Information Systems Review (경영정보학연구)

The Korea Society of Management Information Systems (한국경영정보학회)
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Antecedents of Mobile Commerce Satisfaction and Outcomes: Empirical Test

모바일 커머스 사용 만족의 선행요인과 결과에 대한 연구

  • Koo, Chul-Mo (BK21 IT Research Center, Inha University) ;
  • Kim, Yong-Jin (School of Management, State University of New York at Binghamton) ;
  • Nam, Ki-Chan (College of Business Administration, Sogang University)
  • 구철모 (인하대학교 BK21 IT Research Center) ;
  • 김용진 (뉴욕주립대학교 Binghamton) ;
  • 남기찬 (서강대학교 경영학부)
  • Published : 2006.12.31
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Abstract

Traditional commerce has transformed into electronic commerce, then, mobile commerce again plays a critical role in diversifying different types of business. Although the fast changing of mobile commerce as an emerging channel of communication in business, not many studies address why consumers stay on mobile commerce and how they are influenced and influence other consumers. In this study, we investigate the impact of extrinsic and intrinsic motivation on customers' satisfaction and its results. We adopt the Technology Acceptance Model(TAM), value-satisfaction theories, and other motivation studies in developing theoretical framework. We then synthesize these theoretical approaches to conceptualize mobile customers' behavior. Specifically, we postulate cognitive beliefs that influence customers' satisfaction with mobile commerce, and, in turn, significantly contribute to the spread of positive word-of-mouth. The current research model and its results could provide a rigorous basis for understanding customers' behavior in wireless contexts.

모바일 커머스는 새로운 비즈니스 상거래의 방식으로 등장하고 있다. 새로운 방식의 비즈니스임에도 불구하고 아직까지 왜 많은 사람들이 점점 모바일 커머스에 매료되는지 또한 지속적으로 사용을 하는지에 대한 연구가 적다. 본 연구는 외적인 동기요인과 내적인 동기요인이 모바일 커머스 사용자의 만족에 어떻게 영향을 미치는가에 대한 연구이다. 본 연구모델은 기술수용 모델과 가치만족 이론 그리고 동기이론을 적용하여 모바일 커머스에 대한 이용자들의 사회적 행동이론을 연구하였다. 본 연구는 인지적 믿음인, 내적인 동기요인과 외적인 동기요인이 사용자 만족에 영향을 주고 그리고 만족한 사용자는 결과적으로 긍정적인 입소문 내는것으로 밝혀졌다.

Keywords

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