• Title/Summary/Keyword: 가상시장 평가법

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An Estimation of Market Potential in Ubiquitous Health industry - Focused on Communication Companies - (통신사업자 관점에서의 유비쿼터스 헬스 시장 규모 추정)

  • Kim, Min-Cheol;Kim, Dong-Soo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.12 no.12
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    • pp.2131-2135
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    • 2008
  • This paper is to estimate the market potentiality of ubiquitous health(u-health) from a viewpoint of communication companies. For this estimation, we used the CVM and adopted the ratio of ovum(2000) in overall market of u-health. That is, firstly, we assumed the u-business model was based on mobile business approach. Through this estimation, we conclude that communication companies at the initial stage of the u-health market can continuously promote the market share ratio via strategic alliance with the players participating.

Consequentiality and Hypothetical Bias in Contingent Valuation Method: An Experimental Investigation (가상가치평가법에서의 결과수렴성과 가상편의)

  • Lee, Jinkwon;Hwang, Uk
    • Environmental and Resource Economics Review
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    • v.29 no.1
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    • pp.1-22
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    • 2020
  • While contingent valuation method (CVM) has been widely used for non-market valuations, it has been argued that it may suffer from hypothetical bias. However, if CVM respondents believe that their responses could affect the real consequence, the method could satisfy consequentiality. If a CVM satisfies a sufficiently high consequentiality, hypothetical bias could disappear as shown by some previous studies. In this study, we experimentally compare the willingness to pay (WTP) for donation of a relatively high consequentiality group with that of a relatively low consequentiality group for Korean university students. We find that both the existence probability and the size of hypothetical bias are lower for the high consequentiality group. This result implies that a CVM for a real policy including environmental policies could be free from hypothetical bias because its consequentiality would be relatively high, and warrants a future field study investigating the effect of consequentiality on hypothetical bias.

음료용기(飮料容器) 재활용(再活用)에 따른 소비자(消費者) 불편비용(不便費用)의 추정(推定)

  • Hong, Seong-Hun
    • Environmental and Resource Economics Review
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    • v.5 no.2
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    • pp.317-327
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    • 1996
  • 소비자예치금제를 도입하는 경우 적정예치금을 설정하기 위해서는 용기재활용에 따른 소비자 불편비용의 산출이 필요하다. 본 논문에서는 폐음료용기에 의한 외부효과를 내재화하는 정책적 수단의 하나인 소비자예치금제 동에서 소비자의 용기반환에 따른 불편비용을 추정하는 방법 및 실험적 분석결과를 제시하였다. 비시장재화의 가치평가에 널리 응용되고 있는 가상적 가치평가법(Contigent Valuation Method)을 이용하여 용기반환시 보상받고자 하는 수취의사액, 즉 불편비용에 상응하는 액수를 추정한 결과 용기반환장소 까지의 거리가 멀어짐에 따라 소비자의 불편비용은 증가하고 용기 하나당 평균 16원의 불편비용이 발생하는 것으로 나타났다.

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A Theoretical Review on the Intangible Assets Valuation Techniques of Income Approach (무형자산평가에 관한 이론적 고찰 - 소득접근법의 평가기법을 중심으로 -)

  • Ahn, Jeong-Keun
    • Journal of Cadastre & Land InformatiX
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    • v.45 no.1
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    • pp.207-224
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    • 2015
  • The purpose of this study is to review the various valuation techniques of intangible assets. The value of intangible asset by the income approach can be measured as the present value of the economic benefit over the intangible asset's remaining useful life. The typical methods used in intangible asset economic income projections include extrapolation method, life cycle analyses, sensitivity analyses, simulation analyses, judgment method, and tabula rasa method. There are several methods available for estimating capitalization rates and discount rates for intangible asset, in which we have discussed market extraction method, capital asset pricing model, built-up method, discounted cash flow model, and weighted average cost of capital method. As the capitalization methods for intangible asset, relief-from-royalty method, excess earnings capitalization method, profit split method, residual from business enterprise method, postulated loss of income method and so on have been reviewed.

Theory and Methods for the Evaluation of Environmental Resources (환경자원의 가치평가 이론과 주요 방법)

  • Kim, Joon-Soon
    • Journal of Forest and Environmental Science
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    • v.19 no.1
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    • pp.108-123
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    • 2003
  • The importance of environmental resources has been recognized over the world after Rio declaration(1992). so it is moved to monetarize environmental resources. The studies on the evaluation of nonmarket goods began also in the early 1990 in Korea. In practice the preliminary feasibility studies(PFS) are carried out since 1999 in case of major public investments projects. In PFS the Benefit-Cost analysis is practically used. which is considering the evaluation of environmental resources. But the methods for the evaluation have not been fixed up. In this study It is introduced to the theory and major methods for the evaluation of environmental resources. In the theory the evaluation is handled in aspect of demand function and supply function. The optimum level can be extracted from the two functions. In the method. travel cost method(TCM), hedonic price method(HPM) and contingent valuation method(CVM) are introduced according to the market structures.

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A Study on the Estimation of Social Value for the Public Goods (공공재의 사회적가치 추정 방안에 관한 연구)

  • 정환삼;김현준
    • Proceedings of the Korea Society for Energy Engineering kosee Conference
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    • 1998.05a
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    • pp.191-198
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    • 1998
  • 본 연구는 공공재의 사회적가치 추정에 있어, 다가오는 21세기 정보ㆍ통신의 시대 도래와 함께 그 중요성이 더욱 증대될 전력을 대상으로 사회적가치 평가를 공급지장비라는 척도로 삼고, 그 속성과 추정방법에 대한 조사연구를 수행하였다. 공급지장비의 크기는 공급지장 크기와 지속시간, 발생시점, 발생빈도, 사전경고 여부, 소비자속성의 함수로, 추정방법은 크게 간접추정법, 시장정보조사법, 가상상황평가법으로 구분하였고, 이들 방법의 유용성을 필요 자료량, 자료 처리비, 입증성 등에 대해 비교하였다.

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An Empirical Test for CVM Calibration Factor through Combining Revealed and Stated Preferences Data (현시선호와 진술선호 자료의 결합을 통한 조건부 가치측정법 소득조정계수의 추정)

  • Eom, Young Sook;Larson, Douglas M.
    • Environmental and Resource Economics Review
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    • v.13 no.3
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    • pp.337-366
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    • 2004
  • Contingent Valuation Method (CVM), as non-market valuation approach, has been criticized on that respondents may not realistically reflect their budget constraints in answering willingness to pay (WTP) for hypothetical CV questions. This paper empirically estimates the income calibration factor associated with CV responses through combining travel cost method and contingent valuation method in a utility-theoretic framework. The joint model of recreation demand function and contingent WTP function was applied to an important case study on the Man Kyoung River system, whose water quality is at issue because of the Sae Alan Kum reclamation project. Relevant economic variables such as price, income and water quality had significant influence as anticipated by the economic theory. Equally important, the income calibration factor was not significantly different from one, suggesting that the systematic discrepancies of CV responses relative to the actual behavior was not detected at least in terms of budget exaggeration. Overall, this study supports the notion that carefully designed CVM studies can provide informative data on individuals' willingness to pay for environmental quality changes.

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Economic Value Estimation of Intelligent Crime-Zero Testbed (지능형 방범 실증지구 경제적 가치평가)

  • Choi, Woo-Chul;Na, Joon-Yeop
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.11
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    • pp.436-445
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    • 2019
  • This study quantitatively evaluates the economic value of an intelligent crime-zero testbed by using the contingent valuation method (CVM), which is the most effective for non-market valuations in fields like crime prevention. To minimize hypothetical convenience and increase respondents' awareness regarding the actual situation, an analysis was conducted for Indukwon District, Anyang City, Gyeonggi-do, by using the intelligent crime prevention technologies and solutions being developed by the KICT Research Center. This analysis was aimed at providing a systematic basis for determining the feasibility of crime prevention-related public projects. As a result, the WTP of Anyang citizens in the intelligent crime prevention demonstration district was estimated to be 7,160 won. The analysis shows that the area of Gwanyang 2, where the test bed belongs, has a high economic value of KRW 660 million per year, and KRW 51.4 billion per year when expanded to Anyang City. This study is significant in that it provides the first domestic evaluation of the crime-zero testbed. In addition, it has academic and practical value for a future-oriented service model by using intelligent crime prevention technologies and solutions that can be applied in real life and to the crime-zero testbed.

Valuation of Use Value on Environmental Goods (환경자원의 이용가치 평가)

  • 박용치
    • Proceedings of the Korean Association for Survey Research Conference
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    • 2001.04a
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    • pp.83-107
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    • 2001
  • The contingent valuation method used survey questions to elicit people's preferences for public goods by finding out what they would be willing to pay for specified improvement in them. The method is thus aimed at eliciting their willingness to pay in money amounts. It circumvents the absence of markets for public goods by presenting consumers with hypothetical markets in which they have the opportunities to buy the good in question. The hypothetical markets may be modeled after either a private goods market or a political market. Respondents are presented with material, often in the course of a personal interview conducted face to face. An on-site survey was conducted to 1107 randomly selected P-mountain users using a dichotomous choice questionnaire for the contingent valuation method. Seventeen different bid sets were chosen ranging from the lowest bid of 300won to the highest bid of 2,100won to elicit a reasonable entrance fee in the suggested bid had been determined, and the expected value of willingness to pay was estimated using binary-logit model. The average public value of P-mountain per individual user was estimated to be 1,055.92won∼1,995.61won according to the binary-logit model. The economic value of this P-mountain which includes both use value and existence value can be determined by aggregating the average value giving total willingness to pay for the entire population, in this case 5.491 billion ∼ 10.377 billion.

Valuation of Use Value on Environmental Goods (환경자원의 이용가치 평가)

  • 박용치
    • Survey Research
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    • v.2 no.2
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    • pp.83-107
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    • 2001
  • The contingent valuation method uses survey questions to elicit people's preferences for public goods by finding out what they would be willing to pay for specified improvement in them. The method is thus aimed at eliciting their willingness to pay in money amounts. It circumvents the absence of markets for public goods by presenting consumers with hypothetical markets in which they have the opportunities to buy the good In question. The hypothetical markets may be modeled after either a private goods market or a political market. Respondents are presented with material, often in the course of a personal interview conducted face to face. An on-site survey was conducted to 1107 randomly selected P-mountain users using a dichotomous choice questionnaire for the contingent valuation method. Seventeen different bid sets were chosen ranging from the lowest bid of 300won to the highest bid of 2, 100won to elicit a reasonable entrance fee in the hypothetical market. The probability of an individual user's willingness to pay for the suggested bid had been determined, and the expected value of willingness to pay was estimated using binary-1ogit model. The average public value of P-mountain per individual user was estimated to be 1,055.92won ~ 1,995.61won according to the binary-logit model. The economic value of this P-mountain which includes both use value and existence value can be determined by aggregating the average value giving total willingness to pay for the entire population, in this case 5.491 billion ~ 10.377 billion.

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