• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.22 no.1
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• pp.192-207
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• 2023

Commercialization of level-4 (Lv.4) autonomous driving applications requires the definition of a safe road environment under which autonomous vehicles can operate safely. Thus, a risk assessment model is required to determine whether the operation of autonomous vehicles can provide safety to is sufficiently prepared for future real-life traffic problems. Although the risk factors of autonomous vehicles were selected and graded, the decision-making method was applied as qualitative data using a survey of experts in the field of autonomous driving due to the cause of the accident and difficulty in obtaining autonomous driving data. The fuzzy linguistic representation of decision-makers and the fuzzy analytic hierarchy process (AHP), which converts uncertainty into quantitative figures, were implemented to compensate for the AHP shortcomings of the multi-standard decision-making technique. Through the process of deriving the weights of the upper and lower attributes, the road alignment, which is a physical infrastructure, was analyzed as the most important risk factor in the operation risk of autonomous vehicles. In addition, the operation risk of autonomous vehicles was derived through the example of the risk of operating autonomous vehicles for the 5 areas to be evaluated.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.201-209
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• 2022

In order for the military to review the introduction of virtual reality technology into various education and training systems and fully utilize it, it is important to reflect the characteristics of the technology and education system and to accurately identify and selectively apply the characteristics of commercialization. In this study, the evaluation criteria were selected through the Analitic Hierarchy Process (AHP) method for factors to be considered when commercializing a virtual reality-based education and training system, and the priorities of the projects were determined. Based on previous studies, an initial AHP model was constructed and the relative importance of six factors, including reality, was analyzed as the level 1 evaluation criteria. Next, for Level 2, each evaluation criterion was evaluated to confirm the importance of each of the 11 tasks in the six evaluation criteria, and priorities were selected for each task. As a result of the analysis, level 1 showed that reality and ripple had higher importance than other factors. As a result of evaluating the final relative importance, the priority was shown in the order of ① flight training, ② disaster training, ③ shooting Training, and ④ driving a vehicle. Based on the relative priorities determined in Levels 1 and 2 of the model presented in this study, the importance of each project necessary for final decision-making of the research priorities for the defense virtual reality project was presented. It is expected that this study can be used as a reference material for prioritizing the commercialization of education and training systems in the defense sector.

• Journal of Navigation and Port Research
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• v.30 no.1 s.107
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• pp.67-71
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• 2006

This study gathered the factors of supply chain risk through literature review, and measured the importance of risk factors recognized by domestic companies. The purpose and necessity of this study are as follows. First, supply risk factors were classified and explored through empirical studies about supply chain risk. Most of the previous studies concentrated on the meaning of supply chain risk, but only in terms of concept approach Second, to evaluate the importance of supply-chain risk recognized by the companies, AHP(Analytic Hierarchy Process} method was proposed in this paper. Finally, this study suggests implications for companies' efficient supply activity by measuring the importance of supply-chain through AHP(Analytic Hierarchy Process).

• The Journal of the Korea Contents Association
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• v.17 no.1
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• pp.233-241
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• 2017

Annual reports on the ease of doing business, published from the World Bank, measure the regulations of economies that enhance business activity and those that constrain it by the 10 areas of business life-cycle. It then calculates the scores and ranks in each of the areas and in aggregate. The aggregate scores are the summation of the scores in the areas. This means that all the areas have the same weight. As evaluation results can vary greatly by the areas used and their weights, it is possible that the areas emphasized by small and medium-sized enterprises(SMEs) of Korea are not appropriately reflected in the evaluation results. From the viewpoint of small and medium-sized Korean enterprises, this paper tries to compare the ease of doing business of economies via determining the weights of the 10 areas. Through an AHP-based survey on Korean professors of a business school and SME CEOs, the weights are determined and then applied to the calculation of the aggregate scores and the ranks of the economies. While the changes in the top and bottom ranks are relatively small, some cases of big changes are found in the middle ranks.

• The Journal of Society for e-Business Studies
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• v.24 no.4
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• pp.31-48
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• 2019

To survive in the trend of the fourth industrial revolution, companies are putting a lot of attention and effort into personalization services using the latest technologies such as big data, artificial intelligence and the Internet of Things, while entrusting third parties to handle personal information on the grounds of work efficiency, expertise and cost reduction. In such an environment, consignors need to check trustees on a more effective and reasonable basis to ensure personal information safety for trustees. This study used AHP techniques to derive the importance and priority of each item of "Personal Information Safety Assurance Measures" for financial companies and trustees, and objectively compared and analyzed differences in perceptions of importance between financial institutions and trustees. Based on this, the company recognizes the difference between self-inspection of financial institutions and inspection of trustees and presents policy grounds and implications for applying differentiated inspection standards that reflect the weights appropriate for the purpose.

• Journal of Digital Convergence
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• v.13 no.4
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• pp.51-59
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• 2015

In this study, we derived key factors required for the activation of the domestic e-book market and evaluated its importance. Specifically, we derived key evaluation items of C-P-N-D ecosystem perspective through literature review. In addition, we analyzed the implications by evaluating the importance depending on AHP after derived items were modified and classified together with the publisher working group. As the results of analysis, experts considered price(0.785), quality(0.149) and service(0.066) as the important items among three items derived as the primary upper class. A total of 23 factors were derived as the secondary lower class. The importance depending on C-P-N-D areas is as follows: contents(0.43), platform(0.35), device(0.11) and network(0.05). Among the entire sub-factors, three items such as 'distribution of profits with platform', 'profitability of product costs of contents' and 'appropriate rental price of contents and streaming service' showed significantly higher importance than that of other 20 items.

• Proceedings of the KSR Conference
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• 2010.06a
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• pp.730-738
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• 2010

In the development of railroad station area, there are many factors about business management, but the interest of railroad users is an important factor as customer satisfaction. It is necessary to have the quality estimation of railroad service, and important factors of service as customer satisfaction aspects can be supply, reliability, convenience, and safety. In this study, primary factors are deduced in the efficiency aspects of railroad station facilities from analyzing relative importance index using AHP(Analytic Hierarchy Process) methods. The most high rank important factor is railroad station user facilities, and the AHP importance index of passenger facilities and elevator facilities for KORAIL personnel and facility users is index. The third of KORAIL personnel is movement facilities, but facility users index is sanitation. And the low important factors of KORAIL personnel and facility users are shown as the platform in passenger facilities, the rest facilities in waiting room, the escalator in going up and coming down facilities, the escalator in movement facilities, the raised letters block in guide facilities, and the parking lot in subsidiary facilities.

• Information Systems Review
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• v.8 no.2
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• pp.51-72
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• 2006

This study investigates the typology of Internet business models according to revenue sources, and empirically tests how the revenue sources of each Internet business model are different each other. This study consists of the following two steps. First, AHP(Analytic Hierarchy Process) is adopted in developing the influential factors(indexes) for the profitability of each Internet business model and the weight score of each factor. The questionnaire for AHP consists of 47 questions on 9-point scales, and was distributed to 10 experts on Internet business model. Expert Choice program has been used for analysis. Second, the questionnaire to survey the current profitability of each Internet business model was developed on 5-point scale. In order to analyze the actual revenue quality and source of Internet business models, we used MANOVA and ANOVA. This study contributes to develop the desirable revenue or profit model of each Internet business model, and also provides a reference in evaluation of the revenue quality of Internet business models.

• The Journal of the Korea Contents Association
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• v.15 no.12
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• pp.525-533
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• 2015

The evolution of spectrum sharing technology enables the creation of many business scenarios and business models such as TV white space service. Business models considering spectrum sharing should guarantee economic feasibility for service providers and increasing benefit for service users. In addition, new business models should contribute to economic activation in the wireless telecommunication service industry. It is therefore necessary to design quantitative evaluation methods for selection of the best business models. The methods should reflect the various points of view of valuation. Our research addresses evaluation method for business models considering spectrum sharing. We define evaluation indicators to reflect the distinct characteristics of spectrum sharing. Also, we adopt analytic hierarchy process(AHP) to derive the weights of each indicator to evaluate business models considering spectrum sharing.

• Journal of Korea Game Society
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• v.16 no.1
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• pp.43-50
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• 2016

This research tried to evaluate the competitiveness of a mobile game in the aspect of emotional value which was developed on the purpose of improving specific emotional features. An evaluation of emotional value of a game before its commercial service will provide an effective advice for its marketing and service. The target game to be evaluated on this research is a mobile puzzle game of match-3 genre. We compared the game with Candy crush saga and Poko pang, and the indicators used to evaluate emotional features were flow, challenge, and intention of use. The importance values of indicators were calculated using AHP. And the three games were evaluated by pair-wise comparison method. Finally, the importance values of each indicators were applied to the evaluated results to make overall game quality value.