• Journal of Families and Better Life
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• v.9 no.1 s.17
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• pp.145-160
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• 1991

The purpose of this study is to suggest some fundamental data for the welfare of consumers by investigation some characteristics of the housewives and their attitudes toward a famous brand. For the purpose of this study, the samples were distributed to houswives who lived in Seoul. The 493 data obtained were analyzed by frequency distribution, percentile, $X^2$-test, t-test, F-test, Pearson's correlation, Duncan's multiple range test and Stepwise multiple regression analysis. The major finding were follows ; The major finding were follows ; 1) In general the score for the brand preference of the housewives was somewhat high. There were significant differences between the brand preference of the housewives and the socio-demographic, reference group variables. 2) There were significant differences between the brand image of housewives and the socio-demographic, reference group variables 3) In general the score for the dissatisfaction of the housewives was somewhat low. There were significant differences between the dissatisfaction the housewives and the socio-demographic variables. 4) The brand preference of the housewives had a positive relationship with the level of their dissatisfaction. 5) The most influential variables for the brand preference of the housewives was in the rank of reference group, income, education level.

• Journal of Families and Better Life
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• v.9 no.2
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• pp.171-190
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• 1991

This study focused on time use and the influencing factors of employed wives. Its aims are specified as follows.:1) to figure out the tendency of time use spent on a holiday and weekday by employed wives ; (2) to find out factors influencing the amount of time in each domain spent on each day. The samples were composed for 396 employed wives living in Seoul and Kwangju city who had the eldest child less than 18years old. were sampled based on their work kind, work status, and residential quarter. The results are as follows; 1) Employed wives spend 423 minutes a weekday, and 513 minutes a holiday on the sleep and 522 minutes(weekday ), 618 minutes (holiday) on the total Physiological time 599 minutes (weekday), 72 minutes(holiday) were devoted to the employed time. compared to 214 minutes. 395 minutes for the housework Finally 103 minutes and 349 minutes were assigned to leisure time. Compared with the research results in Japan and the United States, this shows large difference. Korean wives; work time is excessively too long while the time for leisure and psysiological time is too short, which means the life style of Korean wives ti too simple and monotonous. 2) Social demographic variables(such as work status, education, income, wive's relative income rate, family type. family number, the younger child's age, and etc. )and variables connected with employment (such as employed work time and employment motivation) significantly differentiate the time use. A wive with higher education, employment status, and income level, spends more time for the psysiological , leisure time, and manegerial housework time, while spending less time for work and physical housework.

• Journal of Families and Better Life
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• v.16 no.4
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• pp.1-16
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• 1998

this study examined the correlates of adult attachment focused on internal working models of 201 housewives. Findings indicated that 68.3% of subjects were classified as secure whereas 27.5% as avoidant and 4.2% as anxious. Greater security was associated with slightly less avoidance while greater anxiousness was associated with slightly greater avoidance. That is subjects who possessed more security tended to be less avoidant while subjects who possessed more anxiousness tended to be more avoidant. The primary characteristics classifying subjects into those three attachment styles were feelings about closeness dependence and anxiousness in relationships with others. Adult attachment was related in theoretically expected ways to one's history of attachment and parenting. Secure subjects were more likely to report warm/responsive parental caregiving style than insecure styles. Insecure subjects in comparison with secure subjects perceived their mothers as cold inconsistent and ot very responsive. Anxious subjects dscribed their fathers as cold and rejecting. The secure attachment style in comparsion with insecure styles was associated with positive mental models of self and social world indicating greater self-esteem positive beliefs about self and others positive relationships with their children greater marital satisfaction and greater secure attachment to their husbands. These results suggest that internal working model offers a useful perspective on adult attachment.

• Journal of Families and Better Life
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• v.3 no.1
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• pp.15-22
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• 1985

This study was designed to examine leisure time and leisure activities of homemakers and to predict future leisure time and future leisure time orientation. Present leisure time and future leisure time orientation were studied in relation to sociodemographic and physical environmental variables, time use variables and attitude variables. The major findings were the average daily housework time of homemakers was 6.5 hours on weekends. Housework time of employed homemakers was 3.5 hours and full-time homemakers was 8.0 hours. Daily leisure time of homemakers was 4.0 hours on weekdays and 4.8 hours o weekends. Most homemakers leisure activities on weekdays and weekends were reading, watching TV or listening to the radio and resting. In the future, they want to go hiking, hunting, traveling or fishing, attending concerts, drama or movies and playing sports games. The homemakers who felt their amount of present leisure time was sufficient were 35.4% and insufficient were 37.9%. Regarding the present leisure activities, 43.1% of homemakers expressed dissatisfaction, though 21.9% of them satisfied. Factors affecting the homemakers weekday leisure time were homemakers' occupation, family type, type of heating form house and cooking, weekday and weekend housework time of homemakers. Weekend leisure time interacted with family life cycle, number of children, income, education and occupation of homemakers, size of house, type of heating for house and cooking, weekday housework time of homemakers. housework time of employed housekeeper, husbands' weekend housework time, weekday leisure time of homemakers.

• Journal of the Korean Home Economics Association
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• v.31 no.3
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• pp.1-13
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• 1993

This study examined the expenditure on time-saving services and related variables. The time-saving services are food away from home, delivery food, dry cleaning, clothing care, helper and total service. The specific objectives of this study were: (1) to investigate the differences in the expenditure on time saving services according to social economic and demographic variables. (2) to investigate the differences in the expenditure on time-saving services according to role-overload, home goal orientation and work goal orientation. (3) to investigate the independent influence of variables related to the expenditure on time-saving services. For this objectives survey was conducted using interview. The data used in this study included 160 women living in Seoul from employed professional housewives, employed non-professional housewives and non-employed housewives. Statistical analyses were conducted using frequencies, percentiles, mean, oneway ANOVA, DUNCAN-test and multiple regression. The major findings were: (1) Wife's education, wife's age, income, tenure, level of living and employment status were significantly related to the expenditure on time-saving services by using the one-way ANOVA. (2) Income, education, level of living, number of children, and employment status explained the variance of the expenditures on time-saving services about 20%-39% by using a multiple regression method.

• Journal of the Korean Home Economics Association
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• v.39 no.2
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• pp.85-95
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• 2001

This study was carried out to obtain the information concerning the perception and utilization patter of the housewives about the edible oil and fats. Data were obtained through questionnaires from 442 housewives in Chonbuk area. The eating frequency of food that used oil & fat was affected by age, residing area and educational level. family's preference score of food that used oil & fats was 3.34 point in the 5 point scale. 47% of the subjects answered that the intake rate of oil & fats had more from vegetable oils than animal sauces. Most of the subjects had negative response such as increased cholesterol and body weight for psychological state after the intake of food that used oil & fats. The main reason why some housewives did not use frequently oil & fats was inconvenience of tidying up. The kinds of the oil & fat used frequently were soybean oil, sesame oil, com oil and perilla oil. The nutrition knowledge score rotated to oil & fat was 7.62 point in the 10 point scale. The eating frequency of food that used oil & fats and its preference were positively correlated. These results indicate that the housewives haute a widespread tendency to pursue a health and convenience in the utilization of edible oil & fats.

• Journal of the Korean Home Economics Association
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• v.37 no.12 s.142
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• pp.153-168
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• 1999

With rapid changes in modern societies, abrupt increases in knowledges and fast conversions in technologies have caused serious generation gaps among members of the family. This have generated problems for housewives who is generally in charge of maintaining and coordinating a family with limited life experiences and knowledges earned only through several years of school education, to resolve every problems evoked in their families. This has made us to realize the needs for the education related to the family life. Especially for middle-aged housewives, this type of education is absolutely required to maintain ideal family relationships, and this can be accomplished by improving their abilities and potentials. The 8-step program to improve the relationship between middle-aged housewives and their children was developed. Overall, this program improved the self-respect and psychological well-being of middle-aged housewives. Also, the relationship with their children was greatly improved through better understanding and communication. This was solely reflected on the quantitative evaluations through pre-and post-tests, so that all the participants scored higher in the post-test.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.6
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• pp.2566-2574
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• 2013

This study performed a focus group interview(14 people) on food-service staffs, dieticians, and housewives to develop a small multi-function oven for rice flour. The interviewees have experienced rice flour cooking and oven at home or food-service business. The interviewees have not used commercial ovens on a daily basis for several reasons, such as the absence of understanding rice flour, lack of various recipes with rice flour and inconvenience of the oven. This study suggests of design, user experience, functional characteristics, color and so on relating to a small multi-function oven to the customers.

• Journal of Families and Better Life
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• v.21 no.3
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• pp.123-131
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• 2003

The potential of information and communication technologies has already had a profound impact on many ways of our living and society. To catch up with this trend, Korean government has demonstrated the vision for informatization called‘Cyber Korea 21'/'e-Korea’project and has fully supported the education for informatization which is one of the key factors to reduce the digital divide. But, In spite of developing a variety of training programs with different target groups and policy objectives, a digital divide remains in some cases even while Internet access and computer ownership are rising rapidly for almost all groups. For example, the noticeable divides still exists between men and women. To accelerate the process of women informatization, which we believe to be major contributors for the high quality of life for women, we need to promote full-time housewives to become aggressive information users and producers. Internet shopping, for example, might be a good starting point for motivating women to become active information users. In this paper, we present a model for explaining the factors affecting the degree of satisfaction of housewives from internet shopping. Based on data collected from a questionnaire survey from housewives in Seoul, we conclude that the perceived usefulness, ease of use and the playfulness significantly affect the level of satisfaction, but the playfulness does not directly affect the intention to revisit and purchase. In addition, we found out that the perceived usefulness is affected by efficiency, attitude and easy to access. We also provide other interesting statistical results and implications.

• Journal of the Korean Home Economics Association
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• v.19 no.2
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• pp.73-85
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• 1981

The present trend is to classify time as a human resource. Time is considered as a human resource and refers not only to "clock time" that man possesses in equal amounts, but also to person's characteristic methods of assimilating and perceiving the passage of time. People differ in their ability to gauge the passage of time or to estimate the amount of time that an activity will take. The time used for household work by homemaker was analysed in that viewpoint. Specially the aim of this study was to find and analyse any differences from the style of house, the kind of fuel for cooking, the system of the family, the age and educated degree of homemaker and income degree. For analysis useable responses of 247 returned were used. The conclusion is as follows. 1. Homemakers spent 11.8∼13.4 hours for household work for a day. 2. Husband contributed 1∼1.4 hours, daughters and sons 0.6∼2.4 hours for household work a day. 3. There were large differences of the time spent on all food activities and care of clothes by the style of house and kitchen and the kind of fuel for coking. 4. The homemaker who has many children and preschool children spent much time for preparing the meal and care of clothes than others. 5. High educated homemaker spent less time for household work than others. 6. There are not any differences between time spent and income. 7. There are not also differences between time spent and having household equipment. It is assumed that many household equipment in the house aren't used effectively.