• Title/Summary/Keyword: 意図伝達

Search Result 288, Processing Time 0.022 seconds

A Study on Viewers' Subjective Perception of Food TV Program -Focus on Program Planning Intentions- (음식 TV 프로그램에 대한 시청자들의 주관성 연구 -프로그램 기획의도를 중심으로-)

  • Yoon, Sun-Min;Hong, Jang-Sun;Kim, Myung-Hee
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.1
    • /
    • pp.651-664
    • /
    • 2018
  • With the rising popularity of food shows driven by the development of information and communication technologies, food-incorporated broadcasting programs based on various materials are produced in large numbers. This situation has raised a need for each program to examine viewers' preference factors for planning intentions in order to produce competitive programs. This study thus examined viewers' preference factors for food programs and planning intentions and discovered total three factors. The first factor places importance on practicality and entertainment and enjoys food and food programs as a means of resting. The second factor searches for specialized information and focuses on the essential meanings of food and the delivery of the right information. Finally, The third factor gets satisfaction from interactions with food programs and finds joy in storytelling and communication provided by broadcasting programs. These factors have different tendencies from one another, and the present study proposed a concept design for food broadcasting programs based on them.

A Study on Likability·Understanding Level·Reliability·Satisfaction·Continuous Usage Intention According to a Difference in a News Providing Type (뉴스의 제공 형태 차이에 따른 호감도·이해도·신뢰도·만족도·지속사용 의도에 관한 연구)

  • Cho, Yun-Seong;Kim, Jong-Moo
    • Journal of Digital Convergence
    • /
    • v.15 no.7
    • /
    • pp.383-391
    • /
    • 2017
  • The purpose of this study was to examine users' attitude toward likability, understanding level, reliability, satisfaction, and continuous usage intention depending on a difference in a type between card news and straight news. A questionnaire survey was conducted targeting 232 people. As a result of the research, compared to the straight news, the card news was easy for a user to understand, was strong even in a desire to use continuously. Second, a factor of users' attitude toward news was having influence upon the mutually positive(+) direction. Likability, understanding level and reliability had an effect on satisfaction. The satisfaction had an impact again on continuous usage intention. The intensity of this impact was varied, respectively, in card news and straight news. The influential level upon satisfaction in card news was strong in order of likability, understanding level and reliability. The influence in the straight news was strong in order of reliability, likability and understanding level. The outcome of this study will become empirical data in proceeding with seeking a method available for strengthening the function of offering information in news through increasing delivery and impact in information with producing news chosen by consumers.

The Effects of Office Workers' Attitudes to Internet Health Information, e-health Literacy on Health Information Seeking Behavior and Health-related Behavioral Intention (직장인의 인터넷 건강정보에 대한 태도, e-헬스리터러시가 건강정보추구행동과 건강관련행위의도에 미치는 영향)

  • Kim, Mi-Na;Yoo, Yang-Sook;Hwang, Kyung-Hye;Cho, Ok-Hee
    • Journal of Digital Convergence
    • /
    • v.17 no.11
    • /
    • pp.357-367
    • /
    • 2019
  • This study was to investigate the effects of workers' attitudes to internet health information(AIHI), e-health literacy(eHL) on internet health information seeking behavior(IHISB) and health-related behavioral intention(HBI). 152 workers conducted the structured questionnaires from May to July 2017. Data analyzed by t-test, ANOVA, and multiple regression analysis. Factors affecting IHISB were identified to be eHL (${\beta}=.33$, p<.011), and perceived usefulness for internet health information(PU)(${\beta}=.28$, p=.002), and factors affecting HBI were identified to be PU(${\beta}=.33$, p=.001), information utilization(IU)(${\beta}=.24$, p=.003), and eHL(${\beta}=.18$, p=.002). As above results, considering the eHL of workers, it is necessary to build an internet health information system and develop education program that increase IU.

The Transfer Effect of Media Image presented Graduate Reflex (졸업영상에 나타난 영상의미 전달 효과)

  • Lee, Sung-Bok;Jung, Sun-Young;Jeon, Byeong-Ho
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2006.05a
    • /
    • pp.251-254
    • /
    • 2006
  • The application of reflex media in education has been widely used in the aspects of teaching & learning method, humanitarian education and the culture of school lives. It has been resulted from the generality of the applicable scope within conveying the information, propagation velocity, and the efficiency of the amount of conveyable information through the reflex. To utilize this kind of efficiency of reflex media in producing new graduation culture, I intend to show students the graduate reflex including their 3years' school lives and try to find out its effect from them. And then with this result I have studied the changes of the students behavior in the graduation ceremony. As a result I can notice that the intent of graduation reflex which aims to look back into their past and keep in mind it has been reflected to students. In addition I can ascertain their friendship and love for their school have been lifted while watching the reflex with laugh and cry.

  • PDF

Case Studies on Deceptive Data Visualization (기만적 데이터 시각화 사례 연구)

  • Kim, Si-Hyun;Park, Jin-Wan
    • Journal of Digital Contents Society
    • /
    • v.19 no.3
    • /
    • pp.521-528
    • /
    • 2018
  • Data visualization has become a useful tool to effectively communicate information and is widely used not only by experts but also at a general level. However, it is dangerous that it is as efficient as it is to transmit false information. All data visualizations have hidden intent with powerful messages by editor. Building a system that grasps these intentions helps to understand the thoughts of groups and individuals. Most of the existing research focuses on effective data visualization methods and methods of expression. The more various visualization methods, the more likely the data will be distorted. In this paper, we present an analysis of deceptive data visualization in a goal-oriented environment. Based on the vulnerability of human cognitive processing, we classify the attack types and identify what tricks occur in the context of data visualization. This study suggests the first step in studying the case of aggressive visualization and opens the way for further research.

What Determines the Emotional Quality of Homepage\ulcorner - from the emotion, users and designers perspectives (무엇이 홈페이지의 감성 품질을 결정하는가\ulcorner -감성 측면과 디자이너의 측면 그리고 사용자 측면을 중심으로)

  • 박수이;최동성;김진우
    • Archives of design research
    • /
    • v.15 no.4
    • /
    • pp.97-110
    • /
    • 2002
  • As users environments change, users primary needs for homepages also change more complicatedly. Today, users do not only want usability for homepages, but also to feel appropriate emotional experiences. Despite users needs, users do not always experience appropriate emotions that are conveyed by designers through homepage. I In this research paper, we analyzed the related factors with the emotional quality, which means the degree that users feel target emotions intended by designers. For analyzing factors related with the emotional quality, three hypotheses were verified; the factor of an emotion, the factor of users and the factor of designers. As the factor of emotions, the first hypothesis is that unclear emotional dimensions in users minds are related with the emotional quality. The second hypothesis, as the factor of users, is that the diversity of users experiences by same homepage is related with the emotional quality. The third hypothesis, as the factor of designers, is that the appropriate selection of design elements is related with the emotional quality. In the previous research, we selected the basic 13 emotional dimensions and 30 representative emotional words based on the statistical results and evaluations by professional designers. For this research, we conducted an experiment and user survey. In the experiment, we asked 30 designers to design homepages focusing on the typical emotion that was presented by a researcher. Based on the designing process and user evaluation, we performed statistical analyses: ANOVA with Tukey post hoc method and Factor Analysis. We found the discrepancy between the emotions that designers intend and the actual emotions that users experienced from homepages. From the result of analysis, we know that the factor of users and the factor of designers related with the emotional qualities, but the factor of emotions did not. The definiteness of emotions did not relate with the emotional quality. However, the diversity of emotions that users feel seeing the same homepages and design elements that designers chose for conveying target emotion related with the emotional quality.

  • PDF

A Study on the Influence of Originality and Usefulness of Artificial Intelligence Music Products on Consumer Perceived Attractiveness and Purchase intention

  • Meilin, Jin
    • Journal of the Korea Society of Computer and Information
    • /
    • v.25 no.9
    • /
    • pp.45-52
    • /
    • 2020
  • In this paper, we propose an intention to study the purchase of smart music by Chinese consumers. To study the influence of the originality and usefulness of intelligent music products on the purchase intention of Chinese consumers, and to explore how the originality and usefulness of intelligent music products affect the purchase intention. To achieve this goal, 372 questionnaires were collected through the Internet for frequency analysis, factor analysis, confidence analysis and structural equation analysis of data collection, and were carried out by SPSSV22.0 and AMOSV22.0 methods. Research the validation of assumptions in the model to reveal the psychological and behavioral responses of consumers to smart music products. The results show that the originality and usefulness of new products not only directly affect the purchase intention of Chinese consumers, but also indirectly affect their purchase intention by enhancing their attractiveness. The conclusion of this study is of guiding significance for the development of intelligent music product development and marketing strategy.

A Study on UCC Video Editing for Sensibility Delivery (감성 전달을 위한 UCC 동영상 편집 방안에 관한 연구)

  • Kim, Ki-Bum;Kim, Kyoung-Soo
    • Journal of Digital Contents Society
    • /
    • v.12 no.4
    • /
    • pp.449-456
    • /
    • 2011
  • UCC (User Created Contents) video rapidly rose as key contents of internet pop culture as a medium of 'sensibility delivery' that is created by a user without a commercial purpose. 'Sensibility delivery' is the ultimate purpose of UCC video and it can only be completed with 'well composed' storytelling. However, it is difficult to expect high degree of completion from noncommercial UCC videos due to an instable production environment and many variables. Thus, this study has been suggested 'detailed storytelling editing' process from editing phase in order to minimize problems of instable UCC videos. This suggestion based on actual results and award winning works of UCC videos of a team of research will raise a bond of sympathy, lead creative change, and expand the function of 'sensibility delivery' by increasing the degree of completion of work with unified final cut.

Evaluating Pre-defined Kinetic Typography Effects to Convey Emotions (키네틱 타이포그래피를 통한 텍스트 기반 커뮤니케이션에서의 감정 전달 연구)

  • Lee, Joonhwan;Kim, Dongwhan;Wee, Jieun;Jang, Sooyeun;Ha, Seyong;Jun, Soojin
    • Journal of Korea Multimedia Society
    • /
    • v.17 no.1
    • /
    • pp.77-93
    • /
    • 2014
  • Kinetic typography has been suggested to express emotions in computer-mediated communication (CMC) by empowering static texts with dynamic attributes, where conversations occur primarily in text-based forms. In this work, we investigate whether pre-defined kinetic typography effects are capable of delivering emotions, and further, which specific attributes of kinetic typography arouse such emotions. The results show that emotional response of users were corresponding to the emotions intended by experts, indicating that pre-defined kinetic typography is an applicable way to express emotions consistently in CMC. Also, results demonstrate some key attributes that derive certain levels of mood and energy respectively. Energy level turned out to be affected by the font size, transparency, direction of movement, amount of movement, velocity, and acceleration of the text, while mood level was influenced by the transparency, direction of movement, regularity in movement, and speed of the text.

A Study on Sketch Input Technique by Surface of 3D Object. (3D 객체 표면에 근거한 Sketch 입력기법 연구)

  • Sin, Eun-Joo;Choy, Yoon-Chul;Lim, Soon-Bum
    • 한국HCI학회:학술대회논문집
    • /
    • 2006.02a
    • /
    • pp.1137-1142
    • /
    • 2006
  • 3D 가상공간을 협업에 효과적으로 이용하기 위해서는 3D 가상공간에서 빠르고 쉽게 의사를 표현할 수 있는 기술이 필요하다. 본 연구에서는 이런 효과적인 의사표현 방법으로 Sketch 기법을 제안한다. Sketch 기법은 간단한 2D 선들의 표현을 통해 매우 빠르게 아이디어를 표현 할 수 있으며, 의도에 따라 부분을 강조하거나 가감할 수 있기 때문에 좀 더 직관적으로 의도를 전달 할 수 있다. 그래서 이러한 Sketch 를 공간상에서 손쉽게 3D 모델의 표면이나 공간 위에 입력하고, 입력한 Sketch 를 3D 가상공간과 연동하여 보여 줌으로써 쉽게 3D 가상공간 안에 Sketch 로 의견을 표현 할 수 있게 하는 Sketch 기반 인터페이스를 연구 하였다. Sketch 기법을 3D 가상공간에 적용하기 위해서는 3D 가상공간 상에서 2D Sketch 를 입력하기 위한 방법과 입력 시 발생할 수 있는 위상차의 문제를 해결해야 한다. 이 연구에서는 2D Sketch 입력을 대상 3D 객체 중심에서 Sketch할 부분의 Sketch plain 을 선택 및 생성함으로써 입력하는 방법을 연구하였으며, 입력 시 발생하는 위상차는 View-point 및 View-Plain 의 이동 등을 통해 해결점을 찾고자 하였다. 그리고 추후 연구를 통해 Sketch 를 Annotation 으로 활용, 협업에서 필요로 하는 Sketch Annotation 으로 개발하고자 한다.

  • PDF