• Title/Summary/Keyword: 販賣活動

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Evaluation of the Usability of Micro-Sensors for the Portable Fine Particle Measurement (생활 속 미세먼지 영향평가를 위한 소형센서의 신뢰성 및 활용성 평가)

  • Kim, Jinsu;Jang, Youjung;Kim, Jinseok;Park, Minwoo;Bu, Chanjong;Lee, Yungu;Kim, Younha;Woo, Jung-Hun
    • Journal of Environmental Impact Assessment
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    • v.27 no.4
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    • pp.378-393
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    • 2018
  • As atmospheric fine dust problems in Korea become more serious, there are growing needs to find the concentration of fine particles in indoor and outdoor areas and there are increasing demands for sensor-based portable monitoring devices capable of measuring fine dust concentrations instantly. The low-cost portable monitoring devices have been widely manufactured and used without the prescribed certification standards which would cause unnecessary confusion to the concerned public. To evaluate the reliability those devices and to improve their usability, following studies were conducted in this work; 1) The comparisons between sensor-based devices and comparison with more accurate devices were performed. 2) Several experiments were conducted to understand usefulness of the portable monitoring devices. As results, the absolute concentration levels need to be adjusted due to insensitivity of the tiny light scattering sensors in the portable devices, but their linearity and reproducibility seem to be acceptable. By using those monitoring devices, users are expected to have benefits of recognizing the changes of concentration more quickly and could help preventing themselves from the adverse health impacts.

Studies in the Consumption and Preference for Sprout Vegetables (새싹채소의 기호도 및 이용 실태)

  • Lee, Kyung Sook;Park, Geum Soon
    • Journal of the East Asian Society of Dietary Life
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    • v.24 no.6
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    • pp.896-905
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    • 2014
  • The purpose of this study was to investigate the use and perception of adults concerning sprout vegetables. Self-administered questionnaires were collected from 516 residents in the Daegu and Gyeonbuk areas. When purchasing sprout vegetables, respondents answered that they considered freshness, eco green, and price. Consumers purchased sprout vegetables to make bibimbap (58.9%) and salad (29.3%). Approximately 81.4% of respondents answered that they purchased sprout vegetables in grocery and department stores. Once or twice per month was the highest purchase frequency for sprout vegetables. Regarding knowledge of sprout vegetables, radish sprout score was the highest (3.14), whereas preference was highest for barley grass (3.00). When asked how much they like sprout vegetable menus, subjects responded that they liked bibimbap (3.79), salad (3.73) and bibim noodles (3.58). As a result, popularization of sprout vegetables was based on product quality factor and sales promotion factor significantly influenced preference for sprout vegetable menus. To increase consumption of sprout vegetables, there is a need for hygiene and safety of sprout products and variations and improvement of quality.

A Proposal of the Social Commerce Strategy for the Public Services' Performance Improvement (공공행정서비스 성과향상을 위한 소셜커머스 적용 전략 제안)

  • Chang, Yun Hee
    • Journal of Digital Convergence
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    • v.12 no.3
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    • pp.161-176
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    • 2014
  • Social commerce is a new internet business model which are types of joint purchase, social link, promotion, and on-off association etc. The recent public organization has the dual target to increase sound finance, and to improve customer satisfaction and the quality of public service. The purpose of this study is to propose the strategy of public social commerce which makes it's customers become positive purchasers. We analyzed 31 public organizations, and found that the type of social link interlocking with SNS site in the various purpose of public, and the offline association type using the service of location base would be utilized very highly. We also found that the joint purchase type and the promotion type would be used in the area of public and private selective services intending to make a profit. The anticipated performance are as follows: rapidity and reliance, customer made thing and goodwill, convenience for the service environment quality, publicity and diffusion, and sales promotion, productivity increase and new finding of revenue model for the profit increase outcome.

The Spatial Characteristics of Network in Zhongguancun Cluster - Focus on the Corporate Activities - (중관촌(中關村) 클러스터 네트워크의 공간적 특성 - 기업 활동을 중심으로 -)

  • Zhan, Jun
    • Journal of the Korean association of regional geographers
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    • v.18 no.3
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    • pp.298-309
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    • 2012
  • This paper studies the characteristics of the network of the Zhongguancun Cluster, the most representative innovative cluster of the high-tech industry in China at present. For this study, Zhongguancun Cluster was the first high-tech cluster created in China in 1988, the current Zhongguancun Cluster plays a leading role in the development of the high-tech industry in China. In addition, the Zhongguancun Cluster has attracted global attention and helped elevate China as a key region in terms of research development in relation to the high-tech industry. With regard to the spatial characteristics of the network belonging to the companies in Zhongguancun Cluster, purchase and producer services and information and R&D network have a strong tendency to be local, while on the other hand the product sales network has a strong tendency to be non-local. It is because the political support supplied by the government, institutional base that provides high-tech companies, producer services and information regarding producer services is relatively well prepared and managed in Zhongguancun Cluster. The spatial characteristics of the R&D network have a very strong local character is due to the location of the Zhongguancun Cluster where companies, universities and research centers with outstanding research development capacity as well as various support organizations for technology innovation within the cluster are included. On the other hand, because the high-tech products produced in this area are sold all across China as well as in foreign countries, the product sales network has a strong non-local character. Strengthening the local network in terms of the main agents of the cluster is the most important aspect in order to develop a certain industrial cluster into an innovative cluster. In this respect, if the Zhongguancun Cluster is seen from the perspective of a network, it has a basic network foundation. However, to strengthen international competitiveness, not only the local network but also the international network should be strengthened.

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Design and Implementation of the Management System of Cultivation and Tracking for Agricultural Products using USN (유비쿼터스 센서 네트워크를 이용한 농산물 재배관리 및 이력추적 시스템의 설계 및 구현)

  • Yoo, Nam-Hyun;Song, Gil-Jong;Yoo, Ju-Hyun;Yang, Su-Yeong;Son, Cheol-Su;Koh, Jing-Wang;Kim, Won-Jung
    • Journal of KIISE:Computing Practices and Letters
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    • v.15 no.9
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    • pp.661-674
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    • 2009
  • Recently, there has been much research and many attempts to enhance converged information technology services using new technology such as ubiquitous sensor networks (USN) in medical, environmental, industrial, and logistic areas. There has also been much research and various attempts to apply this new technology to agricultural areas. However, applications to the agricultural areas should be considered differently against the same areas such as medical, environmental, industrial, and logistics. Therefore, this paper suggests that an agricultural cultivating management and traceability system. This system is a unified system that supports the processes sowing seeds through selling agricultural products to consumers. Farmers can be provided with an effective calendar for cultivation and weather information in real time as well as the monitoring of the growth of farm products on the farm in real time using this system. Farmers can also control all equipment installed on the farm directly or remotely and the equipment can be controlled automatically when the measured values such as temperature and humidity deviate from the decent criteria which are set by farmers or this system. Additionally, the reliability for and the better quality of the agricultural products can be improved because farmers can use this unified system to cover all processes from sowing seeds to selling to consumers.

Cross Cultural Differences in Advertising Strategy for Sports Product (문화적 특성에 따른 스포츠상품의 광고전략 차이)

  • Lee, Jun-Youb
    • The Journal of the Korea Contents Association
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    • v.9 no.4
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    • pp.331-339
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    • 2009
  • Cultural characteristics of a country can affect consumers' buying behaviors. So global companies should think about cultural characteristics of the country that they want do marketing activities. Especially it is very important in sports product marketing because it is closely related with cultural characteristics of the country. This study examines relations between cultural characteristics and advertising strategy for sports product among Korea, England and France. I used content analysis method for this study. I found that Korea and France have similar cultural characteristics and advertising strategy for sports product but England has different cultural characteristics and advertising strategy for sports product. sense of community effect to community identification and community loyalty. Satisfaction of need, Emotional advertising strategy is mostly used in Korea and France. But rational advertising strategy is mostly used in England.

An empirical study on the major factors of implementing six sigma successfully through black belts (블랙벨트를 통해 본 6시그마 성공의 핵심 요인에 관한 실증적 연구)

  • 신동설;안영진
    • Journal of Korean Society for Quality Management
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    • v.31 no.4
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    • pp.81-94
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    • 2003
  • Six sigma is a management innovation strategy which improves all managerial processes in an integrated manner, Six sigma can be applied to every aspect of managerial functions such as marketing, engineering, purchasing, accounting, and so on. Six sigma is trying to solve quality problems from the customer's viewpoint in the scientific manner, thus maximizing profits through the elimination of quality costs. This paper is presented to verify empirically the successful factors of implementing six sigma through the survey of black­belts of Korean firms. The blue­chip companies in Korea and across the world have already adopted Six Sigma, and it is becoming an integral part of the corporate culture of these companies. In conclusion, the most important factors to the success of six sigma are found to be the leadership of top management, and the compensation/ incentive system. The analysis also shows that the important factors are different in terms of both the process type and implementing stage.

Use of the World Wide Web for Marketing Purpose : A Comparative St

  • Katerattanakul, Pairin;Hong, Soongoo;Yoo, Sangjin
    • Journal of Korea Society of Industrial Information Systems
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    • v.6 no.3
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    • pp.87-94
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    • 2001
  • Nowadays, both large and small business organizations have been using the Internet in general or the World Wide Web in particular to cope with the global competition. One of the major purposes that these business organizations utilizations utilize the World Wide Web is to support their marketing activities. In this study, we compared the uses of the World Wide Web, for supporting seven different categories of marketing activities, among three different groups of companies: the Top US corporation, the Top Non-US corporation, and the Top Web site groups. Results of the study showed that companies in the ToP US corporation and the ToP Non-US corporation groups primarily focused on Public Relation, while companies in the Top Web site group emphasized Encouragement. The Top US corporations also focused on the Interactive Brochure and the Top Web site companies were significantly different from the Top Non-US corporations with regard to Direct Sales and Customization. We discussed the potential reasons for these similarities and differences. The study also provided the extension for future research and discussed its limitations.

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What Caused the Emergence of Ethnic Contents in Japanese Elderly Care Services? : Interaction between Ethnic Movement and Social Welfare Policy (일본 노인복지서비스에 있어 새로운 민족적컨텐츠 등장의 배경과 요인에 대한 연구:민족운동과 복지정책과의 관계)

  • Lee, Hyunsun
    • The Journal of the Korea Contents Association
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    • v.18 no.5
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    • pp.167-174
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    • 2018
  • Japanese state has continuously tried to adapt itself to the social demands coming from rapidly greying population. Japanese government introduced the new social insurance system of elderly care, i.e. Long term Care Insurance with epoch-making changes in the Japanese welfare system. The most important aspects of the new system can be summarised as follows: 1) social insurance system of obligatory entry with paying premiums and co-payment 2) emphasis on the customer choice, competition, flexibility, free-market, relaxation of the regulation. This characteristics brought unexpected results of the emergence of ethnicity-centred contents of welfare services. As a selling point in freemarket and as a countermeasures against expected ethnic disadvantages, the Korean ethnic organisations brought the ethnic elements resulting in the diversified Japanese welfare services.

An Exploratory Investigation of On-line Organizational Structure Design for the E-Commerce Firm (전자거래기업에서의 온-라인 조직구조 설계방안에 관한 연구)

  • Yoon, Jung-Hyeon
    • The Journal of Society for e-Business Studies
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    • v.10 no.1
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    • pp.21-39
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    • 2005
  • This paper focused on exploratory testing the organizational management area by examining conceptualized relationships between e-commerce usage type and organizational structure. The research model consists of three e-commerce usage type such as buy-side, internal, sell-side activities and four organizational structure dimensions like decentralization, specialization, formalization, and administration intensity. An interview and an e-mail survey of managers were used to obtain information on the variables relevant to e-commerce activities and organizational structure. The data resulted in response from 58 companies. Major findings of this research are summarized as follows: buyer related e-commerce activities is positively relate to the administrative intensity and the specialization, internal process is positively relate to the formalization, while customer related e-commerce is directly relate to the decentralization and the specialization in terms of organizational management.

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