점차 화면이 대형화, 소형화되고 있어 정보전달 면에서 문자의 가독성에 여러 가지 문제점을 지니고 있다. 본 논문에서는 2차의 설문을 통해 전문가 그룹을 대상으로 한 델파이조사를 기반으로 영상화면의 자막크기, 글꼴, 문자속성, 표출효과 등의 시각적 요소와 인지도가 어떤 연관을 가지고 있는지를 고찰하고 OSMU 환경에서의 각 매체별 특성을 고려한 가이드라인을 제안한다.

  • PDF

냉장고의 소음진동 제어

  • 오재응
    • Journal of KSNVE
    • /
    • v.1 no.2
    • /
    • pp.95-101
    • /
    • 1991
  • 가전제품의 고부가가치를 위해서는 제품의 기본성능 충실화와 함께 소음진동 의 발생을 최대한 억제하여야 한다. 소음진동의 제어는 소음진동을 일으키는 원인에 대한 특성을 파악하고 최적의 소음진동방지 대책을 제시함으로서 효과를 얻을 수 있다. 국내의 가전 3사와 학계는 산학협동연구를 통한 제품의 고부가가치화를 위한 소음진동 제어 연구 활동이 활발히 진행되고 있으며, 본 글에서는 가전제품중 다양한 소음 특성을 갖고 있는 냉장고의 경우 진동에 의한 소음 제어 방법으로 진동 전달 특성 변경이 유효한 방법임을 제시 하고자 한다. 가전제품의 소음진동의 발생은 주로 홴등에 의한 유체유동 소음특성과 기계 구조물의 진동에 의한 소음 특성을 모두 갖는 냉장고에 대하여 알아보았다. 연구방법으로 Sound Intensity법과 가속도 측정법을 이용하여 진동의 전달 경로를 파악하고 냉장고의 압축기 진동에 의한 소음 제어의 대책을 제시하였다.

  • PDF