• Title/Summary/Keyword: 经验

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The Influence of Brand Experience and Positive Emotion on Consumer-brand Relationship -Focusing on smartphone brand (브랜드경험과 긍정적 감정이 소비자-브랜드관계에 미치는 영향 -스마트폰 브랜드를 중심으로)

  • Ryoo, Juyoun
    • The Journal of the Korea Contents Association
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    • v.15 no.10
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    • pp.495-503
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    • 2015
  • This study attempts to reveal that the connection between consumers' self enhancement and consumer-brand relationship can be formed from brand experiences not only through a direct use of products or brands but also through companies' marketing activities including advertising or promotion, in that consumers' sensual, affective, cognitive, and behavioral response to brands are included in brand experiences. After experiencing the Samsung Galaxy S brand with manipulated stimulus, 248 respondents' positive emotion and self-enhancement were increased. Also the positive emotion induced by brand experience increase self-enhancement. This study also shows that brand experience and self-enhancement can significantly affect consumer-brand relationship which in turn affects brand loyalty such as satisfaction, recommendation intention, and repurchase intention. Experiencing strong, favorable, and attractive brand personalities may help consumers to increase positive emotions with self-enhancement and help companies to have brand loyalty through consumer-brand relationship.

Empathy With Music From a Selfobject Perspective (음악공감경험 분석: 자기대상(selfobject) 개념을 중심으로)

  • Choi, Jin Hee;Chong, Hyun Ju
    • Journal of Music and Human Behavior
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    • v.18 no.2
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    • pp.1-17
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    • 2021
  • Using Kohut's selfobject perspective as a foundation, this qualitative study explored the empathy with music and analyzed the empirical meanings in relation to 'Mirroring selfobject need', 'Idealized selfobject need', and 'Twinship selfobject need'. The participants included 13 music therapy graduate students who took part in individual interviews about their musical experiences. The interviews were recorded, transcribed, and analyzed via content analysis. As a result, seven categories with 16 meaningful concepts emerged under three dimensions: Gratification of selfobject need for mirroring, gratification of selfobject need for idealization, and gratification of selfobject need for twinship. Participants described experiencing unconditional understanding and acceptance from music, feeling stronger and safer in music, and being identified with and connected to music. These findings suggest that participants continuously gratify their selfobject needs by expanding the self and empathizing themselves through music. This study in significant in that it is the first qualitative study to analyze participants' musical experiences from Kohut's selfobject perspective.

The Influence of Negative Life Events on Delinquency through a Dual-mediation of Depression and Impulsivity among Out-of-school Adolescents (학교 밖 청소년의 부정적 사건 경험이 우울과 충동성을 이중매개로 비행에 미치는 영향)

  • Lee, RaeHyuck;Chang, Hae-Lim
    • The Journal of the Korea Contents Association
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    • v.21 no.9
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    • pp.502-515
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    • 2021
  • This study aimed to examine the influence of negative life events on delinquency through a dual-mediation of depression and impulsivity among out-of-school adolescents. For the purpose, using a sample of adolescents who were out of school at the point of participating in the 1st survey of the Panel Survey of School Dropouts and Model 6 of the PROCESS macro for SPSS, this study analyzed the direct influence of negative life events on delinquency as well as the mediation and dual-mediation effects of depression and impulsivity. The main results are as follows. First, out-of-school adolescents' negative life events had a significant positive influence on delinquency. Second, out-of-school adolescents' depression did not mediate the influence of negative life events on delinquency. Third, out-of-school adolescents' impulsivity mediated the influence of negative life events on delinquency. Fourth, out-of-school adolescents' depression and impulsivity dual-mediated the influence of negative life events on delinquency. Based on these results, this study discussed diverse strategies to prevent the delinquency of out-of-school adolescents who experienced negative life events.

Homeless Risk Factors through the life courses : Focusing on the childhood adverse experiences (생애과정에 걸친 노숙 위험요인에 관한 탐색적 연구 : 성장기 불행한 경험을 중심으로)

  • Kim, Soyoung
    • Korean Journal of Social Welfare Studies
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    • v.48 no.1
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    • pp.143-171
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    • 2017
  • This study aims to examine experiences of homeless risk factor before becoming the homeless focusing during their childhood period. This study underscore their victimization experience in their previous life with life history interviews of 60 homeless adults. As a result, this study identified various individual homeless risk factors they experienced for a long time. Also the risk factors were interactive, amplified and affect becoming homeless in the end. Moreover the results proved different characteristics between the group according how often they experienced homeless risk factors. These results show that the individual factors emerging homeless also start early stages of their life and those were invincible misfortune and victimization. These findings suggest that the government policy and proactive intervention in order to prevent homeless in the early stage need to be established and have more concerns about high risk youth.

The Effects of Domestic and School Violence on Mental Health of Children in the Age of Covid-19 : Focusing on the Mediating Effect of Dependence on Smartphones (코로나-19시대 아동의 가정 및 학교폭력이 정신건강에 미치는 영향 : 스마트폰 과의존의 매개효과를 중심으로)

  • Hong, Moonki
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.523-529
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    • 2022
  • This study looked at how children's mental health is affected by Domestic violence and school violence at home and school after Covid-19, as well as how these victim experiences relate to children's mental health. This study surveyed 650 students from 14 middle schools in Wanju, Korea. The moderating effect of smartphone overdependence in the experience of violence and mental health was investigated. Major research findings: First, children's exposure to domestic violence and school violence has a significant impact on smartphone dependence. Second, children's exposure to domestic and school violence has a significant impact on their mental health. Third, it has been demonstrated that smartphone dependence is statistically significant in the relationship between domestic and school violence. Based on these findings, we present a convergent intervention and practice strategy for children in the Covid-19 era to cope with mental health problems and expand the support system.

A Study on Effect of the Book Curation Education Program Using Experiential Economy Theory on Perceived Value, Continuous Participation Intent (체험경제이론에 의한 북큐레이션 교육 프로그램이 지각된 가치와 지속적 참여 의도에 미치는 영향에 관한 연구)

  • Kim, Mi-Jung;Lee, Byeong-Kee
    • Journal of Korean Library and Information Science Society
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    • v.53 no.3
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    • pp.1-24
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    • 2022
  • By developing and implementing a book curation education program that reflects the experiential economy theory, this study aims to verify the effect that experience perception of the program has on continuous participation intention and perceived value of the program. Teaching and learning activities of book curation education programs were organized so that practitioners can experience activities for 4 experience element, entertainment experience, educational experience, escapist experience, esthetic experience according to experience economic theory. This study surveyed 195 peoples who participated in the program to measure the effectiveness of the program. As a result of analysis, research hypothesis 1 (the perception of experiences in the book curation education program affects the perceived value of the program) revealed that aesthetic and entertainment experiences were significant, and research hypothesis 2 (the perception of experience in the book curation education program affects the intention to continue participating in the program) showed that all other factors except educational experiences were significant.

A Study on the relationship between oral health factors and mental health factors in Korean adolescents (한국 청소년의 정신건강 요인과 구강 증상 경험의 관련성)

  • Jung-Hee Bae;Da-Yae Choi;Min-Hee Hong
    • Journal of Dental Rehabilitation and Applied Science
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    • v.39 no.1
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    • pp.21-31
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    • 2023
  • Purpose: This study aimed to investigate the effects of mental health factors on oral symptoms and the relationship between the two in Korean adolescents. Materials and Methods: Raw data of 54,948 Korean adolescents among the participants of the 17th Korean Youth Health Behavior Survey conducted in 2021 by the Korea Disease Control and Prevention Agency were analyzed in this study. Results: Mental health factors evaluated in this study included sadness and despair, suicidal thoughts, suicide attempt, loneliness, stress, depression, and anxiety. Our findings showed that all mental health factors were associated with oral symptoms. Particularly, factors affecting dental pain were suicidal thoughts, stress, anxiety, loneliness, depression, sadness, and despair. Further, all mental health factors affected ulorrhagia. Conclusion: In conclusion, the findings in this study are expected to contribute to the development of programs for the intervention of key mental health factors affecting oral symptoms to improve overall health in Korean adolescents.

User Expectation Experience of Flexible Display Interface (플렉서블 디스플레이 인터페이스의 사용자 기대경험)

  • Chung, Seung Eun;Yoon, Young Sun;Lee, Ram;Lim, Yeon Sun;Choi, Ho Jeong;Ryoo, Han Young
    • Design Convergence Study
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    • v.15 no.2
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    • pp.301-317
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    • 2016
  • Flexible display interface is capable of creating new user behaviors based on its characteristics of outstanding surface representation and display transformations such as bending, rolling, and folding. Thus, it is being discussed that the newly emerging flexible display interface can offer a different user experience that the previous flat display couldn't. However, as it is hard to find studies that identify the general attributes of user experience in the area of flexible display research, this study was intended to identify and label experience that users expect in a flexible display interface. For this purpose, this study first investigated literature reviews about user experience in previous digital media interface and flexible display interface and conducted interview research in order to reflect the users' perception, collecting 52 items that represent user experience. In addition, these items were used as measurements to deduct different types of user experience, and 308 interviewees participated in the interview research process. As a result, 10 types of user experience were developed from the results of the survey: functionality, understandability, pleasure, convenience, familiarity, stimulation, adaptability, collectivity, reality, and aesthetic.

Effects of North Korea Defectors' Living Experiences in South Korea on Their Self-perceptions and Perceptions of South Korea (남한사회에서의 생활경험이 탈북자에게 미치는 영향: 남한과 자신에 대한 인식을 중심으로)

  • Taeyun Jung ;Young-man Kim
    • Korean Journal of Culture and Social Issue
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    • v.10 no.3
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    • pp.61-81
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    • 2004
  • The purpose of this study was to investigate effects of North Korea defectors' living experiences in South Korea on their self-perceptions and perceptions of South Korea. For this purpose, a questionnaire was distributed to 66 defectors with no living experiences at all and 99 defectors with living experiences of an average of 2.7 years in South Korea. They were asked to rate their own as well as South Koreans' values, personality, attitudes toward sexual misbehavior, gender stereotypes. Also, they evaluated the society of South Korea and its political control. The results indicated that those defectors with living experiences tended to perceive more negatively their own and South Koreans as well, and yet that they were less negative for sexual misbehavior and weaker for gender stereotypes. Also, results suggested that living experiences led defectors to perceive South Korea in a more negative way. Those findings were discussed in terms of changes in culture.

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The relationship between the habits of a currently used system and the acceptance of a new system (기존 시스템 사용 습관과 새로운 시스템 수용과의 관계)

  • Lee, Woong-Kyu;Kim, Hyo-Jung
    • The Journal of Information Systems
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    • v.22 no.1
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    • pp.145-163
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    • 2013
  • 새로운 시스템의 수용은 대부분의 경우 유용성이나 사용용이성과 같은 이성적인 평가와 함께 기존 시스템 사용에 대한 무의식적인 습관에 따라 결정된다. 흥미롭게도 기존 시스템에 대한 습관의 효과는 상이한 방향을 가질 수 있다. 어떤 경우에는 전환비용 때문에 부정적이 될 수도 있지만 어떤 경우에는 현 시스템에 대한 풍부한 경험 때문에 긍정적인 효과를 보일 수도 있다. 본 연구에서는 기존 시스템에 대한 습관과 새로운 시스템에 대한 판단 간의 관계가 새로운 시스템에 대한 직접 경험에 따라 달라질 수 있음을 가설로 제시하였다. 즉, 새로운 시스템에 대한 경험이 없으면 부정적인 관계가 되겠지만 경험이 있는 경우에는 긍정적인 관계가 될 수도 있다. 이 가설들에 대한 타당성을 보여 주기 위해 168명의 우리나라 대학생들을 대상으로 실증적 검증을 하였다. 수용 대상은 구글 닥스(Google Docs) 이었고 조사에 참여한 학생들은 이전에 구글 닥스에 대한 경험을 가지고 있지 않았다. 조사 참여자 전부에게 구글 닥스에 대한 특성을 설명한 뒤 임의로 두 그룹으로 나눈 다음 한 그룹은 구글 닥스를 실제 사용할 기회를 주었고 다른 그룹에게는 주지 않았다. 결과적으로 경험을 한 그룹은 기존 시스템에 대한 습관과 새로운 시스템에 대한 주관적 판단 간에 부정적인 관계를 보인 반면 경험이 없는 그룹은 긍정적인 관계를 보였다.