Rheology of gels prepared with stearyl dimethyl benzyl ammonium hectorite (SDBAH) and various polar additives in n-butyl acetate was investigated by measuring the viscosity and rheogram. Including generally recognized polar additives, additional studies on the rheogram and viscosity were made with ether-type methyl cellosolve and carbitol, with dimethyl sulfoxide (DMSO) having sulfonyl group, and furthermore with above-mentioned polar additives containing small quantity of water, It was observed that molecular size, dipole moments and dielectric constants of polar additives had a great influence on viscosity increase and rheology of SDBAH gel, and the increase of SDBAH interlayer spacing was important factor in gel formation and viscosity change. It was also shown that thixotropy effect was increased with the increase of polar additive concentration, finally changed to rheopexy from thixotropy as the concentration of polar additives was increased more than about 40% of SDBAH weight. In addition thixotropy changed to rheopexy as the increase of shear rate. It was further found that the aqueous solutions of polar additives (water content, 5-25%) had more effects on rheology than additives without water, and particularly 95clo DMSO solution was the most effective. And the optimum concentration of polar additives showing maximum viscosity in the same SDBAH concentration system was examined.