• Management & Information Systems Review
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• v.36 no.1
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• pp.21-40
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• 2017

This study is to examine the effects of marketing communications strategies which are also buying brand image and beauty services supplier discount information on consumer attitudes. Beauty service providers will have to consider that price discounts are worried impact on the brand image and purchase intentions. In this study, an empirical analysis demonstrated the impact on the brand image, price discount and discounts way. Discount in this study was shown to negatively affect the brand image, there is also a purchased showed a positive impact. Therefore, the proposed price reductions only way to save off the asking price was lower this distinction and professionalism. On the other hand, intent-upon price discount were positive. If such a price discount if the discount just present attitude towards the use of low discount rates but suggested it was found that the intent is absolutely high.

• Proceedings of the KIEE Conference
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• 2007.11b
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• pp.319-321
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• 2007

사회에서 지대한 관심과 논란의 대상이 되고 있는 한전의 고압전력 설비 중 송전선에서 발생하는 ELF(Extremely Low Frequency)전자계 저감을 위한 사회적비용의 계량화에 관한 연구를 하였다. 송전선로에서 발생되는 극저주파 전자계와 토지가격 사이의 관계론 규명하는 본 연구는 분서의 틀로서 극저주파 전자계 저감을 위한 다양한 기법에 대해서 제시하였다. 또한 다양한 황경가치 평가기법을 비교 분석한 결과, 헤도닉가격법이 가장 적정한 것으로 판단되어 이 분석법을 본 연구의 주된 분석도구로 삼고자 한다. 최근 환경질의 가치평가 기법으로 가장 광범위하게 사용되고 있는 기법중 하나인 헤도닉가격법은 기본적으로 주택, 토시 같은 재화는 그 자체가 가진 물리적 특성뿐만 아니라 외적인 환경 등 다양한 특성으로 이루어진 차별적 재화(differentiated product)라는 헤도닉가설(hedonic hypothesis)을 전제로 한다.

• Journal of the Korean Geographical Society
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• v.49 no.5
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• pp.761-778
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• 2014

There has been relatively little study to model price for commercial property because of its low transaction volume in the market. Despite of this thin market character, this paper tried to estimate prices for commercial lots as accurate as possible. We constructed a model whose components consist of mean structure(global trend), exponential covariance function and a pure error term, and applied it to actual sales price data of Seoul. We explicitly took account of spatial autocorrelation of land price by utilizing a kriging technique, a representative method of spatial interpolation, because the land price of commercial lots has feature of differential price forming pattern depending on submarkets they belong to. In addition, we chose to apply a bayesian kriging to overcome data scarcity by incorporating experts' knowledge into prior probability distribution. The chosen model's excellent performance was verified by the result from validation data. We confirmed that the excellence of the model is attributed to incorporating both autocorexperts' knowledge and spatial autocorrelation in the model construction. This paper is differentiated from previous studies in the sense that it applied the bayesian kriging technique to estimate price for commercial lots and explicitly combined experts' knowledge with data. It is expected that the result of this paper would provide a useful guide for the circumstances under which property price has to be estimated reliably based on sparse transaction data.

• Journal of the Korean Regional Science Association
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• v.38 no.4
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• pp.31-44
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• 2022

This study was conducted with the aim of confirming the relevance and effect of the characteristics of the cities and cities in the neighborhood area, focusing on the sale price per square meter of apartment. Specifically, it was intended to determine whether cities in the relevant city and neighborhood area have differential characteristics between the metropolitan area and the non-metropolitan area, whether industrial characteristics, urban planning and development project characteristics, and location characteristics. Comparing the research results of the city and metropolitan area, it was found that there was a correlation in all areas of population characteristics. Industrial and urban planning projects and development project characteristics sectors are not significant in the city, but they appear significant when analyzed in the urban area of the year. When classifying and analyzing the metropolitan area and the non-metropolitan area, both the metropolitan area and the non-metropolitan area were significant in the population sector, and only the distance from Gangnam-gu was significant in the local sector. Since the population is concentrated in the Seoul metropolitan area now, the sale price per square meter of apartments is also concentrated in the Seoul metropolitan area, which is believed to result in such a result. This is judged to be an analysis that appears because the characteristics of the developable status of the metropolitan area and the non-metropolitan area are different. Accordingly, this study shows that the characteristics of neighboring areas as well as the city should be analyzed when analyzing the factors affecting the sale price per square meter of apartment, and suggests that housing market monitoring needs to be carried out together.

• Korean Journal of Construction Engineering and Management
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• v.20 no.6
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• pp.23-33
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• 2019

The purpose of this study is to analyze the housing price variation within the redevelopment project district, affected by the characteristics of project and implementation stage. This study implemented the hedonic price model employing the actual transaction price with 24 dependent variables from 2006 to 2016 inside 19 redevelopment districts in Seoul. Research finding indicates that the larger ratio of the number of tenants and general distribution, the smaller ratio of rented households and the more positive effect of housing price. It is noteworthy that this study demonstrated the actual transaction price of houses located within the project districts by implementation stage. This study is expected to help the policy makers, the developers and the investors make more reliable decisions on the feasibility study related to the redevelopment project.

• Land and Housing Review
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• v.13 no.4
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• pp.45-53
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• 2022

This paper investigates empirically the lead-lag relation between the 'apartment price index' and 'Internet search volume'. This study uses Naver Trend Index as a proxy for Internet search volume. An increase in Internet search volume on the apartment price index indicates an increase in people's attention to an apartment. Different from previous studies exploring the relation between 'the released price index of the apartment' and 'Naver Trend Index', this study investigates the relation of the Naver Trend Index with 'the fundamental price component of an apartment' and 'the transitory price component of an apartment', respectively. The results of the Granger causality test reveal that there are bidirectional Granger causalities between the 'released price' and Naver Trend Index. In addition, the 'fundamental price component of an apartment' and Naver Trend Index have a feedback relation, while 'the transitory price component of an apartment' Granger causes the Naver Trend Index uni-directionally. The impulse response function analysis indicates that the shock of apartment prices increases Naver Trend Index in the first month. Overall, The close relationship between apartment prices and Naver Trend Index suggests that increases in the movement of apartment prices are positively associated with public attention on the apartment market.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.607-612
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• 2021

This study estimated the impact of the shock of housing price increase on the total fertility rate and the contribution of each variable to changes in the TFR. This study is differentiated by estimating the contribution rate of each variable to the fertility rate through the Shapley decomposition and the panel VAR's forecast error variance decomposition, which previous studies have not attempted. The main results of this study are as follows. First, the decline in the TFR in Korea has been strongly influenced by the recent decline in the total fertility rate, and this influence is expected to continue in the future. In the case of housing costs, in the past, housing sales prices had a relatively small contribution to changes in the total fertility rate compared to the jeonse prices, but their influence is expected to increase in the long term in the future. It has been demonstrated that private education expenses other than housing sale price and Jeonse price also acted as a major cause of the decline in the total fertility rate.

• Journal of Global Scholars of Marketing Science
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• v.13
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• pp.71-88
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• 2004

Although the factors that affect the width of latitude of price acceptance is well documented, the attempt to develop a practice-oriented methodology to calibrate the region of price insensitivity (i.e., a latitude of price acceptance) for a given individual brand has been relatively rare. The researcher aims to try to full this gap by developing a conjoint analysis-based procedure that can be applied to many industries. Furthermore, we examine the difference in the latitude of price acceptance between on- and off-line transaction in stock industry in Korea. The conjoint analysis-based procedure was applied to measure the disaggregate price response curve for individual stock investment both on- and off line transaction channel. The curves from the samples enable us to estimate the individual choice probabilities corresponding to applied price points. Using t-test the differences in mean choice probabilities between the list price and another price point were tested, through which we can get the latitude of price acceptance for a given brand in stock market. These procedures were tested in on- and off-line stock market in South Korea. The results showed that investors on off-line channel have wider latitudes of price acceptance than the investors on on-line transaction system.

• Korean Business Review
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• v.12
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• pp.67-82
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• 1999

This study empirically examines the profit impact of different strategies under different types of competition: price competition, promotion competition, high intensity price-promotion competition. And the result of this study is appeared that in the case of the market entry of a venture business there is a critical relationship between market competition and the goal of a firm. Also established is that the goal of a firm has a significant correlation with a strategic behavior in the market.

• The Korean Journal of Financial Management
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• v.10 no.1
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• pp.77-96
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• 1993

본 논문의 연구목적은 통화선물시장(通貨先物市場)을 대상으로 선물거래를 할 경우에 발생하는 거래비용(去來費用)의 측정(測定) 및 결정요인(決定要因)들을 규명하는데 있다. 먼저 선물시장에서 광의의 거래비용을 정의하고 이를 토대로 일별 총거래비용을 추정하였다. 추정된 총거래비용의 결정요인을 추출하기 위해 중회귀분석을 수행한 결과 거래대상통화와 가격표시통화간의 만기까지의 이자의 차이와 선물가격 의 조건부분산(條件附分散)이 총거래비용에 영향을 미치고 있음을 알 수 있었다. 또한 총거래 비용에서 이자의 차이를 제외시킨 순거래비용을 분석한 결과 거래량이 순거래비용과 양(%)의 유의적인 관계가 있음을 확인할 수 있었다. 이러한 관계를 종합해 볼 때 통화선물시장(通貨先物市場)에서의 거래비용(去來費用)은 이자요인(利子要因)과, 위험을 나타내는 조건부분산(條件附分散) 및 거래량(去來量)에 의해 그 크기가 결정된다고 결론지을 수 있었다. 즉 선물거래시의 거래비용의 크기는 이자차이(利子差異)뿐만 아니라, 분산(分散)과 거래량에 의해서도 영향을 받는다고 할 수 있었다. 이같은 본 연구의 결과는 스프레드를 주된 거래비용으로 정의해온 기존의 연구와는 차별적이라는데 그 의의가 있다.