The purpose of this study was to investigate college student's behavior when searching for textile information or identification. We also looked into their expectations for apparel material according to textile knowledge. 260 questionnaire were collected and analysed using factor analysis, reliability analysis, and a t-Test using SPSS. The questionnaire for search behavior when looking for textile information was divided into 4 sections: subjective, objective, sustaining, and before-purchasing search. 5 Textile expectations were defined as tactile comfort, pilling or wrinkle free, ease of washing or maintenance, and ease of body movement. The results showed college students have relatively high textile knowledge than the awareness of the importance of textiles. They usually use sustaining search for textile identification and have the highest expectations in terms of a fabric pilling or being wrinkle free. The greater their awareness of textile importance they have, the higher the textile knowledge they have. It showed that the search behavior for textile information differed according to material knowledge, and the participants in the high knowledge group used their accumulated subjective and experienced textile information. The student's material expectations are related to their cognition for textile importance rather than their textile knowledge. When looking at search behavior for textile information, textile identification is found to be related their expectations for textile material positively.