• Title/Summary/Keyword: 가치수용모델

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A Study on the Field Fashion Styling and Fashion Stylists' Roles (패션스타일리스트 분야와 역할에 관한 연구)

  • Ro, Hyo-Kyung
    • Journal of Digital Convergence
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    • v.12 no.1
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    • pp.531-537
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    • 2014
  • As Fashion becomes more important in the field of fashion styling and fashion stylists' roles, there has been a strong demand for more unique and stylish fashion. Under these circumstances, the fashion stylist has upgraded the fashion industry as an expert in various fields. The fashion stylist's roles include creation of a fashion image depending on circumstances, improvement of contributionsto product awareness and advertisements by inspiring curiosity and interest from customers and promotion of purchase behaviors. In addition, the fashion stylist should be able to create appropriate attire and hairdos for models in fashion magazines depending on the theme and concept of the fashion and have keen insight, fashion sense and appropriate analyzing and planning skills to follow current trends. This study has investigatedthe field of fashion styling, which has emerged recently and fashion stylists' roles. It appears that fashion styling could develop into a high-growth, high value-added industry as a professional occupation that helps customers have an appropriate fashion sense.

Antecedents of Mobile Commerce Satisfaction and Outcomes: Empirical Test (모바일 커머스 사용 만족의 선행요인과 결과에 대한 연구)

  • Koo, Chul-Mo;Kim, Yong-Jin;Nam, Ki-Chan
    • Information Systems Review
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    • v.8 no.3
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    • pp.105-123
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    • 2006
  • Traditional commerce has transformed into electronic commerce, then, mobile commerce again plays a critical role in diversifying different types of business. Although the fast changing of mobile commerce as an emerging channel of communication in business, not many studies address why consumers stay on mobile commerce and how they are influenced and influence other consumers. In this study, we investigate the impact of extrinsic and intrinsic motivation on customers' satisfaction and its results. We adopt the Technology Acceptance Model(TAM), value-satisfaction theories, and other motivation studies in developing theoretical framework. We then synthesize these theoretical approaches to conceptualize mobile customers' behavior. Specifically, we postulate cognitive beliefs that influence customers' satisfaction with mobile commerce, and, in turn, significantly contribute to the spread of positive word-of-mouth. The current research model and its results could provide a rigorous basis for understanding customers' behavior in wireless contexts.

How to Use EVT Figures for Actor Voice Training I (배우 음성 훈련을 위한 EVT 구조연습 활용방안 I)

  • Lee, Young-Su
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.136-148
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    • 2021
  • In this study, the theoretical principle and structural practice of Estill Voice Training model that enables independent control of voice organs in the actor's acting art using voice as a medium of artistic expression. Its purpose is to explore the positive utility that can be applied to operation. The research on the speech science methodology that controls the differences in speech output due to the principle of the generation organ is a reality that has not been actively introduced in Korea compared to the existing actor's speech training that encompasses both the mind and the body. Voice can guarantee the accuracy and stability of operation when an understanding of our body is preceded based on anatomical physiology as well as contribute to the characterization of the character's phonetic character an element of character creation. Considering the training model through proprioception in actor voice training has practical value and alternative significance that the actor can be sought as a principle and practical methodology in the process of generating a series of target sounds.

Types of Video Content for SMEs' Digital Marketing (중소기업 디지털 마케팅을 위한 영상 콘텐츠 유형 연구)

  • Jung, Hoe-Kyung;Lee, Sung-Mi
    • Journal of Digital Convergence
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    • v.16 no.11
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    • pp.441-446
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    • 2018
  • The purpose of this study is to investigate the digital media strategies for small business branding. To understand the effective strategies for promoting small business through digital content marketing, we conducted in-depth interview with small business managers. The results of in-depth interview revealed that it is critical for small businesses to start creating and including video marketing as part of their entire content strategy. Especially, small business managers considered that video that provides rich media content can boost consumer engagement and increase the time spent on a branded contents. From a managerial perspective, this study provides guide on what small businesses should consider when developing and implementing digital strategies. For future research, this study provides the guide to investigate the effects of digital contents on the brand equity of small business.

A Study on the Building of Tuna Farming in Floating Offshore Wind Power Generation Field at East Sea (동해 부유식 해상풍력발전단지 내 참다랑어 양식장 조성에 관한 연구)

  • Choi, Gun Hwan;Kim, Mi Jeong;Jang, Ki Ho;Kim, Hyo Seon
    • Journal of Korean Society of Coastal and Ocean Engineers
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    • v.33 no.5
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    • pp.179-186
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    • 2021
  • We need measures that can come up with alternative about fishery living zone and enhance local acceptance for responding to the increase in the proportion of renewable energy production and construction of 12GW Offshore wind power according to Korea's Renewable Energy 3020 initiative and Korean-version New Deal. In this study, We suggest that differentiation plans of co-location model in connection with offshore wind power generation suitable for the East Sea. The East Sea is an optimal site for building of a floating offshore wind power generation(FOWPG) field. It is expected that economic effects like energy production, aquatic resource development and tourism industrialization by farming bluefin tuna which is high valued fish and suitable for offshore aquaculture on public waters in FOWPG field. And we can confirm that budget reduction, smart management by sharing operation management technology and increase in fishermen income.

Analysis on Attitudes of Different Individuals toward On-line Game Portal Sites (개인의 특성이 온라인 게임 포털 사이트에 대한 태도에 미치는 영향에 관한 분석)

  • Lee, Eun-Ah;Kim, Eun-Jung;Jung, Jai-Jin;Kim, Tai-Suk
    • Journal of Korea Multimedia Society
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    • v.12 no.4
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    • pp.583-590
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    • 2009
  • For entertaining information system such as online games that value pleasures, characteristics of individuals can be very important factor. In this study, the influence of individuals' characteristics on the emotional and perceptive attitudes toward portal sites was analyzed with statistical method through surveys using Technology Acceptance Model suggested by Davis et al. (1989). As a result of the study, it was found that the influence that the influence of game's characteristics have on the perceived accessibility has significant influence on the emotions about game portal site, which means familiarity is influential Detailed assumptions on the influence of game portal site on the perceived accessibility showed that familarity and achievement mavenism are all influential. It showed that the perceived accessibility about game portal site has significant influence on the perceived pleasure. Also, it was found that the perceived pleasure about game portal site has influence on cognitive attitude but the perceived accessibility has no influence on cognitive attitude. Also, the influence of the perceived pleasure and the perceived accessibility about game portal site on emotional attitude and the influence of the perceived pleasure on cognitive attitude were studied. As a result, it was found that the perceived pleasure and the perceived accessibility have influence on emotional attitude.

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A Study on Operational Systems & Planning Contents of Parks & Green Space Plan - Focused on London, New York, Berlin, Sydney, Seoul - (공원녹지기본계획의 운영체계 및 계획내용에 관한 연구 - 런던, 뉴욕, 베를린, 시드니, 서울 사례를 중심으로 -)

  • Chae, Jin-Hae;Zoh, Kyung-Jin;Kim, Seung-Ju;Hoh, Yun Kyeong;Hwang, Ju-Young
    • Journal of the Korean Institute of Landscape Architecture
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    • v.42 no.2
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    • pp.91-102
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    • 2014
  • Recent trends in urban policies show the increasing importance of urban parks. Moreover the park policy and planning are increasingly important for the good urban park system. Comparative studies in the operational system and planning contents of the parks and green space plans of the major cities would be timely and meaningful. This study aims to provide a comparative study in operational system and planning contents of the Parks and Green Space Master Plan at urban scale. Sites include London, New York, Berlin, Sydney and Seoul. Analyses are focused on the master plans and strategy reports of each city. Frameworks for analysis are divided into operational system and planning contents. The results are as follows. First, the Parks and Green Space Plans as an open space planning linked to related resources would contribute to both integrated resources management and practice of the fairness. Second, evolution from quantity to quality of the parks and green space plan enhances revitalization and regeneration. Third, shift from the 'supply oriented plan' to 'need based plan' model provides flexible planning model to meet the demographic change, trend change, preference and use. Fourth, planning agents, enlarged opportunities for participation within each phase, diversified of the participants lead the changes from the passive participation to active one. In order to improve the practicability of the parks and green space master plan, a flexible planning strategy including social awareness changes and park governance is required.

The Change of Media and Emerging Journalistic Norm and Value: An exploration Based on the Young-hee Rhee's Idea (뉴미디어 환경과 언론인 직업 규범의 변화: 리영희 언론정신을 통한 탐색연구)

  • Lee, Bong-Hyun
    • Korean journal of communication and information
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    • v.59
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    • pp.31-49
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    • 2012
  • This study investigates normative role model of the journalists under the changing environment. Firstly, this article explores what pressure the new media environment gives to the journalists in their routine of news production and distribution. These are stated from the angle of epistemological, professional and interactive pressure. Next, as a reference for the standard journalism in the age of mass media, the idea of Rhee Young-hee, a late journalist who won respects from many Korean journalists, is studied. His firm belief in the pursuit of hard facts, rigorous investigative writing and expertism are spelt out. Then, this study explores how, in real term, this pressure changes the journalistic value, norm and practices in the newsroom. Ten of Koran journalists are interviewed in order to get their idea about the emerging journalistic standards under the digital environment. From this in-depth interviews, it is conclued that the pursuit of hard fact, investigative writing, expertism of Rhee Young-hee are, nonetheless the change of the media technology, still effective and provide good reference points for the enhancement of the standard of journalism in Korea. However, it is also suggested that the methods to fulfil desirable journalism in the digital age should be different from that of the mass communication age. The interviewees make propose that the journalist, as a network node, news curator or coordinator, should actively interact with the audiences facilitating their enhanced potential as a news 'prosumer'(producer and consumer).

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Internet Network Pricing under the Change of Internet Traffic Patterns (인터넷 트래픽변화에 따른 인터넷망 이용대가 산정방안)

  • Jung, Song-Min;Jung, Choong-Young
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.18 no.1
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    • pp.1-10
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    • 2014
  • The characteristics of internet traffic was dramatically changed recently. Especially, the ratio of video traffic in internet network is highly increased. Because the video traffic changes the traditional interactive traffic transport into one way contents delivery, internet network pricing structure is not efficient to reflect this changes. The fundamental reason for these is the discontinuity between the cost and revenue of the internet traffic. Although the internet traffic is forecasted to grow highly, the revenue of network provider is not expected to increase as such. The present paper investigates various alternatives to improve the present business model and to accommodate traffic growth. Then, the desirable options is proposed to invoke the innovation and to reflect the price signal according to some criteria.

DYNAMICS OF PAKISTAN'S POST 9/11 CRISIS FOREIGN POLICY DECISION-MAKING PROCESS

  • Hussain, Mehmood
    • Korea and Global Affairs
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    • v.2 no.2
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    • pp.157-184
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    • 2018
  • The study has applied the four stage "Model of State Behavior in Crisis" to trace the post 9/11 crisis foreign policy decision making process in Pakistan. It argues that ominous attacks on the United States by al-Qaeda and subsequent declaration of President Bush to fight against terrorism transformed the global and regional politico-security dimensions at t1 stage. Being a neighboring country, Pakistan's support was inevitable in the war on terror and Washington applied coercive diplomacy to win the cooperation from Islamabad. Consequently, in case of decline to accept American demands, Pakistan perceived threat to basic values/objectives of the country and simultaneous time pressure amplified the psychological stress in decision makers at t2 stage. Therefore, the decisional forum was setup at t3 stage and Pakistan decided to join the United States at t4 stage, which defused the foreign policy crisis.